The Alto Herald (Alto, Tex.), Vol. 37, No. 18, Ed. 1 Thursday, August 26, 1937 Page: 3 of 4
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THE AI.TO HERALD. ALTO. TEXAS. AUGUST 26. 1937.
FOR SCHOOL
.'niu ;.t the home of Mr. and
Mrs John t'over Tuesday nigiit and
'.'m,d..y ni^'lit and.it Sir. and Mrs
iii.ynioi-.d Allen Fridav
FOREST
^,.. ,1! find rast what you want in Dresses. Prints. H;)in
Boi'. c t Shirts. Pants and Peters Shoes atTreadwetts.
, ..ifrominschootctothing that give satisfactory
reasonnbte.
[ P:tced
[^l.lyMiii;i.''<hiadrigf Prints
][jit(<liir)'rintsf"ron)y
[(,i;l)-.<li<ml!'''rssrs69<-and
)]{tv<, Khaki Pants
[ges S-O/. Owratts. 4 to !2 *9c
T''"fset-s
[Mfti'slast <i)!<ir Khaki Shirts and Pants. Suit
[Coys'Dress shirts. Fast Color
[FctM'Sfhvot Oxfords. 8'i< to 2
19c
!0c
98c
98c
H tot6 85c
St.23
$2.00
59c
St.19
[KTHtS SHOES FOR THE ENT!REFAM!LY
you wi!! need for schoo] in standard brand
, . : < ..tistactorywear, ataprice no higher than
i!.
I'AY CASH AND PAY LESS
lTyeadwe!R
Dry Goods Company
:<nd^!j
UMhtt
ind
Melde
.'UtMt.a
night.
!!<m:-t.)n'
of Wharton)
Sun-
*'' hoo[ hot
.dr. and Mrs. L. O. Linscom ot
Beaumont visited Mr. and Mrs. M.L.
Hudson Saturtiay.
M' . M. A. Lingo and Mrs. J. ]\r.
, daughter, Maxine, went to Rust: Sun-
day.
Mrs. Lena
^ brother,
I Sunday.
Messrs. Fred Manning
Townscnd visited tier
George Dowfing, in WeHs
W. Dover and
' ' ' ''Md K](.i-e. .<! ..\](n
hite A! !t) iay nigh' with !\!r
J. D. Dover.
'-ti . \ T. I)o\er and
Ataiy ['ear), of Houston,
s'.i- Feltler of Wharton
I'ltaagucln'icSun-
uatigl,
and X<. A'
K:)
day n;nht.
At; 'tary Peart Dover of Houston
'ndA! A<- ).',[der of Wharton
Pent Fiidi^y night with their aunt
nd - sti r. ).!; Raymond Allen.
ited in Hunts\iHc Sun-
aid Mr;. O. C. Gr;iy:onare
in Fort Worth and Dattiis.
W. Page and daughter,
re vi.iting in Oklahoma
Mt. ZION
t)LD SPRINGS
[) i. t'i' ;ind
M:s- Int.'. Mr. and Mrs.
^ K) Rayburn,
E!br:Dover and sons,
KcE/- ' i Air and Mrs.
)rf: lighter. Mary
fon.'i' W. Mr. andMrs.
.Vie: tc. aghters, Vir-
thcrir.t-. At.ajorie, and
cy. ''! tomctrist, Husk,
'''' n t)ie practice
Allm Hi ug Store on
^'Ti 'i .'.!.<ndays {n each
the second and
'"!' !at-.a t] month.
Satisfaction
Cuar.tttt<-ed.
IF
tCM't find That
Hat, Suit,
Piect'tifFurn-
Chinaware,
''dwat'c. etc.
[CET tl )N
fkin
p^)chan(}ising-
' Texas
'From
Y
Mom?.
P "K-'chants
r'Pat'cd to meet
<tual-
f'^mtnlise at
'^'-''prices.
' t
Ui
' 'mmerce.
Msion
Doris Faye, and son. Charles Ray-
mond, Miss Avis Fetder, Gordon
Atlen, andR. J. Feider visited Mr.
and Mr^. Waiter Dover of Aito Sun-
day.
Mr. and Mrs. Lee McGaugiiey and
daughters. Francis Marie and Mary,
of I'ennington spent the week-end
with Mr. and Mrs. Hubbie Hotcomb
Mr. and Mrs. John Smith of Trin-
ity spent Sunday with Air. and Mrs
Ernest Moses.
Mr. and Mrs. Bascom Hotcomb of
Aito spent Sunday with Mr. and
Mrs. J. E. Barnes.
Miss Mary Peart Dover of Hous-
ton and Miss Avis Feider of Whar-
ton spent Wednesday night with
Mr. and Mrs. Eibert Dover.
J. D. James of Longview spent the
week-end with his parents, Mr. and
Mrs. S. T. James.
Mr. and Mrs. George Moses and
daughters. Marguerite and Dorothy
Heien, of WeHs and Mr. and Mrs.
AttisonKingandson, AttisonJr., of
; Aito spent Sunday with Mr. and
Mrs. W. E. Moses.
Mr. and Mrs. Chartie McGaughey,
Mr. and Mrs. Henry McGaugiiev,
and Mr. and Mrs. Jewet Jones and
son, Jewe! Ray, attended a birthday
dinner which was given in honor of
Mr. Henry McGaughey and son,
Brazier, at their home in Aito Sun-
day.
Mrs. Watter Dover and daughters,
Lucitte and Eioise, of Aito, Mr. and
Mrs. Virgil Dover and daughter
Mary Pear!, and son, T. W.. of Hous-
ton, and Miss Avis Feider of Whar-
ton visited Mr. and Mrs. Eibert Do-
ver Saturday.
Mrs. S. F. Sparkman and daugh-
ter, Miss Myrtie, of Linwood spent
Saturday night and Sunday with Mr.
and Mrs. A. M. West and attended
the birthday party which was given
in honor of Mr. A. M. West's 69th
birthday at the home of Mr. and Mrs.
Ritey Fetder Saturday night.
Miss Mary Peart Dover of Hous-
ton end Miss Avis Fetder of Whar-
ton spent Thursday with Mrs. Ritey
Fetder.
A targe crowd of retatives and
friends gave Mr. A. M. West a birth-
day party Saturday night. Aug 2),
at the home of Mr. and Mrs. Hitey
Fetder, in honor of his 69th birthday.
Mr. Virgit Dover and daughter. Mary
Pear], and son. T. W.. Miss Avis Fet-
der, Loyd Fetder. and J. F. Fetder
rendered severat musica) numbers.
Then R J., Irvin. Loyd and J. F. Fet-
der .played "Sitver Haired Daddy
Miss Vivian Fetder read a poem
"Grand Dad" and Mr. Mitburn Ash
made a tatk and read a poem En-
couragement." Then a targe box of
gifts was brought to Mr. West. Aftci
the gifts were opened, cake and ice
cream were served.
Miss Avis Fetder of Wharton spent
Saturday night with Miss Mavts
Atten.
Mr. and Mrs. Virgit Dover and
daughter. Mary Pear), and son. 1.
W.. Miss Avis Fetder, Mr. Harmon
Bro. andMrs. Stierfietdandtitttc
on ofKa'.idia spent Saturday
nigiitintitehomeof Mr. and Mrs.
A. J. Garner.
Mrs. Parttow and son, Raymond,
and daughters, Radio] and Ruth,
spent Sunday in Mt. Enterprise visit-
Mg with retatives.
Misses Lena Faye Avera atld Het-
tie Dominy were visitors in the Sa-
lem community Sunday.
Mr. and Mrs. C. B. Frost and Miss
Jeweit Frost and Mrs. L. W. Bice
were visitors in the Coid Springs
ommunity Sunday afternoon.
Mr. R. N. Rogers and daughter,
Pautine, and Genette Overatt were
visitors Sunday in the home of Mr.
and Mrs. Otiver Tobias of Fastritt.
Miss Ethet Cote of Atto spent Sat-
urday night with Misses Peart Ltoyd
ind Ogreta Witson.
Miss Elizabeth White of Atoy
pent Sunday in the home of Mr.
ind Mrs. Ftoyd Rogers.
The party given in the home of
Mr. and Mrs. C.C.Mason was en-
joyed very much iast Saturday night.
Mrs. Lige Parmer of the Rediawn
community was a visitor in the C.
D. Bridges home Monday.
Miss Heten Watters is in Kitgorc
this week visiting with her sister,
Mrs. Jessie Beastey.
Mrs. G. S. Townsend has the sym-
oat!iy of tiiis community in the death
of iter brother. Mr. Ernest Huff, of
Patestine. Mr. Huff made many
friends here white visiting his sister,
who wiit miss him very much.
Mr. and Mrs. Otiver Tobias of
Fastritt are the proud parents of a
baby boy. They have named him
Charies Rayburn. Mrs. Tobias witt
be remembered as Miss Myrtte
Rogers.
League Program August 29
Subject: "To Serve the Present
Age."
Song—Wilt Jesus Find Us Watch-
ing.
Introduction—Leader.
Scripture—Rachet Parttow.
Song—Living for Jesus.
Tatks: !
t. The task of the Christian eottege
—Mrs. Sattie Rogers.
2. What one university church is
doing—Lena Faye Avera.
3. By their fruits—Hettie Dominy.
Reading: I Betieve in Education—
Maury Cote.
Reading—Netda Raye McCture.
Piano Duet—Mavis Sartain and
Dora Jo Cote.
Song—Rock of Ages.
Prayer—Mr. Bob Rogers.
Announcements.
Benediction.
of Rusk,
Joitn Manning of Dattasvi- itedthei
sister, Mrs. J. E.I.,indviile tat week.t
Afr. and Mrs. Hnadrick of Jack: on-
vitte were visiting retatives tiere
Sunday.
Mr. and Mrs. DuranBobbittof
Wetts visited tiissister, Mrs. Jim
Baitey Sunday.
Mrs. J. B. Ramsey and daughter,
week-end with her mother in Broad-j Ruth, went to Jacksonviite Saturday,
dus. j Mr. Cart Watson wenttoLufkin
Mr. W. M. King and son, David., Sunday.
and Mr. J. M. Hcndrix of Baton M''- Woody Wattace of Houston
Rouge. La., spent the week-end here visited his father tast week.
with relatives. Mrs. J. M. Hendrixl Mesdames R. A. James and L. E.!
Badger
Htndtix
lay.
M:'. a
visitin
Mrs.
Dixie,
City.
Mr,
Deluxe
Tom Vardeman spent the
TiRES, TUBES
GLAKAMEK!)
Mail Order Prices
and etiitdren returned with them.
Mr. and Mrs. T. J. Dyer of Jack-
sonviite arc visiting ttieir daughter,
Mrs. S.D. Swan.
Littte Miss Martha Ann Stockton
of Rusk visited her grandparents, Mr.
and Mrs. Mitter Diat, a few days tast
week.
Mrs. Garvis Net! Arnold and baby
of Huntington are visiting her par-
ents. Mr. and Mrs. C. W. Reeves.
Mrs. J. E. LindviHe is visiting ret-
atives in Rusk.
Mr. Forbis Diat of Kilgore spent
the week-end with his parents, Mr.
and Mrs. Mitter Diat.
Mr. B. B. Brown, who suffered a
t^roke of paralysis Wednesday of
tast week, was carried to the Nan
Travis Hospitat at Jacksonvitte Fri-
day, and at this writing his condi-
tion is very criticat.
Mrs. E. D. Melvin and children
spent Sunday in Maydelte with her
daughter. Mrs. Culten Sherman.
Mesdames Peart Townsend and
chitdren of Bunkie, La., and !ma
Atlen and children of Lafayette, La.,
are visiting their parents and grand-
parents, Mr. and Mrs. Walter Dur-
ham.
Mr. and Mrs. Mitter Dial visited
Lindvitle went to
Groveton Mon-
funeral of Mrs.
day to attend the
Guy Manning.
Mr. Grady Diat and family visited
his sister, Mrs. D. C. Stockton, in
Rusk Sunday.
R L USHER
PAKTSAKDACtESSOKMES
CARL YOWELL
ONE STOP SERVICE
Dyp RUBBER CO.
D!STK!HUTORS
Atto, Texas
CENTRAL H!GH
needs you, and you need the B. T.
Miss Sadie Deat returned Monday ;U. Come Sunday night with a de-
to her work in Buckner Orphans termination to enter training in the
Home, Dattas, after a two weeks va- biggest, most important business
cation at home. ] of alt; that of the Master's business.
Mr. and Mrs. Merritt Smith of; The Sunday School also calls you
Atto visited Sunday in the home of to study each Sunday morning.
Mr. Ike Martin.
Mr. and Mrs. Bob Harvey and
son, Burnett, and Mary Sessions of
Atoy visited Sunday afternoon fn the
home of Mrs. C. A. Deal.
Mr. and Mrs. Arch Ramey, Mr.
and Mrs. Russelt Ramey
church at Atoy Sunday.
SALESMEN WANTED
with an "Outdoor Social" Thursday
evening at the home of Mr. and Mrs.
Ottie Martin. Forty-two were pres-
in Overton Thursday with their son.jent, consisting of B. T. U. members,
Jack. j the new converts and a few others
Man wanted with car for Rawleigh
Route of 800 consumers. Reliabte
hustter shoutd start earning $25
attended. weekty and increase rapidly. I have
been a deater for seven years and
Rev. Bonner, pastor of Atnv Pres- ' recommend this as a sptendid oppor-
byterian church, visited in the com- tunity for right man. Write Raw-
munity Saturday afternoon. [ leigh's Dept. TXH-t2-116H, Mem-
The social committee of the Senior j phis, Tenn., or see R. P. Hughes,
B. Y. P. U., entertained the B. T. U., Alto, Texas. 8-19
WOOD CUTTERS WANTED
Need several good wood cutters.
See or phone me. —Bit] Bailey, long
Mr. and Mrs. Tommy Fitts and j as invited guests. A variety of games short tong on 2, Alto, Texas.
Mrs. Annie Fitts of Alto were visit-1 were played, most of them new;
ors in Forest Sunday. games. Refreshments consisted of "Let me finish first," said Mrs.
Mr. and Mrs. H. C. Potk Sr., spent sandwiches and iced tea. Etta Payton, of St. Louis, when Judge
the week-end in Rusk. ] If you are a member of Central Curtis tried to interrupt her testi-
Mr. J. E. Lindvitte and tittte grand- High Baptist Church the B. T. U. mony.
LINWOOD
Mr. Lee Ash is recovering from the
biteof a poisonous spider. For sev-
erat days tie was a very sick man.
Miss Myrtte Sparkman of Houston:
spent the week-end with her mother, ]
Mrs. S F. Sparkman.
Mr. and Mrs. J. W. Wittiams and]
daughters, Misses Hazel and Jewet,'
spent Sunday in Nacogdoches with
Mr. and Mrs. Quinn Witliams.
Mrs. Viota Murphy returned Sun-
day evening from Detroit where she
had been visiting severat weeks, ac-
companied by her sister, Mrs. M. A.
Bryant, who witt visit indefinitety
with her mother, Mrs. A. G. Jeter,
and other retatives and friends.
Mrs. Bryant has many friends here,
who are atways detigtited to have
her visit with them. Mrs. Murphy
had quite a visit white in Detroit,
seeing special places of interest,
among some of which was being in
Canada. New York City and Niagra
Fatts.
Mr. and Mrs. Dwight Tattey visit-
ed with retatives at Centra! Higt.<
Sunday.
Mr. and Mrs. A. B. Goff spent Sun-
day with Mr. and Mrs. Massey neat
AttO' ,,, . ...
Mr. Geo. Cummings, although it!
for eigtit months, wears a cheerfut
took and seems confident of the fact
that he witt be restored to hpatth.
Mrs. Woodtey, Mrs. Dave Rice s
mother, has returned to her home at
Liberty Hi!!.
Mr ?nd Mrs. Ettis Murphy and
family of Corrigan visited over the
YOUR
Newspaper
A FaithSul Servant...
a * * * *
Fetder, R. J. Fetder, Irvin Fetder. j ^^^.gnd with Mrs. Murphy's father,
Loyd Fetder, and J. F. Fe!der gave j ^ Arrant.
The merchant's rotations to his newspaper are supposed to be those of an advertiser. This is
a narrow view. Your paper is an institution. The merchants can no more escape its inftuence than
anybody else, whether he advertises or not.
Yet as a consistent advertiser, his relations with the toca! newspaper becomes definitely con-
structive. He becomes a part of this institution without which no community can express itself
Whatever its merits or demerits, the home paper is an expression of the community, it is the "voice of
the people" in a sense that cannot ho!d true for any other medium.
This institution keeps friends in touch with friends. To the best of its ability it answers Who.
What. When. Where. How and Why. It interprets community life. Week by week it tells the story of
the town and community.
Most peopte are so accustomed to the home town paper that they take it as a matter of course.
If they think anything about it at a!!, they think of its deficiencies. They are present !arge!y because
it is run by fa!!ib!e human beings. The wonder about your paper is that it contains so few mistakes.
To the merchants, especially, your paper is an opportunity. His business, too. is a loca! institu-
tion Un!ess it finds some kind of expression in the paper, both the paper and the business house have
to an important extent faded to function. Each is affected somewhat by every successivc fai!ure in
this respect.
It does not cost a great deal of money to advertise in the toca) paper. Most advertisers are over-
judicious rather than extravagant. It is the continua! message that counts. Sporadic advertisements
now and then are of doubtfut vatue. Perhaps they are better than no advertising at alt. Every adver-
tisement placed by a business house shou!d Mend into every other advertisement it ptaces. The mer-
chant shoutd think in terms of a campaign rather than in terms of the single insertion.
7?
M. .
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Weimar, F. L. The Alto Herald (Alto, Tex.), Vol. 37, No. 18, Ed. 1 Thursday, August 26, 1937, newspaper, August 26, 1937; (https://texashistory.unt.edu/ark:/67531/metapth214861/m1/3/?q=%22%22~1: accessed July 15, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Stella Hill Memorial Library.