The Caldwell News and The Burleson County Ledger (Caldwell, Tex.), Vol. 48, No. 49, Ed. 1 Friday, February 17, 1928 Page: 4 of 8
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CALDWELL N1WI
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Burleson County Ledger
C. E. Cromartle. Editor
that they will have to adopt the tac-
tics of the foreign firms, and do more
local advertising—carry their mer-
chandise to the homes of the people
and show them regularly what they
have and compete for the business.
_jitenrd as second claas matter at The News is making an extensive
the Caldwell, Texas, Postoffice, under i «tudy of newspaper advertising and
act of Congress. March 8. 1879. ith® effects, and has come to the con-
,, J elusion that advertising consistently
Published weekly by The Caldwell and retfularly enjraged in is one of
News and Burleson County Ledger, ^ very beat ways to go the
corner Buck and Main Streets, Cald- bugine88 of the county. It believes
well, Texas. j that the merchants will adver-
ADVERTISING P.AT£S !tiwf "*ularly in the right way
Local readers 10c per line each through the columns of the local pa-
inscrtion. Clasified ads 2 cents per per, that they can control a large
word each insertion. All advertising amount of the business that has been
run until ordered out. j in the habit of going elsewhere.
Pour weeks constitute a newspaper To illustrate, we will mention somt-
aiunth on advertising and when five thing of the results anil effects of a
aPP«*r in afiy on* nV0°th.JX certain ad that was run in the local
additional charge is made for that
week.
ANNOUNCEMENTS
The Caldwell News is authorised to
make the following announcements of
candidates for the various public of-
! fices as indicated. Announcements
i subject to the action of the Demo-
; cratic Primary election to be held in
July.
Legal Notices—Such as Citations,
Sheriff Sales, Notice in Probate, etc.
are strictly cash, unless party offer-
ing same have a charge account with
this office or the attorney in such
«uses guarantee payment on the first
of the month following publication
of such notice.
It Pays to Advertise
Merchants in the smaller towns
wonder and wonder why the mail or-
der houses and big city retail mer-
chants manage to receive the ex-
tensive patronage that they do
throughout the rual districts of the
country. That is easily explained.
They buy advertising space in the
newspapers and herald their merchan-
dise and firms' names to the people
at large. They do not wait for the
trade to come to their doors, they
use the newspapers to carry their
merchandise right into the homes of
the people. They get first whack at
the business of the country you might
say, for they present their merchan-
dise to the people while the local or
rural merchants are waiting for the
trade to come to them. The mail or-
paotr last week. This merchant
bought more space than was custom-
ery. He used cuts to illustrate and
specify prices. The consequence wa3
immediately after the News went to
the homes of the people, they began
to visit his store and make putvna^ej.
Many could not come so they tele-
phoned to save them certain things.
The results of the advertisement was
that he made many sales and was
highly pleased with the results. Sup-
pose '.Fat he had have just unpacked
the gocds and placed them in his show
cases and had waited for the trade to
come and look at them. He would
have carried the merchandise a great
deal longer. As it was, he almost
sold out and is ready to purchase
something else instead.
This is the way the city merchants
do. They advertise the merchandise
they have to sell and buy enough
space to feature it properly. The re-
sult is that they have been getting a
lot of business that should have gone
to the local merchants and probably
would have had they have carried
their merchandise to the homes of the
people in the right way.
No one can dispute the question,
that the local merchants can sell goods
of the same quality just as cheap or
For County Judge
GREEN W. GRANT
For Sheriff of Burleson County
CLINT D. LEWIS
ED A. ELLIS
Foi District Clerk.
FRED A. ELLIS
For County Clerk
W. H. HUNDLEY
Fot Tax Assessor
A. LON HILL
For County Attorney
W. J. ALEXANDER
For County Treasurer
MRS. EMMIE OLIVER
For County School Superintendent
W. D. PLUENNEKE
MRS ADDIE GIESENSCHLAG
For Tax Collector
CURTIS H. BARNETT
dor houses and big city retail stores, , . lL ^ ..
•re «ntte.ou.ly, «ilíntly offering cheaper for th.n the b.i
their merchandise to the public at 5? «"*• for they haveot the
large through the medium of the ™" < e «>. enormou. salar-
newspapers. They are gettin, firrt •"d,oth'r <"p?°se,
say at the general trade and are s|Juileí """" tf ubl« " «■ '«*>
le.vly malring soles that should right- ™?reha"t'."e, Paving these
full, go to local merchante, and «■ ?«■* th* "•* ord<!r 10
would largely go to the local n,«r-|mak6 ""J" ? J
chants, if they would practico the tac- "«"h.'uii.e and pnce, can coun-
teract this more than any thing else.
tics that the foreign merchants pur-
sue.
It used to be that local merchants
had customers whom they could de-
pend on to do the major portion of
their trading with them year in and
year out. That day is gone forever
it appears. The present day genera-
tion are more fastidious, more exact-
ing. They are trading where they can
fird the class of merchandise they
want—where they can find bargains
-occasionally. The mail order and big
city merchants are advertising their
various merchandise regularly in an
attractive way that get a large por-
tion of the business. The people are
buying from them because they are
carrying their merchandise into their
hemes showing them what they have.
It appears to the News, that if the
Caldwell merchants desire to gain a
large portion of the business that is
regularly going to the foreign firms,
Colds
the air panagas of the
and Noae are inflamed
a Cold, tha inflammation
will remain until theCokHscone!
To work off tho Cold and to fortify
th# Matean tiMJnst Orto and
™
■mfl
Quinine
ft to —f to got rid of a Cold if
fBlÁtftlidMt Ü, tftft flft
abUofBBOMO QUB0M& 80c.
ssisisx
Mtrtt sine* 1889—*
The News is convinced that adver-
tisements in the News properly car-
ried on pays well. It believes it, be-
cause the people are reading the pa-
per more and notice the ads of the
merchants. If the News did not be-
lieve that merchants were getting re-
sults weekly from their ads, it would
never encourage merchants to adver-
tise in its columns. From the infor-
mation that has been coming to the
office during the past few weeks, it
is convinced that the advertisers are
getting results weekly and that it is
really paying the merchants to ad-
vertise. The thing the News wants
to drive home is the importance of
keeping their ads fresh weekly, and
use enough space all the time to fea-
ture the merchandise they have to
sell properly. It will profit both of
us, and will assist more than any
other way to keep as much of the
county business at home as possible.
For Commissioner Precinct No. 1
LOSS McDONALD
JOHN STRUWE
R. R. PIWONKA
For Justice oi Peace Precinct 1.
J. R. BATES
For Constable of Precinct No. 1
S. S. WOOD
For Constable of Precinct No. 2.
S. S. GROCE
For Commissioner Beat 2.
JOE SLOVACEK
Foi Constable Precinct 7.
ADOLPH KRUPALA
PORTER'S CHAPPEL
The farmers of this community were
blessed Saturday night and Sunday
jwith a good rain.
Miss Tandy John Easley and Miss
Jesse Minta Gates spent the week-end
with Mr. and Mrs. John Moore.
There was a dance Saturday night
at Joe Vavra's which every one en-
joyed.
Mrs. Ruby Houston and little son
T. C., are on the sick list this week.
Mr. J. R. Moses and family also Mr.
and Mrs. Charlie Houston spent Mon-
day with R. L. Houston and family.
Mr. filen Watson was in our neigh-
borhood Monday.
There is going to be a play at Por-
ter's Chappel School house Friday
night February 17. "A Fortunate
Calamity," the charge will be 15 and
25 cents, it will be given for the school
every body has a special invitation.
Masquerade Dance
At the S.P.J.S.T.Hall at Dime Box
February 18th
by Noon Light Prowlers
For Commissioner and Justice of
Peace Beat 3.
ROBERT COX
High Prairie News
We are now having some very nice
weather and with its continuance no
doubt that some farmers will 'art
planting corn.
The visitors of Richard Gaas Sat-
urday night were: Ferdinand Piwonka,
and family and Mrs. John Hrsuka Sr.
and family.
Pat Hruska of Cameron was down
here Sunday in his Dodge coupe.
Linus Piwonka and family attended
church at Caldwell Saturday.
Joe Sablatura and family were
Caldwell visitors Saturday.
Walter Johns who has been sick for
the last two weeks with the flu, is up.
The Misses Julia Sablutura and An-
nie Piwonka visited Julia Piwonka
Saturday night.
Fred and Alvin Piwonka were vis-
itors in Supak homes of near Dime
Box last Sunday night.
The dance that was held in Fr n-
stat Hall Monday night was attended
by a large crowd of youngsters and
they seemed to have enjoyed them-
selves very much.
Fritz Lambrecht and wife visited
in the home of John Hruska Jr. Sat-
urday night.
PROVIDENCE CHURCH NOTES
10-Ton Tractor
Is Purchased
By The County
In order to furthei improve the
condition of the lateral r ads of Bur-
leson Count}, the Commissioners
Court setting in regular session this
week, purchased a brand new 10-ton
caterpillar tractcr of the very latest
design.
The tractor purchased will be for
the general use of the county, but
will be used principally in Beat 1,
which ha- been without a heavy tr;.c-
tor for some time and is badly in need
of one.
The 5-ton machine that has been
in use in Beat 1, has been transfer-
red to Beat 3 for use there. This
gives the county three caterpillar
tractors at the- present time, besides
two or three smaller ones. The other
two crawlers have been in use in
Beats 2 and 4 for several months.
The purchase of the additional
tractor gives Burleson County more
efficient road working machinery
which should be reflected in better
roads this year.
(By E. E. Carrington)
Rained out again last Sunday from
our church services—praise the Lord
for the rain and the beautiful sun-
shine we are having now.
Nobody on earth could heal our dis-
eases and give us such glorious weath-
er and blessings except the Lord him-
self.
This writer's wife ie home from the
hospital and I am thi happiest per-
son living or dead even if one of our
children does have the measles.
Everything looks good now. L®t's
hope and pray that this may be the
most fruitful year for the great God
and His glorious Cause, that this oc
any other generation has ever seen.
Let's pay our vowa unto Him who
sands blessings upon the just and the
unjust Bring his tithes into the
storehouse and forsake not the as-
sembling of our sohrw together "for
praise and service and this will be a
SHERIFF S SALE
THE STATE OF TEXAS,
COUNTY OF BURLESON.
By virtue of a certain judgment and
order of sale issued out of the Hon-
District Court of Burleson County, on
the 28th day of January A. D. 1928,
by the Citizen's State Bank of Som-
trville, Burleson County, Texas,
against Turner W. Walton and B. B.
Walton (Bob Walton) for the sum of
Two Thousand, Sixty Four, &98-100
dollars ($2064.98) and cost of suit, in
cause No. 10,338 in Baid court, styled
the Citizen's State Bank of Somer-
ville, Texas, vs. Turner W. Walton, et
al, and placed in my hands for service,
I, Clint D. Lewis as Sheriff of Burle-
son County, Texas, did on the 2$th
and 30th days of January A. D. 1928,
levy upon certain personal property
in Burleson County, and I have same,
in my possession describes as follows,
to-wit:
One bay horse colt about 3 years
old; one bay horse II years old; one
black horse ten years old; one brown
horse mule ten years old; three brown
mare mules, 9, 10 and 11 years old,
all unbranded; One black muly cow,
unmarked, blotch brand, 13 years old;
jne roan muly cow branded
(boot-T), also branded W A and mark-
ed crop off each ear, ten years
old; one red muly cow branded
(boot-T), also branded W A, about 13
years old; One iarge white spotted
sow ab' ut two years old, heavy with
pigs; five white spotted shoats all
unmarked, and levied upon as the
property of the said Turner W. Wal-
ton and B. B. Walton. And on Tues-
day the 21st day of February A. D.
1928, at the post office door, in the
town of Somerville, Burleson County,
Texas, between the hours of ten A.
M. and four P. M. I will sell said
personal property and all increase of
same, at public vendue, for cash, to
the highest bidder, as the property of
the said Turner W. Walton and B. B.
Walton, by virtue of the said order
of sale and judgment.
Witness my hand this the 8th day
of February A. D. 1928.
(Seal) CLINT D. LEWIS, Sheriff.
of Burleson County, Texas.
By Eugene Bates, Deputy.
2-24d
Card of Thanks
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IS TRUTHFULLY CALLED
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These arc FACTS—readily verified—and they
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No car at near its price offers so many ad-
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And no car at ANY price affords its owner,
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faction of knowing that for
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*87c
J
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Full factory equipment
Tune in for Dodge Brothers Radio Program
every Thursday Night, 7 to 7:30 (Central Tune)
NBC Red Network.
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ALSO TWO LINES OF S1XBS-THB VICTORY AND THE ST -l<
PERSONAL NOTES
We take this means of expressing
our appreciation and sincere thanks
to the many friends who helped us in
our sorrow.
Mrs. T. F. Gilley and family.
The Sophomore class went oat for
i hike Friday afternoon having as
'heir destination some place between
Caldwell and Chriesman where a good
time was had playing games and
feasting on sandwiches, weiners etc.
Misses Taggart and Edmonds and Mr.
Hane Smyre were chape rones to the
jolly party.
O
Miss Jessie Shaw and Mrs. Baylor
Schumacher accompanied Rev. J. M.
Gordon to Temple Monday to be with
Mrs. Gilley in the hour of her great
sorrow.
The Texas Cotton Association of
Waco and other agencies of the South
arc pleading to the farmers of the
south to hold down and further re-
duce their cotton acreage in 1928.
They point out the fact that should
he south produce another large crop
of c3tton again this year that it will j
mean ruination to the africultural J
knd business interests.
Earl Lee Struwe numbered among
the A. A M. students who visited home
folks Saturday and Sunday.
o
Mrs, G. B. Ransome and son, Al-
bert, were in Caldwell visiting Satur-
day.
o
Mesdames J. R. a:.d H. P. Woodson
took their children to Temple Thurs-
day to have their eyes examined.
o
Mi. and rMs. Langs ton Wood ac-
companied by Sir. Wood's mother,
were guests of Billie and Alwyn Ad-
.liion the past week-end.
Miss Fannie Stone who has been in
Georgetown during the illness ind
death of her brother, T. H Stone. <>f
that city, has returned home.
o
Burns Gilley of Albuquerque, New
Mexico, and Tom Gilley of Chicago
and Miss Mollie Jim Gilley of Houston
were here t<> attend the funeral of
their father whii h occurred Tuesday
at four o'clock.
o
C. E. Cade with his children went
to Dallas Sunday to join his wife who
had previously gone there to take her
baby for treatment of pneumonia. He
was accompanied by his sister, Miss
Kathleen Cade.
o
Miss Vara Crippen and Miss Peck
acted as chaperones for the Caldwell
debating team which went from here
to San Antonio and Austin last Fri-
day morning, returning Saturday
evening.
Former Caldwell
Citizen Diet
Wan Druggist in Caldwell Years 1881
to 1893. Brother to W. M. and Miss
Fannie Stone of This City.
T. B. Stone, 80 years of age, a for-
mer resident of this city, died at hi*
home in Georgetown, Texas. last Sat-
i urday and was buried in that rity
Sunday afternoon. He leaves a wife
and six children, two brothers and one
sister.
Mr. Stone was born in Alabama anc'
moved to Texas in lKfifi. He settled
first in Washington County, near
I Chappel Hill. In 1W*1 he moved to
CalowelK where he became engaged in
the drug business with his brother W.
M. Stone. In the year 1893, Mr Stone
«old his drug store interest to F H.
Hitchcock, and moved with his family
to Georgetown where he remained
until his death.
Mr. Stone was well kn'-wn to the
older citizens of Burleson County, nd
enjoyed a wide acquaintance over the
state. During the earlier days of his
life, he was President of the Soule
University which is now known as
the Southwestern University.
Mrs. W. H. Gregg was called to
Cameron the latter p*n of the last
week to attend the bedsi.l of her
m ther who is quite ill.
o
Mr. and Mrs. W. L. King and Mrs.
jJ. R; King of Houston, attended the
funeral of T. F. Gilley.
Enamel Ware Bargain
1 Convex kettle, value .50
1 Convex sauce pan, value . .35
1 Pudding pan, value ... .25
1 Dipper, value .... .25
Total value . $1.35
All Four Pietes Now 95c
Caldwell Variety Store
W. F. POEHL, Proprietor.
. r i ,i a ,1 -titusI ,1H11Ummiimauu J11 un u u i f.mmu ujintTmn,t-.nt miMraar.
Subscribe for the News, a jam op
weekly newspaper that carries all the
worthy new* of the county. |1.60 per
year.
J SANITARY MARKET
Stop at the Sanitary Market, the home of QUALITY MEATS
Take one of ..tir delicious cuts home with yon, it will please your
wife snd when the tastes a MORAL of oar FRESH MEAT, then
yoo will agree that the QUALIIT can't be beaten.
SMITH & MANAS
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Cromartie, C. E. The Caldwell News and The Burleson County Ledger (Caldwell, Tex.), Vol. 48, No. 49, Ed. 1 Friday, February 17, 1928, newspaper, February 17, 1928; (https://texashistory.unt.edu/ark:/67531/metapth174787/m1/4/: accessed June 19, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Harrie P. Woodson Memorial Library.