Main Street Matters, September 2019 Page: 3
8 p. : col. ill.View a full description of this periodical.
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A TALE
OF THREE
TEXAS
SCENICCITIES
A
By Sarah Tober, Executive Director of
Scenic TexasEditor's Note: Scenic Texas, Inc., is a 501(c)(3) non-
profit organization dedicated to the preservation
and enhancement ofour state's visual environment,
particularly as seen by the traveling public. To become a
Scenic City visit www.sceniccitycertzfication.rog or call
713.979.4374.
Ten years ago, Scenic Texas sought to address
preservation and enhancement of our visual
environment by creating the Scenic City CertificationIIA
I I r
r \Marble Falls
Scenic City
GRTIICATON RO( ANJheritage.
Fostering a distinctive sense of place
is a high priority for Southlake, which
was first recognized as a Scenic City
in 2012 and has since ranked up to
Platinum certification in 2017. Through
strict adherence to a thoughtful urban
design plan, Southlake is committed
to cultivating the city's unique identity.
Enhancing the visual quality of its built
environment and scenic areas defines the
character of Southlake.www.thc.texas.gov
Program. Because the public right-of-way along
streets, roadways, highways, and byways is the
state's largest public space, this program established
a detailed set of model infrastructure standards for
streetscape-related development.
To become a Scenic City does not mean that a
community has won the state's beauty pageant, but
it is about beautification. The process includes a
thorough review and points-based assessment that
measures existing municipal ordinances compared to
the Scenic City model. Cities can use this certification
process as a diagnostic tool to determine what is
missing in order to create a more beautiful community
that impacts residents' quality of life and the visitor
experience.
Official certification is earned by cities that score
points in the upper range and meet threshold
standards for landscaping, tree planting, and sign
regulation. Of course, becoming a Scenic City comes
with bragging rights, as well as the challenge of
elevating in the categorical levels over time. Here are
the stories of a few of our 82 Texas Scenic Cities.
Marble Falls became a Scenic City
in 2016, when it earned Bronze level
recognition. The Scenic City assessment
made note of the city's innovative
programs, Historic Downtown
Wayfinding and Historic Downtown
Landscaping. As a Hill Country hub
city, these programs served to integrate
streetscape enhancements for the
traveling public while honoring the city'sWmn
maw
3
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Texas Historical Commission. Main Street Matters, September 2019, periodical, September 2019; Austin, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1551366/m1/3/: accessed July 5, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting UNT Libraries Government Documents Department.