The Abilene Reporter-News (Abilene, Tex.), Vol. 74, No. 111, Ed. 2 Wednesday, October 6, 1954 Page: 21 of 28
This newspaper is part of the collection entitled: The Abilene Reporter and was provided to The Portal to Texas History by the Abilene Public Library.
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THE ABILENE REPORTER-NEWS
Abilene, Texas, Wednesday Evening, October 6, 1954
7-B RED BUTTONS SAYS
BUSINESS OUTLOOK
By J. A. LIVINGSTON
Brownell Rejects Beth'ehem-Youngstown
Merger to Fend Off ‘Big Few' in Steel
When Studebaker proposed mer- i financial strength and managerial
ger with Packard, the Department know-how improve Youngstown's
of Justice gave a quick okay. When
Nash merged with Hudson into
American Motors, again a govern-
mental blessing And there's even |
approving talk of a still greater
automobile merger—Studebaker -
Packard with American.
But when Bethlehem Steel Corp,
wants to absorb Youngstwon Sheet
& Tube, the same Department of
Justice says, Horrors! Oh, no!
Why..
Bethlehem’s a strong, powerful
steel enterprise Youngstown Sheet
& Tube's no cripple. So, it would
be a consolidation of strength And.
it's his duty, says Attorney Gener-
al Herbert Brownell, Jr., under Sec-
tion T of the Clayton Act, to “cope
with monopolistic tendencies in
their incipiency."
Studebaker and Packard have
been having trouble coping with
General Motors, Ford, and Chrys-
ler. Their share of the market
had shrunk. Similarly, Nash and
Hudson. Indeed: in 1953, even
Chrysler had trouble coping.
Trend t. Big Three
The postwar trend in autos has
been increasingly to the Big Three
Car-buyers have been fearful that
Studebaker or Nash might go out
of business Then they’d have dif-
ficulty getting spare parts and ser-
vice.
If the independents fell, G. M.
Ford, and Chrysler would have a
15-billion-dollar market to them-
selves, They might compete fierce-
ly for a while—each one trying
for a larger share. But, if such
forays proved useless—if each new
effort by Chrysler brought forth
similar exertions by Ford and G
M., or vice versa, so as to result
in a series of standoffs—then the
Big Three might resign themselves
to compartmentalization of sales,
to comfortable competition, to prac-
tical monopoly.
Consequently, the Department of
Justice is anxious for another auto-
mobile enterprise to survive. The
more companies the better it is
for the ultimate customer.
The Studebaker-Packard merger
wasn't one of pygmies. Studebak-
er's sales in 1953 amounted to
$594,000,000, more than Youngstown
Sheet & Tube's $548,000,000.
Yet, they’re little frogs in an
awfully big muddle, even after
merger. G M.'s sales emount to
more than ten billions. Hence, the
Justice Department doesn’t have
to worry about incipient monopo
ly. 1
One Fifth of Output
Brownell feels differently about
Bethleham and Youngstown. Beth-
Isham controls 14.9 per cent of
the nation's steel ingot copacity;
Youngstown 4.4 per cent Together
they’s embrace 19.3 per cent. near-I
ly one fifth they now rank second
and sixth in size in the industry.
But Bethlehem argues that 1 S
Steel controls 31 3 per cent of total |
capacity. Therefore. Bethlehem- |
Youngstown would be less than
two-thirds the sue of the giant of
the industry.
Furthermore, Bethlehem and
Youngstown are virtually noncom-
peting companies Bethlehem is
primarily as East and West Coast
enterprise Youngstown is a mid-
western company Their products
don't go to the same markets I
To the extent that Bethieham’s
facilities, competition will be ia-
creased. Youngstown will become
Mix Comedians?
You'll Get Chaos
By HAL BOYLE
NEW YORK V—What would
happen if you put the nation's 10
leading television comedians at the
same dinner table?
Would everybody die laughing?
"No, you'd probably just have
chaos,” said Red Buttons.
It is unlikely that the comics
would try to top each other with
a more potent rival of U. S. Steel.
Republic. Jones Laughlin, Na-
tional Steel and others in the Mid-
west markets. .
U. S Steel recently put up the
Fan less Works at Morrisville, Pa.,
the better to compete with U. S.
in the Middlewest. It’s tit for tat.
Indeed, if Bethlehem battles for
business with U. S. Steel in all
major markets, competition would
be intensified, not reduced. When
Chrysler took over Dodge the fight
for automobile sales increased rath-
er than decreased.
Still the Department of Justice
said no.
Can it be that government econ-
omists and lawyers feel that a
Bethlehem - Youngstown merger
would force other steel companies
to merge in self defense? That
gradually, as in automobiles, rub-
ber, cigarettes, there’d be a Big
Few in steel? That, consequently,
competition would be lessened:
That the merger will start a trend
toward incipient monoply?
That's an arguable long-term hy-
pothesis. But would the courts dis-
approve a merger purely because
of a long-term hypothesis: That’s
what Bethlehem now must find
out.
For) Children’s
Upset Stomach
Got Mild, Good-latting Relief with
PERCY MEDICINE
Cherry Tree Donor
Succumbs in Japan
TOKYO —Yukio Ozaki, Japan’s
' Grand Old Man" who sent the
famed cherry trees to Washington
a half century ago, died today at
H’s home near Yokohama He was
Ozaki first was elected to Japan’s
Parliament in 1890 and served 25
consecutive terms before being de
feated in 1952.
While mayor of Tokyo from 1903
to 1912 be sent to Washington as a
gift the world famous cherry trees
w hich now bloom each spring along
tie Potomac
Stop (
asthma
agony (
. Use
Dr. Guild’s
A Green
Mountain
Compound
or Cigarettes
See the New
1955 MODEL
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“You ean only hope you have
something funny—but you can’t be
certain." said Buttons. “You don’t
have to have any out-of-town try-
outs. If you do 30 shows a year,
that means you face the strain of
30 opening nights.
Challenge: Terriffie
"TV is a terrific challenge-
much tougher than any other
fresh gags. They would be more medium,” said Red. “The lack of
likely to mention their tension, and
all break out crying at once. For
being funny on television today is
a gruesomely grave industry.
time is the biggest hurdle. Time is
everything in comedy. You need it
to polish your material, to perfect
your performance. If you don’t put
the time in, you end up with a
lesser product.”
Red Buttons, who has a boyish
face but a wrinkled mind, was
born Aaron Chwatt as the lower
East Side 86 years ago in a neigh-
borhood so tough he spent most of
his boyhood with his hands knotted
into fists.
He started at 16 as a singing
bellhop—that’s how he got the
name Red Buttons—and learned
the comic’s trade to burlesque,
musical comedies, night clubs,
and thousands of club dates.
Now he's in the top financial
brackets is television, but he still
looks wistfully back to the days
when he did sketches in burlesque
and vaudeville.
Great Training
"Burlesque was a great traia-
ing ground," he said “They let
you alone. You had to find your
own laughs, build up your own
sketches. You had a chance to be
personally creative.
“In vaudeville it took from one
to three years to put together a
really good act, but then you had
something solid that could last you
for years.
“Look at Smith and Dale and
their ‘Doctor Kronkite’ skit.
They’ve been doing it for 50 years
—just think of it, 50 years—and
it's still funny.
“In television the only way you
can live is to follow a story line
and develop a situation comedy.
Sid Caesar, Milton Berle. Imogens
Coca, and Jackie Gleason had to
switch to situation comedy. I’ve
had to, too it gives you the ad-
vantage of having familiar char-
acters to build up week after week.
“Television uses the same tech-
nique as the movies. People won’t
go to the movies any more just to
see a man telling jokes. They want
a story situation with their humor.
They want it on TV, too."
Lone Star Chicken
Hen of the Year
HARRISBURG, Pa. Un-A white
leghorn hen has won new honors
for Texas. ,
The chicken won “hen of the
year" honors at the 17th annual
Northeastern Poultry Producers
Council Exposition and convention
here last night.
She is owned by the Williams
Poultry Breeding Farm of Deruson
and has a record of laying 337
eggs in to weeks with a point score
of 368.15 based on one point for a
two ounce egg. Her total was two
eggs shy of the 1953 champion but
her point score was more than half
a point ahead.
Dr. C. L. Mclnturff
CHIROPRACTOR
X-Rays Spinal Analysis
506 Mulberry Ph. 3-3990
Big Bertha, racing on eastern
tracks this season, weighed 13
pounds at birth.
Dr. Joe E. Busby
CHIROPRACTOR
Hours Daily 9 e. m. to 5 p. m.
Mims Bids. Downtown AbHene
Office Ph. 4-5709—Res. 4.6080
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STUDEBAKER AND PACKARD! THE AUTOMOBILE WORLDS
MIGHTTEST ALLIANCE IN 26 YEARS?
October first, Studebaker and Packard
combined to create
the world’s fourth large
line producer o
cars and trucks
What does it mean to you.
DACE-SETTING Studebaker and
world-renowned Packard were
teamed up officially on October first.
Two top names in the world of auto-
mobilea.
Two of the great pioneers in trans-
portation progress.
102-year-old Studebaker! 55-year-old
Packard!
The gigantic Studebaker-Packard
Corporation is coming out with star-
tling news for all America almost
immediately—sensational new 1955
Studebakers that bring prices down as
much as $287.00.
is certain to get you more value for your
motoring dollar in the months and
years ahead—no matter what make of
automobile you buy!
Two great talents combine
Better cars for less money
Studebaker-Packard is a new automo-
tive giant—with a quarter billion dol-
lars in assets—and with a net worth of
$170,000,000.00.
It’s an automotive giant unmatched
in experience and competence—and it
confidently intends to make great for-
ward strides in car and truck manufac-
turing and selling.
The challenge of Studebaker-Packard
Packard and Studebaker! The very in-
tegrity of the names tells you the kind
of business this is destined to be.
Packard—great designer and builder
of engines for more than a half century
--engines that have set more records on
land and aea and in the air than any
others in the world! Packard—the very
synonym for quality—a car with pres-
tige as solid as the proud family names
on the Packard ownership roster?
Studebaker, the great style originator
of the motoring world—a name with a
century-old reputation for craftsman-
ship passed on from father to son for
generations—a name that has won more
official gas economy laurels in the
Mobilgas Runs than any other make
of car! Studebaker—a name that has
as its proudest possession the unwav-
ering loyalty of almost two million in-
dependent-minded automobile buyers.
In the “who’s who” of great American
cars there has always been a Packard.
Always a Studebaker. Now these two
great talents combine in a single
crusade to build the greatest cars yet!
You share in big economies
The Studebaker- Packard Corporation
is ready, willing and able to pass along
to you what it saves through volume
output—production economies—team-
work ia engineering and research -
advantageous new purchasing power.
You will be getting your first dra-
matic surprises from the Studebaker-
Packard Corporation in the amazing
low prices and stand-out quality of the
exciting new 1955 Studebakers that are
being introduced a few days from now.
But you are only beginning to hear
from Studebaker-Packard. More big •
news will be popping. As the days and
weeks go by, you’ll be proud to the very
tips of your American toes that this
country of ours has made possible—dy-
namic new Studebaker-Packard 1
STUDEBAKER-PACKARD CORPORATION
AMERICAS MOST EXCITING NEWS
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The Abilene Reporter-News (Abilene, Tex.), Vol. 74, No. 111, Ed. 2 Wednesday, October 6, 1954, newspaper, October 6, 1954; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1649606/m1/21/?q=%22~1~1~1%22~1: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Abilene Public Library.