The San Antonio Light (San Antonio, Tex.), Vol. 46, No. 53, Ed. 1 Friday, March 12, 1926 Page: 3 of 32
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~ .-ft/DAY—A
SPECIAL!!
Rayon Negligees
$5.98
Just the thing to slip on in the
morning or before and after taking
your bath. Are of beautiful silk
like rayon in blue black orchid
peach pink etc. Daintily trim-
med with puffing.'
(Fair’s Third Floor)
Always On the Job! Our New York Office Makes Another Great Dress Purchase!
f iz Now s the T ' mc!
■ W W ■ W —to buy spring and
■ ■ ■ summer hats for
■ were stocks so immense
0 and never will prices be
lower than NOW.
Saturday! A Great Selling of
1500 CHARMING
TRIMMED HATS
SPECIAL!!
SILK SLIPS
$1.98
Slips of lace trimmed radiums
slips in tailored styles and slips of
sateen trimmed with hand made
laces. Shirred at the sides to make
them hang smoothly. All have 18-
inch shadow proof hems. All colors.
(Fair’s First Floor)
588 SILK DRESSES= s 6GO
A Masterful Sale!!
SENSATIONALLY PRICED
All New
Colors xv
“Z Jr =
u Lyle 8
All New 1I
Materials
Hats for Dress Wear!
Hats for Street Wear!
Hats for Sport Wear!
Hats of All Colors!
I AGAIN our busy millinery department offers the un-
usual for Saturday shoppers. Accurate copies of far higher
priced bats for only .sl.9s—a next-to-nothiug price! You
will find bats for every occasion. Chic small shapes. Beau-
tiful large hats. And smart little felt hats in the
new shapes and colors. ALL $1.95.
Extra Special Feature
For this Saturday selling we have grouped A M nr
aver 500 of the new Axure Hair Hats and w I __
marked them too at ...» —
(Fair’s Millinery Department on the Third Floor)
THE FAIR.
- ACTUAL $9.75 and
= $12.50 VALUES!
Our New York office is al-
ways alert to big bargains—-
always awake to the possibili-
ties of making unusual pur-
chases from which YOU will
^benefit. HERE IS ONE OF
ijTHEM.
r Our New York office is in
direct contact with the markets
of the East and as soon as
something GOOD is offered
they are right on the spot to
see if it is worthwhile to the
| customers of THE FAIR.
I Our New York office was
I able to buy these frocks—sBB
lof them—at a ridiculously
'low price. They bought. They
shipped them immediately by
fast express. They arrived in
San Antonio yesterday and will
be offered to you Saturday at
the lowest price of the season
for such high character dresses.
•It pays to pay cash.
Alamo Plaza at Commerce Street
WMF V
Saturday Sale of 1086 Fine
HANDKERCHIEFS—VaIues up to 49c
All Newest Spring Styles
Handkerchiefs! Handkerchiefs! Just mountains and heaps
of them! And all will go Saturday at only 19c—instead of
their actual worth which is up to 40c. Are of Swisses linens
finest volilcs and other sheer materials. Embroidered ap-
pliqued hemstitched printed cut-out effects and other trim-
mings that are so new and fanciful. Every wanted color ami
plenty of whites.
(The Fair’s First Floor)
You’ll Want at Least Three
Pairs of This Silk Hosiery!
Every Pair of Beautiful Pure Silk Chiffon
ALL PERFECT! |
HI | 111 [I ijI " II | Doing the unusual fl
J 'll 11|| I Lz again! Because the A' I
J s price is so LOW an I V
■ r "'vS z because the beauty ami
/ quality of the hosiery
I / is so HIGH VC ■
expecting nn enormous
response tomorrow.
Think! Absolutely Perfect
Pure Silk Chiffon Hosiery
for 77c
An event that will establish n record in hosiery
Wt sales. Every pair is well reinforced with lisle
1/ *°ps heels and toes. A color to match every
I w costume.
/ BL RUSSIAN CALF BUCK AZTEC BRAN
TAN BARK BEIGE BLUSH ZINC
YfWk WINDSOR SUNSET SANDALWOOD
(Hosiery Department Fair’s First Floor)
Here’s the Chance You’ve Waited For!
FUR TRIMMED SPRING COATS
THE SAN ANTONIO LIGHT.
Delight-
full Swagger !
Spring coats of the
finest French flan-
nels with soft fur
trimmings to in-
crease .their
beauty. Styles that
are alive with t.hc
grace and charm of
youth — embodying
all the style fea-
t u r e s of the
moment. ... M ...
Of Flannel—Trimmed
With Summer Furs
Also of Imported Tweeds and Poiret Sheens
Graceful becoming soft tn line and with a cer-
tain dashing smartness about them. In white
rose blue tan and other gay spring shades. We've
marked them at a LOW CASH PRICE that should
sell every one immediately.
19
$4l
1/-
ACTUAL $9.75 and
$12.50 VALUES! 'W
Every New Style!!
Radiantly lovely ara the
frocks in this sale. Correct
in every axacting detail and
emphasising the most impor-
tant style notes as conceived
in the New York fashion
centers.
Simple straight lines via with
swirling skirts; pleats appear
in variety; the new flying
ties are conspicuous. Styles
and types to meet every de-
mand—modeled to please every
personality.
Are of georgette crepes flat
crepes printed crepes and
other of the finest silks.
Trimmed with elaborate
stitching tinsel embroidery
applique and other colorful
ways.
366 Pairs Light Colored
Spring Footwear—s4.Bs
Styles and Qualities for
Which Women Are
Accustomed to Paying
$6.50 and $7501!
BUT because of our cash buying
power and cash selling advantages we
are able to offer the very newest
versions of spring footwear at a price
that represents a big saving on every
pair.
MODEL AT RIGHT is representative of
our $4.85 assortment. A pump of blonl
kid grey kid and parchment OC
kid. High heels VT.Ou
The SjO (or The
St y |es jZ/ I 03 Colors
Pumps Gray
Straps Blonde
Slepi "* Parchment
Novelties SAV? Patent
All Clever Back
AH Smart JI I Sand.
MODEL ABOVE—Another of the $4.85
styles. It’s a novelty strap model of patent
leather and satin. O' A QE
High heels V“»Ov
A^2e/dcPiimeni
SPECIAL!!
Voile Stepins & Teddies
98c
Made of sheer silk striped voiles
and trimmed with dainty little
medallions and bits of ribbon hero
and there. In orchid flesh peach
etc.
(Fair’s First Floor)
MARCH 12 1926.
SPECIAL!!
SILK SLIPS
$3.98
Choice of charming crepe de
chine costume slips or slips of all
silk radiums. Tailored and laee
trimmed styles with shirred sides
and IS-inch hem. Every wanted
color.
(Fair’s First Floor)
Extra Special!
A* An Extra Big Bargain
For Saturday We Offer:
Leather 1-Strap
House Shoes and
Boudoir Slippers
89 c
Just about 150 ;«iirs so we advise earl"
shopping. House shoes that are so soft
and restful to the feet nud atill of a
sturdy serviceable quality. All with
leather soles and rubber heels. Every
sixe.
3
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The San Antonio Light (San Antonio, Tex.), Vol. 46, No. 53, Ed. 1 Friday, March 12, 1926, newspaper, March 12, 1926; San Antonio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1631532/m1/3/: accessed June 26, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; .