The Crosbyton Review. (Crosbyton, Tex.), Vol. 1, No. 24, Ed. 1 Thursday, June 24, 1909 Page: 4 of 10
This newspaper is part of the collection entitled: Tocker Foundation Grant and was provided to The Portal to Texas History by the Crosby County Public Library.
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tor one page
it, one time, is the rate in
.' Home Journal.- ' i.-f;
usand dollars for One page,
time, is the rate in the Saturday
Slfct: '
i hundred dollars for one page
je, is the rate in Colliers'; color
_ *$2,500. " '^V- - :r";■
Something like one hundred million
llart were spent in 1908 by national
advertisers for the' purpose of creating
a demand for cheir goods at retail
stores. No satisfactory wtimate has
ever been made of the amount
i m„ u„ retailers. Pew ladies whc
M?
Spl
will strive to
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w
eaves of the advertising sec-
_ their Ladies' Home Journal give
a thought to the fortune, that those
The handsome repro-
duction, in the original colors, of some
well known painting, the clever illus-
tration in black and white and the ac-
companying forceful text, are seen,
read and admired, but the skill and la-
bor required to produce it and the
amount of money necessary to pay for
ft are seldom considered.
One insertion of a page advertisement
in the Ladies' Home Journal costs, the
advertiser >7,000. This does not in-
' ■;
elude the cost of engravings Mid artists
work; this is no inconsiderable item
when large illustrations are used. The
boy on the stro
lite#
fe-.v#
siti^
^p,.
copy of the Saturday Evening Post for
eel This does not pay for the
paper Block used in the printing of
that single number. The advertiser
pays $5,000 a page in order to make
up this big deficit. When the manufac-
turers of Ivory soap use an entire page
in black and white in Colliers to merely
announce "It Floats," they pay $1,800
vilege; if they use a co
page they pay as high as $2,500.
Proportionate amounts are paid to
the big newspapers for advertising
space, while the small dealer in the
country town spend a correspondingly
large sum with his local weekly news-
paper in influencing trade
The 50) cents a month that you pay
for the Daily Panhandle does not pay
-the cost of its production; the adver-
tisers of Amarillo pay the deficit and
make it possible to give you - the news
, v, of the city and the world each day at a
iflftv. nominal price; otherwise the subscrip-
' ' ' tion price would br prohibitive. It was
not so very many years ago that the
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feV;;
the advertising aections of magazines
and newspapers were unpopular; "it's
only ill old advertisement-" was a form
of greeting often accorded some un-
iisually striking and appealing advertise-
ment All this is changed now; the
long and expensive campaign of educa-
tion waged ^advertisers has been pro-
ductive of thexjeaultastrjven for until
now no periodical would seem complete
. or entertaining without its advertising , . , ...
?te afrlend Wh?" ml* ffh**Iwng tham> h""*8 high grade
r ' . .
1 • ' ' *
had torn Out the advertising sections of
some magazines before sending them
to him: "In future*tear out the stories
■ send the advertisements. I can.
ies myself."
mm
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n-,
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W'-J' '
the total year!
national advertisers ^
sum there is little of the amount
spent unproductively; the vast sums
expended are handled in the inost sys-
tematic manner and a careful check
maintained Upon the returns received
from every locality where advertising
is run. Medium^ are selected with
great care and, if found unprofitable,
ill
j<£ A
Big circulation is not the only thing
considered as deairable in media by
instance of this is the
a certain woman's magazine
>Ul that boasts of having the
est circulation of any periodical in
world is not patronized by high
v ' " ■ •/.. . _ _ f
I wish to announce to the people of Crosbyton and ^rosby
County that I have purchased the C. H. Taylor Stock of j^erchan-
dise, ^tore building etc. I wish to say to the trade/that I alb
iase you in
Will say that I shall endeavor to keep the stock up to all requre-
ments and the goods will be^fcesh and the best brands. I will
appreciate your business and wiJhkeep in mind your advantage.'My
motto will be good goods at "live and let live prices." I shalljalways
Itfve honest weights and measures and promise courteous treat-
ment. When in Crosbyton jftll and see me, get my prices.
T will at all times be in the market for
country produce and will make a specialty of
farm and ranch supplies.
J « *« w-W I'M wi , 1 • «' • •
/ Yours for business,
ELLISON
Crosbyton, Texas
ly publications, published in Maine and
Boston, are not patronized by the na-
tion's prominent advertisers, but are
used instead to advertise cheap, and
often fraudlent goods. These publica-
tions have an enormous circulation be-
cause the subscription price is made, so
low, usually about 10 cents a yea* and
just sufficent to allow mailing privileges
to the publication.
Hie maker or seller of an article Of
merit realizes, however that to adver-
tise his wares in such a publication
articles are seldom, if ever, 'found ad
vertised in any but a reputable medium
one of sufficient merit to demand and
receive a subscription price to which it
is entitled. , It is a matter of common
advertising knowledge that the reader
of a publication must set a, value upon
It in order to have ariy .value set upon
the goods advertised in it. _.M
I recall the case of the,publishers of
a theater program who made strenuous
efforts to induce national and mail or-
der houses to advertise in their publi-
cation. Twenty-five thousand copies
Of thisprogram were ^distributed free
in theaters each week and the advertis-
but local
to use
Daily Post has a very small circulation
in the city of its publication compared
to the Wor^B, Herak) and Hearst pa-
pers; yet, the advertiser pays a heavy
rate to the Post. Why? Because it is
read by the rich and the moderately
well to do, people who have money.
Hence, ata advertisement in the Post
means much return to the advertiser.
The advertiser is today enlightening
the people along commercial lines; he
is doing more, he is making it possible
for publishers to give to their sub-
scribers at nominal pricea publications
of a character that would be impossible
witho^ his patronage. It is well to
remember that when you are buying
advertised goods you are merely in-
veatiag-youF-money for the betterment
of yourself in improved newspapers and
magazines. And the msnufac :urer and
met chant who advertises his wbres
'***" ['signifies his faith in his goods and his
prices and this may be taken as his
personal recommendation of them.
Whether he pays $7,000 for a page in
theXadies' Home Journal, $35 for a
page in the Daily Penhandle or $13 for
a page in the Tulia Standard, it is all
the same—he is paying his good money
It ia "axraounced in financial
circles that James J. Hiil
a way to merge his railway
lines in one corporation within
the requirements of the federal
laws. The western financier has
been at work upon such a scheme
ever since the dissolution of the
Northen Securities Company.
Since his purchase of the Col-
orado^ Soutnern railway, which
has a very broad and liberal
LLOYD A.
Attorncy-nt-
ieneral practice. Abstracting
Lan(i Transfers 0 Specialty.
Crosbvton. /:- Texas
CALPE
d Abstracter
tigation a sp
Lawyer,
Land and
ritten oplni
Abstracts
s given
e on C
Fin
. E. CRANFORD
ATTOKNEY-AT-LAW
Practice
atters a specialty
Gener
Land
texas
M M A
W. H. EMIG
Veterinary Surgeon
Leave calls at O. K. Livery Barn
Phoii^ 188
PlainvieW,
Texas.
BurlesoilLand Company
Plainview. Td^as, next door to
Real Estate \Excfc$nge. Our
Autos go everywhere.
Dr. J. B.XHall
Sunrical and
rgi
Mechanical Dentist
All work «ua ran teed
PLAINVIEW,
first • class
Texas
Juntf 23
yet none
be induced
ing rate was low;
advertisers could
this medium. .
Circulation from a numerical .stand-
point haa^ittte to recommend it to the
the quality of the cir-
to exploit goods and prices that he be-
lieves in. And when he does this the
people believe in his goods.
. Advertising is indeed a science, and
a "paying" one, if you will allow*me
to use such an illustration.—Harry H.
Brandall, Advertising Manager -£)aily
sers, although the adver-
i.are comparatively low. It
, of note that thecheap month-
cuUtton I. more imgS^ Si ^ -P.nhMriie, AlrnnUlo
most successful advertisers themselves
are tite ones vrho most appreciate this
fact For instance, the New York
llmmmmmmmmmmmmmiimiilmmm*
Every city and town has its co-
terie of quitters—men who tried
to get by with a bluff, after join-
ing their business league or com-
mercial club and failed before
getting 7a glimpse of the
work onHhe firing line. Coun-
in any man's country. Gemiine
boost Is 'established on factory
i, markets, industry, eternal
progress and perennial push-
that's the gold standard basis of
charter, it is said that he has de-
termined to turn all his properties
over to that road as a holding
company,- This would comprise
the greatest railroad consolidation
in the country's history. North-
en Pacific has a capital stock of
$324,000,000 and a bounded debt
of $190,000,000. Great Northen
has a capital stock of $100,000,-
000 and a bonded debt of $183,-
000,000. Colorado & Southern
has outstanding $8,500,000 first
preferred, the same amount of
second preferred and $31,000,000
of common stock. It has a bond-
ed debt and has guarantees of
$56,000,000. This would give
debt approximatelyjof $1,300,000,-
000. >
Review Ads Pay
W. N. Bicknell
Emma, - - - Texas
Watch Reparing
A good l(ne of Clocks and all
kinds of Jewelry,
• ..y •'^
F. B. Gouldy & Co.
Real Estate Brokers
f
Correspondence solicited.
Exchanges a specialty.
Plai n view Texas.
J. D. DALLAS
Special Portrait Photographer
Finishing for Amateur
All work guaranteed
Floydada, Texas
JIOBT. KRUEGER
Orders taken for the most up-to-
date gents' tailor made to meas-
ure suits. I do all kinds of press-
ing, dyeing and repairing.
Texas
THE REVIEW JOB OFFICE.
' w ' -r- - I
Inn
•M
Americi
Comfort and Cliab Scrvice
withbut rire
civic pride.
goods his way to the firing
fall for t)\e ;come-on game. ^ Be
cheerful and genuine and fork
Boord^LSO
Table Board nnd
"A SNUG C.
SliF'
ily Rates
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THE TRADL"
(by County, Texas
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White, F. E. The Crosbyton Review. (Crosbyton, Tex.), Vol. 1, No. 24, Ed. 1 Thursday, June 24, 1909, newspaper, June 24, 1909; Crosbyton, Texas. (https://texashistory.unt.edu/ark:/67531/metapth242142/m1/4/?q=%22~1~1~1%22~1: accessed July 15, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Crosby County Public Library.