The Giddings News (Giddings, Tex.), Vol. 67, No. 39, Ed. 1 Thursday, August 30, 1956 Page: 2 of 16
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Page 2 —THE GIDDINGS, TEXAS, NEWS—Thursday, August 30, 1950
I!
RABBS CREEK PHILOSOPHER
a
per
THE PUBLIC IS INVITED
— To The —
— of -
Ad Position Doesn't Matter, Publisher Says
RUTH'S CEMARIC SHOP
Located South of Giddings at Ruth* Beauty Shop
t<
Sunday, Sept 2. 2p.m. until 7 p. m:
BE SURF TO REGISTER
i
RUTH M. MOORE, Prop -Owner
PHONE 409W
GIDDINGS
2
%
%
$495.00
1951 Mercury 4-dr.
$495.00
1951 Ford 2-dr.
$95.00
1941 Chee. 2-dr.
$125X0
1946 Pontiac 4-dr.
I
1939 Ford Coupe
$75.00
■
CHAHLfS
SPEEDy
6y
IDDINGS MOTOR CO
c.O R {
CE
%
212-
4Ol*G!DDINGS, TEXAS
Pleased to Know Ike, Stevenson
And He Losing Money on Farm
and the price is right,
get some of those mail
1950 Mercury 2-dr.
1955 Ford Pickup
1953 Ford Panel 1/2 ton
next Time Buy vOuQ
USED CAR FROM
289
you’ll
order
1955 International Pickup
1953 Ford 1/2 ton pickup
1952 Mercury Hard Top cpe.
h
fi
Elsewhere: 1 year 92 50. 6 mos.
$1 50 Foreign postage extra
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Subscription Rates
(Payable in Advance)
In Lee and adjoining coun-
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1955 Ford Sta. W., 2-door
LIKE NEW
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PRleES SLASHED — NO REASONABLE OFFER
REFUSED — SEE US TODAY!
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( IM HAVING TROUBLE
WITH MY eRAKES, SiR
LTEY DDNT WQRK
8ges225
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apparently will be repeated this |
yeear."
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new tube will de to heap •
yourst workingproperty. .
Orsag’s ' •
Radio & TV *
Yours faithfully,
J. A.
ances from authorities on the i ties: 1 year $2.00, 8 mos. $1.25;
Any erroneoue reflectlon uvon cha
raeter, standing, the reputation of any
So®
.'12 •
IS NO REASON Fr
YOU HAVE TO )a3
That’s the way it goes. Every-
one has his own idea of where
people read most and first.
“The fact is, they’re all wrong
and they're all right. The Bur-
eau of Advertising's study of
reading habits in hundreds of
towns found that all pages of
the newspaper are read. In fact,
left hand pages get one per
cent more readers than right
hand pages.
“Truth of the matter is, that
the page and the position of an
ad on the page make not one
whit of difference in capturing
readers. It is what the advertise-
ment says, how it says it, and
how it is presented that gets
readers.
We don" work ■Imdit •
us do 0ood aenica wart e
that gives eiling redi
end teleovisien sets gocd- •
es-new perfermenco thel •
NMM mireculovs. If yov
susped your Mt is not *
what it wsed lo be, let M •
show you what • check-
Open House
women read. A druggist wants
his ad across from, the comic
and a hardware man thinks
nesting ground scene that "the
excellent migration of last fall ’
K‘‘ WF SERVI(
CEDCAR I O T 7 Loa.
person, firm. corporation that may
appear in the columne of thie pacg
«adly will be corrected if brourbt to
the attention of tha publishers. We do
U* County’s oldest bstness 1n.n
tattoo Eatablished in 188A Entered at
cecond elass matter at the Poat Offiee
at Gidaings, Teaaa. under the net of
Corgress nf March 3, 1870. Memhe: of
the Teint Preat Assoc)ation. Texae
Gulf Const Press Associatlon: North
and East Texna Press Asnoctatton, and
South Texas Prees Aamoelation,
"Mh-
V A I
-e"
Mr. and Mrs. J. B. Ponton
and daughter and Mrs. Q. C.
Boatman of Lincoln made a
trip into North Texas and Du-
rant, Okla, where they visited
Mrs. Boatman's son and fami-
ly at Greenville, Texas. Mr.
Ponton stated that crop con-
ditions were no better there
than here.
Montgomery’ Ward show
any consideration when
fortune strikes you or
family.?
< HBY/just because'
YOU'VE GOT A BUMPER
-
I
r'
l /
-
11
But the Executive Secretary
said fresh water is needed to
avert a repetition of recent dry
years along the heavily popu-
lated upper coast when lack
of rain caused most of the
ducks and geese to concentrate
in South coastal areas
Also similar to last fall is the
comparatively moist condition
in the Texas Panhandle where
an unprecedented number of
waterfowl tarried last season
to provide fine hunting for that
area.
‘8,
) 4
Pointing out that the best
solution to demands for special
position for advertising is to re-
fuse to sell position to anyone,
Wallace Kidd of the Anadarka
(Okla.) Daily News, recently
pointed out to advertisers that
it is copy—not position—which
attracts readers in a small
newspaper. He explained:
“One of the problems con-
fronting the advertising de-
partment of any newspaper is
the request from advertisers
for particular page positions.
The Daily News meets this pro-
blem fairly and squarely by re-
fusingto sell position to any ad-
vertiser. The buyer of advertis-
ing seems to appreciate this
policy because he realizes his
competitor is also governed by
the same rule.
“A recent study by the Bur-
eau of Advertising gives weight
to what our advertising depart-
ment has been doing. It recalls
that every town has a merchant
who thinks the sports page is
the only page people read. Next
door to him the merchant pre-
fers the back page because that
is “where people look first.” The
retailers across the street de-
mands society because that’s all
customers. Sears Roebuck and
Montgomery Ward don’t rely
on the buyers remembering
they are in business They ad-
vertise, they describe the small-
est and cheapest articles. They
appeal to the thrift instinct in-
herent in all of us. They tell the
people what they have, and
bow much it costs, and between
their fall and spring catalogs,
they send a special sales cata-
log every so often.
Now I am going to ask those
people, who order away from
home. Have you ever checked
those large catalog prices with
*,
" -Z Phone 29 - Giddings •
* We Give Exchange Stamps
RETURN FROM TRIP
Mr. and Mrs M C Gruetzner
spent a short vacation last
week along the Gulf Coast.
They returned home Friday
evening, Aug 24
The Giddings News
Published every Thuraday by The
aiaings News Publishing Co. * o
Deawer 20, Gtddinge, Lee County.
Toh ____
Mrs. Ida Bloh Bloom
Publisher-Manager
Al Bloom, Advertising Manager
Fight Mail Order
'Harvest' With Ads
By A. H. Bloom
Mail order houses are taking
a lot of business away from
small towns because the mail
order houses do more advertis-
ing than the hometown mer-
chants, was the contention of a
recent editorial in the Dillon i
Montana Examiner.
Last week this writer’s ar-
ticle was on three types of ad-
vertising. This week we will
try and point out in this article
why it pays to advertise.
Right now there is consider-
able talk in Giddings by our
merchants that people can buy
for less in Giddings, sometimes
buying identical items, without
carrying charges, postage and
waiting for same. And, if it
does not fit, they are here at
home to make the exchange, in-
stead of sending it back and
more waiting.
But, they only tell me, they
don’t tell the customers again 1
and again.
We sell advertising space.
People read the paper . . . yes,
the ads too. If your ad is
timely, the merchandise good.
editorial pages are read most, the specials they send you. I.
have, and many times find the
that they should, and I can re-
port I qualify on that test too.
That is, all three of us have 24
hours a day all right, the same
as everybody else, and while
I don’t know what system they
use. I have always managed to
find something to interfere
when the crops needed working
the most. I recognize that in
their case .they don’t, have the
time to devote to farming that
they should. I recognize that
in their case, they don’t have
to hunt for something to keep
them from farming, their im-
portance in other fields takes
cane of that, but in my case I’m
on my own, I have to dig for
mine, and it’s with considerable
pride that I point out that
never once have I been caught
short on an excuse’for avoiding
going up one row and down
another.
You’d think that with the
three of us with farms and
each one losing money, one of
us would come up with a so-
lution to the problem. I know
I don’t have one, and if either
one of them has, I don’t believe
he’s gotten around to mention-
ing it yet, except in general
terms. Some things you just
have to learn to live with, and
the farm problem must be one
of them. At least, that’s what
Ike and Stevenson and me have
concluded.
THEIR CARS are /
THOROUGHLY \
RECONDITIONED N
TO OPERATE LIKE , 1
UTHEY should//
There will be 3 prizes given away. You don’t have to
be present to receive gift. — Drawing at 7 p. m.
Editor’s note: The Rabb’s
Creek Philosopher on his John-
son grass farm has made a
strange discovery, but we doubt
if his conclusions will stand up,
as he’s had little practice him-
self in standing up.
Dear editar:
The last thing I’d ever want
would be to be accused of want-
ing to run for office, I’m not
even good justice of the peace
timber, not to mention con-
gressional or presidential tim-
ber, but I have been reviewing
the presidential campaign situa-
tion and have discovered that in
one department Eisenhower,
Stevenson and me are on the
same level.
That is, ell three of us have
farms we’re losing money on.
As I understand it, Eisen-
hower loses about $25,000 a year
on his Gettysburg farm, Steven-
son loses about $10,000 on his
Libertyville farm, and while
I’m hot in that bracket, due to
the bank’s timidity, you could
still classify my farm out here
as on the presidential candi-
date level when the books are
closed at the end of the year.
Understand, I’m not saying
I’m as smart as Eisenhower
and Stevenson, all I’m saying
is that when it comes to farm-
ing, I’m right up with the best
brains in the nation.
I understand one reason Ike
and Stevenson give for losing
money is that they don’t have
the time to devote to farming
Early Fall Rain
Will Assure Good
Waterfowl Hunt
ANSTIN—Reports from wat-
erfowl authorities indicates that
substantial duck flights will
storm the Texas skies again
this fall, according to the Ex-
ecutive Secretary of the Game
and Fish Commission.
He said only early fall rains
are needed to provide “a very
good duck and goose season for
Texas hunters.“
J. R. Singleton, wildlife biolo-
gist specializing in waterfowl,
returned from a Central Flyway
Council meeting, with assur-1
same price in both catalogs.
So, are you really getting
a bargain?
How much of the money you
send out comes back to Lee
County to help pay taxes and
so forth? Do Sears Roebuck or
:%
• *
not hold ourmeives responeihle for the
views of onr correspondenta in cane
of error or ommiaeton In advertiee
ments, the publishers do not hold
themselves liable for damawve furthet
than tha amount revel red bv them far
euch edverttaine.
A •
PVT
7wors\
GOIN'. | I
ON? }
• -- «
1946 Chev. Pickup $245.00
( MAKE
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The Giddings News (Giddings, Tex.), Vol. 67, No. 39, Ed. 1 Thursday, August 30, 1956, newspaper, August 30, 1956; Giddings, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1598240/m1/2/: accessed June 21, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Giddings Public Library and Cultural Center.