The Giddings News (Giddings, Tex.), Vol. 45, No. 3, Ed. 1 Friday, May 13, 1932 Page: 2 of 8
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THE GIDDINGS NEWS
PAGTWO
4
MAIN STREET
JACOB AT’ BETHEL
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(Denton Record-Chronicle)
A group of merchants wanteu
atness of America.
backbone
of the
country's business and not
on
)
buildings and stores may be less
T
numerous.
that even and suggest that Jacob had not a
t
when we yielded to temptation. very high conception of* God. that
deity' with
it was mere a triba
whom he conversed But the God
it being of
mings and our failures
a perhaps signifcant that
experience at Bethel was’
Modern psychology
team
hing that our real longings
and'd esires are often experiences
modern psychology has been to
man*' He is not (he first
man
through the power of a dream be-
.4
smile.
I
It from the book, his thoughts
more
ommem
+
to make so
+ + 4*
11.
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2222
NEURITIS
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painordicoxiorha
yo1
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of imitations.
75
are always safe. They
."1.
WB
I
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t
J
ill
of the short sleeves, Us made of
ns
#
beige, gray, pale pink or pale blue
-
all wuld be good. Figured little
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b,
":91
g.
SAFE
N
ent
otherwise harm you." Use them
just as often as they can spare
I
Aspirin is the trade-mark of ~
Bayer manufacture of mono-
aceticacidester of salicyliacid.
Just be sure to buy the genuine.
Examine the package. Beware
Window displays
Friends' opinions
Circular letters i,.
mental in helping him to make
a decision later.
ly, the answer to the oft-repeat-
ed question, "What Type of Ad-
vertising Attracts You Most?”
In typical business style, these
merchants conducted a survey
and sent out questionaires to a
large number of people, asking
them that question. The results
were extremely interesting.
Here’s what they found in
tabulating 331 replies:
Newspaper advertising .... 173
.. 36
.. 45
10
.... 8
!... 4
.... 3
... 2
NEW PARIS MODE IS ISE OF PLAIN DRISSES TOPPED BYFIGURED COATS CUT
SO THAI UNDERLYING MATERIAL IS VISIBLE
Mail order catalogs .
Hand bilis ..................
Billboards ...........A.....
Radio .........................
income.__.
however large, com-
I
- failure.
We Uke to think
I
ng .
aylight ought not
much difference.
*
• ■ e
«pe
-
□__
---
THE PUBLIC'S REACTION
TO ADVERTISING
________ ___ of his sleep a new and a better
associate dreams chiefly with sup- i— ...
pressed desires. largely downward * whose life
up little collar which, with- the
entire front closing and'the ends
Just a slight improvement in
conditions will, make a man feel
better. An hour of sunshine
■will change agrouch into a
N
t.
A-
President Hoover Eishes A-
lone—Headline. What a shame,
and how he must miss those
beauty queens, movie celebri-
in the great
Here is’ th* b
Y
7
/
i,
—HF
the morning, I gq to work
cheerfully. ( x ........— —t
An hour’s day
informfnsd
uable item in all the world — if
you know how to use it.
w- %
X
i - -
life.
uniformly good and prompted by
high motives—On the- contrary, ■
there was a great deal, both in
the man himself and in his out-
ward conduct. that.-was at vari-
ance with the reputation that he
has come to have in religious his-
HEADACHES,
NEURALGIA,
T ' ■ .
t
• I
real meaning and significance, ,
from the. whole story or Jacob’st
f
i. - •
p.c
It
L/
n The days are getting longer
so that I now get home in day-
light. I feel better, more satis-
fied with my work and my fate.
It is daylight when I get uprin
character and action had been
\
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5 ’ 1
—m—2, t
. ------+ pe gx
aamt — - —-—eearm Mt-
BY HARRIET
—JT ti a .great year for eantraMa—
* in your frocks and your coats.
One of the most startling, of
f s“
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4’
r.
-
everything consciously read an advertise-
__. ment, yet subconsciously will
stores ,enjoys regular business;
the payrolls of the small fac- •
tories are less liable to shrink-
age,-and the depth of depres-
sion has been by no means pro-
portionate to that into which
Perhaps the reason why it does
is that when we enjoy a little
daylight leisure we feel that
the choicest hours have been re-
served for our own use. We
PROGRAM
U. S. Department of Agriculture
-----Radio Hour, May 18
11:30- 12:30, WFAA.
, _ j -— —~
Concert.-The U..S Army
Band. g
Making The Most ‘of Rural
Life. Home I emonstration A-
gent, Sious City, Iowa. .
Aiding Agricultural Progress.-
Director of Extension Service,
Raleigh, N.C.
Concert. — The U. S. Army
Band. . ,
Farm Women Add to Their In-
rume.-Extenstoh Service. ~
Extension Work Pays Farm Di-
vidends. Federal Farm Board.
Concert.— The U. S. Army
Band.
has been changed
This Is Year for. Contrast in Styles
1‘
Esm.—
Often the struggler has given to decide for themselves recent-
u— — up.
When he might have captyred
» made of the dress’s material. - It
’has a cute tiered eRect, Hk® s pa- _ _______ ________—
soda, and tilts a bit to one side-!foulards, or other printed silks
haven’t sacrificed
for a cash
——‘Nopay,_______
pensates for the loss of oppor-
tunity to enjoy-sunshine and
fresh air.
■mote place in the classification
of what was thought worth
while. -
On another page in this is-
sue, we are printing an article
that haw been-prepared—from
census data on distribution. It
sets forth the huge part which
retail stores in small cities have
in our national trade. In cities
of less than 10,000 population
and adjacent rural areas, sales
reach annually the amazing
total of $15,515,000,000.
The facts brought out justify
thoughtful study. They present
an amazing picture of a vast
distribution outlet. They lead
to the thought of “Main Street”
with its loch! needs andactivi-
ties;-Rs undisturbed confidence
„eh-f
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4* 4«. -4*
different dresses. Plain-ilks, in
coat. The coat of black crepe, with sleeves cut shoit_for cont
with dress sleeves, is shown at right. Note the ‘trellis wovk don,
the crepe itselt.
01 me snort mieeven, in annuu •1 * V I
? the trains work that' Tashion thej Ths name kind of costume cah wo
. —
h •
not that what God is to each one
of us*__ „ . .... -
The important thing is (hat (ba
experience at Bethel, (hough It
began In a dream, did not and
there Following the dream came
afar;
So stick to the fight when
you’re hardest hit—
It’s when things seem worst
that you mustn't quit.
- —Anonymous.
----°-----
MORE SUNSHINE -
s -
r
those characters whose life expe- I
riences move steadily and whose
WJE forget, sometimes, that inearthing better -to wblelr^he had not
M are to be Judged by the best yet quite yielded his life. would
that is in them as well as by the account for the dream Jacob
worst. No Judgment of a man evidently had been suppresainE
is quite valid unless it takes Into something finer In himself than
account what the man wa caps- had come to light in his words or
----3 » wubauoe a-- -a ble of becoming Not one of. us hi* actions G
Broadway or Wall Street. Giant would like to bo Judged by his in the dream at Bethel Jacob
manifestations of weakness and had. a vision of God The critici
may quibble about that statement
44
■:----------------------------------------
No matter what measures
are used againstcoal miners to
get them to go back to Work,
they don't mine.
----------------
■ ।
in ‘dream life A tendency of the reality Jacob awakened out
-—--4
* V
there was a better man some-
where within us than the man
who yielded We like to think
that bur aspirations speak ' more
nagging ache or pain, take
dome tablets of Bayer Aspirin.
—--Helielisimmedialct-------
There's scarcely ever an ache
dr pain that Bayer Aspirin
won’t relieve—and never a
time when you can’t take it
I The tablets with the Bayer
but the v modest
the great cities fell.
The small industry, the re-
tail store, the small city and its
surrounding rural community
represent the best of America.
Those who spend their lives in
the great market places get
distorted views often in times
of stress. A visit to the outside
to the smaller communities is
almost a sure way to a renewal
of faith and confidence.
The country, fortunately, is
learning anew the importance
of the small unit in commerce.
- Manufacturers Record.'
, ------------------------------------------------------------------------------
4 - and evil in their tendency but a
sounder interpretation would evi-coming true
_ J i . ii ... . ... ■'■■■>
must .revert fondly to those
long lines of cailersat the White
House.
Text: Gen. 28: 10-17*-
The International Uniform Sun-
day School Lesson for May 15.
• • •
rHE story of Jacob’s experience
- at Bethel derives much of its;
in other words, when these
331 individuals set down the ad-
vertising that attracts their at-
tention most, more than half of
that number set down news-
paper advertising. Of course,
this doesn’t mean that other
forms of advertising do not
have merit, for they do. It does
mean, however, that for mass
circulation and reader interest,
the newspapers, are head and
shoulder above any other ad-
vertising medium.
Advertising is a suitable
force, and tests have proved
that often it exerts its influence
without the knowledge of the
individual being influenced. In
glancing over a newspaper,
reading news stories here and
there, the reader may not
dress’s sleeves, it has a stand-
belt, only.of the black of the coat, tied up with any number of
With this a white turban f '
.3- 4* 4«
/
ver you have some don’t depress the heart, or
ties, crooners, etc., he greeted
TtEn mostval- da ily at Washington. And when-
the world - if ever he grasps a fish to remove
would make eute combinal
with (his same coat. Andjou
could wear a straw hat (he color
• r
:; :
the victor’s cup. *
And he learned too late, when :
the night slipped down.
He close he was to the golden
crown.
Success is failure turned inside ,
out—
The silver tint of the clouds of
doubt.
And you can never tell how!
close you are,
It may be near when it seems
A few weeks ago this space
was used to direct attention to
the great importance of the
small industrial establishment
In our national affairs. The ar-
ticle was widely copied ana
commended. In the rush for
bigness recently, the small bus-
iness was in danger of, being
overlooked, or was given a re-
of the dress, if you wanted to, or
black, with a,, fowers,just—
like th® dress’s material, J i
—V I '.....I-------------
previous life.
Jacob’s career had been rather
checkered He was not one of
. -
pi
note a trade name, slogan or i-.
lustration which will be instru--
ome“"
DON’T QUIT
When things go wrong, as they
sometimes will,
, When the road you’re trudging
seems all up-hill,
When funds are lgw and the
debts are high,
—And you want to smile but you
2__“ have to sigh,
When care is pressing you
down a bit,
Rest if you must, but don’t you
quit;
Life is queer with its twists and
turns,
As everyone of us .sometimes
___learns, ■:
And’ many “Y fat!Ure turns ~
about,
When he might have won had
he stuck it out,
Don’t give up, though the pace
seems slow
You may succeed with another
blow. t __
Often the goal is nearer
than
it seems to a faint and faltering
man.
•these is the ensemble that uses a
wooj dress of white and tops It
with a dark wool coat of blue,
brown or black
Paris starts the new mode of
using figured cots to top plain
dresses thia year and you see Ht-
• tie printed ensembles with polka- ’
dotted coats, over plain white or
blue dresses, and figured flowered
things over plain chiffons .For
evening there are some figured
‘little boleros or jackets to top
plain white, blue, pink, or green
frocks -
_____one of the cot® tricks to uy
in combining greatly contrasting'
• materials is to leave part of the
white frock showing , For in-,
stance. sleeves. The thing to do,
is to have your dark coat sleeves
much shorter than the light dress J
sleeves underneath
• • •
wokTH makes a’ combinatiot'
W white wool dress and black
coat ensemble this spring that il-
lustrates a lot of the points men-,
----- m , r' T
The dress, complete by itself,
is fashioned • ofnaturalcolord
wool.. In an easy, informal man-
... ner of maing it has fine little
hand tucking on the sleeyes that
majtes arrows on the arm. It has
.a cute collar with the. black of
the coal's "wool ending the collar
and making part of the belt. SII-
vef buttons further adorn it. The;
---unusual belt has a elisor buc.kia,|
'-and fancy trellis work made of
the material ' ' . . ,
The coat that goes over it has
its ileeves end right at the elbow ।
to show the whole length of the <
The dress' shown nt left is of antural colored wool in the new-
loose weave. The black crepe of the coat fashions the ends of the
original collar and the belt shows the Mme trellis work tut on the
truly ot what we are than our
shorscol
Jacojb's
In a,dr
Is teach
f
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ermrmd
a
gic
tory ""MNEEBBBwp"
If this reputation of Jacob be ( 1
deserved, It is because in spite of v.........— .......- । "w.........
the fact that there was much In dently relate our dream life to
his record that is unworthy~there.our better impulses and longings
“ T were also scenes'and experiencesas well. i
that, showed him capable of re- . The very fact that; there was in
ligious feeling and of religious Jacob the struggle ofhisele-.
response mental ambition and seifshness-
• • • » with the consciousness of some-
who came to Jacob in his dream
represented the nobly
whom he could concetveand is
COLDS...
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------"attmh mot "t. .
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JACOB ANAKENED OUT
OF #9 SL"CPA NEW
4
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Bishop, C. M. The Giddings News (Giddings, Tex.), Vol. 45, No. 3, Ed. 1 Friday, May 13, 1932, newspaper, May 13, 1932; Giddings, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1597722/m1/2/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Giddings Public Library and Cultural Center.