The San Antonio Light (San Antonio, Tex.), Vol. 43, No. 324, Ed. 1 Sunday, December 9, 1923 Page: 51 of 76
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SMS EUROPE
; WS SMALL
; COMPACT MB
Not Many Able to Pay Over
250 Pounds for
Automobile.
FUEL MILEAGE FACTOR
Much Interest Evinced in
Oldsmobile Economy
Record.
The coming European market for
automobiles will call for a light six-
cylinder car of small bore selling at
about £250 according to R. K. Jack
chief engineer of the Qlds Motor
Works Lansing Mich. who has just
returned from a two months' tour of
the continent as a member of a party
of General Motors Engineers. This
type car he said will meet the de-
mands of the middle class which at
present is despairing of ever owning
tn automobile having more than four
cylinders.
"European countries’ tax automo-
biles according to horsepower com
Suted on the basis of size of cylinder
ore” said Mr. Jack. “For that rea;
son a large bore and an ‘over-engined
car carries a tax which is practically
prohibitive to the greater number of
potential automobile owners.
"In foreign countries the head of
the average family has to provide for
a’ greater number of children by far
than i^ the case in the United States.
Add to this the fact that since the war
business conditions hare been general-
ly bad. it can readily be seen that
many in Europe never expect to own
* car.
Olds Six Discussed.
“At this tfme several manufactur-
ers are beginning to market a car for
about £250 an<k this is meeting with
favor from the middle classes. It will
be the big market of the future espe-
cially in England. The makers there
however can never hops to equal the
number of cars produced by the Amer
lean companies due to the restricted
market.
"While four-cylinder cars are the
most popular today in foreign coun-
tries the demand is swinging to the
six and a car such as the Oldsmobile
six properly equipped for export use.
should meet with favor due to its
small cylinder bore and resultant tew
tax rate.
“The new Oldsmobile six is the sub-
ject of considerable discussion in Eu-
ropean automotive engineering circles
because of the record recently made
by a stock touring car in crossing the
American continent from New York
to Los Angeles in high gear with all
oth^r gears removed from the trans-
mission. ‘Cannon-Ball’ Baker the
driver is very well known in Europe
because it the many records he estab-
lished in every country on the globe
during the last eighteen years and bis
latest and most spectacular feat has
opened the eyes of European engineers
to the possibilities of the small bore
high speed high efficiency type of six
cylinder engine.
Gasoline Mileage Factor.
“Gasoline mileage is a vital factor
in foreign engine design due in a
large measure to the high cost of fuel
The tendency in European design is
toward the small compact highly ef-
ficient and economical engine. Th?
.■wonderful gasoline milage record'
Jestablished by Baker on this high gear
run (28.7 miles per gallon) has dem-
onstrated that a six-cylinder engine
even with a piston displacement of 170
cubic inches can be built to give such
high gasoline mileage and correspond-
ing economy of maintenance and up-
keep.
"The majority of European cars arc
highly finished—that is the exterior
work is highly polished but when
value is considered on a dollar-for
dollar basis the American automobile
is a better built car. This is surprising
in view of the fact that European cars
■re virtually all hand-made and Amer-
ican cars are nearly all production
jobs. The European builder has not ad-
vanced in the manufacturing end of
the. industry as fast as he bas in the
engineering end. Old fashioned meth-
ods are still in use and some plants
turn out only one or two cars a day.
The largest plant in Fra:xe Citroen
turns out but 150 cars a/day and is
regarded by European as a marvel of
manufacturing efficiency.”
ANOTHER RECORD
SHATTERED BY A
STUDEBAKER CAR
Make Fast Time Between
Salt Lake City and
Los Angeles.
Breaking the record time of the
famous Los Angeles Limited from
Salt La' e City to Los Angeles by
one hour and ten minutes a stock
1924 Studebaker Special Six driven
by D. A. Jenkins of Salt Lake City
h.is-established a motor car perform-
auce mark that is causing widespread
comment among motorists along the
Pacific Coast according to informa-
tion received by the Winerich Motor
Sales company local Studebaker dis-
tributors.
This is the fastest that man has
ever traveled overland between these
two cities. It is 1 hour and 5S
minutes —almost two hours—faster
than the best previous motor car
record.
The Arrowhead Trail over which
the •ecord was made winds through
many treacherous mountain passes-
and traverses hundreds of miles of
desert roads. For this reason and
because no attempt was made to wait
for ideal road and weather conditions
the feat is all the more impressive to
those who are familiar with the
route.
Even more remarkable than the
speed attained was the endurance
displayed by the car. Despite the
Yact that its cooling system was
:*haturally subjected to sevese test over
•the mountain and desert roads no
"water was added to the radiator dur-
P ing the entire run. The American
/ Express company sealed the filler
cai> at Salt Lake City and broke the
seal at Los Angeles. When checked
SUNDAY.
in at Los Angeles the motor was
running as smoothly and as quietly
as it was when it left Salt Lake
City.
The run arranged by the T. W.
Naylor Company Studebaker dealers
in Salt Lake City was timed and
authenticated by the Western Union.
The distance of 853 miles was cov-
ered by the Special Six in 23 hours
43 minutes. The best previous auto-
mobile record was 25 hours 42 min-
utes and the time of the Los An-
geles Limited is 24 hours 50 min-
utes. > as
LOWER PRICES ON .
STUDEBAKER CLOSED
MODELS ANNOUNCED
Increased Facilities Make
Cuts Possible Offi-
cial Says.
Substantial reductions in the prices
of Studebaker enclosed models were
announced last week by the Winerich
Motor Ciales Company-Studebaker dis-
tributors for Southwest Texas. Open
car prices it is understood will re-
main the same.
New Studebaker.enclosed ear prices
t. o. b. the factory at South Bend
Ind. follow: Light six two-pnssenger
coupe-roadster $1195; Light Six five-
passenger coupe $1395: Light Six
five-passenger sedan SI4SS; Special
Six five-passenger coupe SIS9S;
Special Six five-passenger sedan
$1985; Big Six five-passenger coupe
$2495; Big Six seven-passenger sedan
$2685.
In explanation of the reductions
FL A. Biggs vice president of the
Studebaker Corporation says:
“Studebaker has never been willing
to cheapen its product to meet the
prices of cheap cars but at thqt we
find it possible because of our in-
creased facilities which make possible
larger production (we now have more
than $8000000 invested in closed car
plants here in South Bend) to offer
our cars to the public at prices as
low as other cars of much cheaper
quality.”
According to S. W. Smith general
manager of fhe Winerich Motor Sales
Company Studebaker enclosed models
are superior in many respects.
“Look at the upholstery for In-
starice in our lighC six sedan” said
Mr. Smith. Take such items as robe
rails foot rests and many other items
of equipment and compare them. It
would be rather ridiculous to suggest
a comparison of the body as a whole
because the construction and the ma-
terial used in the Studebaker body are
far superior. The same comparisons
will apply to the Light Six five-
passenger coupe.
“Where can you find a cou|e or a
sedan of other make that ^an com-
pare favorably with the Special Six
coupe and sedan at their old prices
to say nothing of a comparison at the
new prices?” .
Jack Neal Nash Motors Co. -
Distributors
207 Augusta St. Crockett 440
Wholesale and Retail
IINDSEY-KROUGH
REMOVE QUARTERS.
TO 124 SOLEDAD
New Home Once Housed
San Antonio’s Finest
Playhouse.
Removal of the Lindsey-Krougb
Auto company used car dealers from
214 East Travis street to larger quar-
ters nt 124 Soledad street was com-
pleted Saturday and it was an-
nounced by company officials that
everything was in readiness to serve
customers as usual.
The building occupied by the com-
pany is commonly known as the Sole-
dad theater building. At one time this
structure housed the Soledad theater
which then was- regarded as San An-
tonio's finest playhouse. The stage and
mural decorations still may be seen as’
evidences of the former character of
the place.
The Soledad theater bod a large
seating capacity judging from the
large space available for cars today.
Saturday Lindsey-Krough officials
said’ they had in the building more
thati 100 automobiles and that more
could be accommodated should the
necessity nrise. •
According to L. H. Krough partner
of J. L. Lindsey the move was made
necessary by growing business.
“We simply had to have larger
quarters and when we went to look
around for a new place we discovered
this new home of ours which we are
happy to say is one of the most suit-
able buildings in the city for a busi-
ness of the nature of ours.
“We will be glad to have all our
friends and patrons visit us at our
new quarters and inspect the large
stock of high grade used cars we have
on hand.” A
EVEN ACID FAILS
TO MAR FINISH OF
new Oakland car
Chemist Marvels at Quali-
। ties of “True Blue” •
* Paint.
An unusual experiment to prove
the exceptional durability of the satin
wax body finish on the new 1924
Oakland open models was recently
carried out by the distributor in San
Francisco according to information
received here by Charles E. Koehler
of the Koehler-Kunkel Motor company.
Southwest Texas Oakland distributors.
In the presence of Roy Thornberg
consulting chemist for the Thornberg j
Electric company and a group of
business men the chemical contents
of a powerful fire extinguisher were
shot against the side of an Oakland
•
Hu VJ jgg |Ng
Announcing the
Now we’re revealing the new Nash con-
ception of a big beautiful all-family car.
Let your eye rest on the shapely artistry
of the new body.
Note the masterly skill with which the
new-type windshield is slanted smartly
back.
Observe the new lowness of the car’s
appearance enhanced by lengthened
rolling fenders curving further down-
ward -both at front and rear.
The body is the prize design of coach-
Five Disc Wheds and Nash Self-Mounting Carrier $25 additional
NEW Nash Sedan for Seven
touring car and allowed to dry in the
sun before the surface was polished.
The experiment which was prob-
ably the most pevere test ever given
an automobile paint job. proved that
the strength of the sulphuric acid
contained .in the fire extinguishing
chemical had nit effect whatsoever.
After it was rubbed off and the side
of the car polished no damage was
noted. Muriatic acid also was put
on the paint but likewise failed to
mar it.
“I didn't belitre a paint was made
that would withstand sulphuric acid”
Mr. Thornberg said after the test.
“I have seen the surfaces of many
paints curl up under an acid test.
The coloring materials used in paints
are usually composed of pulverized
bits of oxidized metals and minerals.
Because of this oxygen base they are
suspectible to acid. I never saw
anything like this in my life and did
not know such a thing was possi-
ble.”
The acid discharged from the fire
extinguisher was so strong that it
left scars on the enamel of the car
ift several spots.
Buy him Golf equipment for Xmas.
Golf sweaters vests socks clubs and
etc. ae reduced prices. Juvenile golf
sets for children 2 years and older:
$5.50 and up. Symons Golf Shop next
to Muny Links.—(Adv.)
SHUR SEAL PISTON RING
Gives 100 per cent scat on cylinder wall and piston groove. .
* Will eliminate piston slaps oil pumping leaky compressions.
SAVES
Regrinding cylinder block lapping in of oversize pistons. The best
compression and cusbon ring made.
IMPORTANT— THI GFRINO IS INSERTCD IN A GROOVE CUT
DOWNWARD AT AN ANGLE OF 49 DCOlictS. WHICH HOLOS
THE RING OUTWARD ANO DOWNWARD. MAKING THE RING
CONFORM TO THE CYLINDER ANO HOLD TO THE SEAT OF
THE FISTOH GIVING A FERFECT COMPRESSION. STUFFING
x FISTON SLAF.XASTE AND DILUTION OF.OIU .."I--.— .
L. G. LYMAN
Distributor for Texas
WRITE OR PHONE
343 Gramercy Place Phone W. 1794 San Antonio Texas
The following service stations are recommended for installation:
Wroten-Hundley—Dodge. x •
Burton-Lary—Hupmobile and Chandler
Citizens Auto Co.—Packard and Reo.
San Antonio Buick Co.—Buick.
Guarantee Motor Co. —Maxwell and Chalmers.
San Antonio Motor Sales Co.—Durant and Star.
M. A. Newman—Expert mechanic.
Wilson & Felder—Gardner.
Chaddick Auto Co.—Oldsmobile.
Six Cylinders
work builders famous not only in Amer-
ica but accorded pre-eminent recogni-
tion abroad.
Engineering and equipment details that
promote your comfort and convenience
alike reflect an excellence and originality
that will exceed your expectations.
All these new advancements all this in-
creased value comes to you with not a
single dollar added to the price.
Be among the first to see this new Nash
model.
Jack W. Neal Automobile Co.
Retail Sales
321 South Flores Street
Crockett 6240
"\THE SAN ANTONIO LIGHT/""
PREFER U. S. CARS
Foreign Buyers More Aetlvs Than
Originally Predicted.
Foreign as well as domestic mar-
kets are more active in the purchase
of automobiles this year than in any
previous period. South Africa is one
of the leading buyers of motor prod-
ucts. The Amerioln consul at Cape-
town reports that the predieted mar-
ket for 6000 motor vehicles in 1923
will be exceeded. During the first six
months of 1923. 4145 motor cars and
151 motor trucks were imported.
More than 90 per cent of these ears
come from the United States or from
Canadian factories owned by United
States manufacturers.
“Little evidence of the severe de-
pression prevailing in South Africa
during the year 1922 could be found
in the motor vehicle trade" says the
American consul “which is chiefly due
to the fact that motor cars are no
longer looked upon as a luxury but
rather ns a necessity. Furthermore
the decline in prices also brought mo-
tor cars within the means of certain
persons who heretofore could not af-
ford them.”
Beautiful Roselawn Cemetery not’
ar graveyard a beautiful well kept
burial park. Crockett JjSSS.—(Adv.)
Clos&d Car Comfort -
Si ™| “A REAL MONDAY SPECIAL”
—BRAND NEW—-
UNITED STATES TUBES
ANY SIZE
ONE DOLLAR EACH
LIMITED FOUR TO A CUSTOMER
No strings attached —Just bring a Dollar and we’ll hand
you any size tube from a 30x3 to a 37x5. The tubes
are United States gray seconds —but each one is guar-
anteed by us and if in any way found unsatisfactory
will be replaced without charge.
Don’t Overlook Don’t Overlook
These Bargains in LOOK. These Bargains in
Figure Your Saving* .
United States Tires * „ United States Tires
Here are our regular price on n . . . r. i
Royal Cords U. S. Second Tube.. They are di»- G. &J. Line Cords
carded for one day—Monday only.
SECONDS We are doing this because we want SECONDS
y<>“ become acquainted with our ... »•#«
32x3*^...^.;.. $15.75 .tore and our merchandise. 30x3 y . . ♦ 8.43
31x4 ~ .... x . aw 16.50 30x3 ... $1.25 33x45... $2.75 3^x3%. . . . M . OT 12.75
32x4 ... „ 17.50 30x3^.. $1.50 34x4^-.. $2.95 31x4 14.00
„„ 32x3^... $1.75 35x4)4... $3.00 -?2-4 IKKO
32x41/ 23.50 31x4 ... $1 . 95 36 x4 H ... $3.15 ™ «.5O
33x4*/ 26.50 32x4 „.. 2.10 33x5 ... $3.25
7441/ 07 cn 33x4 ... $2.15 34x5 ... $3.25 34x4 • • • X 17.00
/z • . .1.^... 344 ... J 2 25 35xS . <3 25 32x4« 19.50
36x4*/ . Wi ...... 29.50 32x4'4... $2.50 1 37x5 ... $3.50 33x4*4 .tw-.-.;. < 21.50
33x& «"• «' 25.00 Same Tubes in Firsts About 40% 34x4 * j -n.... .• « 22.50
34x5 26.50 Higher. 36x4 H < 25.00
35x5 e^....... 27.50 33x5 22.50
Z j
Mail Orders Shipped C. O. D. Without Deposit -
The Great Northern Tire Co.
"“""“““I 735 E. Houston St. 4 San Antonio Texas. I
$l.OO Travis 3858 $l.OO
Equipped with a heater of exceptional
capacity- and with doors and windows
snugly weather-stripped the Business Sedan
is invitingly warm on the coldest days. *
You discover too that the seat-backs are
perfectly tilted for maximum ease; that the
seats themselves are generously deep and
upholstered in blue Spanish leather of the
finest quality. .
These impressions of ihterior comfort are
further emphasized when the can geta
under way and you experience the admi-
sable balance and buoyancy of the new
spring suspension.
Business Sedan—sl2so f.o.b. Detroit—sl42o delivered
Wroten-Hundley Motor Co.
Broadway at Eighth Street ‘.q
Phone Crockett 4236
’ DECEMBER 9 TWS7
3-D
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The San Antonio Light (San Antonio, Tex.), Vol. 43, No. 324, Ed. 1 Sunday, December 9, 1923, newspaper, December 9, 1923; (https://texashistory.unt.edu/ark:/67531/metapth1628974/m1/51/: accessed July 6, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .