The Alto Herald (Alto, Tex.), No. 14, Ed. 1 Thursday, September 12, 1957 Page: 2 of 8
This newspaper is part of the collection entitled: The Alto Herald and was provided to The Portal to Texas History by the Stella Hill Memorial Library.
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i
THE ALTO HERALD. ALTO. TEXAS. SErTXMBEf
12 1957
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THE ALTO HERALD
TEXAS
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P R E ASSOC tAT!0M
Frank L Weimar and Son, Editors and Owners.
A leader in South Cherokee County Since 189G.
Entered as second ctass matter in 1896 at the post office tn Alto,
Cherokee County, Texas, under the act of Congress of March 3, 1887.
Published every Thursday at Alto, Texas.
Any erroneous reflection upon the character, standing or reputa-
tion ot any person, firm or corporation which may appear in the
columns of the Herald will be gladly corrected upon its being
brought to the attention of the Publishers.
Advertisement rates furnished on request.
Obituartes, Cards of Thanks and ail like matter that is not news will
be charged for at two cents a word in advance.
HAPPY SCHOOL DAYS
School days have arrived oncc
again, even though millions of
youngsters were probably witling
to do just about anything to pre-
vent the fateful day—the first day
<of the new school year—from
arriving.
However, in spite of all the
pangs of distress and despair, the
country's youth will survive an-
other school year and emerge the
better for it. What is more im-
portant, they will have a great
deal of fun during the school year
and have the satisfaction of
knowing that they are attending
the greatest school system in the
world.
It is interesting to note that there
are those who feel that school
should be a twelve-month propo-
sition. They believe that in the
current shortage of classrooms and
teachers more pupils could be ac-
comodated on a twelve-months
schedule and facilities could be
used full time — thereby alleviat-
ing the shortage.
However we are inclined to
string along with the old system —
nine months of school and three
months of vacation.
So as the 1957-58 school year
gets underway we encourage the
school chiidren in our community
to app!y themselves so they can get
the most out of our local schools.
And we assure them that next
June will eventually arrive, and
that another summer vacation is
inevitabie — though the road may
seem long at the present time.
FORD VS. CHEVROLET
The latest reports from Detroit
and the automobile industry in-
dicates that both Ford and Gener-
al Motors are spending more
money on their pacesetting auto-
mobiies, Ford and Chevrolet, than
had been anticipated earlier.
A few months ago it was re-
ported, in what was then thought
tobea major revelation, that
Ford Motor Company was
spending about one hundred
million dollars to produce a new
Ford in 1958.
This was a surprise to many be-
cause the Ford Motor Company
had made a major change in the
1957 Ford, and usually major
changes are made only every two
or three years. Now. according to
the latest report, Ford is spending
almost twice that much—and the
1958 Ford is said to be another
major change.
Meanwhile, General Motors is
said to be spending over two hun-
dred million dollars in changing
the Chevrolet, which did not
undergo a major change in 1957
but which will definitely undergo
a major change for 1958. So, it
seems, the lines have been drawn
for an all-out fight between the
low-cost leaders in the automobile
field, Ford and Chevrolet.
So far in the current automotive
year, Ford has captured first place
in the sales racc from Chevrolet
by a narrow margin. We are not
sure how the battle will come out
in the end, but it seems significant
that for the first time in 20 years
Chevrolet is not leading the nation
in sales. That is undoubtedly one
reason for large General Motors
expenditures on the 1958 Chevro-
let.
What all this means for the pub-
lic is that they will see a number
of major changes in 1958 and will
probably have to pay through the
nose to see them. It is estimated
the new car prices will be $100,
I more or less, higher than prices for
} 1957 models.
Our comment on the excessive
cost of repeated style changes in
American automobiles is that this
is probably the largest source of
! waste in the United States today.
Whereas one should be able to buy
! a good automobile capable of run-
ning for 10 or 15 years, the style-
conscious public in the United
.States is sold a bitl of goods cach
}year, and families which cannot
j afford it arc striving to buy a new
car every year, or every 2 or 3
years.
At the end of their life, they will
have had nothing but a lot of
newly-painted tin shapes, which
will have absorbed a high propor-
of their lifetime earnings.
Proper Handling
Important To High
Egg Quality
College Station. — Egg quality
declines rapidly unless the eggs
are handled properly from the
time they arc laid until consumers
use them. Thousands of dollars
are lost annually by pouitrymcn
and egg handlers because of this
loss in quality.
But this toss can be greatly re-
duced if the eggs are cooled and
handled properly, says F. Z. Bean-
blossom, extension pouitry mar-
keting specialist.
He points out that heat is one of
the greatest causes of loss in egg
quality. Research indicates that 50
to 55 degrees F. is a good tempera-
ture in which to hold eggs on the
farm when they are marketed at
least two or three times weekly.
Any temperature above 70 degrees
causes a rapid deterioration of
quality—the higher the tempera-
ture, the quicker the deterioration.
The specialist advises gathering
the eggs at least three times daily,
and cooling rapidly to remove
animal theat. The egg temperature
is about 105 degrees F. when laid.
If the temperature in the hen
house is around 100 degrees, it is
obvious that little cooling will oc-
cur unless the eggs are removed.
Beanblossom says that age, or
the length of time eggs have been
laid, is another factor affecting
egg quality. This loss of quality is
reduced greatly if the eggs are
kept at 50 to 55 degrees F. The
eggs will maintain quality even
longer at 30 to 31 degrees, but this
low temperature is not recom-
mended for short hoiding because
of the cost and the greater ten-
dency toward sweating.
Humidity is another factor in
maintaining favorable egg condi-
tions, continues the specialist.
Eggs are more likely to hold their
maximum quality at a relative hu-
midity of 70 to 80 per cent, but a
low humidity will not cause undue
quality loss unless eggs are to be
stored for several weeks.
G. /. HOME EO/4MS
The Veterans Administration has
announced that G. 1. home loan ac-
tivity continued in July in down-
ward trend that began last year.
Only 20,511 home loan applica-
tions were received by the VA
in the month—the lowest for any
July since World War II. G. I.
housing starts were 12,329 in
July, down 5 per cent from June.
RELUCTANT AWAKEMNG
SEPTEMBER
It is always hard to believe that
Summer is coming to an end and
September is upon us — when the
day arrives — but that day is here
and one of the most memorable
months of the yaer is at hand.
One of the most nostalgic things
about September is that it is the
month of the Harvest Moon. This
is the moon which rises nearest to
the autumnal equinox which comes
on September 23rd at 2:27 a.m.
this year.
Since the full moon on Sep-
tember 6th is the nearest to the
autumnal equinox by just a few
hours, the full moon will be Sept-
ember 8th rather than October 8th
— the next full moon.
The Harvest Moon derives its
name from the fact that the moon
at this time of the year rises
several nights at about the same
time, rather than approximately
one hour later each night as is
customary. In earlier years before
the time of lighted tractors, and
so on, this afforded farmers extra
time at the e n d of the day to
gather hteir crops.
Historically, Sptember has
fewer historical anniversaries than
most of the other months. Pre
sident McKinley was shot in 1901,
on September 6th, dying eight
days later. The New York Stock
exchange closed its doors on Sept
ember 20th in the famous 1873
panic.
In 1940, on September 7th, the
Rome-Berlin-Tokyo Axis an-
nounced in the Berlin Chancellory,
and on September 1, 1939 Hitler
marched into Poland, touching off
World war II.
%
bmamentat ShJ
Gets No <
Deduction
' s Ob
. K0]-J
CAMTER DE7TC7VOJV
A newly developed electronic
machine, the cytoanalyzer — an
automatic optical electronic mach-
ine—is expected to speed detec-
tion of cancer of the uterus—the
second largest cause of cancer
deaths among women. The cyto-
analyzer is designed to detect ab-
normal cells by microscpoically
scanning slides bearing specimen
smears.
195 8 TAX CUT
One thing that seems to be
obvious, as far as the Eighty-Fifth
Congress is concerned, is the prob*
ability of an income tax cut at the
next session. We have been in
favor of a reduction in income
taxes since the Korean War ended
and we believe that one is over-
due.
Between now and next January,
voters in all the states will have
the opportunity to talk with their
senators and congressmen about
the sort of tax cut they favor. At
the present session, sentiment
favored a cut next year. Several
proposals have been advanced in
the House and Senate.
As usual there will be politics
involved in the tax reduction bill.
The Democrats and some Republi-
cans, may be inclined to reduce
taxes for the little man — since
there are m ore little men than
wealthy men and therefore, there
are more votes to be gained.
However, there is a very good
case for reducing income taxes in
the higher, as well as in the lower,
brackets. For example, if income
taxes are reduced relatively little
in the lower income brackest the
Government loses several billion
dollars in revenue. Yet small re-
ductions in the highest brackets
would grant relief in these brack-
ets while causing a small revenue
loss to the Government. So, it
appears obvious that tax re-
ductions should be granted for
both the lower and upper bracket
groups.
Hosp/r/M. cosrs
Over-all hospital costs have
gone up 132 per cent since 1946,
While we believe that those who compared with a rise of 37.6 per
make more should pay more taxes, cent in the consumer price index,
we do not believe in the "Soak! The average hospital bill has in-
the Rich" tax philosophy, since creased from $88.85 to $181.13 in
one can destroy initiative, in-I the same period. Daily rates aver -
centive and business expansion if age $24.15 at present, against
taxes with unreasonably high rate* j $10 04 1945.
are maintained.
J.C. Brown,
Officer <_)f ^
[cautioned t^x,
jduction may b. ' ^
j income tax
ornamental
property re^uitin^
Mr. Brown
was calling
because of an .mic^
recently in a
which stated tha;a),
had been aliov.< ti a
tax deduct]. .H
"Dutch elm" disuse.
Mr. Brown tinted ^
Internal Revenue
deduction for i o
property only in
loss results frnm fire
wreck, or other c.,.-na:ty ^
The Internai Revenue Sir
holds that a deducts
loss is one that results !;.
sudden destructive force, t
fire, storm, nuod. r.urr.^
other simiiar events,
The death of trees m
property, resulting fr^l
elm" or other dim*, eg
qualify as a deductible' g.
loss due to absence of thra
force" requirement.ThisHa
would also apply to
stroyed by fungus sprm
various betties, insects, wota,
Mr. Brown advised tiM;
payers having questionsott^
other Federal tax mattes!
obtain help by calling or ^
the Internal Revenue
Tyler.
ATEW JV/t770AfAE
MOJVUME^Vr
A bill to authorize construction
of a new national monument in
Washington, D. C., "symbolizing
the ideals of democracy," has been
approved by the House Interior
Committee.The monument, which
would cost an estimated $23,000,-
000, would be built with funds
received in public subscription.
RAGWEED FREE
Puerto Rico and Alaska enjoy
the distinction of being the only
spots in the continental United
States where there is no ragweed
polien, which causes about seventy
eight million persons in the United
States to sniffle and sneeze. Fif-
teen species of ragweed—all
coarse, branching plants—grow in
this country. Of these, five cause
the trouble. They are the giant
ragweed, common or dwarf,
western ragweed, giant western
and lanceleaved ragweed.
Sometimes it is profitable to
turn down a bargain.
EMPEOKMW
Total employment in the [J
States rose to a high of 6H)t)
in July, 700,000 above then
set in June, according to }j
announcement by the Com
and Labor Departments. Ct
ployment dropped to 3.MM
decline of 300,000 from Jum
the Worn
for the MAUi
MttMLLOH]
Only !ow price chain saw with that
professional features * Cuts in pw
tions * Weather proof ignition
Automatic rewind starter < P!"'
many more.
"We Guarantee and Service What We Sell"
T.D.HTTLE ENTERPRISES, bf
BREAD ALONE
Life is not to be spent entirely in
the pursuit of serious ends but
neither should it be devoted ex-
clusively to the pleasures of the
moment.
The individual m u st, of ne-
cessity, consider the ultimate end
of man even if the present con-
dition of the human race compels
attention to other than eternal
objectives.
The organization of society
today forces men and women to
work for material gains. This
pressure often causes some of them
to forget that earning a living,
important as that is, cannot be the
sole endeavor of individuals.
Many years ago, it was spoken.
. "Man shall not live by bread
j alone," and the application of that
admonition in shaping our earthly
jlife should be diligently attended
to by every one of us.
Men and women should not
neglect their physical and mental
development, but neither should
they overlook their spiritual ad-
vancement. Those who believe in
the immortality of the soul ghould
be fortified Against yielding to the
temptations of the flesh.
CHEVROLET HCKUP CUMBS
HUES PEAK THE HAM WAY
Off THE ROAD!
***
odf-the-rood run up Pfhoa Pooh woa cuffed
fmpoaafbfe by people who ftnow fhe mountain weff.
Bo# a prodMtffon Chevrolet pfthup atfaaffy did ft
* * - to prove ft* puffing powe? end roggednessf
^ xslng thw rood! Here the
h'gh bouider pi!e near the M,MO-foot aumaut-
1
Steep grade near tlmberHne—a rugged teat
of power. The power and torque of Chevrolet's
famous Thriftmaster 6 proved more than a match
for the most difficult grades.
m'le. all the way up the mountain! ^
"thtevwa awmmft) Pickup conquers
f m^„ f ' ' : why Chevroiet trucks are
*"<* saving on tough jobs! 1^
trucks wtth your Chevrolet dealer.
w.tn your Chevrolet
CHEVROIET TASK FORCE 57 TRUtKS
(Mv '"'Hrhnfd fh-t'ro/et JSnHRBy' j
See y<mr
)
t
a *
I
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Frank L. Weimar and Son. The Alto Herald (Alto, Tex.), No. 14, Ed. 1 Thursday, September 12, 1957, newspaper, September 12, 1957; (https://texashistory.unt.edu/ark:/67531/metapth215487/m1/2/?q=%22%22~1: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Stella Hill Memorial Library.