The San Antonio Light (San Antonio, Tex.), Vol. 46, No. 52, Ed. 1 Thursday, March 11, 1926 Page: 6 of 28
twenty eight pages : ill. ; page 20 x 16 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
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% ^f-made just as BRANCJE
i maizes her finest toilet s&aps
Magic fragrant lather! A satiny firm cake—this new
different toilet soap you asked us to make.
“Do. do. make us a toilet soap as exquisite as French
soaps” you said.
.. “We pay extravagant prices for imported soaps — make
us a soap wc will adore as we adore them but that won't
be so costly! We know you can do it —you made Lux.”
Did you know—fastidious exacting imperative women
—that the makers of Lux are known all over Europe in fact
all over the world as the world's largest makers of soaps?
We have made the soap you asked for.
Made Lux Toilet Form!
Exquisitely thoughtfully made this true “savon de
toilette"— made it quite differently from the white soaps
you are used to.
“Like French soap” you said. Ah that! That tested
tried treasured French method—we made Lux Toilet Form
by it! France uses this method for her finest toilet soaps
—it makes Lux Toilet Form “un vnx» savon condense”—
firm solid lasting. That is why Lux Toilet Form wears
and wears so long. Firm smoothness-of imported soaps!
Sil^y shimmering hair on the dear head of that daughter! Gener*
ous gentle lather of Lux Toilet Form ^ecps it soft and gleaming
>7 [ /^\ Lux Toilet Form maizes baby's bath so soft and soothing _ I r
c LUX TOLL LT FOmTLXZS
7he swift joyous bubbling lather you love
—shot a relief to have it no matter how
hard the water! Wherever you are Lux
Toilet Form gives you that same smooth
satiny-all-over feeling you loved in im-
ported soaps! A true "savon de toilette” 10c.
Beauty'Wise France developed this method for making fine
toilet soap
9
“Savon parfume''—of course your personal soap must be
fragrant! Beguiling tantalizing fragrance of French soaps!
The first gentle breath of Lux Toilet Form tells its story-
how a European perfume expert with his stock of rare ex*
pensive attars at last determined that delicate fragrance!
THAT'S THE WAY FRENCH SOAPS MAKE YOU FEEL
Luxurious “soignee” satiny'albover—that's the way French
soaps make you feel. Absurd—yes but it’s true. You would
never have paid 50c —75c —$1.00 for a tiny cake of French
soap if it weren’t! That instant bubbling lather of Lux
Toilet Form even with hard water! It leaves your skin with
that same soft satiny caressed delicious feeling! Somehow
—you feel so much lovelier!
Have we made the soap you wanted?
Ask the eager delighted women who swept off the*
counters the first few hundred cakes we put on sale. There
—6—l6—18 —24 cakes at a time they bought! Watching
we knew that the women who asked us for Lux Toilet Form
were right—“un savon de toilette” at a reasonable price.
Ten cents Lever Bros. Co. Cambridge Massachusetta.
t t •
Profuse lather—men want enough fora whole neighborhood! That's
why they li{e Lux Toilet Form for their bath—that bris\ affair
C Druggists department stores grocers and
ten-cent stores have Lux Toilet Form. Made
as France makes her finest toilet soaps—lath-
ering instantly even in hard water at home
or abroad. It lasts and lasts—let the
family use it for both toilet and bath. 10c.
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The San Antonio Light (San Antonio, Tex.), Vol. 46, No. 52, Ed. 1 Thursday, March 11, 1926, newspaper, March 11, 1926; San Antonio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1631531/m1/6/: accessed June 26, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .