Sweetwater Reporter (Sweetwater, Tex.), Vol. 46, No. 212, Ed. 1 Sunday, September 5, 1943 Page: 2 of 18
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Super Post-War Car, With Changes Qreater Titan All
In Past Combined, Seen By Dealer Frank Murchiison,°
Veteran Of 24 Chrysler Years In Sweetwater District
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R. E. McK AFGHAN
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HEXRY E. KRIEGEL
No person at this time can
possibly visualize the post-war
automobiles—they will be so
vastly different from the mod-
els of today.
This is the belief of Frank
Murchison, Sweetwater's Dodge-
Plymouth distributor, who has
seen 24 models come and go in
that number of years spent in
the automobile business here.
Each model was better than the
one before, but Murchison thinks
the industry will come out of
war production with improve-
ments so startling as to eclipse
the combined improvements of
all previous years.
He thinks the first cars off the
line, immediately peace comes,
mechanically will be about like
those today with a few new
frills.
Then, possibly with the sec-
ond models, will come the super-
duper automobile. ,
"Years ago when I was sell-
ing cars, each year I would won-
der how the forthcoming new
models could possibly improve
on those currently in the show-
rooms. Each year the cars were
improved. I spent considerable
time speculating as to whether
an automobile could ever be pro-
McKaughan And Kriegel Heads Of Only
Women's Training Command Field In U. S.
FRANK MLKCHISOX
duced to run at the terrific speed
of 50 miles an hour.
."I believe engineers of all the
big automobile plants are stor-
ing up a back-log of ideals at
this time—ideas born of their
experiences in the manufacture
of war materials. I believe these
ideas when they takt physical
form on the assembly lines will
give America immeasurably im-one half interest in the businejL
proved automobiles as compared in 1933 and since then the cofll-
with all previous improvements."
The Dodge-Plymouth distribu
tor does not agree with those
who see America's 130 millions
riding in a great fleet of low-
priced jeeps at half the price of
pre-war transportation.
"1 think the American public
in the future, as in the past, will
demand, year after year, bigger
and better cars regardless of
first cost—regardless of cost of
operation. Manufacturers do not
make automobiles at their own
whim—rather they make them
in answer to a public demand,
which constantly changes and
constantly asks for more quali-
ty, regardless of cost."
Murchison came to Sweetwat
er in 1010 as a salesman for the
Hubert Toler Motor company,
Chrysler-Plymouth dealer. He
has been in the automobile busi-
ness in this section ever since,
either as a salesman or for him-
self—all the time selling Chrys-
ler products.
In 1925 he went to Colorado
City to head up agency there. He
returned to Sweetwater as the
head of his own firm in 1927.
The late Ross Cramer bought
Aviation—the industry that
grew to be an hourly necessity
in every corner of the world as
airpower proves its great
strength in winning wars—once
was viewed as a queer and none
too practical novelty in Sweet-
water. Today Aviation Enterpris-
es at Avenger Field evidences
the rapidity with which condi-
tions have changed during recent
years, now that the field is one
of the finest training centers in
the Southwest.
Today the world's only train-
ing command field for women
students in America, located in
Sweetwater, has proven that av-
iation has come a long way from
the former mode of travel when
the blast from the drivers' horn
and the clatter of horses' hoofs
of a sand-scarred stagecoach roll-
ed across the same hills that to-
day are ribboned with mile-long
runways adequate for landing
the most powerful aircraft built.
R. E. McKaughan, president
and Henry E. Kriegel, vice-pres-
ident and general manager, own-
ers of Aviation Enterprises, Lt.,
themselves aviation enthusiasts,
are proud to head the only field
of its kind in the nation. The
former has many hours to his
credit.
similar field, they expanded their formed partnership with Mc- Avenger Field, are qualified for
interests to include Avenger
Field, April 4, this year. They
began their women's training
program in Houston in Nov. 1942
shifting the overflow of students
to Sweetwater for flight cours-
es.
The idea for a women's train-
ing program was conceived by
Jacqueline Cochran, aviatrix,
whose efforts and interests made
the plan become a reality. Bar-
riers were broken down when
many considered it a man's job
to fly a plane. Now women and
girls, who are graduating from
Avenger Field are taking places
of many men who are relieved
for combat duty in theatres of
war.
Flying since 192S McKaughan
received a commercial license as
a pilot and operated a ferry-ser-
vice as early as .1930, in Hous-
ton. Married, his wife and two
children, R. E. jr., 13, and Mich-
ael, 3, live at 1000 Silas street.
Kriegel, born at Giddings, Tex.
received his BBA degree from
the University of Texas with a
major in accounting in 1931. He
became a certified public ac-
Kaughan. His wife, now living
in Houston, plans to join him
here soon to make their home.
The field under army supervis-
ion sees to the operation to the
best interests of Uncle Sam.
Civilian instructors are in charge
of flight and ground instruction
and upon completion the women
of the 318th Army Air Forces
Flying Training Detachment at
ferrying planes to any designat-
ed point on the globe.
In assuring Sweetwater of
their confidence in the field and
praising its citizenry, the owners
said: "We are happy to be liv-
ing in Sweetwater whose citi-
zens reflect its slogan of 'The
Friendly City,' and we have nev-
er experienced more hospitable
treatment."
Foreign Ministers
To Meet In Cairo
LONDON — (UP) — The Nazi-
controlled Scandinavian Tele-
graph bureau in an Ankara dis-
patch says the foreign ministers
of the United States, Russia and
Britain willf meet soon in Cairo.
The ili-patch says Ivan Maisky,
Soviet deputy foreign commis-
sar, has notified the Egyptian
government of the forthcoming
conference.
v
RAISES SALARIES
ALGIERS — (UPi
ierrfl
- Alger-
ia's governor gener?0 Catroux
has boosted salaries 25 per
countant and was with the Fed- j cem, effective September 1st.
ITALY-
eral Bureau of Investigation for
two years, returning to Houston
The new order applies to Al-
gerian workers in industrial and
commercial establishments, and
Coming to Sweetwater from i in 1936, and handling public ac-
Houston, where they owne^l a counting until 1910 when hp to professional people.
GET THE MOST IN NUTRITION AND
ENJOYMENT FROM THE
MILK
YOU BUY
It's Entirely Up To You Because—
Milk does its job by supplying precious quantities of vitamins, min-
erals, proteins and calories requir ed by everyone every day. For good
nutrition SERVE MILK as a refreshing beverage either plain or
tastefully flavored. And include it in solid meal planning to give
you and your family energy-high meals.
Of course you want to use every d rop of milk for the greatest bene
fit of your family.
KEEP IT COVERED—KEEP IT COLD
* *
VAND£RV<3DRT
Milk And
204 McCaulley
▼
s
Ice Cream
Phone 2301
(Continued from Page 1)
hundreds all along the southern
tip of the peninsula.
These reports indicate that the
original Allied bridgehead of
more than JO miles now has
«
stretched to 25 and soon may
reach 40 miles if reports of the
Axis evacuation of Cape Sparti-
vento are true.
The British and Canadians al-
ready have seized the three key
ports of Reggio Calabria, San
Giovanni and Gallico — directly
across the straits from Sicily.
Numerous smaller towns and
villages between San Giovanni
and Reggio Calabria also have
been over-run. And there are
unconfirmed reports that the sea-
port of Scilla, three miles north-
west of San Giovanni, has fallen
to Allied troops.
Allied communiques continue
to stress the fact that enemy re-
sistance has been relatively light
—right from the first landing.
A few machine gun bursts greet-
ed tiie invaders as they swarmed
ashore but these troublesome
spots soon were cleaned up.
Civilians in the occupied area
are as friendly as those on Sicily.
They lined roads and streets,
waving and cheering as the
British and Canadian troops
moved up.
A large number of prisoners
was rounded up in the first day
of the battle of Italy—most of
them Italians.
Thousands of fresh Allied
troops and tons of war material
continue to flow across the nar-
row Messina Strait, from Sicily
to help consolidate and expand
the Italian beachhead.
Allied air fleets stepped up
their pounding of key Axis com-
munication centers as our ground
forces forged ahead.
Four-motored Liberator bomb-
ers of the Ninth American Air
Force blasted the key rail center
of Sulmona, 75 miles east of
Rome. More than 100 enemy
fighters rose to challenge the
Yanks. Hut the Americans
plouged through them to unload
their explosives on rail stations
aad other installations.
Returning pilots say they shot
down 27 enemy planes and pro-
bably destroyed six others in
one of the most savage air bat-
tles of the Mediterranean cam-
paign. Six Allied craft were lost
during this and undisclosed aer-
ial operations.
The fight has only started. A
long and gruelling march lies
ahead of our forces as they
take the first step toward cen-
tral and perhaps northern Italy.
But it's now clear that the first
blow was well aimed.
Both Rome and Berlin admit
that most axis forces in South-
ern Italy have been withdrawn
to the rocky Calabrian hills —
to a tough terrain well suited
to a delaying, fight.
Enemy evacuation seems to be
the main story of southern
Italy. General Eisenhower says
our forces are making what he
calls "good progress" against
weak axis resistance. And now
it is revealed that the first
contingent of Britih and Cana-
dian assault troops met virtually
no opposition when they clamb-
ered on the European mainland
yesterday morning.
And now it is revealed that the
31,000-ton British battleships
Warspite and Valiant spearhead-
ed the naval units that cleared
the way for the first landing.
The allied naval commander in
the Mediterranean — Admiral
Cunningham — was aboard one
of the warships during the at-
tack.
There still is no allied word
on the mysteriously-absent Am-
erican Seventh army. Italian
frontier reports claim that Unit-
ed States troops have bobbed up
on the Mediterranian Island of
Sardinia.
All that is known of Sardinia is
that allied fighter-bombers and
fighters raked the southern part
of the island yesterday. Some
observers say that when Italy
surrenders, Sardinia will fall au-
tomatically with the mainland.
With invasion troops storming
through Southern Italy and
bombing missions passing over
the cquntrvside almost at will,
reports say a new crisis is boil-
ing up inside Italy. Madrid dis-
patches reveal that hundreds of
women held peace demonstra-
tions in major cities. Other Span-
ish sources say tanks and
troops are on constant uard in
Rome.
:—v
WAR MOVES
(Continued from page 1)
short rivers is — like the Ca-
tania area — more favorable to
defense than attack.
So far, the American Seventh
Army has not put in an appear-
ance. But General Patton's boys
may turn up later, somewhere
around Naples, for a drive
straight across the boot. This
would cut the axis armies in
two and seal off the southern
sector as an allied base of op-
erations.
With such a base, the other
two possibilities — thrusts into
either France or the Balkans—
become good bets.
A-swing into southern France
probably would mean a knock-
out blow at Sardinia and Corsica'.
Sardinia is believed to be garri-
soned by one German, and five
Italy, but, with air and sea
four Italian divisions. Again,
this might be a job for the
now missing Seventh army.
Or again, the allies may plan
to punch into France along the
Riveria coastal route after bay-
oneting their way into northern
Italy, but, with our and sea
superiority, the chances of an
amphibious attack seem more
likely.
An invasion of France would
meet the Russian demand for a
second front in western Europe.
But France is the most heavily
defended of all the ocrupied
nations. There are around 45 di-
visions there with ten others
held in strategic reserve. And
France is serviced by a com-
munications network that en-
ables a rapid shifting of reser-
ves.
But what of the Balkans? The
possession of Southern Italy
would open the Adriatic to our
shipping. Across it we could
supply the powerful Jugoslav,
Albanian and Greek guerrillas.
There are excellent ports in
both Jugoslavia and Albania to
receive a landing force — Du>--
azzo and Scutari, for example.
Once the bridgeheads were es-
tablished, the allies could drive
northward toward the Danube
up any one of three available
valleys.
The drive on the Balkans also
might come from another direc-
tion simultaneously. There is a
big allied force available in Sy-
ria, Pajpstine and Cypress. This
army could strike by land if
Turkey were persuaded to grant
transit routes. Or it could ad-
vance across Crete, which is gar-
risoned by an estimated 55,000
Germans and a smaller force of
Italians.
Or it could hop-skip -across
the Dodecanese a fid Greek is-
lands.
Or it. could seize Salonika and.
.strike up the Vardar Valley.
Stich a Balkan drive might
sever German communications
to Southern Russia and block
the Nazis off from their Ruman-
ian oil supply.
All these are possibilities. It
is quite clear that the British
Eighth army—powerful as it is—
can do little more than mop up
the toe of Italy unless it is re-
inforced or unless diversionary
attacks are made elsewhere.
But the allies have plenty of
idle armies with which to do
either. There is the American
Seventh army, last heard from
in Sicily, and the American Fifth
army, last heard from in North
Africa. There is the British First
army under General Kenneth
Anderson and French Metropoli-
tan and Colonial troops under
General Giraud and General De
Gaulle. There is the vast allied
army in England and a great
British force in the Near East.
The chips are. down. The al-
lies now can show their aces.
INVASION
(Continued from page I)
"We are going to use cannon,
rockets or whatever necessary
to get home to the targets."
Arnold told a news conference
that no point in Germany will
be safe against the great Am-
erican bomber fleets which, be-
cause of new technical develop-
ments, will be able to make day-
light precision raids in all kinds
of weather.
The white-haired American
air veteran says the European
theater has been given number
one priority on the American
heavy bombers which are roll-
ing off the production lines in
large numbers. Arnold gives no
hint when the "super" fortress-
es will begin arriving in Britain.
But he says they will he ready
for the deepest penetration of
Germany when strategy calls for
their use.
pan.v has been known as the
Murchison-Cramer Auto compa-
ny. Mrs. Valma Cramer retained
an active interest after her hus-
band's death and is office msjjp
ager and bookkeeper.
From the heginning Murchi-
son-Cramer went strong on its
repair and parts departments, of-
fering a complete service for
Dodge and Plymouth cars a^d
Dodge trucks.
They go in for plenty of floor
space in thoir big plant, which
is one of the few places in this
section of the state where sev-
eral large van-type oil field ajfJ
cattle trucks can be overhauled
and serviced at the same time.
"Transportation is one of the
first of the essential war indus-
tries at home as well as at the
fronts," declared MurchisfjV
"Keeping .transportation func-
tioning is no small responsibil-
ity. We have prepared to fulfill
our responsibilities in this con-
nection and keep so prepared
with the best of plants and t:>
finest tools. As a result we are
able at any hour to extend full
service to all car and truck own-
ers."
spoke, swarms of RAF hgft
bombers roared* across the chan-
nel to pound Axis railroad yards
at Abbeville, Rouen and Amiens
in occupied France.
The daylight sweep follows
last night's most concentrate
attack of the war on Berlin.
Four-motored Lancaster bomb-
ers blasted the German capital
with 50 tons of explosives a mill-
As the American air chief I ute for 20 minutes,
JUST RECEIVED!
Cotton Puck
Ntoclulale A
grade, K.xtra Quality,
lit* Inches Wide.
Full 8 o
2Qc yard
Polks, this i'
years. We're
again'
the same <|ii:iIit> duek we've sold for
liapp.V to lie aide to oili'i i I'or salt*
COTTON SACKS
7! FT. SIZE $1.59
101 FT. SIZE $2.19
12 FT. SIZE $2.49
New War Maps! Come in and get yours . . .
No Charge!
jf
€
STRIKE A HAPPY BALANCE
FOR HEALTH WITH
Enridhed Bread!
Less meat—less cheese, but add at least two slices of our
Enriched Bread (made, with milk) to every meal—for every
member of the family and balanccyour diet with the generous
percentage of your dairy nutrition needs.
SUNBEAM
BAKERS
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Sweetwater Reporter (Sweetwater, Tex.), Vol. 46, No. 212, Ed. 1 Sunday, September 5, 1943, newspaper, September 5, 1943; Sweetwater, Texas. (https://texashistory.unt.edu/ark:/67531/metapth282666/m1/2/: accessed June 27, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Sweetwater/Nolan County City-County Library.