The Boerne Star (Boerne, Tex.), Vol. 97, No. 88, Ed. 1 Friday, November 1, 2002 Page: 9 of 32
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Friday, November 1, 2002
The Boerne Star
SAVERTIOHEINDISCOUNT E
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1 I CUT 1 C C
Every vote counts
Make your voice heard Tuesday
The Boerne Chamber of Com-
merce is participating in the
U.S. Chamber of Commerce
“Get Out The Vote” campaign.
Voter turnout for elections re-
cently in the City of Boerne and
Kendall County has been light.
It seems that voters not only lo-
cally, but nationwide seem to
CHAMBER NEWS
Paula White
PRESIDENT,
BOERNE
CHAMBER OF
COMMERCE
think that their individual vote show serves as a non-dues
doesn’t make a difference. fund-raiser to help us meet our
Wrong answer. Many races are annual budget while promoting
narrowly won by a vote or two. tourism. The show helps the
Your vote does make a differ- area retail community, as well as
ence, especially in an election the lodging and dining estab-
year where the races are so lishments who benefit from all
* close. the visitors who come and take
via special automobiles and the
press will be in attendance to
capture photos upon their ar-
rival. “Joan Rivers” will be on
hand to critique outfits of the ar-
riving nominees.
There will be a champagne
preview of the auction items for
the “Producer’s” of this event.
The silent and live auction items
are all themed with different
movie titles.
Don’t miss this glitzy, fun, star-
studded event. Tickets may be
purchased at the Chamber offices
for this sell out event. Only 300
tickets may be sold and there are
The Chamber encourages advantage of their goods and a few left, so don’t delay,
everyone to go to the polls and services during the weekend of
cast your vote for the candidate the show.
of your choice. Exercise not Under the most capable direc-
only your privilege but your tion of Antique Show Commit-
right to vote for those who lead tee Chairman Carolyn Arnold,
us at all levels of government. owner of CACC, Inc., and her
Election day is Tuesday and assistant Barbara Knouse, the
early voting ends today. So show ran very smoothly this
don’t forget to take advantage of year. Hats off to all the wonder-
this awesome privilege that we ful volunteers who worked the
as Americans enjoy that so show for the chamber this year
many others do not. Vote today, and made the show a wonderful
success!
* ANTIQUE SHOW DRAWS
GREAT CROWDS
The 10th Annual Key to the
Hills Antique Show, sponsored
by the Boerne Chamber of ancj Conference Center will
Commerce, was held this past again host the annual Chamber
weekend at the Kendall County Awards Banquet. The date has our offices at 126 Rosewood be-
Fairgrounds. i nior been set for Nov. 9. Da i - 1 tween the hours of 9 a.m. and 5 ,
For the second year now, the Don’t miss this “Hollywood” p.m. weekdays and ask for
Chambei has been successful in premier party that will honor 36 Stacy Minor,
filling up not two, but three individuals and groups in six
buildings full of quality antique different categories.
dealers from across the state and Out of s{x nominees per cate-
beyond. With more than 60 deal- gory, one has been voted the
ers participating in the show, winner by chamber members to
shoppers had a wonderful vari- be honored on that evening.
ety of antiques and collectibles The categories are: New Busi-
. to choose from. You could find ness of the Year, Business of the
anything from primitives, Victo- Year, Ambassador of the Year,
rian furniture, glassware, archi- Volunteer of the Year, Outstand-
tectural pieces, old books and jng Organization of the Year and
many other collectibles. Chairman’s Award.
■ The Chamber of Commerce As always, this will be afun-
started this show 10 years ago filled evening of honoring those
with the help of several antique in our community who have
dealers in our community. The made a positive difference in
goal was to promote tourism for this past year.
Boerne. Over the years we feel Outgoing and incoming
this show has been quite sue- Chamber board directors will be
cessful in doing just that. also recognized for their service
The chamber promotes Boerne to the Chamber as well as all our
every day and to be able to con- wonderful Chamber volunteers,
tinue doing that and to meet our All nominees in each category tio Springs Resort Convention
annual budget, the Antique will be delivered to the banquet Center.
AWARDS BANQUET
SLATED FOR NOV. 9
Tapatio Springs Golf Resort
CHAMBER WELCOMES
NEW MEMBER
The Chamber welcomes one
new member this week.
JOINING AT THE BRONZE
LEVEL: Double D Directo-
ries, David Watterson, Publish-
er, 213 C Street, Kerrville (Di-
rectories). Please help us wel-
come this new member.
The chamber appreciates the
support of our members so that
we can continue to be the busi-
ness advocate for our area. For
information on becoming a
member of the Greater Boerne
Chamber of Commerce, please
call (830) 249-8000 or drop by
EVENTS CALENDAR
■ Second and Fourth Thurs-
days of each month: Chamber of
Commerce Small Business
Counseling, free, confidential
sessions with UTSA Small
Business Development Coun-
selor. Call (830) 249-8000 for
appointment.
Wednesday, Nov. 6: Cham-
ber Ambassador Committee
Meeting, 11:45 a.m.
■ Thursday, Nov. 7: Chamber
Expo Committee Meeting,
Flagstop Cafe, 7:30-8:30 a.m.
■ Thursday, Nov. 7: Chamber
Business-After-Hours hosted by
Bear Moon Bakery, 5-7 p.m.
■ Saturday, Nov. 9: Cham-
ber’s Annual Awards Banquet
and Silent/Live Auction at Tapa-
Security State Bank names Scheele VP
James Scheele has been ap-
pointed vice president and lend-
‘ ing officer with Security State
Bank and Trust’s Boerne office,
by the bank’s board of directors.
Scheele was born and raised in
Sisterdale and graduated from
Comfort Public Schools and at-
tended Texas A & M University.
With numerous years of bank-
ing experience, Scheele has
served as branch manager of
Guaranty Bank-Boerne, First
State Bank, First Federal Sav-
ings Assn-New Braunfels, and
Pacific Southwest Bank -
Seguin.
He has completed numerous
bank man- His professional and civic af-
agement filiations include Comal Coun-
programs at ty Farm Bureau Director,
the Texas Comal County Fair Association
Savings and as a past president and director,
Loan Man- Wurstfest Association as a di-
agemen t rector, Communities in Schools
School at as a director, and a finance
UT Austin, committee board member of St.
with em- Peter and Paul Catholic
phasis on Church.
SCHEELE Texas Agri- He is married to the former
cultural Carol Jung of Fredericksburg
Lending and Consumer Lend- and they have three married
ing. children and seven grandchil-
He most recently served as a dren. James and Carol currently
vice president for Frost Nation- reside on the Scheele family
al Bank of New Braunfels. ranch in Sisterdale.
SBA OKs $50M in disaster loans for small businesses
FORT WORTH — The U.S.
Small Business Administration
(SBA) announced this week that
, more than $50 million in disaster
loans has been approved for area
residents and businesses stem-
ming from storms and flooding
which occurred between June 29
and July 31, 2002.
“As of today, SBA has ap-
proved disaster loans for
To apply for an SBA
disaster loan, call
(800) 366-6303
or visit
www.sba.gov/disaster
nomic stimulation in disaster
ravaged communities helping
spur employment and stabilize
tax bases.
SBA helps homeowners,
renters, businesses of all sizes
and nonprofit organizations
fond repairs and rebuilding ef-
forts and covers the costs of
replacing lost or damaged per-
sonal property.
Southwest
Granite Company
VASES - MONUMENTS - GRAVE MARKERS
“Where quality is #1”
408 Granite Ave. • Fredericksburg, Tx 78624
1-800-719-4836 • (830) 997-3550
**************************
Kabosh cattle rustlers
with a few simple
Business has been so very POWER IN MARKETING
good in the Hill Country these TIVERNIN MAKRETIN
last few years that many busi-
ness owners have not had to
think too hard about their need
to market.
But many local business
owners I talk with are con-
cerned that Rustlers are com-
ing to town. These Bandits,
also known as The Big Boys What are the average returns
from San Antonio and Austin 011 each of these marketing
or Beyond, are moving in and strategies? If you have trouble
stealing local business owners’ projecting that, or you need in-
market share. The Big Box is a formation on what those aver-
often-used term for them. ages are, then resources
If it is becoming increasingly abound. Good business books
clear to you that your market are on bookstore shelves about
share is declining or remaining each of these vehicles. The in-
static. perhaps the time has ar- teinet also offers numerous
rived to think about creating business sites with a free edu-
not just a business plan for cation.
2003, but creating within that Let’s take another goal I hear
plan, new and strikingly differ- often from local business own-
ent marketing strategies. ers. They want to establish
What are a few? themselves in the minds of the
Marketing strategies are di- local residents as The Premier
rectly derived from your over- Provider of whatever product
all goals. or service they offer. What are
■ Jo-Ann Power
PRESIDENT,
POWER PROMO-
K TIONS
ps
Another way to do that—and
one which is more difficult to
do well than you think—might
be to state precisely what it is
you do know about your busi-
ness that no one else does.
Here, please do forget these old
over-used phrases, such as
“best customer service” or
“The Original” or “The Only
One who....” A unique phrase
that carries some zip, punch or
drama is what you are looking
for.
Above all, when creating a
marketing strategy and imple-
menting it, do not be shy.
Stake a claim to the territory
you want. Position your claim
by putting up a barbed wire
fence.
In other words, let no Maver-
icks roam from your marketing
claim. Then Brand your prod-
uct or service by repeating the
same benefits over and over,
until the general public knows
you.
The result?
For example, one goal you good strategies to accomplish None of the Big Boys can
have might be to grow your that goal? One would be to easily come in to rustle your
business by the same ratio as make that claim. cattle,
county growth. That means Pure and simple, this declara-
you are accommodating your tion in essence says, “Hey, I am Jo-Ann Power owns Power
operation to the new residents the best person to deliver what Promotions, a public relations
in the county. How are you you need, because I’ve been company whose expertise is
going to reach them? Direct doing that for folks here since Hill Country business growths
Mail? TV commercials? Print the day before the massacre at For more informations visits
advertising? the Alamo.”3, i http://Powerontheweb.com. - r.
A
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$50,013,700 to homeowners, -------------
renters and business owners that suffered losses
as a result of the disaster,” said SBA Disaster Area
Director, Raymond P. Chatham. “These loans will
help repair residences, replace lost or damaged
personal property, help businesses repair physical
damage and replenish working capital.”
• SBA’s disaster loans are a critical source of eco-
To obtain an application, in-
terested businesses should call the SBA toll-free
number 1-800-366-6303 or I TDD 817-267-4688
for the hearing impaired. Small business owners
interested in applying for Economic Injury loan
assistance may do so until April 4, 2003.
For more information about the SBA Disaster
Loan Programs, visit www.sba.gov/disaster.
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Cartwright, Brian & Collins, Valerie. The Boerne Star (Boerne, Tex.), Vol. 97, No. 88, Ed. 1 Friday, November 1, 2002, newspaper, November 1, 2002; Boerne, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1650553/m1/9/: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Patrick Heath Public Library.