The San Antonio Light (San Antonio, Tex.), Vol. 45, No. 364, Ed. 1 Sunday, January 17, 1926 Page: 3 of 92
ninety two pages : ill. ; page 20 x 16 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
SCNfiArrjmik'?
In Every City There Is One Department Store That Sells for Less—ln San Antonio It’s “The Fair’’
IP
WMftj z Wkw
/ latual
\N£’ / I MiIWN / ill vl\ \ z
<Z/ y
dpffng
New Hats Are Glorious!
Especially These Wonderful Ones at
‘4.85
At once their fascination will hold yon breathless. Such
simplicity; such harmony of line and color; such cleverness of
styling. You will be instantly aware of their bright springtime
newness and want one right away. At $4.85 they represent the
ultimate in value-giving.
(The Fair’s Third Floor)
Get Your New Clothes Re ady
Spring Silks!
Gayer and gayer are the silks for spring. Our daylight silk de-
partment is a popqlar rendezvous for everything that’s new—glittering
and gorgeous in its springtime beauty. And prices the lowest in town
because of our Cash Policy.
W® Spring Crepes
For N ew Frocks
* n Floral and
Futurist Designs
JOliy
I J |/\ \ These bright spring crepes will
X / \\ make frocks of delightfulness and in-
J ’A l\\ expensiveness. In floral and futurist
fffl W\ A designs decreed to be so popular for
fb*Aj/7y J V ’Q <pring. 40 inches wide.
Georgette New Spring
Crepes at Flat Crepes
$ 1 -98 $0.59
wi 1 ”
yl i Another favored An accepted silk
Hr® I spring fabric in for spring frocks
rv/ J । 40 Inches wide. In
17 SUCh " e Rhadeaas such shades as ap-
L I Venice coral vir- p ] f> on k buff sa ]
■ AeUffiF *' n ’ n y ni l’h. Ponce mon morning
xT I Leon phantom glory orchid part-
fl/ I red maise fallow ridge quimper
’la I * nd others. 40 wild astor and
| inches wide. others.
I (The FairS Second Floor)
Time to Brighten Homes
With New Draperies!
50 Pairs Marquisette Curtains—Pair
36-inch beautiful F a n cy checked
rayons o f heavy marquisette ruffled /T
quality. Riel in ~u -tains 2% yards ■ ■ VLF I
color and exquisite । nn d hnvP tie I.
m pattern. 89<; backs. At
XAKU ... price you can buy
new curtains for
__ every window in your home.
Sl|t ew * Tafe-Tone
oJtfl u ' lUSb beautiful new silk mixed drapery
VjuHl | 1 1 fabric. In rich two - toned 98c
KiSIjP if li fifllwDj pw I terns. 3G inches wide....
MWM'KBS a# . „
IW ' men Mercerized Poplin
MQr I | i'Wal 36-inch good quality mercerized
ISF poplin in many beautiful colors. Just
iMU J ; . IIS the thing for distinctive side 9Q_
irapeB - FAR price 4.J/V
* v® (Th. Fair’s Second Floor)
THE FAIR.
It pays to pay cash
Alamo Plaza at Commerce Street
An Event of Supreme Fashion and Value
Importance—At the “Cash Store” Monday
OVER 250 BRAND NEW
SPRING DRESSES
Just Taken From Their Tissue Wrappings—To Be Placed on Sale at
(J U u t l U II I ( I 1 I ikm I ?
r 1 . :
11
111 801 My/ /J ' : \\Mkp\
Capturing the Freshness of Spring and Il
Reflecting It in Rare Beauty 3 ।
of Color Style and Fabric H ( Ails f iSI
We are determined to make our $15.98 line of ffwV) /■ '1 k>
dresses as famous as our $9.75 one. And to- I f ' |kL 3 -
morrow we offer values at $15.98 that will make y L | ".yak
the whole town exclaim. Here are dresses whose S hISB& I
originals are being shown -f P I 'Z ' I "I "0 C OO
in exclusive Fifth Ave- M PmmWi I AgJaJ/O
nue shops—every one a sSnf*'« SWM HmM / I
chnrming interpretation jKT y £laalS®R ■ \ I -’>l
of spring’s gayest mood. ®•' ' / A
COME! Delight yonr- =g\ 4 T M n V
“S iD !X A *3 New Styles
frocks. All irresistibly WWJ ill pRp ‘ .fl II I | W *
priced at $15.98 instead \ IQL J „.. rT ... . ..
of a far higher price. Wk- ) . «11l UI | BeH Sleeves H:gh Collars
which they are rightfully i | RII /R Flare Sleeves Streamers
\ 1 45.98 Flare Skirts Applique Trims
I lljl II UM JNk They are developed of soft delectable
jL rAA . I silks such as georgettes flat crepes crepe
■* IB li n V MMiR I M-g.wwa.gi d* chine and crepe romas. In fascinating
X -* f Bl 11 n \ I \ I spring shades as lore bird chartreuse dove
$1 L f|Q v a BK II ''- 11 \I \ I grey. Brittany blue bois-de-rose. oak buff
10. vO SB I ‘ |\ \ I \ I Marie Antoinette wild honey phantom red
JWQt ] ■ I \ 'V I \ r queen blue and many others.
0 103 Smart Mannish
O SBIp spring coats.*
V" / ' a ■' ’ I
iM* Received from Eastern Style Centers and to
Be Sold Monday for Only $24.75
|I A 40
Revealing the Mannish \ \ \ \ g
lra®^l7 * I' [tw jEy
zW Note in Spring Styles j -
"•■t J They are of tweeds Poiret sheens g®FTi=fei 1 3
1 / camel sheens and other beautiful | T
I I light weight spring woolens. Many pOt y MS -jrjl 9
1 I trimmed with summer furs. Their
I I styling shows a swanky English ISjWr yS J. k
I / trend that is favored the world over l\ \
I I for SPRING! OO /\ \
I|] I Come to THE FAIR Monday and I J I / / W
|J J buy your new spring outfit! Lovely 1 / I I / I
spring frocks will cost only $15.98 \ I II I / /J*
P l r>B / B | and the new spring coat only If I I I
Tk' r j Ww $24.75! 11 | I U
Floor (The Fair’s Third Floor) J&- W n ’24.75
THE SAN ANTONIO LIGHT.
Fairtex and Holeproof Silk
Hosiery in Spring Shades
FAIRTEX hose at $1.59 and $1.98
HOLEPROOF hose at 98c and $1.59
Of coourse you’ll want your hosiery to blend with the shades
of your other spring costumes. That's why we have assembled
a complete array of the spring shades for your selection.
(The Fair's First Floor)
New Rayons
for Spring
Featured at
69c
86-inch rayon erepes in
beautiful checks and plaids.
A splendid assortment of
bright springtime shades.
Spring Rayons
36-inch rayons for new
spring frocks. In handsome
plaids and stripes. OQp
All new colorings...
Rayon Crepes
86-inch rayon crepes of
excellent quality. High lus-
tre and rich colorings. Neat
checks and stripes e 1 OQ
FAIR PRICE..
Mixed Crepes
36-inch silk and cotton
mixed crepes in delightful
prints and spring QO.
Mlors. YARD » 7OC
(Fair’s Second Floor)
Spring Royal Society
Packages Are Here
Oh! So many love-
ly things to be em-
broidered — so many
delightful new ideas
in design and color
harmony. These pack-
age outfits contain the
articles stamped and
with enough embroid-
ery floss to complete-
ly finish it.
The established high
quality of the mate-
rials in Royal Society
package outfits in-
sures lasting beauty
and entire satisfac-
tion. Come and see
these new things.
(The Fair’s Second
Floor)
Girdles Give
Graceful Lines
'6.98
A new spring model of dainty
brocade and kenlastic. Six hose
supporters. Moulds the figure
into more slender lines with no
discomfort to the wearer. Let us
try one on you. Sizes 29 to 38.
Smart Spring Bags
Accentuate the Beauty of Spring Costumes
The smartest of zK - -
styles and cleverest of \L Q
novelties are yours gj M K .<atfgk.
here. Hags of silks - w*
nnd leathers in count- — /dSBsSm. A \
less styles that are B S .
l'-tin< tive and
vidunl. I I
Pearls Festoons .
A splendid selec- [ ’?r
tion of richly tint- Another span; R 11 WKf
ed pearl beads jewelry accessory
Graduated strands. f*
Unbreakable. Two »<>u 11 want res-
low prices— :oons set with bril- z
$2.98 and l>«nt Stones. Now A -
$3.98 fc “! e $2.98
(The Fair's First Floor) |
PART ONE—
MCCALL
McCall Quarterly
of Spring Styles
Just out. and crammed from
cover to cover with news of the
spring fashion trends. Styles that
are new—youthful and dashing as
as all clothes should be in spring-
time. PRICE 25c.
(The Fair’s Second Floor)
Exquisite
Silk Gowns
’7.98
Of silk crepe de chine and pussy
willow taffeta. Trimmed with
baby Irish laces and ribbons. In
light pastel shades.
Charming silk stepins to match.
In contrasting colored trimmings.
FAIR PRICE $2.98 to $4.98.
(The Fair’s First Flocr)
3
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
The San Antonio Light (San Antonio, Tex.), Vol. 45, No. 364, Ed. 1 Sunday, January 17, 1926, newspaper, January 17, 1926; San Antonio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1593118/m1/3/: accessed July 7, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .