The Hereford Brand (Hereford, Tex.), Vol. 84, No. 118, Ed. 1 Sunday, December 16, 1984 Page: 3 of 30
thirty pages : ill. ; page 21 x 13 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
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Catalog made-to-order for romantic people
again! ’' Ashley D. Adams said.
Karensa uses her whistle as a key
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they saved it. People usually look at
but in the pages of a catalog.
uIxed-
This Christmas.. .Do Your
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HOW MANY
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/ HAPPY "
?HOLIDAYS!>
As the masked Ashley travels via
her magic time machine through the
Sometimes we apologize for things that need
no apologies. And, we think there is little reason
for our local merchants to be in any way reserved
about asking you to do your Christmas shopping
here at home in Hereford.
{
KPAN’s Management and Staff wishes all its Advertisers
and Listeners a Safe and Meaningful Christmas “
Experience
H that
be can
igger-
eekly >
eekly I*
>
A little honesty never hurt anyone, and the
truth is that we need local shopping to keep our
local economy strong and our community vibrant
and prospering!
So do something good for yourself and
Hereford this Christmas...do as much of your
shopping here at home as you can.
y such
Foun-
- yet
pels so
is na-
sspen-
aignto
ep the
ides,
that
peal,
natty
e one
den in an elliptical opium box (priced
at $701 that she discovered on a
journey to India.
WE RE GOING TO ALASKA!
Book before Dec.31
for Alaska Save $300
prices from $2465
I
YOU Will flY TO THE INTERIOR
OF ALASKA, VISITING AN
CHORAGE, NOME, KOTZEBUE,
DENALI (McKINLEY) NAT I PARK.
FAIRBANKS, WHITEHORSE AND
SKAGWAY.
YOU Will CRUISE ABOARD
MAGNIFICENT HOLIAND
AMERICA SHIPS AND ENJOY
ALASKA’S BEST WITH VISITS TO
GLACIER BAY. AND SITKA
IATER VISIT VANCOUVER AND
FlY HOME.
■ ;
ki
ashes and switches for bad little
children, to haute couture designs,
all created by Fort Worthians.
The Ashley D. Adams spring
catalog is already in the works, as is
a collection of letters and ex-
periences that Mary Elizabeth
Ashley plans to include in a future
book: “How I Began in Mail Order
and Got a Marriage Proposal."
“This is a very public business,"
she said, adding that the marriage
proposal was real. It came from a
mountain recluse who had seen her
picture in the catalog and called
long-distance from a phone booth to
offer his hand in marriage.
So far, she has heard from the
editor of Forbes magazine, who sug-
gested that a leather portfolio would
be marketed better with his
magazine peeking out of the case
rather than another's. “Frederick
and I share thoughts, jokes and
secrets but not our supple leather
portfolios!" Ashley says.
Some of Mary Elizabeth Ashley’s
favorite stories come from people
who send long letters along with their
orders telling her about their gout,
their cataract surgery and their
varicose veins.
“People reveal so much by mail,”
she said. "They’re just wonderful."
Before joining Nostalgia Inc. Mary
Elizabeth Ashley was a marketing
consultant who, incidentally, owned
a gold mine in Alaska with 20 people.
Looking for a way to sell raw gold
direct from the mine, the group
developed a “security pill” just as
the price of gold soared.
It was a capsule — similar to a real
one — that contained a piece of raw
5
16 Days August 15, 1985
For more information.
Contact: Margie Daniels
Hereford Senior Citizens
Box 270
Hereford. TX 79045
“Quality Banking and Lasting Friendship!”
mUereford
_W8T STATE BANK
1
Parton bought one. Mary Elizabeth
Ashley said — a $13.50 set of frosted
candle Christmas tree lights, and a
$15 voodoo doll that comes complete
with pins and suggested target areas
(such as “beach-bulge” on the hips)
as vulnerable bullseyes for those you
love to hate.
“It’s fun to get even when you’ve
got your very own Sweet Revenge
Doll,” Ashley says with a chuckle.
“Don’t y'all have someone in mind
who’d just hate for you to own one ...
or more?”
question:
nger legs
Spring fashion showir
Are the models growing
Christmas Shopping Here at Home.”
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They think New York's the place to gold and was packaged in a little
go shopping, but it’s right here." she
said
Silk flowers manufactured by an
eluded. Shtp« regtstry: Nethertands *MSlM
Westours is Alaska
Please send me more information on Alaska!
Homeowners insurance
Good service/Good price
lery Shipman ■ , ,
"Prices an per person, double occupamey based om
“Do Something Good For
Hereford and Yourself
Holiday spirits come from your heart
— not from a bottle.
Make roads safe for your friends and neighbors.
— Support —
National Drunk & Drugged Driving
Awareness Week e
December 9-15, 1984 (8
ir na
mu. h
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6,,.
FORT WORTH, Texas (AP) —"As ching this suiverpiated Victorian
I leaned toward the flickering can- whistle, engraved with scrolls and
die, the black jet beads sparkled and flowers, I felt safe. Not only could I
the net veiling of my hat dipped over summon for help, but I was com-
one eye. I caught Phillipe’s look of forted knowing that inside this
total approval. authentic replica of the 1893 original
“Thank goodness," I thought, was a secret compartment contain-
“that women are wearing hats ing a lock of Byron’s hair. My friend
rich, rich shopping ground," she
said. "A lot of people skip hometown.
d
MBBi is
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nd New
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postage
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MAt
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should
i Source The Alan Guttmacher Institute)
m i ’
Name: --
Address: -
City:
The catalog company. Nostalgia catalogs and then throw them away.
Shoppe Inc., is a division of Haltom Instead of being disposable, people
international. Its idea was generated were captured by the cover, read the
by Haltom’s chief executive officer story and were entertained by it. And
Ron Adams, businessman Bob that was our goal.”
Driscoll and the catalog's president, Ashley also captured the attention
Mary Elizabeth Ashley. of US magazine and CBS television.
The Woman's News wrote that which plans to run a spot of the
“Ashley's running commentary is catalog and its character shortly
high entertaining and only a little before Christmas.
less camp than a Barbara Cartland What Mary Elizabeth Ashley
novel.” stresses is that it is a "Texas”
Ashley prefers sleeping on satin catalog with at least half of the items
sheets — "ordinary sheets are so offered by Texas artisans, including
declasse,” she says — deplores prac- 22 from the Fort Worth-Dallas area,
tical things that look practical, and “I have always thought that Fort
keeps her secret rendezvous key hid- Worth — and Texas in general — was
The veiled hat is $80. The romance chain and for discreetly storing her
is free. smelling salts and cash.”
Harlequin romances meets mail- In another picture, wearing a $500
order business — that’s the latest sequined gown, a flirtatious Ashley
venture of three Fort Worth en- notes, “Some dresses are made for
trepreneurs who envisoned a new memorable nights. This one can
way to market specialty items in a create one.”
catalog. And, as Ashley would expect, the
Exotic locales and sales pitches, first catalog has been a smashing
romances and refunds, adventures success, Mary Elizabeth Ashley
and advertisements — that’s the said, adding,“It has been way over
dichotomous world of Ashley D. projections."
Adams, a character created by Mary "We did followup calls on more
Elizbeth Ashley to appear, not bet- than 400 mail-order customers,” she
ween the sheets of a Gothic romance, said. “They said the story is so cute
1975 1,034,200
1980 1,553,900
1981 1,577,340
1902 1,573,920
leather sack with a note explaining research. Nostalgia Inc. set out to
how to use it. The group advertised in find just the right items with the
the Wall Street Journal, and sat back criteria: “I had to want it, and it had
and waited for the orders to come in, to be animated,” she said.
she said. “We had a raft of people — an ar-
“You were supposed to put the my of little gnomes — going around
security pill under your pillow and Texas asking'Do you have some peo-
think secure thoughts,” she said, pie with speciality items we can
“Silly, huh? But it made money.” mass-produce and sell?’ We had so
This was six years ago. “Things many responses, we were able to
don’t happen like that in the mail- select special pieces.” .
order business anymore,” she said. Among the best sellers since the
“Now it is more scientific.” catalog hit home mailboxes in
After months of marketing August is the sequined dress — Dolly
hpan %
NIUmU 3613161
pages of the catalog, her descriptive Arlington woman tempt Ashley to
commentary is as imaginative as her say. “Sipping mint juleps one spring
romantic adventures. afternoon, I pointed out the magnolia
"Under the scorching Indian sun, I tree to Montgomery, saddened that
imagine myself and Clark riding this my favorite flower comes and goes
horse-drawn carriage, with Gunga so quickly. The next afternoon, what
Din at the reins — frightfully did I find but three extraordinary,
unaware what awaits us," she says, handmade silk matgnolias lying on
referring to a $45 brass copy of an an- my swing! ”
tique Indian toy horse and carriage. Although not everything in the
Next to a selection of earrings, catalog is Texas-born — including a
Ashley declares: “Lobe and behold, ’ $22,900 authentic replica of a 1929
I joked to William as he nibbled on Mercedes SSK (what else would
my ear. To this day I’ll never know if Ashley use to whisk from party to
it was me or my geometric earrings party’ i — Mary Elizabeth Asley
that inspired his attentions. “ wanted to ensure that it has a
A $25 Victorian-style whistle in- definite Texas taste, from a lunch
spires Ashley to say, "It was a dark box full of Gold Medal Pralines. to a
grey night and Byron was late. Clut- red Christmas stocking filled with
€
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Parsell, Reed D. The Hereford Brand (Hereford, Tex.), Vol. 84, No. 118, Ed. 1 Sunday, December 16, 1984, newspaper, December 16, 1984; Hereford, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1477857/m1/3/: accessed July 11, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Deaf Smith County Library.