The San Antonio Light (San Antonio, Tex.), Vol. 44, No. 35, Ed. 1 Saturday, February 23, 1924 Page: 4 of 10
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4
THE SAN ANTONIO LIGHT.
(Founded January 20 1381.)
Comprlting the San Antonio Light and the San An-
tonio Gazette.
Exclualve Day Report of the Associated Prase car-
ried over two leased wires from New York City to
Fan Antonio. Texas.
Entered mm second’d rm* matter nt the Postoffice at
Ran Antonio Texas under the Act of Congress March
3. 1897.
Publication Office? Nos. 609-11 Travis Street.
Between Broadway and Avenue D. San Antonio. Texas.
SUBSCRIPTION RATES:
Mo. 6 Moa. 1 Tr.
City Carrier dally and Sunday .. .65 83.90 87.80
City Carrier. Sunday Only 2.50
Ctty Carrier Dally Only 45 2.70 5.40
Mall (In Toxas) Dally and Sunday .50 2.50 *.OO
Mall (>n Texaa) Sunday Only 2.60
Mall Outside Texas 75 4.00 8.00
Mall outside Tex ns (Sunday only) *.OO
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Mall In Rep. of Mex. (Sun. only) 6.00
It Is Important when desiring the address of your
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Should delivery be irregular please notify the office.
Telephone Crockett 1742.
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use for publication of all news dispatches credited to
it or not otherwise credited in this paper and also that
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tion of special dispatches herein are also reserved.
JANCART CIRCULATION
The paid circulation of The San Antonio Light
during the month of January day by day was ax
follows:
Jan. 1 26.087 Jan. 16 28.182
Jan. 2 27.907 Jan. 17 28.408
Jan. 3 27.726 Jan. 18..27.752
Jan. 4 27.937 Jan. 19 29.230
Jan. 5 29.822 Jan. 20 30234
Jan. 0 3OJSSS Jan. 21 27.199
Jan. 7 27.652 Jan. 22 27.484
Jan. 8 ’7.337 Jan. 23 27.572
Jan. 9 ft 7.574 Jan. 24 27.977
Jan. 10 27.424 Jan. 25 27.764
Jan. 11 27.723 Jan. 26 29.291
Jan. 12.•••• .29.234 Jan. 27 30.473
Jan. 13 30.154 Jan. 28 27.906
Jan. 14 27.680 Jan. 29 27.986
Jan. 15......27859 Jan. 30 28.103
Jan. 31 28.056
Daily only average 27.973
Sunday only average..... .30.353
The above totals and averages are for paid cir-
culation exclusive of all spoiled copies and any free
copies of any nature.
We hereby swear that the foregoing statement
of paid circulation is correct.
H. C. BROWN.
♦ • Circulation Manager.
XT C. L. BUCHANAN
Business Manager.
Sworn and subscribed to before mo this 4th day
of February A. D. 1924.
(SEAL) • FRED J. BOMMER JR.
Notary Public.
"THE SHOW MUST GO ON”
While five thousand spectators gazed
upward in “horrified surprise” a girl
was rescued from a parachute which
had become entangled in the landing
gear of an airplane at Houston the oth-
er day. She had attempted a parachute
descent from a moving plane when some-
thing happened. The parachute caught
did not open and she was left dangling
in the air hundreds of feet above the
ground.
To land the plane was certain death for
the girl who would be dragged and
crushed upon the earth. She must be
rescued and this was done. She was
pulled up into the landing gear of the
circling plane by men who risked their
Jives in an aeronautic stunt that put all
the perils of Pauline and hairbreadth
movie thrillers to shame.
Carnegie medals are given for such
daring action such judgment such swift
and immediate application of knowledge
and skill and awards of some kind will
undoubtedly be made. But the real
meat of the whole matter was contained
in a little statement at the bottom of
the newspaper account just a closing
paragraph thrown in as a matter of
course.
“The rest of the performance went
on without mishap of any kind.”
The rest of the performance went on!
It translates one to that king of all per-
formances the circus. The tent is
packed with spectators. The band is
playing. The lights flare. The clowns
make jokes. Some one is hurt but the
band plays louder still. Whatever hap-
pens “the show must go on." Or the
theatre is packed perhaps. The orches-
tra crashes and murmurs. The lights
are gay. Sickness sudden news of trou-
be and all personal matters must be
forgotten in the success of the show.
To some it may seem an ideal not
worth considering. To amuse the pub-
lic to play a part to risk one’s life in
some spectacular stunt is to them with-
out value and a foolish waste. But
what is it all anyway what is any at-
tempt to live to the best of one’s ability
but playing the game? To do this one
must subordinate his own personality to
some greater ideal be it religion or art.
or daily work or service. And the wise
man is the man who puts his best thought
into the selection the change and the
growth of this higher purpose. Then
he can say with all his might and main:
“The show must go on!”
“SUBSTITUTE FOR WAR”
The Scotch are proverbially a canny
people. To be truly canny one must
know human nature must be able both
to recognize and analyze the psycholo-
gical processes that have moved men
throughout the ages. But an exception
to the proverbial rule by which the
Scotch are judged has been presented
in the public prints.
The Duchess of Hamilton wife of
Scotland's “premier peer” has proposed
a substitute for war—for war as the
world literally defines it: “The roar of
cannon the bursting of shells the de-
struction of homes the loss of life.”
Instead of great battlefields with their
•cenes of carnage she would hav6 a
roped-off “arena” a “squared circle” about
twenty feet across; and in place of hun-
dreds of thousands of men armed with
SATURDAY.
Of course the duchess* suggestion is
a naive one. Of course the nations could
not be relied upon when grave matters
affecting their interests were at issue
to stop short of exerting their maximum
strength in their attempt to gain the
victory. If international disputes could
be settled by the pugilistic test then
why couldn’t they be settled by agree-
ment? For agreement to submit to
such a test would have to come before
the test itself. Besides as in the case
of war might would prevail: there would
be as much chance of its being on the
side of wrong as on that of right.
Possibly the world will some day fully
realize that war is unprofitable even to
the victor as a means of acquiring some-
thing not already possessed. But is it
unprofitable as a means of protecting
a nation’s vital interests against the
covetous? Not unless nations find some
better and dependable way of settling
their differences. War has been a solu-
tion of disputes—a temporary solution
that is—simply because in war nations
exhaust their strength and resources in
their own behalf. If they could go
farther with any chance of winning
they would adopt that additional re-
course. It isn’t merely because one na-
tion’s generals or armies are superior
abstractly that another nation surren-
ders: it is because such superiority has
a telling physical effect upon the re-
sources of the latter nation exhausting
them or making their further application
futile.
The world war while doing more
than any other conflict in history to
show how vital is man's need of a
substitute for armed strife also af-
forded a superlative demonstration of
the difficulty in finding such a substi-
tute that will “work.” Until nations
can be trusted to keep their promises
even in circumstances that make ful-
filment of promises a heavy sacrifice
there can be no reliable substitute for
war.
In other words the problem of insur-
ing peace lasting peace is one of build-
ing up th# integrity of men.
president Angell of Yale University
said recently that a certain modern prac-
tice in college football tends to make
automatons out of the players. He was
referring to the control which the coach
exercises over the team during the prog-
ress of a game. The question he raised
should be of interest to' schools through-
out the country and particularly so to
those that let students count their
achievements in athletics as “credits”
toward the academic degrees for which
they are candidates.
Football and other athletic games are
supposed to play a double role in the
education of the student. His body is
made and kept healthy by physical ex-
ercise; and health of body is a factor
in mental development and achievement.
But in addition to this indirect aid to
mental growth athletic games are sup-
posed to afford direct exercise for the
mind making it swifter and more re-
liable in action and enlarging one's ca-
pacity for exercising good judgment un-
der stress. .
“Supposed” because the modern prac-
tce referred to by President Angell
seems to ignore the educational value —
from the standpoint of direct mental
benefits —of the athletic games in which
that practice has become common. Con-
sider football as being the best example.
In earlier days the coach was mere-
ly a trainer. Having trained his men
physically and mentally he would have
to depend upon them and them alone
to win the games in which they played.
He would of course “lecture” them be-
tween “halves” telling them individually
and collectively wherein they had erred.
And he wouldn’t stand upon ceremony
in pointing out their shortcomings; he
would talk “cave-man stuff.”
But while his men were actually upon
the gridiron facing the enemy the coach
was powerless to control their actions —
unless perchance he could manage to
flash a signal now and then. Generally
he was as helpless so far as “running
the team” was concerned as though he
were a country boy seeing his first
game
Latterly the coach has become almost
“the whole show.” Individually and
.collectively the team looks to him for
leadership at almost every stage of the
game. He is as a general directing di-
visions on the battlefield. He does all
of the team’s thinking at critical mo-
ments. If he foresees a vital situation
he will send in a substitute player with
minute instructions as to what Jhe next
play but one shall be. Under the rules
the “sub” cannot talk until the first play
deadly weapons the combatants would
be comparatively a few men picked for
their fistic skill and prowess. Under
the duchess’ plan the nations of the
earth would have a “standing army”
of no more than 100 boxers; these
pugilists would settle in the “ring” all
international disputes such as have been
historically settled through the medium
of what the world calls “war.”
That would be an ideal solution of an
extremely grave problem—if there was
any assurance that the nations would
limit themselves to such a means or
would accept the arbitrament of the
“mitt.”
AUTOMATONS IN COLLEGE
in which he participates has been com-
pleted. So naturally this first play is
perfunctory—designed simply to satisfy
the rules. Then the “sub” tells the cap-
tain what the coach has said and so the
nature of the next play is determined.
Hence the game becomes largely a
test of generalship between the rival
coaches. Their mental agility their
knowledge of “football” their judgment
and foresight are highly important fac-
tors in the outcome; the players them-
selves particularly at critical moments
when quick thinking on their own part
would be most beneficial to them be-
come as mere machines manipulated by
the coaches.
President Angell’s criticism should be
“well taken” by all schools that are
earnestly* striving to educate their stu-
dents in the best sense. And what is
a college education worth if it doesn’t
train young men and women to think
for themselves?
oo >
RECOGNIZING RUSSIA ’' '
Since Norway’s recognition of Soviet
Russia an American newspaper—and
possibly it has company—has expressed
the expectation that the United States
may soon find itself in an embarrassing
position by reason of its being the only
nation withholding the hand of diplo-
matic fellowship from the Bolshevists.
It is anticipated that the allegedly un-
enviable distinction of being the last
to accoid recognition to the Soviet gov-
ernment will lie between the United
States and France with the odds in
favof of its going to this country.
Will somebody please explain the
logic of the inference that sheep-like con-
duct on the part of European countries
would warrant any feeling of embar-
rassment on the part of the United
tates on account of its failure to fol-
low those “leaders”?
If it could be shown that the action
of the European countries had been
due to a regeneration of the Russian
government then the motives back of
this country’s continued aloofness might
well be inquired into. But the Euro-
pean nations that recognized the Soviet
government have done so to serve their
own material interests and not to cele-
brate the triumph in Russia of any gov-
ernmental or moral principles dear to
themselves.
This estimate can be made with full
confidence that it is just even though
the reasons for some of the acts of
recognition are not specifically known
here. For example Great Britain ex-
tended iecognition unconditionally; but
would it be logical to assume that .the
British even under the direction of a
Labor leader had in mind not even a
remote gain for themselves? And
Italy’s bargain with the Soviet authori-
ties is unmistakable; she traded recog-
nition for specific commercial conces-
sions—low freight rates over Russian
railroads and exceptionally favorable
trading privileges along the Black Sea
littoral.
Then what of Norway's reasons for
exchanging diplomatic representatives
with Moscow? It isn’t necessafy to
identify them. The Bolshevists make
no pretentions of having repudiated the
philosophy with which they came into
political being.
In general it may logically be con-
cluded that the European nations have
begun to grab—or rather have resumed
in relation to Russia a process that has
long been second nature to them.
With respect to one of them how-
ever. it might be well to modify this
conclusion a bit. Although Great Brit-
ain is proverbially a bargainer always
on the lookout for commercial advan-
tages it seems not improbable that in
this instance—one in whiph she has ap-
parently exacted no compensatory condi-
tions in the strictly commercial sense—-
she has undertaken to play a long-range
game of international politics.
By the economic test Great Britain’s
worst enemy is France. France has'
been opposing every settlement of inter-
national problems which Great Britain
has proposed. France has been and still
is “unalterably” opposed to the rehabili-
tation of Germany. Farther east the
bete noir—or rather the “bete rouge”—
which disturbs France’s dreams is So-
viet Russia.
So what more likely scheme to make
France impotent in European affairs
than that of forming an economic al-
liance. between France’s neighbors on
the one hand and Russia on the oth-
er? If Great Britain could effect such
an alliance France would or at least
might soon find herself beyond the eco-
nomic pale. Then Britain might have
her will in commercial matters and reap
far more profits than she might rea-
sonably have expected to gain by mak-
ing a specific trade bargain with Rus-
sia.
But vhc<ein should this Impose any
obligation upon the United States? Let
the Europeans settle their quarrels
among themselves.
Classical concerts and wrestling are
about the same to American audiences
says a noted Polish pianist. Having
seen a noted pianist go through his con-
tortions once we are inclined to agree
that both events have something in Com-
mon. . 4 —rVSSjilfSc -
THE SAN ANTONIO LIGHT.
FORTUNE’S
i/aA-.' fool
■Bp* ' M x By
W •• RAFAEL
• SABATINI ••
7/ * IHOSTRATtO B/
-n Jb- —A r.w. aAWtavitvo •
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© «AlAtt IA9ATINI Hl>< RtLgAHD NIA StRVKt. INC. “
Begin Here Today.
Colonel Holies soldier and adven-
turer returns to England the land
of his birth when war is declared
with Holland. He comes to lodge
with Martha Quinn hostess of the
Paul’s Head in Paul’s Yard London.
The colonel writes for an inter-
view with his one-time friend His
Grace of Albemarle. Six times in
the course of four week does he
seek admission to the Duke’s pres-
ence. On account of his shabbiness
the colonel arouses mistrust in the
ushers and they bar his way to the
Duke's residence. Because of his
reduced circumstances Holies fears
that he will starve.
For fifteen years the colonel has
worn in his ear a priceless ruby
given to him for saving the life of a
gentleman. This he refuses to sell.
Now go on with the story.
“Your name sir?” the usher asked.
“Randal Holies” He spoke it soft-
ly with a certain inward dread sud-
denly aware that such n name could
be no password in Whitehall for it
had been his father’s name before
him—the name of a regicide and
something more.
There was nn abundance of fool-
ish. sensational and mythical stories
which the ixiptilar imagination had
woven about' the execution of King
Charles I. Of these was the ground-
less story that the official headsman
was missing on the day of the execu-
tion because he dared not strike off
the head of God’s anointed and that
the headsman's mask had covered
the face of one who at. the last mo-
ment had offered himself to act as
his deputy. The identity of this
deputy had been fastened upon
many more persistently upon Randnl
Holies for no better reason than be-
cause his stern and outspoken re-
publicanism had been loosely inter-
preted by the populace as personal
rancour toward King Charles.
It produced however no fearful
effect upon the usher. Calmly me-
chanically repeating it the fellow
consulted a sheet of paper. Then at
last his manner changed. It became
invested by a certain obsequiousness.
Clearly he had found the name upon
his list. He opened the studded door
of which he was the guardian.
“If you will be pleased to enter
sir ...” he murmured.
Colonel Holies swaggered in the
usher following.
_ “If you will be pleased to wait
sir . . The usher left him' and
crossed the room presumably to
communicate bis name to yet another
usher a clerkly fellow with a wand
who kept another farther door.
The Colonel disposed himself to
wait sufficiently uplifted to practice
great lengths of patience. He found
himself in a lofty sparsely furnished
antechamber one of a dozen or more
clients all of. them men of conse-
quence if their dress and carriage
were to be taken at surface value.
Some turned to look askance at
this down-at-heel intruder; hut not
for long. There was that in the gray
eyes of Colonel Holies when return-
ing such looks as these which could
put down the haughtiest stare.
Having met their insolence by
looking at them as they might look
at pot-boys be strode across to an
empty bench that was ranged
against the carved wainscoting and
sat himself down with a clatter.
The noise he made drew the atten-
ti«n of two gentlemen who stood near
the bench in conversation. One of
these whose back was toward
Holies glanced round upon him. He
was tall and elderly with n genial
ruddy countenance. The other a
man of about Holies’ own age. was
short and sturdily built with a
swarthy face set in a heavy black
perwig dressed with a certain fop-
pish care and of a manner that
blended amiability with a degree of
self-sufficiency. He flashed upon
Hoiles a pair of bright blue eyes
that were however without hostility
or disdain and although unknown
to the Colonel he slightly inclined
his head to him in formal dignified
salutation almost as if asking leave
to resume his voluble conversation
within this newcomers hearing.
How to Start the Day Wrong
Scraps of that conversation floated
presently to the Colonel’s ears.
“ . . .and I tell you. Sir George
that his grace is mightily off the
hooks at all this delay. That is why
he hurried away to Portsmouth that
by his own presence he might order
things . . .” The pleasant voice
grew inaudible to rise again present-
ly. “The need is for officers men
trained in war ...”
The Colonel pricked up his ears at
that. But the (voice had dropped
again and he could not listen with-
out making it obvious that he did so
until the speaker's tones soared
once more.
“These ardent young gentlemen
are well enough and do themselves
great credit by their eagerness but
in war . .
Discreetly to the Colonel’s vexa-
tion the gentleman again lowered
his voice. He was inaudibly an-
swered by his companion and it was
some time before Holies heard an-
other word of what passed between
them. By then the conversation had
veered a point.
“. . . .and there the talk was all
of the Dutch . . . that the fleet is
out.” The sturdy swarthy gentleman
was speaking. “That and these ru-
mors of the plague growing upon us
in the Town—from which may God
preserve us4 —are now almost the
only topics.”
“Almost. But not quite” the elder
man broke in laughing. “There’s
something eles I'd not have expected
you to forget; this Farquharson girl
at the Duke’s House.”
“Sir George I confess the need for
your correction. I should not have
forgotten. That she shares the pub-
lic tongue with such topics ns the
war and the plague best shows the
deep impression she has made.”
“Deservedly?” Sir George asked
the question as of one who was an
authority in such matters.
“Oh most deservedly be assured.
I. was at the Duke's House two days
since and saw her play Katherine.
And mightily pleased I was. I can-
not call to mind having seen her
equal in the part or indeed upon the
stage at all. And so thinks the Town.
For though I came there by two
o'clock yet there was r.o room in the
pit. and I was forced to pay four
shillings to go into one or the upper
boxes. The whole bouse was mighti-
ly pleased with her too and in par-
ticular His Grace of Buckingham.
He spoke his praises from his bo:: so
that all might hear him and vowed
he would not rest until he had writ
a play for her himself.”
“If to write a play for her be the
oniv earnest his grace will afford her
of his admiration then is Miss Far-
quharson fortunate.”
“Or else unfortunate” said tne
sturdy gentleman witli a roguish
look. “’Tis oil a question of how the
lady views these matters. But let us
hope she is virtuous.”
They were still laughing when the
door of Albemarle's room opened to
give exit to a slight gentleman with
flushed cheeks. Folding a parch-
ment as he went the gentleman
crossed the antechamber stepping
quickly and bestowing nods in his
passage and was gone. As he van-
ished at one door the usher with Ihe
wand made his appearance at the
other.
“His grace will be pleased to re-
ceive Mr. Pepys.”
The swarthy sturdy gentleman
cast off the remains of bis laughter
and put on a countenance of gravity.
“I come” he said. “Sir George
you'll bear me company.” His tone
blended invitation and assertion. His
tall companion bowed and together
they went off nnd passed into the
Duke’s room.
Colonel Holies leaned back against
the wainscoting marveling that with
war upon them—to say nothing of
the menace of the plague—the Town
should be so concerned with the af-
fairs of a playhouse wanton; and
that here in the very temple of Bel-
lona. Mr. Pepys of the Navy Office
should submerge in such bawdy mat-
ters the grave question of the lack of
officers and the general unprepared-
ness to combat either the Dutch er
the pestilence.
He was still pondering that curious
manifestation of the phenomenon of
the human mind and the odd
methods of government which <he
restored Stuarts had brought back to
England when Mr. Pepys and his
companion came forth again and be
heard the voice of the usher calling
bis own name.
“Mr. Holies!”
Those who had stared askance nt
him on hjs first coming stared again
now in resentment to see themselves
passed over for this out-at-elbow ruf-
flcr. There were some sneering
laughs and nudges and one or two
angry exclamations. But Hoiles
paid no heed.
CHAPTER 111.
His Grace of Albemarle.
At n vast writing-table placed in
the middle of a lofty sunny room
whose windows overlooked St. James
Park sat George Monk K. G. Baron
Monk of Potheridgc Beauchamp and
Tees. Earl of Torrington and Duke
of Albemarle Master of the Horse.
Commander-in-Chief a member of
His Majesty's Privy Council and a
Gentleman of the Bedchamber.
It was a great deal for a man to be
and yet George Monk—called a trim-
mer by his enemies and “honest
George” by the majority of English-
men—might conceivably have been
more. Had be so willed it he might
have been King of England where-
by it is impossible that he could have
served his country worse than by the
restoration of the Stuart dynasty
which he preferred to effect.
He was a man of middle height
powerfully built but inclining now-
in his fifty-seventh year to portli-
ness. He was of a dark complexion
not unhandsome the strength of his
mouth tempered by the gentleness of
his short-sighted eyes.
As Holies entered he looked up.
threw down his pen and rose but
slowly as if weighted by hesitation
or surprise. No word was uttered
until no more than the table stood
between them and then it wk to the
ujher that Albemarle addressed him-
self shortly in dismissal.
He followed the man’s withdrawal
witli his eyes nor shifted them again
to his visitor until the door had
closed. Then nbrutly concern came
to blend with the surprise still abid-
ing in his face and held out a hand
to the Colonel whom this -reception
had a little bewildered.
“God save us Randal! Is it really
you?”
“Have fen years wrought such
changes that you need to ask?”
(Continued in Our Next Issue)
YOUR BOSS.
A great sport is the popular pas-
time “panning the boss.” You find
it iu all occupations—trades profes-
sions politics the army—wherever
people carry on any sort of activity
involving leadership and its accom-
panying authority..
“Panning the boss” begins with the
toddling child pouting its resentment
at “Must do this” and “Must not do
that!” It continues all through life
right up to the door of the grave-
yard with the old men grumbling at
the passing of old-time forms of au-
thority and their replacement by the
changed boss system of the new gen-
erstion.
Go where you will you cannot es-
cape hearing people pan their bosses.
Forever there is grumbling at exist-
ing authority—on the farm in fac-
tory in office in the home all the
way from the complicated organiza-
tion of mteropolitan life to the EskimA
mumbling about the Hudson Bay agent
who buys his furs or the tropical
jungle native grumbling because ho
doesn’t get more glass beads from
bis boss the trading post buyer.
People have such an instinctive
hatred of authority it's a wonder
they are able to co-operate in any
form of government even democracy.
Man at heart is a philosophical an-
archist hating leaders. Occasionally
r.en are hypnotized by a leader lik-*
Napoleon into flinging their personal
freedom to the winds and rallying in
emotional esetasy to their leader.
That’s as rare as it's brief.
The only reason people stand for a
boss at all is because they are jealous
of the boss—have a secret hope that
if they support the boss system they
have a chance of becoming boss them-
selves. The grumbling and the pan-
ning continue nevertheless.
Forever there is a boss. The fore-
man has his boss the shop superin-
tendent. He in turn answers to the
general manager whose boss is the
board of directors. The board has ’ts
boss the bankers and stockholders
and tax collectors. So on and on. an
endless chain always a higher power.
—lthaca Journal News.
FEBRUARY 23 1924.
A Puzzle a Day
A man bought 20 books for 20
cents. The big hooks were 4 cents a
piece; the medium-size two for a
cent and the small size four for a
cent. How many of each did he buy?
Yesterday’s answer;
The drawing shows the large dia-
mond divided into six smaller ones.
23 4 5 and 6 are all the same size;
each ’A the size of number 1.
Where to Go
Vaudeville.
Majestic: Big Time Vaudeville.
Motion Pictures.
Palace; Colleen Moore in “Fainted
People.”
Empire: Lillian Gish in “The White
Sister.”
Princess: “Don't Marry for Money.”
Rialto: “The Hunchback of Notre
Dame.”
Royal: Edna Riri: and All-Slar
Cast in "Brother Against Brother.”
Grand: Jimmie “Slats” Allard in
“The Gold Bug.”
POWER OF THE PRINTED PAGE
It is an odd but undeniable fact
that our appreciation of articles that
have become familiar to us through
everyday use is likely to be inade-
quate. We lose sight of the meaning
and importance of things with whicn
we come into regular contact. There
is no morn arresting example of the
truth of these statements than that
afforded by the daily newspaper.
Though there is a great deal of dis-
cussion on the subject there is but a
very imperfect conception of the tre-
mendous part the newspaper plays in
our lives and in the affairs of our
country. Furthermore although most
advertisers are aware of the fact
that there is no other medium
through which they can bring their
wares so effectively to public atten-
tion there is even yet no complete
understanding of the power of the
printed page.
It has been estimated that twenty-
twenty-nine million newspapers every
day. From their reading they gain a
knowledge of current events; they are
furnished with ideas and suggestions
that have marked influence on the
conduct of their daily lives; they're-
ceive information that is of direct
financial value to them.
It may be that there is a more
ready understanding of the newspa-
per’s function as a disseminator of
current history than there is of its
function as a contributor to the
economic well-being of society. Read-
ers have come to expect that the news-
paper will give them detailed descrip-
tions of all the luxuries as well as the
necessaries of life and that it will
help them to form their buying prefer-
ences. One need glance only casually
at a newspaper to see what a mul-
tiplicity of wares it displays to tho
view of prospective purchasers. Here
is one function whose significance
cannot be overrated.
It has been very truthfully said
that the great industry of publishing
the newspapers of this country nnd
the industry of advertising rest on a
common foundation —“the power of
the printed page.”—Springfield Union.
PUNGENT PARAGRAPHS.
China is a republic at last. The
president announces that her treasury
is empty.—Portland Oregonian.
Hot air rises. In campaign years
it rises to absurd heights. — Erie
Times.
New —perhaps—simile: “As inno-
cent as bames in Hollywood.”—St.
Raul Pioneer Press.
A true gentleman is one who can
refrain from cussing while being told
by a woman who knows it all—Bir-
mingham News.
—fly Briggt
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The San Antonio Light (San Antonio, Tex.), Vol. 44, No. 35, Ed. 1 Saturday, February 23, 1924, newspaper, February 23, 1924; (https://texashistory.unt.edu/ark:/67531/metapth1629048/m1/4/: accessed June 26, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .