The Abilene Reporter-News (Abilene, Tex.), Vol. 69, No. 341, Ed. 2 Wednesday, April 26, 1950 Page: 26 of 38
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WIT
R49 GRAND OPENII
Se
ROEBUCK AND CO
our greatest dress sale of the year! advance
1 1 and 2-pc. styles! all sizes!
Wonderful...
Beautiful..
NYLONS!
STORE HOURS
Thursday...
10 A.M. to 9 P.M.
Friday and Saturday
9: A. M. to 9: P. M.
city
gembet9
fine
Attractive, Low Priced
Men’s Dress
STRAWS
Genuine
Leather
Sweatbands
crepes
and «
On Seers New
Second Floor
A
953
%
Begin the season with one of those smart dress hats
These lightweight, fine hand-woven Bankok Toyo
straws are hondwoshoble with a damp cloth. Solid
color fine rayon puggree bends in brawn, navy,
maroon. Hots pre natural, medium ten end dark
ton Don’t miss this outstanding value!
'STRAW HAT DAY'
SATURDAY, APRIL 29th
Sport Shirts
White
Solid.
19
Use Sears
EASY
TERMS
Sanforized
Skip Dent ... the breezy cool
Pilgrim shirt with the neatly
stitched collar. Launder like mag-
ic Sonforized . . won't shrink
over 1%. Available in small,
medium, medium large and large.
White, ivory, ton, green, and blue
Buy several and enjoy a cool, com-
fortable summer
on
purchases
of
$20
or more!
—Ask anyone at Sears-
,d *e
55.
We combed the market for
summery merchandise — not
dresses you’ve seen around, but new styles
with a fashion story in rich fabrics and
different details! The result is a.sensational
group including swingy types, 2-pc. suit
dresses, and even sunbocks with jackets
or boleros! Sizes for everyone, from
juniors to larger women
cover sheet 0
hat
successes
174
These are the hats smart shoppers
will buy now for summer enjoyment.
A terrific round-up of chic styles
A large assortment of braids, piques,
woven novelties, and hair hats.
Men’s Underwear
2for 97*
Athletic shirts, "T” shirts, boxer
shorts and gripper shorts. Out-
standing quality for such a low
price. Shirts, 34 to 44; shorts, 28.
44.
Beautifully made Tricot Knit
Slips, Gowns
Every
handle
crowd f
with a 1
greeting
Visitor
ern desi
store or
fronts 1
annex
Street.
The e
modern!:
under tl
Dahl, ar
general
company
The bt
33,000 sq
of which
devoted
The ei
pletely
Pink
White
Blue
5ev<
Vari
See there beautiful two-bar tricot knit nylon allpt with
exquisite nylon lace insert and nylon net ruffle . . . shell
9 scalloped hem pt skirt bottoms. Never needs ironing.
, Available in blue, white, pink, black Sizes 32 to 40 . . .
The knit nylon gowns are tailored, yet so feminine. . .
side panels are gathered at waist Dainty shades of pink,
yellow, white, blue. Sizes 34-44
Nylon Half Slips
Small. Medium
end Large
398
Two seams, bios cut half slips in
100% nylon fabric Bottoms ore
hemmed with 3-inch embroid-
ered nylon sheer bond with
embroidered, scalloped edg-
es Small, medium, large.
Pink or white.
Nylon
Bras
A nativ
Ohio, Fox
ident of ’
pany, ha
ranging f
ecutive d
the comp
seventh p
McConn
1916, folio
the Unive
er a tour
border wi
alry. His
was Inter
in which 1
captain of
Upon hi
April, 191
an assista
partment,
merchandi
been mar
portant pr
He hand
at the con
Kansas Cii
in 1930 wi
ager of th
The folk
the retail
territorial
retail oper
In 1932,
Sear.
Sale! First Quality Nylons
Regularly 1.19 Pair!
These ore first quality, 51-gauge, IS-
denier nylon hose. Don’t miss a value
such as this. Smart spring colors. Sizes
8% to 10 Buy several pair ot this
price and save!
a. Colorful Boyville Jr.
Slack Suits
Western COE
Print 72
Treat that boy to summer com-
fort Short sleeved, in-or-out style
Western print shirts with cotton
poplin longies. Easily loundered
Ton or blue with red. Sizes 4 to
10 Save!
Smart Prints and Solid Colors
SPORT SHIRTS
Sizes
3 to 10
Little lods and young gentle-
men will go for these coreful-
Y tailored, top quality sport
shirts. in or-out sport bottoms
Long sleeves or short Sanfor-
land cotton fabric takes lots
of wear. Strongly stitched Blue,
ton end mono colors.
Boyville, Jr.,
Wash Longies
198
. Suspender Style
Plaids, Checks, Solids
Practical suspender longies in os-
sorted plaids, checks and solids.
Zipper fly front . . . 4 pleats, 2
front swing pockets, I back porch
pocket. Cuffed bottoms Suspend,
ers button on. Sizes 310.
gcaeanked ot gour money dace (FID
87
67c
31 GAUGE
15 DENIER
All nylon bros, circular stitched
underbust for flattering uplift.
A cup sizes 32 to 36; B cup siz-
as 32 to 38. Save Ot Sears!
Girls' Honeylane
Suncottons
• Sizes 7 to 14
• Stripes, Prints,
Solids and Checks
Girls’ summer dresses made with
our own famous Honeylane exect.
ness. Choose from a whoppin’ se-
lection of full-skirted sunbecks
with matching boleros. Sun end
tub fast Pretty pastels and print
percales Buy enough for her en-
tire summer.
Cotton Sun Dreses
"Styled Like Big Sister’s"
• Solids, Prints, Stripes
and Checks
• One and Two Piece
Styles
Prissy misses in pretty percales . she’ll
look cute os peaches and cream in these
adorable little sun dresses. The price is so
low you’ll want to buy a week’s supply Gay
prints, plaids and solids. Cut for com-
fort . : . mode for frequent tubbings. Don’t
miss these values that will keep her look-
ing like a little doll all the time! i
358 Pine
Abilene
Phone 5285
Well
Over
Charlee 1
many years
identified w
and Compa
section of t
the Southwe
President.
A frequer
Roberts has
ship among
le leaders
of the Sor
Roberts
Bears retail
tions in thr
two others.
Roberts w
for many yi
ered one of
. His career WI
1912, when he
Dallas mail a
justment Clef
the company
World War I.
the Army.
After the wi
Dallas plant a
oral superinter
or carried out
dor and retail
menu in the 1
1935, he was
ficer for the e
ern Zone He
board of direc
Roberts is a
public Nations
director of the
iness Bureau,
University, and
tee of the Fire
Dallas. He hoi
the Dallas as
Historical Soci
izens Council, 1
Bureau.
Candy to
Kiddies who
parents to Sea
presented with
ers ■. These ha
made end wra
The Abilene Cl
A 1
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The Abilene Reporter-News (Abilene, Tex.), Vol. 69, No. 341, Ed. 2 Wednesday, April 26, 1950, newspaper, April 26, 1950; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1648250/m1/26/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Abilene Public Library.