The Bastrop Advertiser (Bastrop, Tex.), Vol. 76, No. 11, Ed. 1 Thursday, August 8, 1929 Page: 3 of 8
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THE BASTROP ADVERTISER, BA9TROP, TEXAS, thursday, august 8, 1020
SKH'ING CLUB ENTERTAINED
jdif*--
Th,. y< uii«r girls sewing club met
August 2nd at tin- home of
Bell. Everyone as-
Fndsy
Pauline
Snbled 4 oclo?k u,,(l w«* ""wed
Tuti! f' Then various games were
Slaved and delicious lemonade and
iik'-K were nerved.
Our visitors included, Beatrices
Dell, Dorothy BeH and Esther Bell.
'ifu-se present were Misses Esther
Peterson, Leah Powell, Ruth Jones,
Madeline Fay Hernilon, Mary Ann
("jrl'senhtH'k, Minnie Ijee Schaefer,
Pauline Hell and Laverne Bryson.
The next meeting will be held at
Weather Forecast
Washington, August 10, 1H21) A
IIJO.lerutly severe storm wave is ex-
1" i • i| to cross the continent during
newspaper advertising
best asset to sai es.ma.n
ship. says fred . mann
Fred p. Mann, the Merchant Prince
of Devil's Lake, North Dakota, and
eral cool wave°over Tirea't* Central' owner of the store doing the largest
-■ U entral volunu> of bUBjneM of any store m
week
eral
valley.- and eastern -1ates• this -- — — —
wave will I),- expected to U- the last th<> United State ' \n 1°"™* wf u,"^r
"f a twelve das iierll , ( M™ 5.000, has just completed a, tour, vwt-
^ -• *nn: ■: rj jfr4" ; •' - u V .. , * «l.!r * . . ' ^
0
Booth Dry Goods Co.
the home of IjtVerno Hryson. We
all absent to be present.
aid bible
class entertained
urge
UNION
^)r« H. .1. Kesselus was hostess
to the Union Aid Bible Class this
month. There were twenty-one.
member- and two guests present.
Lovely represhmentr were served to
members and guests.
o
lay period of below
normal average temperatures; after
L"°0' wave, centering on 112, has
passed your vicinity, temperatures
will be expected to trend upward and
■•alance of month average above
noimal generally over the continent.
here will he little danger of frost
"i hull damage Hi to 25. As warm
wave expected to center on 15, move.-
"cross spring wheat belt, I believe
that insect damage, including
will be determined for this
in the belt. Storm waves
to cross continent during weeks cen-
tring on 15 ami 2u will Ik- of mild
force, cause general
ing 50 Texas cities, analyzing to Tex-
as merchants methods to get t. >re
business. •
J1 find that a great many mer-
chants bi this territory, probably 75
per cent, as startling as it may seem,
an- not using newspaper advertising,"
says Mr. Mann. "The 25 per cent
that are advertising in the newspaper
are just using a card, maybe two
column, five inches, announcing the
, Usl' fact that they have good merchandise
season . f()r suj(. at tju. price. Of course
expected I there are merchants in the territory
who are using newspaper advertising
advertising, and
the popular price store"
WATTERSON NEWS
will improve
"f continent, hut will not favor areas
| when precipitation has been insuf-
ficient. In the northwest, where dry
j heat has done m t damage,preeipit
..111<>ti u a expected to increase during
There are some of the farmers | first half and decrease during last
having to poison cotton lo ward off half of \ugust; it western part of
the worms that are trying to eat off Miuthwi t , also in ne. I of moisture
the cotton. However there d ^' precipitation was expected to incre-
«te< iii to be such a serious amount of i a , during first half and be about
worms as yet. I normal during |a-t half of
Mr and Mrs. Rollick Hendrix of he t chance for
Austin spent Sunday with Mr. and oakimr
Mr .lim Hendrix. : will he
Mr. and Mrs. A. M. Hendrix of1 uust M.
Ha.-' np and Mr. an,| Mrs. T. C. As storm wav.
Nile visited Mr. and Mrs. J. I), lltm- tinc-nt. a moderat.
,!rix Saturday afternoon. We are ,(-al <.|iai'actei
, and direct by mail
ocal sif>rm 1 |.. , wurni waves and ;ir,. consistently meeting competitive
ci nit 'it ion • ii "'(,w normal pre competition, increasing their volume,
" s" u" storm waves | a,„j their net, yeur after yea , and
average crop conditions |,uiI.lisome of the prettiest store*
month;
a muchlj needed rain
rain on north Atlantic coast
during storm period of Au-
•f
very sorry to report Mr. J. D. Hen-
dix on the sick list. He fell from a
hay wagon last week and has been
disabled ever since from the fall.
Mr. an(| Mrs. Karl Lee are visiting
their grandparents, Mr and Mrs. H
H. I
Mr. and Mrs. Guy ltucker of Port-
Arthur spent the week-end with the
former's brother and family, Mr. and
Mrs. 0. T. Rucker.
Mrs. C. C. Watterson <lnd daughter,
Rose spent Thursday night with rela-
tives in Red Ruck.
Mr . .1. K. Weatherly of Kingsville
spent the week-end with her parents,
Mr and Mrs. W. S. Whit worth.
Mrs Krnest Lee spent Monday with
her mother, Mr T. C. Nite.
Those returning from A. & M. re-
port a very nice time and expressed
wishes to go again next summer.
Mrs. i). J. Hefner and daughter,
Mildred spent last week with relatives
*'in Beaumont.
Mrs. Martha Elli of Austin and
Mi . Laura Watterson of Llano -pent
last W'-ek with their mother, Mrs H.
H. Lee. Miss Vernn Lei of San An-
tonio was also a guest At the home
of grandparents Mr. and Mrs. II. B
Lee. "Tulip."
Fallens Road paved from !• aliens
Compress to Hanson Corner on In-
land.
south At It
whic
unless
crosses con
torm of trop-
will be expected near
antic coa-i; thi> storm will
be formed several day earlier in the
t arrihbean, but as it moves north-
ward, the Bermuda high will he ex-
pected to cover south Atlantic coast,
h woull cause a tropical storm,
of very severe force, to be
pu-lied eastward until it could pass
northward on the east side of the
Bermuda high. \ low baromet'T
storm cannot cro- a high barometer
area ncai it- center Should this
storm he able to pu-di it- way west
i of th. Bermuda high into the south
I \t Iantii i (iiilf Mates, very heavy
J ram in ti eotton belt and westcn
rent • entral valleys, and frosts in
I!
northwestern spring wheat country!
would result All who are interested!
-houli watch this period carefully.
\ min i operation during the ex i
tremelj hot weathi I of last week!
prevented the i -wing of weekly bul-'
i| tin that should have been datedi
August :t. This was the first issue
omitted luce t.hi death of W. T Fos-
ter in !!•"■!; the -econd in
of this bureau, over >1 year-. Period
missed was fairly well covered in
'.'111..;irol A ui' list i I opweather III
bulletin of ,1 ulv 27 Everyoni is en-
titled to a week off every five years,
but I would rather take mine in a
! different way and during more plea-
sant weather.
it has ever bei n my pleasure to see.
But if the stores in this territory
would get actively behind an adver-
tising program for their own store,
and would advertise the merchandise,
properly described and properly pr<
sented, in their home town newspaper,
the results would startle them.
"The people in this territory really
prefer to trade with their home town
merhants. That is evidenced by th"
co-operative community spirit shown
in all the towns I have visited but 1
do wish that, in addition to my being
able to compliment the merchants on
their very attractive stores, and their
customers upon wanting to give them
the preference, that I could truthfully
congratulate the stores upon their
very fine advertising department, or
advertising programs.
"Some of the stores 1 have visited
had fronts, while not as large,
surely as attractive, as my store in
Devil's l^ike. Some of the depart-
i ments were just as attractive as the
I Mann Store, but none of them could
! touch our advertising department.
"The newspaper editors in this ter-
j ritory evidently have not been able
I ?< convince the dealers, in every line
of business, that newspaper advertis-
I ing is the logical means of ncreasing
sales and profits We would never
j think of letting a daily <>r monthly
' newspaper, in our city, g<> to press
without an advertisement telling oui
people what we have to sell, in most
descriptive terms, and at the price at
which it is offered for sale.
"Our grocery department adverti-
ing has been criticized by those who
do not know, contending that the put
Summer Specials
Ladies' Silk Dresses
Ladies Silk Dresses $3.95
Ladies Silk.Dresses 5.95
Ladies Silk Dresses 7.65
To close out Ladies Summer Hats = 75
Hats, values 1.95 - 4.95, choice $1.00
Profit-Sharing Silver Ware Coupons (liven With Ivtch Purchase
Phone 89 Bastrop, Texas
lie
knows that we have two pound
can.- of tomatoes for sale, and that we
the history 1 |)ave pet milk and sugar, and they
contend 1 ,.i • istentlv that I would • I■
thi >ani" amount of hu ness without
advertising. They just do not know
what they are talking about. We in-
crease, not decrease our newspaper
advertising every year. We incli n-
ed our sales last year and year before
in our grocery department alone,
And Now
Greatest of all
Atmvii
$40,000.00. We would not think of j
making a purchase of any conse-1
quence without backing that purchase
up with a real advert ising cam- j
paign.
"We sold four carl -ads of water
melons in the great Mann Store. I
1 received a wire from my son, while j
Ion this trip to buy an-'her carload
while down here, and t they would
prepare tie advertisement to sell the
melons. W" get melons that avrage |
30 pounds; we pay thi freight .01-
Me per pound, and when we get them
up there we write an advertisement j
that makes the people want to taste
those good juicy watermelons froni
Texas. We fill "ur windows with
Texas watermelons at i*5c each.
Every cu> oner 'hat conies into our
store is told about the watermelons,
and if the following day we have
line special item in our dress de-
partment, then every customer that-
comes into our grocery department
is told about the special dress values
w< have on the other side.
"We no not think that we build our
business without newspaper advertis-
ing. We do not believe that we could
consistently increase our sales and
profits if we did not use th< news-
papers. W( have the same kind of
competition that you have, the same
chain stores, and we have a lot more
that have not come South yet. We
meet them and beat them, consistent-
ly, by using the same method
they use to get. business the printed
word. In addition to our newspaper
advertising, which absorbs the bulk
of the advertising, we circularize
7,000 customers at least once a week,
not with a general circular hut with a
specific special that we are offering.
Our customers know that we are in
Uses 3 Screen-Grid Iubes!
NOTHING touches it for distance*.
It has the power that brings
far-ofT stations right up close-
power that you can focus like a tele-
scope on the one station you want.
It has perfect, natural tone. It
has all the fine dependable qualities
that people expect in an Atw iter
Kent. And more for it's the great-
est At water Kent ever made !
Let us demonstrate today - no
obligation and show you what a
super-set is!
$164 CompleU
Installed
Visit Our Store Saturday Evening
ELZNER CORNER
RA1 >IO -A I TT( 1MOTIV V. -SIIOP
years from the first deportation, in '
the fifth year of Cyrus. Also the
the first year of Cyrus. Also the
same period between the destruction
of Jerusalem and the completion of
the second temple.
Keep in mind that Daniel was an
old man when lie interpreted that
handwriting on the wall on the same
night in which the Chaldeans were,
captured by Uarius, as the waters of
the Euphrates were turned aside;
enemy entered under the city walls.
WithiA> * three years Cyrus becanm
king in Babylon. If Daniel was still
living he would surely be a man that
Cyrus would wish to meet, for he had
great fame as a man of wisdom and j
one who could interpret dream^-
lle had been a prime minister and
; anything he said would command
| respect from a thoughtful monarch.
When read from the Scripture
I rolls that Isaiah had said in prophecy
that one named Cyrus would be the
man to rest.ire Jerusalem special
attention was given thereto. Further
it was strategy to have a favorable
people in Palestine, for that little
country was on the highway to Egypt.
The decree was promulgated giving
i permission to any captives to return
to the land whence they had been
taken. Many were so well settled in
Babylonia that the opportunity did
1 not appeal to them. The younger
; who may not have been fully satisfied
that u'l,'n' they were, the adventurous and
those who were strict religionist and
were ever thinking back to the Tem-
ple days were among those who said
"We will go and rebuild Jerusalem
and its Temple."
The brethorn were urged to make
gifts with which to further the work
in the home land if they did not care
sides, the smartest possible
Make the train in a traveling suit
of some cool, light-weight, smart
material. For this a short Jackefc
and skirt of velour pique is up-to-the
minute, both coo! and serviceable.
Among the quilted cotton costumes
is this sports ensemble illustrated by
Si liiaparclli. The frock of pink-beige
matelasse is sleeviess, belted with
self material and finished with a
novel tan and brown buckle. Brown
and get wooden beads and a brown
cotton cardigan complete th" ensem-
ble. A mart choice for the week-end
wardrobe.
And for the inevitable sports—the
sleeves tennis dress is good for all
! of them. For this, a broadcloth of
| soft texture and flattering pastel tone
growing more lustrous the more it is
washed, will he most . ractica'.
The sports frock may be cut low in
the back with a little strap and bow
across the back to hold it in place in
the excitement of the game. Group
pleats at the side, perhaps, stitched
low to preserve the snug hip-line and
to give a low sare.
A soft lisle sweater ami matching
lisle socks and there's an adequate
sports outfit, including the velour
pique skirt to wear occasionally with
the lisle sweater.
PROFESSIONAL CARDS
L. D. WILLIAMS
Lawyer
ASTROP
TEXi
business, and when they receive liter- ; J?™1"5 ^eretuj^personaUy^Cyrus
ature from large town stores, the
thought occurs to them, "I wonder if
the Mann Store could not supply me
with that same merchandise." The
other fellow's advertising is really
building business for us. Merchants
who fail to carry on big advertising
campaigns must eventually fall by
the wayside."
Mr. Mann, whose phenomenal suc-
cess as a retailer has caught the at-
tention of such widely circulated pub-
lications. as Success Magazine, the
Country Genteman, Saturday Evening
Post, and the Philadelphia Ledger,
together with scores of smaller publi-
cations throughout the country. The
Mann Store, he said, attracts custom-
ers from a distance of 70 miles when
special alvertising campaigns are
opened.
"When I have anything to sell,
what do I do?" he said. "I adver-
tise. When 1 want anyone to come to
mv store, I advertise."
Single page and double page ad-
vert iserm nts are inserted in the small
Devil'.-. Lake newspaper, which has n
circulation of 2,200 subscribers. He
declared that advertising costs him
nothing. The tremendous drawing
powi r of the advertisement, he said,
make up for the expense of the adver-
1 i- ement.
A number of big advertisements
run in Me Devil's Lake newspaper
_____ o—
Sunday School Lesson
the noble thing, in contrast to
Belshazzar who hurled insult by his
use of the vessels taken from the
Temple "in plunder. These were j
given to the returning colonists. The
total was 5,400. The route chosen
by the HO,000 was probably by the
more northern way of Aleppo and
Damascus, rather than the direct
way across the desert. Safety was
a greater consideration than speed on
this journey.
VERY LATEST
MAYNARD A MAYNARD
AtUrMfi at Law
Offiee over Flr«t National Baak
BASTROP, TEXAS
PAGE A POWELL
AtUraaya at Law
Offiea Citizens Stat* Bank Buildiag
BASTROP, TBXA8
For The Week-End Wardrobe
Summers full of week-ends means
lots of informal clothes suited to
everythoing from a tennis or golf
game to the Saturday night dance.
With versatile cotton now at the
height of fashion, it is possible to
have a week-end wardrobe both in
expensive and complete. And, be-
C. W. Webb
Emma S. Webb
A. M. Felts
Littlefiald Bide.
Elgin, Texaa Austin, Texas
WEBB & FELTS
ATTORNEYS AT I^iW
Will practice in all courta, Fede 'al
and Stat*
DIXIE THEATRE
International Sundaj School Lesson
For Vugust IK
THE REITRN FROM CAPTIVITY
HIIURS-FRI Cefril Ik DeMilli.
Supreme Dramatic Spectuch
E/.ra 1:1-6; Psalm 126:1-6
Rev. Samuel D. Price. I). I).
Fulfillment of prophecy is finely
exampled in this lesson study. Years
before, Isaiah had declared that there
would !*• deliverance for the Jews in
bondage by one named Cyrus. Jere-
miah is writing a letter of encourage-
ment from Jerusalem to the brethern
in captivity stated that after seventy
yi<ars there would be a release. In
that fulness of time the event tx>ok
place which perfectly met both
prophet if-. It was just seventy
KING
or
KINGS
SAT. Jack Peitin and Barbara
Worth with Itex the wild horse in
"Plunging Hoofs."Also Comedy and
Fables.
Ml IN-'I UhS "The Voice of the
City" with Robert Ames, Sylvia
Fields, and Willard Mack. Also
News.
With an all star Cast. A
masterpiece for the whole
Adm. 20-30-35.
Screen
familv.
WED.—"A Final Reckoning." Also
Western featurette ami Comedy.
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Schaefer, H. A. The Bastrop Advertiser (Bastrop, Tex.), Vol. 76, No. 11, Ed. 1 Thursday, August 8, 1929, newspaper, August 8, 1929; (https://texashistory.unt.edu/ark:/67531/metapth206650/m1/3/?q=%22%22~1: accessed July 9, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Bastrop Public Library.