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GROUP HOSPITAL SERVICE, INC. GROUP MEDICAL & SURGICAL SERVICE BLUE CROSS BLDG., 2208 MAIN STREET, DALLAS 22, TEXAS January 7, 1957 Mr. D. W. Kempner Box 119 Galveston, Texas Dear Mr. Kempner: Your Blue Cross-Blue Shield representative will be calling on you in the near future regarding the Anniversary Date of your group. This is the time each year to enroll non-members and to make changes in existing memberships. The cost and quality of hospital care have continued to increase, making an adjustment of your Blue Cross and Catastrophic Illness Endorsement rates necessary as of your Anniversary Date. These adjustments simply reflect the increased cost of delivering these benefits to your employees - benefits that are in most instances provided without dollar limit. Blue Shield rates are not affected and benefits will remain the same. We extend to you our appreciation of your past cooperation and look forward to many more years of association with you and your employees. Sincerely, Harley B. es t Enrollment Director HBW:bjh
50 MILLION AMERICANS SHARE YOUR GOOD JUDGMENT IN CHOOSING BLUE CROSS PROTECTION