The Abilene Reporter-News (Abilene, Tex.), Vol. 71, No. 184, Ed. 2 Monday, December 24, 1951 Page: 19 of 48
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1951
CHURCH CROWDS INCREASE
Young Photographer Puts
Religion in Public focus
PICTURE BRINGS CROWDS:—William Sauro dramatized
Easter with this picture he and Pastor John Bruere are put-
ting up on the bulletin board of Calvary Presbyterian Church
in Cleveland Run in newspapers, it filled the church on
Easter Sunday.
By JAY HEAVILIN
NEA Staff Correspondent
CLEVELAND. (NEA) — Better
wear a bright smile on your first
Sunday morning visit to Calvary
Presbyterian Church, tor at any
minute 28-year-old William E. Sau-
ro, war veteran and news photog-
rapher. ia likely to pop up in the
lobby and click your picture.
In fact, almost sny day of the
week you’re likely to run into this
same shutterbug “souping” pictures
In the church basement, prowling
around the choir loft with extension
lights or placing pictures on the
bulletin board outside the church.
Sauro’s flashbulbs and filmhold-
ers, however, are taken for granted
by most of the 1,300 members of
Pastor John Bruere’s congregation.
They know that for two years
Bruere and Sauro have been coh-
spirators in a.plot to show reli-
gious leaders across the country
that church activities can best be
. M
Ta our old customers ... our friends ...
and to our new customers, who in the
coming year* we tract will become old
customers end old friends ... to ell
whose courtesy and friendchip hava
made our Christmas more thoroughly
enjoyable, we say sincerely and heartily.
Merry Christmas.
x.
X
WEST TEXAS
BRICK & TILE COMPANY
brought into public focus through
pictures.
For both the Reverend Bruere
and Bill Sauro, the experiment
has paid off handsomely. Pictorial
publicity in local newspapers and
national religious magazines has
boosted church attendance. And a
lucky break on Bill's first church
assignment led to his present job
as Night Manager of Acme News-
pictures’ Cleveland Bureau.
When Bill first joined Calvary
Church in 1949 ita face needed lift-
ing. Pastor Bruere. graduate of
Princeton and former Dean at
Wooster College, was seeking funds
to have the building sandblasted.
Sauro, then s photography student
and free-lancer, proposed a sample
area of the building be freed of
dirt and grit, and pictures dra-
matically contrasting the old with
the new be submitted to members
of the congregation.
Perched on the root of an ad-
jacent building. Sauro was taking
pictures of a sandblaster at work
when the steeplejack tumbled out
of his “bos’n’s chair” and crashed
to the pavement 30 feet below.
Sauro sold to Acme his picture of
a clergyman rushing to the side
of the sandblaster, seconds after
his fall, and landed a job with the
picture service.
And thanks to his "before and
after” pictures, the church had its
fsce lifted within three months.
Though his new job often meant
long hours, Bill found time to
establish a church Public Relations
Committee and set up a darkroom
in Calvary’s basement, using his
own printing and developing equip-
ment. The church agreed to pay
for his supplies.
One of the first publicity succes-
ses came when Sunday School
children decided to make puppets
of Biblical characters.Bill shot mie-
tures of the excited youngsters
painting faces on their manikins,
their tiny fingers fastening strings
to the puppets, their eyes aglow
over costume design. The follow-
ing day six of the photographs ap
peared in Cleveland's morning
newspaper.
Publicity has not been the ex-
tent of Bill's efforts. For s church
sermon entitled, "Bringing Easter
Into Focus," Bill photographed sun-
light streaming through stained
glass windows and high-lighting the
features of a four-year-old girl.
As a paid advertisement, the pic-
ture appeared in Cleveland's three
newspapers. The picture also form-
ed the front page of the Easter
Calendar and was enlarged to 20
x 40 inches to fit the church bulle-
tin board. On Eastern morn. Pas-
tor Bruere spoke before an S.R.O.
crowd.
Aided by his pretty blonde wife.
Bill has now photographed almost
every aspect of Calvary’s diverse
activities; hi- pictures have ranged
from shirt-sleeved deacons wrap-
ping overseas packages to tiny tots
slumbering in the church nursery.
Many of the pictures are now
featured in a booklet, “What’s In
It For Me?" which is being used
by churches all over the country
to stimulate interest in church
membership.
To persuade people who have to
see something in black and white
before they'll believe it, pictures
like those of Bill Sauro’s have
proven to be the answer to a min-
ister’s prayer.
U. S. Newsman Now
Canadian Sculptor
HUNTS POINT, N. S., Dec. %.
(—A newsman who turned from
copy cutting in the United States to
whittling to Nova Scotia haa be-
come one of Canada's ablest sculp-
tors to wood.
He to John Greenleaf Whittier
Bradford and from his hands come
such exquisitely carved and fin-
ished objects of art that his crea-
tions have been shown to museums
from New York to Vancouver, and
in such way-points as Toronto,
Montreal and Quebec.
In World War I, John Bradford
was a flier in France. Then he
became a newspaper man. He re-
turned to his native Nova Scotia
with his wife, Lexie, and at Hunts
Point set up a combined home,
studio and shop 12 years ago.
Auto Hits Deer
YORKTON Sask., • -
Andy Marr's automobile was dam-
aged when he ran into a dear which
jumped from a ditch. It was his
second accident in 49 years of driv-
ing. The Brat was causad when ha
ran over a cow in 1927.
M Field Specialists
ABILENE
ELECTRIC
1325 Pine Diet 4-4994
1109 Walnut
Phone 2-7879
"Little Dovid,” perhaps the
largest gun ever built, was a 36-
inch siege mortar designed by the
U. S. Army to help break through
Germany’s Siegfried Line in World
War II. 0
THE ABILENE REPORTER-NEWS 7 R
Abilene, Texas, Monday Evening, Dec. 24, 1951 P
Lhusthas Lh
2
To All From
FIELDS
Insurance
Agency
F Mims
7 A Building.
* Phone 4-5700
s huh
SEASON’S
GREETINGS
ON THIS JOYOUS
BLESSED BE THIS
DAY WE PAUSE
TO PRAY AND
MEDITATE IN
THANKSGIVING
FOR HIS COMING!
CURTIS HEAD
Co-Owner.
HENRY GRUBBS
Co-Owner.
GREAT DAY AND
THE YEAR TO
COME! LET US
REMEMBER HIM
ALWAYS!
GENE WILLIAMS
Co-Owner
• Our 14th
Annual
Christmas
Message
For YOU and YOURS
At this glad season we are reminded of our many
pleasant business relations, of your many courtesies,
of our own good will toward you. That’s why we
deem it a happy privilege to wish each of you the
Season's best Wishes.
During these festive times we wish to take time out
to express our sincere thanks and gratitude to all of
you, who have made our venture a successful one.
‘The Home of Hie Rockets’
SKILES MOTOR CO.
1151 N. 2nd
102 Elm.
FIRE
Your GE Dealer.
Ph. 4-6244
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The Abilene Reporter-News (Abilene, Tex.), Vol. 71, No. 184, Ed. 2 Monday, December 24, 1951, newspaper, December 24, 1951; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1648763/m1/19/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Abilene Public Library.