El Paso Herald (El Paso, Tex.), Ed. 1, Saturday, January 1, 1921 Page: 3 of 28
twenty eight pages : b&w page 20 x 16 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
Week-End Edition January 1-2 192 j 3
THEP
To forestall future high prices America's manufac-
turers must be kept busy. More merchandise
j must be constantly sold.
To maintain the semi-normal conditions now estab-
lished the public must buy liberally to
insure uninterrupted production.
J
19TH YEAR.
EL PASO TEXAS SATURDAY JANUARY 1. 1921.
EL PASO'6 MOST PROGRESSIVE AND HOMELIKE STORE.
EL PASO HERALD
0 TW
! Sheets. Prllnm Crssftss. TnrnoJc Rlnnhnr CrmfrMe RaA JlllSfe
JffTjllpj Spreads Table Linens White Goods And House
Whifce Goods Section u w ruvenz
1 Ml asssssssHnBs- A
50 C The World of While 7L. UfZJ H.-..J-..
Pf L2li?7J? V f 1 rtU Mee. bat for-
te the ortmlythey . r ytSiho emges arc Dot
have been wajtmr for. Pii
r-k I I -X" j' CVry " "V JHk Cms I
XyC Special per yard.: C K Vv
TT Cw low price levels nave been reached in the White Goods
Li f Section for the January Sale of Home Needs. House-
keepers can practice true thrift by purchasing the following items.
Some lof the lots are limited and we urge those who aooreciate
it i a m i
hand embroidered lace 36 inch New Vogue dress plaids which
trimmed novelty linens towels mer-
cerized table cloths lunch cloths and
many other wonderful values will be
foil nil on our half price tables.
I'ure linen hack towels hemstitched
emli. Fine grade regular price $3.50
r...'"1 $1.50
"ai y lace trimmed dresaer scarfs is
pr-fty dainty effects which regu
larly sold at .9c to ix
As long -as they last.
":ro fflrt lace trimmed scarfs in se -era
I lengths. Special for the New
ear ale
JAPANESE SETS
.iMjunife blue embroidered lunch sets
in fa-t colors. Each sets eonsigta of
cme cloth and six napkins to niA
jgR l.v following are the sizes and re-
ti rejrular $4..0
t- -i special at
4 i43. regular $7.50
t. special at
."4."4. regular $9.00
t - special at
.. piet-e Madeira luncheon sets com-.-Tii.r
of 12 doilies and center eiqui-r-iioh'
band embroidered and hand
p.-atioped. Worth from 15 to $18.
t makf the set an Q Cft
J'urv linen table dimiaak 72 inches
me. Comes in a large assortment of
yri'Vy patterns. Repularly priced at
tr.Jii? to $4.50 per yard. iS QC
Npe.al. per van
AH Wa standard outings fijrured
or plain -olnr; at Q J
rard ftU
$2.25
$3.75
$4.50
per
look like wool
Extra special
per yard
Half silk tussah 36 inches wide Beat
assortment of colors. Values up to
J 1.00. Special per r-fi
yard OUC
36 inch printed percale and printed'
stripe shirting madras sold at 50c.
fix ana oc per yard.
Special per yard
Figured kimono flannel and striped
Eden doth which sold at r r-
45e per yard. Extra special aw OC
PERCALE SHEETS
Finest percale sheets soft silky fin-
ish fig weave and hemstitched ends.
Very durable and will give excellent
service. They came in th following
72x108 sheets regular
$5.50 value at
81x108 sheets regular
SSjOO values at
Mxl08 sheets regular
$&50 value at
63x108 sheets regular
KM value at
Pure linen pattern table dothee in
round and square designs. Sacs 72x
72 72x70 and 72x108. Taese are soiled
and slightly damaged but not notice-
ahlfBD. Values froaa Sl.eO to fSautQ.
tT7.1. $7.45
Soiled linen pattern table doth at a
material reduction. AO aiaes aSl
qnalHies Some of these castas can
be matched to nspsrhw Blepresoat-
rag soase of the fraeet wqridunahin
of Irish and Scotch linen Bmnnfae-
TABLE DAMASK
REMNANTS
$2.75
$3.00
$3.25
$2.50
Short ends of all qualities of i
by the yard are in lengths of front
1 yards to 3 yards gome are
"-lightly soiled but priced at about
half price.
LINEN TEA NAPKINS
Hemstitched pore linen tea
mads of heavy pare linen sVaanuk
from attractive patterns. Sixes 14x14
l "xlS and 18x18. Regularly priced
from 814.50 to Sl&iiO per doses. Spe-
pjefr4 $10.50
Home Needs For The New Year In The
Downstairs Store
Wt. have still greater plans lor IVZI tn the Uownstan-s tofc WM;
our program is not yet clearly dermed we began the New Year
with the following item- whicii you wH rmd to be remarkable tabes:
WOOLNAP BLANKETS
V oolnap DUnkets in plain tan aad
crev- with striped pink and blue bar-
iers and double stitched bound edge.
h7t- n6W. -New iears
Salr r nee
$4.95
CRETONNE
Th i? ia 27 inches wide and
ei.ii-s mostly in oriental pat-tern-
There is a wide variety
"f eiiiors to select from. Extra
N'i m. for the New
Ha - Sale at. .
19c
GINGHAM
This is 27 inch fnngfc.- fa
plaid checks and apron cheeks.
There ia a wide range of choke
in colors and patterns. Extra
Special at per f r
yard IOC
WOOLNAP PLAID
BLANKETS
fluse bhaketa ate ia two inch block
eheeks in bhte sad tan; pink aad
gwy with shipped edge. Sire 84x70.
New Tear's Sale aj Of?
P" tPO.iJO
ouse and PorcK Dresses
Ip ihe New Year's Sale we include fine L C .J i u-. - L
J i.i i ii "J BwnpwiiM
j ij t-l r m nPe' ecis plaids
j . .. " " wnne mey last mey
' specially pneed as follows:
v j ram
1 ' ' I ' f 1 i t
at
Dresses which sold
: 5. New Year's
sle price
Besses which sold
-85. Xew Year's
'ale price
Dresses which sold
TJ5. Xew Year's
sle price
fosses which sold
WJS. New Year's
Sale price
Dresses which sold
19.95. Xew Year s
Sale price ....
PRE-INVENTORY VALUES
fa adidtion to the January Sale of
Home Needs. Pre-Inventory prices
Kin remain in effect in those de-
partments advertised last week
many items have been added.
former! v
.$3.95
formerly at
$4.95
formerly at
$5.95
formerly at
$6.95
formerly at
$7.95
A True Thrift Event
"There Are Times When Thrift Means to Save By Spending. This
i mt mm .
is une or ine limes." hi faso Herald luesday Dec. 28th.
a new order of merchandising for the New Year
and followin gthe unvaryiog policy of The Pouplar Dry
Good Co. we take the lead. Ih the fkt place our entire slock
of merchandise is being taken at inventory at present market
value regardless of original cost. This meant an enormous
loss to us hot k also means modem merchamfetng.
TT also means that a greater volume of business must be done
than ever before in the history of The Popular Dry Goods
Co. The first of our plans to materialize k the January Sbtes
on Home Needs. Radical reductions in raw materials of ne-
cessity makes a reduction in the iwithed articles. Begin the
New Year by buying here Monday.
Sale Of Sheets
$1
si
$1
i
1.15
.29
.39
.39
.49
40
.65
.79
.65
.39
.49
40
49
Pepperel! sjieets. size 54x90.
New Year's Sale price
Peppered sheet size 63x90.
New Year's Sale price
Pepperefl sbeets. she 63x99.
New Year's Sale price
PeppereU sheets size 72x90.
New Year's Sale price
Pepperefl sheets size 72x99.
New Year's Sale price
PeppereU sheets size 81x90. fl. 1
New Year's Sale price. . . .
PeppereU sheets size 81x99.
New Year's Sale price
Pepperefl sheets size 81x108.
New Year's Sale price
Harvard sheets size 81x99.
New Year's Sale price
Mohawk sheets size 72x90.
New Year's Sale price
Mohawk sheets size 72x99.
New Year's Sale price
Mohawk sheets size 81x90.
New Year's Sale price. . .
Utica sheets size 72x90. .
New Year's Sale price P
Pillow Caseg
Good quality pillow cases size 42x36.
New Year's Sale n r
price each ."C
Marvel piDow cases size 42x36. r
New Year's Sale price each Oj C
Garza pillow cases made of rubkg. size
42x36. New Year's Sale o
price each '. 05 C
Garza pllow cases raade of tubing size
45x36. New Year's sale o o
price each (JuC
PeppereU pillow cases 45x36. r o
New Year's Sak price each OOC
Empife pillow cases 45x36. o Q
New Year's Sale price each OOC
Fruit of the Loom pillow cases. 42x36.
New Year's Sale price f
price each t3"C
Fruit of the Loom pillow cases. 36x36.
New Year's Sale price. r r?
price each 05 C
Fruit of the Loom pillow cases. 50x36.
New Year's Sale price. m m?
each 45C
Anchor pillow cases. hemsUchec 42x36.
Kr v c.
new i ears oaue pnee m l -a
each 5 1-2C
Anchor pillow cases hemstitched. 45x36.
New Tears Sale price. ewqr 1 - '
each 57 1-2C
Other small lots of pillow cases reduced ac
cordingly.
Extra Specials
Klaadaie bleacbed sesasless sheets made of
good quality soft finish sheetafr. Size 81x90.
Former price J2J0 aaen. (3 f - v
Sew Tear's Sab price
Limit of 4 sheets to easterner.
Pride of 1 Paso seamless sheets soperior
qnatttT. Siae 81zM. Formerly sold for ttSO
ZZ.".'8. $1.49
$1.59
Secure Your 1921 Supfo Of
Towels
Ckrnd quality hnck towels with neat led border.
Sjae HUM. Former price 2c each. . New Year's
i.by..the..dOM..i!-00:....l7 l-2c
Extra heavy all white buck towed with neat
satin striped border. Size 18x38. Former price
33e each. Xew Tear's Sale by the (iff-
dozen S2.ftf. Each JC
Fine all white hnck towels of aedinm weight.
Very absorbent and launders soft. Site 18x39.
Former price 35c each. Xew Tear's o S
Sale by the dozen $2.65. Each. . . .C
TurKisli Towels
At Approximately Half Price
Turkish towels formerly priced at 45c are
now by the dozen 12.75. 25c
Turkish towels formerly priced at 65c are
now by the dozen $4.00. ry &
n o5c
Turkish towels formerly priced at 85c are
now bv the dozen 85.00 Jt r
Each 4C
Turkish towels formerly priced at $U are
now by the dozen $7.7a tn
Each DOC
Utica sheets size 72x99.
New Year's Sale price
Utica sheets size 81x90. t Sf
New Year's Sale mice P 1.32
Fruk of the Loom sheets size 63x99.
p.y.....:...$i.39
Whkethofa sheets size 81x J 1 -j
99. New Year's Sale price.. Spl- D
WhttethoiB sheets size 8lx
90. New Year's Sale price . . F V
Whiterhorn sheets size 90x fiQ ?n
168. New Year's Sale price. n.iKJ
Fruk of the Loom hemstitched sheets size
90x108. New Year's n
Safe price.... .t&Z.OO
Whitethorn sheets honstitched. size 81x90.
New Year's Sale en - t
Price $1.79
WUtetfaorn sheets. hesistitcheiL size 81x99.
New Year's Sale a f p
price $1.95
Anchor sheets hemstitched size 81x99.
STr.5. $1.95
We after other small lets of standard brand
sheets at the same radical redsctJeiu.
Bed Spreads
No. 40 -Good quality crochet bed spreads
full bed size u exceptionally pretty pattens.
Regular $3.50 vahie. m r a E
New Years' Sale price.... 5.45
Harvard extra heavy crochet bed spread.
Size 80x90. Formerly sold at $4.00.
New Years Sale j f a
price $2.0.5
Extra heavy crochet bed spread of very
fme weave aad pretty patterns. Size 80x90.
Regular $4.50 quality. a O CUT
New Year's Sale price pcJ).Z.3
No. 230 Extra large crochet bed spread
of substantial weight. Size 86x97. Reg-
ular $4.00 quality. fir. Q fLg
New Year's Sale price t 3
No. 185 A Extra heavy rkery woven
crochet bed spreads fringed aad corners cut
to fit Regular size beds. $5.00 quality.
New Year's Sale e e" f
price O.Slf
Satin Spreads
The prices are radically reduced for this sale
on our entire stock of fine satin spreads. We
offer in full size satin spreads the following: '
$6.50 quality spreads in tht-f A r
New Year's Sale at tpty.jkJ
$7.50 quality spreads in the at
New Year's Sale at p5
Boy Blankets Now
NY eracle blanket YOU buv now represents the fvet
stble investment The fcJIowioi? brief calalotr is nnlv
mtenckd to give you an idea of how radically blanket prices have
been reduced. The same proportion of reductions extend
throughout our entire stock of blankets.
No. 90S Wool piwmid doubie aiaid
Uaakets. Size 66x90. Forsserlr
69.45. SoU sfjf- 7-
price vPJ. 'J
Xo. X63 Woo) nap plaid double blan-
xets. Size 80x80- Former- r- -r-
ly $7.45. Sale price D
N'o. X-F Beacon plain tan double
blankets. Size 72x84. Formerrv
7.4i Se f- ye
Jfo. tlOburle eeaafortables. Size
Formerly f6J6 tf A TT n
vafam. Sale price POU
MadiaoH wool plaid double blankets.
Siae 66x80. Formerly tf fj A r-
6UU6. Sale price J H:D
Iswitiniif.lit plain grey wool double
blankets. Size 70x80. Formerly
$1L4S. Sale tfr syj-
nries PD. D
Live fleece white wool double blan-
kets. Size 70x80. Former- f r" i-rr-hv
610.45. Sale price.... J0. O
"P" quality Beacon plaid dowble
blankets. Size 66x86. Formerly
f..8 $7.45
X. P. quality Beacon plaid doubl-
bunkets. Size 66x80. Former!
6115. Sale ttQ QC
price 90.73
Xo. 50 White wool double Itlanke' -Size
ISfixSU. Formerly stQ OCT
$140 value. Sale prW. 30.t0
Xo. 176 White wool double blank' t-
Size 60x84. Formerly tfQ QC
J12.S5 value. Sale price. O.D
Xo. 161 White wool double blanket-
Size 70x80. Formerly tfj q QC
S1S-50 value. Sale price. O.ZJu
Xo. 181 White wool double blank t t-
Sise 72x84. Formerly tf q q r"
$14.95 value. Sale price. PO.s73
.411 wool white doable blanket- ji
7i84. Formerly ?1J0 Tafases. -Tan
10 AC
price U7Xa.f J
The prices on oR fine lambs' aool
bhaJtets Jrith rich bindmgs of taffeta
or satin are offered in the jVcb
year's Safe at fzrie mere thm half
of former prices.
Comforts
values 9-50.
Sale piles
sterner values $8S5.
Sam price
former values 6120.
Sale price
$6.50
$6.75
$7.95
line cotton ruled comforts at the fol-
lowing prices:
Farmer values $7.4. rr"
8Ue price ?O.UD
Farmer values 68.45. J" -7C
Sale price i&D. I O
Extra Special
WIS make as an extra special one
lot of eonxferts fiBed with
wool aad cotton mixed uwciul with
good quality printed cambric. For-
merly 6105. g r?f
Sale pries ?O..OU
Fine silk covered comforts former! v
616150. Sale price $lLsa
AH small lots and odd comforts
offered at the same material redac-
The Home Beautiful
The 6th floor. Drapery Dept. contributes seasonable needs to beautify
toe home.
LL the interest wB not center on the 3rd floor sections. The Drapery
Dent cnntrlnstes seanaatJ MUL L Jl Ul i
substanoal savings. In adekioa to the special items advertised this de
psnetst offers a wealth of strgyatioos for feaudfymg the home.
MARQUISETTES
36 inch 60c marqnisette. J q
January Sale price vSiC
36 inch 85c marquisette. sy A
January Sale price OC
36 inch 00c ntaroinnette. a
n w
A1
EXTRA SPECIAL
AB colored voile and mar-
quisette which sold regularly at
T5c per yard special during
Housekeepers' r T
Sale at O C
January Sale price
36 inch 90s marquisette.
January Sale price
36c inch $1X0 marquisette
January Sale price
36 inch $1.25 voille plain.
Jan uary Sale price
36 inch 75c aurquisette.
January Sale price
68c
75c
94c
57c
EXTRA SPECIAL
5600 yards flowered tint qual-
ity silkoline suitable for mak-
ing your winter comforts. Spe-
ZLr 29c
Cretonnes
W
." whjos. sub b me most popular tabnc tor
."ndnr hoX' o d sofa pfflows and cushiom
i oc iouowmg are me pnees
E offer CTetonaes m a wide rasw of nahVm J.
at saosrannai leaocrjons. im s the mn nnn.il r Ch.
36 inch 90c cretonnes.
January Sale price
36 inch $1.00 cretonnes.
January Sale price
36 inch $1.15 cretonnes.
January Sale price
36 inch $L26 cretonnes.
January Sale price
36 inch $1.35 cretonnes.
January Sale pries
36 inch $1.50 cretonnes.
January Sale price
38 inch $1.83 cretonnes.
January Sale price
36 inch 62.00 cretonnes.
January Sale price
36 inch $0 cretonnes.
January Sale price.
And
A Hoover sweeper is one
of the home needs for 1921
which should not be over-
looked. Hoovers are sold
on easy terms.
..57c
..75c
..87c
94c
$102
$1.13
$1.39
$1.50
$1.88
36 inch 75e cretonnes. jjsy
January Saw price O C
36 inch S5e cretonne?. CA
January Sale price t)4C
36 inch 70e cretonnes. CO
January Sale price OsjC
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
Slater, H. D. El Paso Herald (El Paso, Tex.), Ed. 1, Saturday, January 1, 1921, newspaper, January 1, 1921; (https://texashistory.unt.edu/ark:/67531/metapth143841/m1/3/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .