The Abilene Reporter-News (Abilene, Tex.), Vol. 73, No. 242, Ed. 1 Saturday, February 13, 1954 Page: 6 of 24
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Give Some
Thought...
Then Act!
What Do You Prefer in
YOUR Newspaper
-In News?-In Features?-In Advertising?
Row Is The Time
le
"SPEAK YOUR
MIND"
WHAT DO YOU PREFER FOR COMPLETE READING PLEASURE? Here is an opportunity for you to tell us if we are judging right! The primary function of a good
newspaper is to present complete news, features and pictures together with reliable advertising ... for advertising IS n ews to the family and a stimulus to trade
in the community. To serve you, we maintain full Associated Press service, AP telemat pictures, and NEA service. There are many, many regular features cov-
ering all interests, complete radio listings and TV program guide, oil page markets. We think we are bringing you whotyou want. Won't you mark your "bal-
lot", sign it, fold and mail it FREE so that we can see if we are right? It will help guide us and bring added reading pleasure to you.
YOUR CHOICE OF LIKES AND DISLIKES WILL HAVE NO BEARING ON THE CONTEST; GIVE US YOUR HONEST OPINIONS!
VOTE NOW-NO POLL TAX- NO POSTAGI
NEEDED!
Advertising Medium
Preference:
QUESTION-
Please list in the order of your pre-
ference, 1st, 2nd, 3rd, 4th, 5th, 6th,
7th, end 8th types of advertising
that influence you most in doing
your BUYING.
Newspaper ........
Direct Mail .......
Circulars . ..-.-
Theatre Screen ....
Radio .
Billboard ... ............
Magazines --.-.-...-
Television........
Your
Vote
Objectionable
Advertising:
QUESTION-
Which of the following types of ad-
vertising are OBJECTIONABLE?
Write "X" where advertising is
OBJECTIONABLE and “V” where
it to NOT objectionable.
Your
Vote
Newspaper,..,...,...
Direct Mail -....*
Circulars . ...
Theatre Screen ....
Radio
Billboard ., ..._...
Magazines . --.....
Television . ....
RETURNED BY:
Name ...................
Address - ------
City...........
MAN □
MARRIED □
AGE
WOMAN □
SINGLE □
EASY TO VOTE!
FREE TO MAIL!
After you have marked and signed your bal-
lot. simply Md the page twice to make it one-
fourth size . . . then fold it twice again to
that the POSTAGE FREE address comes up
like an envelope, seal with scotch tape or
gummed paper and mail. That’s all! It's fun
for all the family ... costs nothing ... and
will let your voice be heard in the operation
of these newspapers.
Results of this survey win be compiled by
impartial parties, the staff of the Abilene
accounting firm of Condley & Kinard
Peter
Will be Pad
W
Addroomes
00
IN CASH
PRIZES!
First Prize $25.00
Second Prize $10.00
Three Prizes, $5. Each
Complete the sentence below in 50
words or less; you may be a WIN-
NER! Use pencil as ink will blot
on this paper. Our employes are
ineligible and all entries become
property of the Abilene Reporter-
News. Mail on or before March 1,
1954. All questions on this page
must be answered.
"/ Like The Abilene
Reporter-News
Because.
General Reading Questionnaire:
Fill-in the space below by using a check (V) mark
for features you read regularly or occasionally and
(X) for those you never read.
Front Page News......•.___
Pictures... . . . .-.-.---..--...
Page 1, 2nd Section (local news)
Editorial Page .............
Sports Section..............
Women's News Pages (society)
Style News ..............
Food Recipes .......r.......
News About Schools..........
Market Reports (financial) ....
Deaths and Funerals ........
Weather Report .......
Crossword Puzzles......
Comics ............oxa.
Radio Programs .........
Television Programs ....
Classified Advertising ..
Yes (V)
NO (X)
, or •
Department Store Advertising (dry
goods, ready-to-wear, shoes, etc.)
Food Advertising ....
Amusement Advertising
Furniture Advertising
Home Appliance Advertising (re-
frigerotors, ronges, washers, etc.)
Drug Advertising ...........
Births ...
• .m-
IF YOU WERE
IN THE
EDITOR’S
SHOES...
After you have marked your ballot, if there is any added thought that
comes to mind, please write it here. Put yourself in “the editor’s shoes”
and give us criticism or suggestion . .. that’s what we like!
-NO POSTAGE REQUIRED-
noen
Mailedinthe
U.S.
BUSINESS REPLY ENVELOPE
First Class Permit No. see, See. ss P.L. a R., Ablene, Texma
• CONDLEY & KINARD /
Certified Public Accountants
303 Formers & Merchants National Bank Bldg.
Abilene, Texas
Reading of Specific Regular Features:
Fill out Your “Vote” for the one paper you take if only the Morning or only the Evening)
and for the Sunday paper. If you take both morning and afternoon papers fill-out
^x^^fe^ you rend REGULARLY o OCCASIONALLY E
MORNING
The Comic Section
Laff-a-Day (Cartoon) .
Strictly Richer (cartoon)
Editorial Page
SOME
tele M
“Miss
Hea
Lil Abner.......
Abbie and Slots .....
Donald Duck....
Jane Arden ..........
Buz Sawyer..........
Myrtle ..............
Vic Flint..........
Muggs and Skeeter ..
Out Our Way.....
Major Hoople ... .....
Vic Flint ............
Grandma .., .....
Nancy............
Kerry Drake ., ,.,...,.,
Fanfare . .......
Yes (V) No (X)
e .
There Oughtta Be a Law
Editorial Page
Yes (V)
Editorials
Joseph & Stewart Alsop
Frederick Othman ., ...
George Sokolsky „ .......
Other Viewpoints
Ruth Millett...........
In Hollywood ........
Robert Ruark ., ....
Quotable Quotes.....
Editorial Cartoon .. .
Grin and Bear It . ,..
Walter Lippman . .
No (X)
*z*|
Regular Features
Yet (V) No
Crossroads Report . ..
Markets ..............
Public Records . ......
Town News.........
Oil News...........
Crude Paragraphs .,..
Farm, Ranch News ..
The Waggin' Tongue .
The Doctor Says.....
Weather Data.........
Letters to Editor .. ......
Keeping Tab on
Servicemen ...........
RoadRunner.......
Women’s News
Yes (V) No (X)
Today's Pattern . . .
Needlework Pattern .
Mature Parent .
What's Cooking
Sports Pages
Sports Spotlight
(Jock Holden)
Box Scores
Yes (V) No (X)
EVENING
The Comic Section
. Martha Wayne M .
Blondie........
Pogo............
Snuffy Smith . ....
Steve Canyon ... .
Secret Agent ........
Etta Kett ........
Alley Oop .....
Bugs Bunny ........
Penny............
Mary Worth .. ... .
Wash Tubs......
Ozark Ike „.....
Boots.........
Rex Morgan, M.D.
Priscilla ., ...
Freckles .,..
Yes (V) No (X)
*_
• •
• +
□
i. R
□
Editorials .. ...,.„..,
Robert Allen . ______
Marquis Childs ....
Henry McLemore .
Yes (V) No
Walter Lippman .........
Jane Eads
(Washington Letter) .
Prayer for Today... .
Barbs..........
Editorial Cartoon ..
Capital Column
(Peter Edson) .. ....... .
Webster’s Cartoon...
Regular Features
Yes (V) No
In Abilene ..........
Jacoby on Bridge.....
Saturday church page .,,.
Keeping Tab on
Servicemen . ...........
Public Records ............
Hospital Patients „ ...... .
Hollywood column
(Bob Thomas) .........
Hal Boyle (AP).........
James Marlowe (AP).... .
Road Runner
(Hamilton Wright) . ... .
Business Outlook
(J. A. Livingston) .....
Women’s News
Good Manners
Yes (V)
Abilene Builds (Monday
feature on homes).....
Hollywood Beauty
(Lydia Lone) . ..........
Today's Pattern . ...
Needlework Pattern .. .
Sports
Oliver's Twists (Don
Oliver) . . ....
Double Take (Fred
Sanner).......
Wadin' Around
No (X)
Yes (V) No (X)
F* -
(Harless Wade) ....
SUNDAY
City Hall Beat
(Earle Walker) ........
Business Outlook
(J. A. Livingston) . ,. .
Book Page
Book Marks, (Maxine
Elam)............
History of Abilene ..... .
House plan.........
Mr. Fix (how to do it) ..
Religious Ramblings
(Dorothy Daugherty)
Church news........n
Looking Backward (25
and 40 years ago)
Club Calendar (society) .
American Designer's
Pattern ...........
Newcomers... ........
Abilene campus columns
Fashionably Speaking ..
Lighter Side (Phyllis
Nibling).........
Movie Plots............
Movie Calendar . . ....
Musical Notes (Julius
Hegyi)...........
Garden Topics ......
Fishing Hole to Campfire
(Harless Wade) . ...
ROTA!
eers we
port of s
meeting
Rotan C
a packet
bers alm
The al
said C-C
R. L.
and C-C
Thursday
The re
Hogsett,
C-C acti
including
725.81. F
aid and
program,
projects.
Boy Scou
vance in
Hospital
faR barbe
gram hel
Springe
tors elec
the othei
were Ed
Robert G
Hooper S1
dent; Mr
urer.
Spe skin
vis, C. C.
Irvin, 1
Rotan pli
Co., assu
tional G
this prog:
—just cal
Davis.
er of the
president,
a new da
—a new
activity a
Cartar,
directors
Buresu ai
the Earn
chamber
ready an
ice.”.
Springer
chamber
will need
Riles
Fire V
HAMLI
rites were
day in Sy
ley Nelson
who burn
morning.
The Mi
the Rev.
the Unite
Burial *a
row Fune
Mr. Sh
and labor:
home on
Hamlin w
about 5.30
Hamlin
McGuire 1
been earn
on a gas
had attrib
in bed.
StasMi
WASHIN
eign Open
Stassen fll
day on a
look into 1
work in I
NC
ADULTS
and Al
CHILI
FEA
2:00, 4
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The Abilene Reporter-News (Abilene, Tex.), Vol. 73, No. 242, Ed. 1 Saturday, February 13, 1954, newspaper, February 13, 1954; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1652658/m1/6/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Abilene Public Library.