The Mercedes Enterprise (Mercedes, Tex.), Vol. 81, No. 34, Ed. 1 Wednesday, August 25, 1993 Page: 4 of 24
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Page 4 — The Mercedes Enterprise
Pages from the Past
♦
The Merced
enterprise
MERCEDES. TEXAS, THURSDAY, NOVEMBER 14, 1957
VOLUME NO. XLV — NO. 46
PPRICE 10€ PER COPY
S3 Per Year In The Valle
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the
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vin Vogel.
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as a yardstick with which to mea-
cials explained that -although the
Josefa Cadena Named
McAllen Cty Division,McAl-
Manuel Cadena, Route 1, Box 205.
Mercedes To Get Industry Survey
Team From Dept, of Commerce
Tigers Will Battle Edcouch-Elsa
Yellowjackets For 32-AA Crown
This reproduction of a page from an Enterprise file issue
reflects news and lifestyles from Mercedes' rich past.
Name
Address_____
City, State, Zip.
ACHIEVEMENT
DAY SATURDAY
Gentle, 2-in. Rain Worth Thousands
Of Dollars To Farmers In Valley
figures
Nov. 10
Nov. 11
Nov. 12
.94
.73
.04
Nov. 6 .
Nov. 7
Nov. 8
Nov. 9
Nov. 10
Nov. 11
Nov. 12
GEORGE TOP
AMONG LEADERS
IN FARM BUREAU
29 New Houses Under Construction
Or Just Completed, Survey Shows
sion, Pharr Division, Progreso Di-
vislon, Puerto Rico - San Manuel
Division, San Juan Division, Sul-
The Mercedes Tigers fight their
last — and most important —
battle of the season Friday night
when they clash with the Edcouch-
Elsa Yellowjackets- for the Dis-
trict 32-AA crown.
The Tigers have won every
game, even non-conference.
The Mercedes Quartedback Club
is urging a large caravan to ac-
company -the Tigers to Edcouch-
Elsa Friday night.
Winner of this game will meet
the.winner of the Hebbronville
Falfurrias game for bi-districi
playoff.
Several local stores which nor
mally stay open past 6 p.m. have
agreed to close early to enable
employees to attend the E-E
game.
DIABETES SEARCH
- FEW TICKETS LEFT
Over 700 reserve seat tick-
ets already have been sold:
here to the E-E game. High
School Principal S. F. Cerno-
sek reported. A limited num-
ber of tickets still is avail-
able through his office and at
.The El Sombrero.
Hich
88
88
67
63
West Division, Hargill Division,
Hidalgo Division, na
as Woman's University (formerly
Texas State College for Women.)
The Rio Grande Valley Club was
created to promote friendship
among students living in the same
area. .
Miss Cadena is the daughter of
The city had applied, through
its newly-created Board of City
Development, to the U. S. De-
partment of Commerce. Letters
also were , written to Sen. Lyn-
don Johnson and to Sen. Yarbo-
rough.
During the senator’s visit to
Mercedes, city officials told him
of the city’s need for survey as-
sistance.
Only a few days later, Sen. Yar-
borough telephoned. Mayor O’Shea
informing him that 'We have been
promised action” and that h e
would confirm by telegram.
Later, a telegram arrived:
two dollars to the city for every
single dollar of local funds ex-
pended..
The new law also provides that
for its powers to be available to
Texas cities, they must call an
election at which a simple ma-
jority must approve the law—a
local option in effect.
City Atty. John W. Bowe out-
lined the purpose of the hearing
and the election. Local Urban Re-
newal Director A. W. Snyder elab-
orated.
Floyd Langford, president of the
Hidalgo County Bank & Trust Co.,
S. H. (Collier, president of the
First National Bank, and Woody
Tullis, local office equipment deal-
er, all indorsed the election and
urged that it be called and that
the people vote for the new law
and its powers. Only qualified
voters, who own property on
which taxes have been paid, may
vote in the election, it was pointed
out.
way, certain powers of the new
state law would expedite the pro-
ROTARIANS SEE FILMS
Films of Japan, made while on
a recent visit there, were shown
Mercedes Rotarians at 1 their
regular Tuesday luncheon at El
Sombrero. Narrator for the films
was Col. H. W. Isbell, who spent
several weeks there this summer
while visiting with, his daughter,
Capt. Frances Isbell.
owner..
The land is nearly 11 acres just
Each team has won all five of
their district tilts and lost none.
In the final round of play, Mer-
cedes last Thursday night roundly
defeated the La Feria Lions 66-0
at Tiger Field. -. • .
The Jackets journeyed to Rio
Grande City where they defeated
their hosts 33-12. .
The Tigers earlier had won
from Rio Grande City 19-13.
Observers are predicting a close
game Friday night as the two
contenders for the championship
fight it out at.the E-E field.
Mercedes boasts the highest
scorer, of the district — Oscar
Hinojosa.
52
63
Division, Mercedes Rural Division,
Mission City Division, Misson
East Dvision, Misson West Divi-
□ RENEWAL
□ NEW
SUBCRIPTION
counties, the Bureau of the Cen-
sus,is establishing areas, known
as "Census County Divisions,” for
use in statistical reporting. Sim-
ilar areas were established in the
State of Washington prior to the
1950 Census, and since 1950 have
been put into effect in eleven oth-
er States. •
Mr. H. C. Walters, a member
of the Census Staff, is here from
Washington to consult with county
officials and solicit their advice
in regard to the proposed areas
for Hidalgo County.
The proposed Census County Di-
visions should be particularly use-
ful for local administrative pur-
G REETING HOUSTON DELEGATION—Representatives of the Mercedes Chamber of Commerce
and other organizations greeted a bus load of businessmen from Houston Monday morning at
the local Chamber office. At extreme left is E, A. DeJong, local Chamber president. At extreme ■
right is C. P. Melton, citrus grower; to his left are W. B. Lauder, Jr., local Chamber vice-presi-
dent and O. E. VanBerg, Livestock show head.—Enterprise Staff Photo
Tie Mercedes City Commission
meeting Tuesday , set an election
on the new Texas, Urban Renew-
al law to: determine whether the
law shall be applicable for Mer-
cedes for Tuesday, Dec. 17. ; /
After advertising well in. ad-
vance, a public hearing was hold
in the commission, room at toe
City Hall Tuesday in order that
the ■ commission might decide;
whether to call the election.
’There were' several townspeople
present, with the only three who
took the floor praising the Urban
Renewal program and recom-
'mending the election. There, was
not a single dissenting opinion
voiced.
City and Urban Renewal offi-
Officer in RGV Club
DENTON — Miss Josefa Ca-
dena, sophomore, business major
from Mercedes, was recently elect-
ed 1957-58 vice-president of the
Rio Grande Valley Club at Tex-
Kieth Presented Life
Legion Membership
The American Legion J. A. Gar-
cia Post Monday night presented
A. J. Keith with a life member-
ship.
This is the first life membership
to be held by a member of the
post, according to Post Command-
er George Amidon.
The Legion held its annual Vet-
erans Day breakfast Monday mor-
ning at the Aztec Cafe with the
Department Chaplain, R. W. Chap-
lain, as speaker. His topic was
“Keeping Veteran’s Day Alive.”
A total of 29 new houses are
under construction in Mercedes,
the largest number at a single
tone in recent history, a survey
showed this week.
A number of experts have rec-
ommended the acreage as Mfigh-
ly desirable for industrial sites.
The board plans to offer the
land to industries which will lo-
cate in Mercedes and employ lo-
cal people.
It is planned to advertise that
the acreage is available and to
erect a large highway sign in-
viting industry to use the land.
Funds for the down payment
will be, taken from an allocation
of $4,500 set up for the-Board’s
use in attracting industry by the
city commission earlier this year.
This will be the first funds ex-
pended, from the allocation, and
also will be the first time the
city- has had an agency with land
available to offer to potential new
industries.
can be easily identified; and they
are intended to remain as perm-
anent areas. Forthe most part,
they are based on the communi-
ties - which: serveas the focal
: point of each area. The statistical
data for these divisions will serve
A Mercedes man, R. E. George, east of Mercedes owned by Mar-
was honored at the. Fifth Annual
Awards Banquet of the Valley
Farm Bureau last Thursday night
at The El Sombrero here.’
We hope you enjoy this Enterprise feature, as well as the rest of your
hometown paper. If you would like to subscribe or send a gift subscription,
fill out the form below and return it to The Enterprise, P.O. Box 657,78570.
A slow, gentle rain general over
the Valley totalling nearly two
inches in Mercedes was worth
thousands of dollars to most farm-
ers.
One citrus grower said that it
was just about time for him to
irrigate when the rains started.
The irrigation would have cost
him over 5500.
It was the general opinion of
farmers that the rain was bene-
ficial. Some isolated cases of ex-
treme low areas may have been
temporarily flooded, but the rain
fell so slowly that most of it
was absorbed by the soil. 1
poses. The .Census County Divi-
sions are generally larger in area
and population than the Justices’
or Commissioner’s'precincts; they
and civic organizations.
Mr. Walters, assures ' us that
the county divisions set up by
the Bureau of the Census will
ie not interfere in. any way with the
use of Justices’ or Commissioner’s
In a joint program with
State of Texas and each of its
—Harman Photo
GRAND PRIZE- WINNER in the Children’s Parade of the re-
cent Hallowe’en Festival was Mildred Belinda Rios, 6-year-old
daughter of Mr. and Mrs. Eli Rios. She wore a white bridal
costume.
Census Areas
Being Set Up
For Reporting
the city engineer to proceed with
plans to include ‘First St. with ... ___
the city’s new paving program. Mercedes program is well under
Originally, it had been: planned
for the, city’s crews to top the
street, but later officials decided
a heavier base street with curb
precincts by the State or counties.
: For Census purposes Hidalgo
County has been divided into 22
Census County Divisions, Alamo
Division, Donna Division, Edcouch
Division; Edinburg City Divison,
f Edinburg East Division, Edinburg
Development
Board Contracts
For Plant Sites
The Board of City Development
has contracted to purchase an 11-
acre tract of land as ah industrial
site, it was revealed this week.
Mayor Gene O’Shea, Who also
is chairman of the board, an-
nounced at the city commission
meeting Tuesday that terms had
been agreed on in general and
that a contract had been sent the
Druggists in each town -in the
two, counties will distribute diag-
nosis. slips, containers for (speci-
mens and full directions to ev.
and gutter was needed.
■ --—o———
sure the sphere of influence ex-
ercised by such communities. It
is believed that the Census Coun-
ty Divisions will -be a handy tool
. h for the use of county officials,
local newspapers, and business
The rain benefitted not only cit-
rus growers but farmers as well.
Young plants literally drank up
the moisture, and land in prep-
aration for planting is well soak-
ed for some time to come.
And city residents considered the
rains a blessing. Many lawns
begun to need irrigation, and the
•slow rain helped wash the salt
down from the top soil.
The Hidalgo & Cameron Water
District No. 9 reported at its Mer-
cedes office the following rainfall
Members of the team were
Harold Pue, captain and quarter-
Back part of the year; Dr. Lewis, Division Weslaco Division
Stanley Crockett, Henry Irby, An- "van division, weslaco division,
drew Porter, Blankenship, Fay
Fikes, 'James Sherer, Dick Smita,
Bynum Fikes, Freddie Batrum,
Coleman Fikes. H. L. Schmalzried
was coach.
jects.
Specifically, the law, as it af-
fects Mercedes, would among oth-
er things enable the city to bor-
, row. from the government against
: its guaranteed, grant. This would
; give the city funds with which
to complete certain projects in the
Urban Renewal area. When these
approved projects are completed
and. accepted, the federal govern-
ment will give, in outright grant,
DUE NEXT WEEK
Under sponsorship of the Na.
tional Diabetic Association, a cam.
paign to locate undiagnosed cases,
of diabetes in the two county area-
of Starr and Hidalgo will get un-
derway next-week. )
The week-long drive is being
conducted, through the coopera-
> tion of druggists and pharmacists
and the Hidalgo-Starr. Counties
• Medical Society., Dr. Carlos Can-
tu is local chairman. ' -
Check or Money Order enclosed for:
IN THE VALLEY -- One year, $12.50 □ Two years, $17.50 □
OUT OF THE VALLEY - One year, $15.50 • Two years, $21. •
same way. .
However, we do believe special
emphasis should be put on Vet-
eran’s-Day. Too few business
firms displayed the flag, tradition-
al for all holidays and specially
significant on July 4,- Memorial
Day and Veteran’s Day. One Val-
ley paper published a photo of a
section of its business district. In
the center of the sky, over no
building, wasthe flag. Arrows
pointed to flagpoles atop to
buildings with this caption: st
wasn’t here — or here."
We certainly, think we should
honor our veterans, living and
dead, by displaying the flag. And
most communities could do more
toward a specific. program, per-
haps 5 minutes during the noon
hour., a community program that
night. .to observe the day.
Football’s in the air more than have clear-cut boundarieswhich
ever, with the Mercedes Tigers
playing their final district game
0 1820, Weh was never defeated
and never had its goal line
sed:
: By WILLA MADLANE PUGH
The season is, over, its history.
is told. .
So tie up the pigskin with black
and with gold
and hang it aloft for the world
to behold. ,
* Not the goals you have kicked,
nor the touchdowns you’ve made;
Not the laurels you’ve won, that
time cannot fade - .__.
... I honor you most for the game
vopuhoe maysho win taller be-
fore the stone waB -
Who will think of the bruises
that follow each fall,
’ Will never go far in the game
with life’s ball.
• The world has its laurels of
‘wealth and of fame - ‘ _
But gridiron or life — the strug-
gle’s/the same —. ------------, -
And God crowns him victor Who len Rural Division, Mercedes City
best plays the game. -
Written by Willa Madlane Pugh,
Mercedes Texas. 15, 1920.
FOR 4-H CLUBS
Hidalgo County 4H Club
Achievement Day will be cele-
brated Saturday, Nov. 16, with a
program in the. Pan American
College Auditorium, Edinburg, be-
ginning at 7:30 P.M. This is the
time when 4-H club members and
Jaycees Plan
Turkey Shoot Here
The Mercedes Jaycees have an-
nounced plans for their annual
Thanksgiving Turkey Shoot.
It will be held Saturday and
Sunday, Nov. 23 and 24, at the
Wes-Mer Drive-in theater.
Final plans for the shoot were
made at a recent meeting of the
Jaycees. E. D. Villanueva, chair-
man of the event, urged the pub-
lic to participate. He pointed out
that last year’s was successful and
that an even larger attendance
is expected this year.
------to-------.
Hallowe’en Carnival
Nets Band $1,285.47
The Hallowe’en Carnival netted
The awards were presented
members who had done outstand-
ing work in obtaining member-
ships. Mr. George topped the list
with 71. Closest runnerup had 52.
Others who received the gold
award were 0. E. Agan, John
Posz, Clinton Smith, Edward Bau-
er, Wm. A. Goldsberry, J. S; Ran-
ney, Tom Coward, Loy L. Stuckey
and Chas. P.’Wortham.
/
Those receiving silver awards
included F. W. Herring, K. L. Me-
Neil, K. M. Brown,’ Bruce Gil-
bert, Henry Kuwahata, William
Busch, W. T. Dudley, Donald Flo-
rence, Edward Ostrowski, H. B.
Smith, Tom Anderhold, Jay Baird,
A. H. Downing, Sr., Travis Mas-
sey, W. H. Truitt, Howard Wright,
Wm. M. Curl, Larry Franks, Bil-
ly Griffin, R. C. Hoot, R. V. Houts
and W. H. Hughes.
Also Alden Johnson, Ira Page,
W. E. Richardson, J. A. Whisen-
ant, F. O. -Barr, Art Baughman,
Victor Berg, Bill Boles, Jr.,D. C.
Cherrington, C. B. Curtis, Richard
Cray, Billy H. Drawe, Steve Gal-
laway, Herman Gerdes, Clark
Miller, Perry Moffitt, J. Harold
Randle, Frank. Schuster, Arthur
Schwarz, E. C. Webber and R. G.
Yingling.
"Confirming our phone conver-
sation, pleased to advise Office
of' Area Defense yesterday ad-
vised me request of Mercedes ap-
proved for new industries." It
was, signed Ralph Yarborough.'
It was learned that the U. S.
Department of Commerce has set
up a new division to assist Small
communities in finding ways and
means of attracting and securing
new industries.
Local officials are confident the
data and recommendations of the
government appraisers can be put
to good use in attracting new
industries and additional payroll
for the community.
As far as could be learned, it
is believed Mercedes is the first
city in Texas and probably the
Southwest to be approved for such
a project. ’
City To Buy
$5,000 In Bonds
1 The Mercedes City Commission
in special session Tuesday auth-
Mercedes bonds for $4,427.50.
In other action the commission
set Nov. 25 as date for opening,
of revised bids for the sewage
treatment plant.' Bid changes • were
asked from the original bidders
after it was necessary to- revise
specifications.: .
The commission also instructed
$1,285.47 for the Band, a financial
report issued this week shows.
The report shows that the
queen’s contest was the most pop-
ular and most profitable of all
operations with an income of
$866.59.
Receipts totalled $1,456.34 with
expenses amounting to $170.87.
Charles Armstrong was general
chairman of the carnival.
CHAMBER BOARD TO MEET.
The Regular Meeting of the
Board of Directors of the Mer-
cedes Chamber of Commerce will
be held Thursday, November 4
at 7:30 P.M. at the Chamber of-
fice. Discussion on many import-
ant issues confronting the' city is
scheduled, according to E. A. De-
Jong, President.
Mercedes again has given an
informal vote of confidence-to
the Urban Renewal program. At
a public hearing Tuesday to de-
termine whether to call an elec-
tion to make the new state urban
renewal law applicable to Mer-
cedes, not, one dissenting voice
was sounded. Of several persons
at the hearing, the three who spoke
praised the program.
And Mercedes has a first again,
at least in this area. It has been
promised a team of apprasiers
from the U. S. Department of
Commerce. The team will survey
the town for possible ways and
means of attracting industry here.
The team is due here in two
Weeks, and so far as is known
i Mercedes is the first town in the
Southwest to have such a program
This week The Enterprise car-
ries the annual financial statement
of another school district. The
statements are required to be
published under a new law re-
cendly enacted. Last week the Ed-
eouch-Elsa district submitted its
statement. Included this week is
the annual statement of the Mer-
cedes district. Residents of these
districts would do well to study
these statements. An informed
citizenry is the best safegurad to
an efficient public organization of
any type. .
Two major developments ac-
count for a large part of the new
residences.
One is the Holzem section of
Queen City Annex where six
houses are underway or complet-
ed. .
, 'Another is the Couch block in
the south part of town.
While some ofthe new homes
are. being build privately and
without -any connection with Ur-
ban. Renewal, a large number of
the homes are being build spe-
cifically as a result of Urban Re-
newal — as re-location housing
for" those who may be displaced.
The new homes offer easy terms
up to 40 years, much more len-
ient terms than those ’ available
under ordinary financing of FHA
programs.
The builder must hold a house
60 days for sale exclusively to a
person displaced from' the Urban
Renewal area or from any gov-
ernment activity. After that time,
if a buyer has not been found,
the house may be offered to any
purchaser on the same terms.
Individuals may build their own
homes, may remodel them or may
.buy under Urban Renewal.
More complete details may be
obtained from the local Urban Re-
newal Office, or from one of sev-
eral" contractors on file with the
Urban Renewal Office.
Girls Basketball
Teams Scrimmage
Both A and B Girls Basketball
Teams went to Santa Rosa and
La Feria Thursday and Friday,
playing practice games. ,
At Santa Rosa, the A team won
18-15 and the B team lost by a
very close margin, 22-21. At La
Feria, the A team stayed ahead
throughout the game to win 37-30.
The B team slaughtered their
hosts, 32-18.
A team of appraisers from the
Office of Area Defense will be
sent to Mercedes within the next
two weeks to make a survey for
potential new industries, Mayor
Gene O’Shea has been notified.
The announcement came ' from
Sen. Ralph Yarborough, who only
recently was a visitor in Mer-
cedes.
eryone who wishes to be examin-
ed. The containers will be col-
lected locally and -sent to the med-
ical society, together with the
name of the family physician, of
each applicant. A report on the
testing will th ten be forwarded Jo
the famfly physician and the pa-
tient
Dr. Raul Garcia; of MeAllen is
chairman of the special commit-
tee designated -by the Hidalgo-
Starr Counties Medical Society. -
Mercedes Library
Display To Observe
Children's Week
The Mercedes j Public Library
will observe National Children’s
Book Week, Nov. 17 to 23 with a
display of new children's books
now available to library users. 31
"I am processing the books just ■
as fast as possible,”'Mrs. Myrtle
Lee, local librarian, said. “When
that task is completed, a com- .
plete list of the new books will
be realeased.”.
Library hours are 9-11 a.m. and
3-6 afternoons. Anyone interested
in reading, child or adult, is in-
vited to visit the library, this week
or any week, Mrs. Lee said. '
Stafford Completes
Basic Training
CAMP PENDLETON, Calif. —
Marine Pfc. Robin D. Stafford,
son of Mr. and Mrs. R. D. Staf-
ford of Route 2, N. Baseline rd.,
Mercedes, Texas., completed four
weeks of individual combat train-
ing Oct. 25 at the Marine Corps
Base, Camp Pendleton, Calif.
The course included the latest
infantry tactics, first aid, demoli-
tions, field fortifications and ad-
vanced schooling on weapons.
Trainees learn that all Marines
are basically infantrymen, wheth-
er they serve as cooks, typists
truck drivers, or with aviation
units.
Valley Temperatures
Low Prec.
69
65
59
55 .62 .
. 61 .64
46.34 :
50 01.
their leaders will be recognized
for their accomplishments during
the past year..
Sam Tayloe, Chairman of Hi-
dalgo County Program Building
Committee, will present medals
to 4-H club winners 'in contests
and awards programs • county,
district, state and special awards,
as well as county year pins. How-
ard Steele, Alamo will present
leaders’pins.
Presentation of County 4-H Fa-
vorites will be by Ann Johnson,
Edcouch. Bobby Wilson and Mari-
lyn Wood, 1957 4-H Council Co-
Chairmen, will be Ma ster and
Mistress of Ceremonies.
Climax of the program will be
the installation of the new Coun-
cil officers by Charlie Rankin,
Rural Farm Director, KRGV, Wes-
laco. Lois Savell will lead the 4-H
prayer benediction.
Others on the program will be
Bobby Rogers, Edinburg; Lester
Rydl, Alamo; Margie Haley, Har-
gill; Ann Johnson, Edcouch; Dean
Fenton; Edinburg; Darrell Whit-
lock, Mercedes; Sherrell Fenton,
Edinburg; Kenneth Lewis, Donna;
Pat Hiesermann, San Juan, and
Irma Garza, of Linn.
STEIN ATTENDS MEET
Col. H. G. Stein, manager of
the Mercedes Chamber of Com-
merce, returned Sunday from the
International Good Neighbor Coun-
cil meeting in Victoria, Mexico.
He has been confined to his home
this week because of a case of
the flu.
FREE
PORTABLE TYPEWRITER
The Mercedes Enterprise
this week announced it was
giving away a Smith-Corona
portable typewriter for a spe-
cial Christmas subscription
campaign.
Both new and renewal sub-
scribers will be eligible for
the new typewriter, valued at
$142. It will be given away
Monday, Dec. 23. For further
details, see page 4.
40000000000040000000064€
URBAN RENEWAL
LAW ELECTION
SLATED DEC. 17
Now & Then
By EDWIN HARVEY
wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
Veteran’s day has come and
gone, and like most Valley towns
Mercedes was open for business
almost as usual. Only banks, gov-
ernment offices, and utility firms
closed. Most retail stores were
open, and reported good business.
1 As a veteran ourselves, we feel
- that there should be a happy me-
dium reached for the observance
of Veteran’s Day. Since six- other
.major holidays have been voted
• and agreed on for closing, it does
not seem fair or economically
sound to ask retail stores to close
a seventh, specially so close to
, Thanksgiving, Christmas and New
Year’s.%
3 Apparently most towns and
merchants in the Valley feel the
Mercedes* Texas 78570 Wednesday, August 18, 1993
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The Mercedes Enterprise (Mercedes, Tex.), Vol. 81, No. 34, Ed. 1 Wednesday, August 25, 1993, newspaper, August 25, 1993; (https://texashistory.unt.edu/ark:/67531/metapth1618393/m1/4/?rotate=90: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Dr. Hector P. Garcia Memorial Library.