The Orange Leader (Orange, Tex.), Vol. 57, No. 198, Ed. 1 Monday, August 15, 1960 Page: 4 of 10
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MONOAY, AUGUST 15, IMO
FDTTORIAt FACT
THF ORANGE LEADER
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Moment of Meditation
Across th* Editor'■ Desk . . .
Fa
MAN ON THE SPOT
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By J. CULLEN BROWNING
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TOO MUCH So, IF
.YOU ASK ME!
FRANC5G
POWERS
LNEAT
OF!
ARE You
SURE?
WINGEY
GAVE ,
YOUR <
NAME AS
REFERENCE
I LET HIM
COME IN*
HE CANT
Road Bond Campaign
Moves to Wall Street
that’s SOMe
AKSUMENT
BETLE AND
8nK6E ARE
HAVIN6: •
YOUR
DOG.
'YES. MA’AM*
GO HOME.
“PoOCHO-/
MRS. ANDREWS
DOESN'T WANT
YOU IN HERE/
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KIPPING?
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James B. Quigley. _
J. Cullen Browning .
Joe Parsley ________
Philip Lilly _________
Bob ____________
Herbie Dees______
L. ». (Bob) McHugh
Jean Saxon____
E. F __________
J. K Davis —_____
X HAVE A FEELINS
BEETLE WILL WIN
THIS ONE
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NOW, DONT
BE SO OBSTINATE--
ALL THE MEN ARE
WEARING THEM
i
c
0Gb
WELL-I'M NOT 4
sure he knows
VERY MUCH ABOUT
ELECTRIC IRONS OR
-—-- WASHERS-
things to aim at in life: first, to I
get what you want and, after that, ETTA KETT
to enjoy it. Only the wisest of],.....— ■
mankind achieve the second," . I
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GOOFY IN TE HE ACt „
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WECOULPBURN >
THEMAPU-
Vame
• 1960
WeDismrPradeetieme
Weri Rcht Remerred
Dogs, Man's Best Friends,
Bite 600,000 People Yearly
- By HAL BOYLE
Entered Jan. 1, 1903, at Post Office, Orange, Texas, as second
class matter under act of Congress March 3, 1879.
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Withhold not good from them to whom it is due,
' when it is in the power of thine hand to do it. Pro-
verbs 3:27
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9 SEE jobs
■ N PDSCFE/
■ JIAN IS MAW
■ CEANDJILL
I § SEMETAKY
■ TO THE NEW-
I jobShanSung
■ ©OLANTO
I TCPN
• NEW VACUUM
| CLEANER/ 1
__Publisher
-______ - Editor
__Managing Editor
____Area News Editor
__________Citv Editor
Women’s News Editor
.... _ Sports Editor
__.Magazine Editor
__Advertising Director
__Circulation Manager
UNCLE HERNLANDO HO TEGOLD
MANY ytiMS mo WEN He
was Mtina FROM 84NDIDOs!
HOW He IS RETIRED TO HIS
RANCO N MEXICO ANDNEVER
EXPET to com cx user
rxren/—<
g
I
DO
Csisnpe——e
jj
i
landed at the Matagorda Gun
Club A search had been bunched
Saturday after the plane left La-
redo and failed to land at Aransas
Paas on schedule.
EITHER HE'S A HERO
OR I'M A HERO!THI5 IS IT.'
IT 5 HIM OR ME!
V.
flCAUT STAMt?
I DISORDER.
J
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73
Published Sunday morning and daily each afternoon except
Saturday, 503A Front Ave., by The Orange Leader Publishing Co.
The Associated Press is entitled exclusively to the use for
republication of all the local news printed in this newspaper as
well as AP news dispatches
SUBSCRIPTION RATES
WA!
Amerl
severe
Weste
tat era
cuss (
At 1
the I
comm
oontro
Mee-
minist
proble
1‘
If IT'S ABOUT A JOB IN
—, I AN APPLIANCE STORE-
E2),-
3 3
JOLI
four w
with cl
tigated
son wh
dirty c
Polic
Escam
Anthon
stairwe
said n
lia. hii
three i
home I
er- kne
Polic
5-by-10
after
heard
The I
was si
which
behind
had be
Anth
Author
al cuts
his he
”We
was a
say, ii
boy wi
i
4
spe
pw"T:#32
1= ELKOPEAN POLECAT
LIVES WELL . Hie UNVEKKOUND
APARTMENT CoNB16TB O A coz/
BEDROOM WITH WALL-TO-WALL
NE6TNG MATERIAL.. FROM THIS IAMBEEK,
A LON HALLNAY LEAF® To.... ___
(7
• 1
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tion to its taxable" valuations.
And yet another is the county's
continuing program of tax equal-
ization and its exceptionally high
percentage of current tax collec-
tions during the past few years.
Unfortunately, the county gov-
ernment still has a black eye in
financial circles and Eddleman
has to remove it before a good
bond rating can be obtained.
This black eye dates back to
1939 when Orange County was one
of the hardest hit areas of the na-
tion by the Great Depression. In
that year the county government
was unable due to economic cir-
cumstances to collect enough taxes
to meet a payment on one of its
bond issues.
Investment people call the fail-
'Missing' Plane’s |
Passengers Fishing [
CORPUS CHRISTI (AP)—A sin-
gle engine private, plane that had
been reported .missing was found
Sunday on a landing strip near
Port O’Connor.
The plane, piloted by Joseph
Panford Jr. of Dallas and carry-] -
ing two other men from Dallas.
DALI
a Mid!
named
as met
gion a
annual
Mrs
er’s w
elected
legton
husbani
mander
Other
the cloi
Siews
executi
. Pierce
national
James
advocat
Arthur,
Powell
lain; F
Springs,
mez of
arms.
New-
Miss G<
historia
of Long
Anderso
as the
presides
sion.
--kHSIFTGrEEWE
PEEK-NSK-iM,
HIS SPECIALTY IS
REFRIGERATORS
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V
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pe
and bond payment records of pub-
lic and private agencies which sell
securities on the open market.
Investors who buy such-securi-
ties place a high value on these
ratings and if they are favorable
the interest rate is lowered.
The Orange County government
can offer a number of excellent ar-
guments in favor of a good bond
rating.
One is its rate of economic
growth and the continuing rapid
rise in its taxable valuations.
Another is the good debt man-
agement program which has made
it possible for the county gayer-
ment to pay off in full eight years
ahead of the final maturity date its
outstanding road bond issue.
Still another is the fact that the
county's total outstanding indebt-
edness prior to the sale of the first
new road bonds is very low in rela-
, V
\ A
THE CISCO Aim
years ago and helping him give
the fellow a sales pitch on the cur-
rently excellent situation in Or-
ange County.
Having the rating may make a
difference of only a few hundredths
of one per cent in the interest rate
to be offered by -investors for the
I960 road bonds when they are
placed on the market.
But even a small reduction in
the interest rate because at the rat-
th will mean many thousands of
dollars saved for Orange County
taxpayers during the years in
which the road bonds are being
paid att.
And in this connection I would
urge our bankers, industrialists
and investors who have influence
in financial circles to lend all the
support possible to Eddleman’s
campaign to get the county a good
bond rating.
USS SOT PLENTY PNERO TO LAST HIM THE
Kesr OF HIS LFE! SO Hi WANTS ME TO
HAVE THE TREASUKE SECAUS X AM
-u HIS MOST FAVORITE NEPHEW! i
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‘THeygEM I
TEYA6 TO | I
‘STAKE EAH I
OTHER
DOWN
--
MR. ABERNATHY '
JUSTJOINED 4
THE VOLUNTEER V
FIREDEPARTMENT.
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( %TOf» FIGHTING
\ ME AND pct___
( these on )
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Yov CAN'T COME)
IN* THIS ISN’T )
w*F
"IIYLOOK,DAR..1
I I BOUGHT vou
/ A PAIR OF
• WALKINGSHORTS-
THEY RE VERY Smart
< SHEA \ ? OH, \
CONSCIENTIOUS I l YES—J
" NMEMBER?/ (C.
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There will be activity on several
fronts this week as the Orange
County government prepares to
launch the big road program made
possible by Saturday’s bond issue
election.
One at these fronts will be Wall
Street in New York City. This_one
is particularly’ important at this
time because a victory, there will
save the county’s taxpayers many
thousands of dollars in interest
costs over the years in which the
road bonds will be paid off.
R. N. Eddleman of Houston, head
of the investment banking firm
which is the county government’s
fiscal agent, will be the field mar-
shal for the Wall Street campaign.
I talked to Eddleman on Satur-
day night after the election returns ... ___ ______ ___ .
were in. First, he had high praise ure to meet such a payment a de-
fer the citizens' campaign which fault. And they hold it against the BEETLE BAILEY
resulted in better than 3 to 1 sup- defaulting agency for many years
port, for the new road program thereafter.
That wide margin, he pointed Eddleman believes that he has a
out. will make somewhat easier his good chance under the circum-
task in getting the bonds on the stances now prevailing in Orange
market at the lowest possible in- County to get the investment
terest rate. people to forget about that 1939 de-
This undertaking will begin with fault and give us a good bond rat-
an effort by Eddleman to get what ing.
investment people call a bond rat- Actually, he has been working in
ing for Orange County. that direction for quite some time.
There are a couple of Wall Street I remember having lunch with Ed-
firms which specialize in analyses dleman and a representative of one
of the financial condition. prospects - - • -
"4nyjs
W
s"
H5 PANTRY. HERE HE KEEPS
®ENEK96 ©UPY OF FOOV.
91b SUM mwlMZnu 1 to* *
Advertising—a Valuable Investment
'•Someone emerges from, life's whirlpool of theory
every now and then to lambast advertising. We fear
that which we do not understand. There is a liberal
sprinkling of people who have no conception of the
value of advertising in our economic world.
Dr. Arthur Schlesinger Jr., a Harvard professor, is
one of the more recent snipers. It’s altogether likely Dr.
Schlesinger has never had the responsibility of meeting
a payroll, balancing the income and outgo in a business
or of being responsible for keeping a business alive. If
he ever had, his would be a respect for advertising
rather than a doubt.
We seek no duel with Dr. Schlesinger. His accumu-
lation of theoretical knowledge and his ability to coin
devastating phases far surpass any ability of ours in
this area. We only know that business must succeed
or our economy collapses. Successful business rests upon
an excess* of income over expense. Income is rooted in
sales. Sales are expanded through advertising. It’s as
simple as that
Unfortunately there are still some skeptics who can’t
or won’t understand this powerful sales tool. Russell
T. Gray, Inc., an advertising agency tells the follow-
ing pertinent story in a recent promotion ad ... a story
that should bring understanding to the heart of the
most skeptical:
“Once upon a time there were three manufacturers
of mouse traps, and competition set the retail price at
30 cents. Manufacturing cost was 15 cents each. None of
the three mouse trap makers advertised. One day one new YORK (AP) _ Things a ed parents,
of the manufacturers decided to advertise. He found columnst might never know if ne Ape definitions: Actor Walter
that he established brand recognition and reached a didn’t open his mail: Slezak defines a bachelor as "a
wider audience and broader market. Does ciyilizationmake dogs as Euy whphas.o fix.only onesbreak
. . - . . . , __ • • well as human beings nervous’ fast before he goes to work
During the second year his sales grew so much he Man’s hew friend now bites mere Many women yearn to have
increased production. This permitted him to install new, than 600,000 people each year in look-alike, twins,!but che odds are
more efficient machinery and he cut production to 9 chis country sainst.chem- .Tmins 2Gs onEt
cents a trap. Dealers cut their retail prices from 30 cents , Americas three mat popular Only one out o every three ‘purs
to 25 cents. Manfacturing profits jumped from 33-1/3 hobbesaareustampcpiecting, fish- o Ewins ar identical.
to 50 per cent and dealers made 66-2/3 per cent instead pool han is dying Heme‘sa.tipoff.on_the.spread
of 50 per cent Brand recognition was built up so that out fast But there are still nbou! and dargeacoun” aristocracy.
the demand by brand forced the two non-advertising 75 public, billiard parlors in New -At the stock aubT which is h-av-
manufacturers out of business. Prosperity note: The United lpatronizedbzcafesoietv,nly
“Who paid for the advertising? Not the manufact- States now spends more on gem- papin cash. If you carryFmoey
urer because he increased profits and cut costs. Nor b n&.6mokins and.drinking than any more, it’s a sign of insecurity,
the dealer—he, did the same thing Not the consumer "E0SSicncddteton town . Worst punat the year: A sign
because he bought the trap for less That somebody had toms in glonfal times pecple on.A funscp. says: Gent emen
to pay for advertising is a hard, cold fact, vet it is one often voted with, vegetables. You The hog. man’s oldest domesti-
of the most misleading facts in business. The answer dropred.2 ke mneluoucomwai the cated foo anima!, was considered
lies in a combination of two things. halandlaxtet°asnyousweresor sacred in ancient It was
“The manufacturers who didn t advertise paid for it opposed him., , days, and its Mood was supposed
and the economies made possible by increasing pro- .0 rsguotabie norabe:sWome to have great medicinal value
duction paid for it Advertising is a factor in distri- stephens, -berause they know less wI wasglogan.Pearsalin,sntith
bution and is paid for through the increase in distri- and understand more.” ■ • — - - '
bution and the savings the increased production makes ,The piano remains our best- .
nnec:11, » loved musical instrument, despite
Pose the rising crop of teen-age guitar-
Advertising, consistent and powerful, is never an twangers. Some 12 million U.S.
expense. It is one of business’ most valuable and es- homes havepianos..
sential investments. engunmen ScostamiatAinanaad4t1zinx
, people in a convention hel gen-
The next time someone says '‘Advertising Doesn’t ck 1,008 horrraonough hes to
Pay, ask him to name one of the 25 mountains in Colo- The hearty Hibernians: Tte
rado that are higher than Pikes Peak. We scratched Irish, known for their zest for Ijv-
out the few remaining hairs atop our head and were ing. an?^, .^e -
unable to name a single peak in Colorado besides Pike's rge of 3,510 Slones daily
Peak, so we are convinced again that advertising does Did you know the water level
pay. If you are not a native of Colorado, how many can of.a river.is atways higher on on:
,ci. ..9 ' Side than the other ? TiUS is caused
you name? — - by the force of th. earth’s rta-
-- ton.
. Children of broad-chested par-
Charles E. Webber of the Sun Oil Co. says: "The ents grow faster and mature ear-
double set of rules under which the gas producers lier than children of nOHvw-chest-
operate is a condition unparalleled in American busi-
ness. We have all the hazards of free enterprise. Every
day we compete with each other for additional business
—or to hold on to what we already have. Yet, when it
comes to selling the gas, the Federal Power Commission
holds us under a utility status. We are required to live
as utilities without the guarantees ordinarily granted
them. We are not even permitted to recoup the cost of
gas replacement because of unrealistic price ceilings
set by the FPC.”
& n
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/6ET5AHIT AND
(EVWNOR I
^END^
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IN
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Browning, J. Cullen. The Orange Leader (Orange, Tex.), Vol. 57, No. 198, Ed. 1 Monday, August 15, 1960, newspaper, August 15, 1960; Orange, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1464540/m1/4/: accessed July 12, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Lamar State College – Orange.