NOW, Volume 5, Number 31, December 20, 1940 Page: 2
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N O W
$1,000,000 Display
Of Rare Perfumes
According to a newspaper advertise-
ment, the "largest presentation of lux-
urious scents to be shown in one place
anywhere in Philadelphia" is at the John
Wanamaker Store.
From France comes the choice prod-
ucts of Schiaparelli, Ciro, Suzy, LeLong,
Worth, Chanel, Guerlain, Patou, Caron,
Lanvin, Suzanne, Floris and other not-
ables!
There are fragrant flower perfumes
from England, where the "clearest, tru-
est flower odors in the world are ob-
tained."
From every available source this
breath-taking array of redolent elixirs
in unique bottles has been gathered.
The highest priced bottle in the dis-
play is marked $1,000! This bottle is a
"miniature world of perfume revealing
scintillating stars on a globe of blue,"
and contains 80 ounces of Worth's Dans
La Nuit!
It is easy to believe the statement that
these perfumes will "bring a happier,
more joyous Christmas to the woman
who receives them!"
All this interests us because the Good
Book has considerable to say about per-
fume, ointment and incense.
The Apostle Paul taught that God
"maketh manifest the savour of -fis
knowledge by us in every place. For we
are unto God a sweet savour of Christ"
(2 Cor. 2:14-15).
It is interesting to note how other
translators render the expressions "the
savour of His knowledge" and the "sweet
savour of Christ." Fenton, for example
puts it: "the sweetness of the knowl-
edge of Him; because we are a sweet
perfume of Christ to God." Weymouth
renders it: "that sweet incense, the
knowledge of Him; for we are a frag-
rance of Christ grateful to God." And
Conybeare says: "the knowledge of Him,
a steam of fragrant incense; for Christ's
is the fragrance which I offer up to
God." He says literally it means:
"Christ's fragrance am I, unto God!"
A personal knowledge of Christ not
only brings the believer eternal life
(This is life eternal, that they mightknow Thee the only True God, and Jesus
Christ whom Thou hast sent, John
17:3); but also a heart full of the sweet-
est perfume which is to be diffused
everywhere he goes.
It was Seneca who said: "He who fre-
quents the perfumer's shop and lingers
even for a short time, will carry with
him the scent of the place." It is even
more impossible to linger in the pres-
ence of the altogether lovely Lord Jesus
Christ without carrying away some of
His beauty and fragrance!
"A Persian fable says: One day
A wanderer found a lump of clay
So redolent of sweet perfume
Its odors scented all the room.
'What art thou ?' was his quick de-
mand,
'Art thou some gem from Samarcand,
Or spikenard in this rude disguise,
Or other costly merchandise ?'
'Nay: I am but a lump of clay.'
'Then whence this wondrous perfume
say!'
'Friend, if the secret I disclose,
I have been dwelling with the rose.'
Sweet parable! and will not those
Who love to dwell with Sharon's rose,
Distil sweet odors all around,
Though low and mean themselves are
found ?
Dear Lord, may we to Thee retreat,
Then shed abroad Thy fragrance
sweet!"
The wise man said: "Ointment and
perfume rejoice the heart, so doth the
sweetness of a man's friend by hearty
counsel" (Prov. 27:9).
Oil and perfume are used very much
in the East, where a dry atmosphere and
enervating climate render the softness
of the one and the gentle stimulus of the
other, exceedingly refreshing and in-
vigorating.
Sweeter far is a man's friend who
giveth hearty counsel. And who can give
such hearty counsel as the Friend that
sticketh closer than a brother"? His
lips are "like lilies dropping sweet smell-
ing myrrh."
May every child of God so live in the
blessed presence of Christ and act ac-
cording to His hearty counsel, that he
shall fill his sphere in life with that rare
fragrance which delights the heart of
God and man.
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R.G. LeTourneau, Inc. NOW, Volume 5, Number 31, December 20, 1940, periodical, December 20, 1940; Peoria, Illinois. (https://texashistory.unt.edu/ark:/67531/metapth1532588/m1/2/?rotate=270: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting LeTourneau University Margaret Estes Library.