The Rusk Cherokeean (Rusk, Tex.), Vol. 17, No. 33, Ed. 1 Friday, March 2, 1934 Page: 2 of 8
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1UMH
FACE TWO
TH£ RUSK CHEROK&EAH
The Rusk Cherokeean
A Weekly newspaper every Friday morn-
rg ut Rusk Cherokee County, Texas.
PEARL L. WARD
OWNER—PUBLISHER
Entered as second-class matter, July
16, 1919, at the postoffice at Rusk,
T.Qxas, under the Act of Maren 3,
1878.
SUBSCRIPTION RATUS:
One Year $1.50
Slf Months — *76
Three Months -40
m
PRESS
rusk diamonds
'Most of us ae famiiilax with the story Acres
<"f Diamonds,, -rfiich told of the man who left
-m ar 1 I the world searching for
- ' •' 'lite that under-
bohind there were
not so Interested in
v re in vering
lit !$>■*- the
hi) te-x business
searched the
and e acres of the
.,ttle Rusk ljusi—,s men and
J > to improve business conditions
ere is plenty we can do to better
lis immediate vicinity. After alL,
concern is fon our own economic wel-
>
j ~ost of us continue to look to the NRA, the
AAA and all the other Federu|alphabetical age;|
cies to bring- prosperity back to Rusk. Wlhile we
are. gazing so 'longingly toward Washington we
are overlooking the diamonds of increased sales
and employment in our own back yard that are
apparently so well; hidden by the obvious.
We refer to the money of Rusk and its trade
territory that is being spent in nearby towns and
wit!h mail order houses.. It would seem that a
moment's thought should convince any local
business man that every time he sendte (i dollar
out of Rusk unnecesarily he is taking that much
empployment from some local man and taking
that much profit from some local concern—senJ
ing money to some other community that, ii
spent here, woud toward improving his own
business.
We were talking to a local business man the
other day who manuactures & product marketed
througfh grocery stores. His product is as good
of its kind as can be found anywhere. He stag-
ed that if Rusk grocery stores would use his pro
ducts 100 per cent and would cease handling
the out of town products he would have to em-
plop five extra full time employees to care for
tihe business
Just think—in just that one business Rusk
citizens could put five unemployed men, heads
of families ,to work and give them the means of
support that they could buy from Rusk drug
goods stores, drug stores pnd other business
concerns. Five men put to work regularly would
increase profits for local business, and tihe
money they woulld spend would help to employ
others. Talk of looking to the CWA to relieve
local unemployment, why can't we do a little
diamond d'igigng of our own and use' the monej
we (already spend to help employ our own liocal
citizens instead of using it to furnish employ-
ment for tJhose in other places who never spend
a dime in Rusk.
We havt< cited this one example of how Rusk
money spent in Rusk will improve local employ-
ment and Jocal business. We could cite enough
other examples to provei that 100 full time em-
ploees could be ladded to the Kocal payroll if
only we were far sighted enough to spqnd our
money at home.
Sometime soon we intend to discuss the folly
of so many rura'i residents sending their cash to
mail order houses, and will try to prove to them
goods bought from mail order houses actually
cost them more money thian the same wares
bought locally. However, we feell it would he a
little out of pllace for us to point out the mis-
take the farmer is making in sending money to
mail order houses wfhen so many local citizens
who are frar more dependent upon the prosperity
of Rusk for their own economic wellfare con-
tinue to blindly spend money elsewhere, robbing
local citizens of Omployment and local merchants
of business that should be tiheirs.
Would it be; out of place for uR to point out
there are business concerns in Rusk who sell
their goods to Rusk citizens and expect to make
their money from Rusk people, yet send their
printing to shops 'in other towns whose employ-
ees don't contribute one dime to the economic
welfare of Rusk Yes, additions could be made
to the Cherokeean organization and its mem-
bers would have much more money to spend
with Hocal merchants If printing1 now being
ordered from out of town wa<, printed in She
Cheroker^n shop.
As we hopefully look toward Washington to
pull us out of the depression, don't forget I we
could very easily boost our own buoinese and
leave Washington with more time to worry a-
bout some other community.
$160,000 AND WE PAY IT
As this is being written the special session of
the Legislature called to consider moratorium
legislation and to issue additional relief bonds
is scheduled to come to a close within 24 hours.
There is mention in state newspapers that im-
mediate calling of another special session may
be necessary. By the time tih'is is in print our
readers wiJl probably know whether (another
session is to be called. . - •
The very fact that serious mention is made
of a possible convening of another special ses-
sion reflects no credit upon the Legislature.
Whatever other record the present Legisla-
ture may hanK up for the admiration of posteri-
ty its members have proven themselves cham-
pions of remaining in session longer than any
other legislature.
The present called session of the Lejt slature
has cost the taxpayers close to $160,000 for
salaries of m elm hers and employees, mileage an
other expenses connected with a session. What
has the taxpayer received for his money?
Well, time for payment of our c.ar license
year was extended from February 1 until April
1. Unfortunately, the Legislature failed to pass
a bill, or even a simple resolution, telling us
how we la-re any more likely to have the money
to pay the present unreasonably high license
fee in April than in February. That is the sum
total of any results of state wide interest from
the present calSed session to within 24 hours of
its close.
The present session of the Legislautre was
called upon to issu? more relief bonds so that
the hungry of the state can be fed when CWA
work is discontinued—and thousands are hav-
ing to be fed now, even with the CWA work in
progress. What has the Legis'hture done, about
this vital matter?
As the session nears a close iti looks as if an
insufficient amount of relief bonds will, be issu-
ed, and thint another special session will be nec-
essary within a very few months to issue more
bonds. At the first called session in. Sentem^er,
when the first relief bonds weire issued it was
pointed out to members of the Legislature that
the original amount issued would only liast some
four or five months. Fortunately, President
Roosevelt started Ihig CWA program or Texas
might have been the scene of the) greatest dis-
tress of any state in the natio:
sufficiency of bonds and to their difficulty of
sale caused by the Legislature's faulty bond
bill. Now, despite the warning of relief author-
ities, the Legislature seems bent upon issuing
another insufficient amount of bonds and of
necessity, force another called session.
Voters at the noils liast summer authorized the
Legislature to issue up to S20.000.00 of relief
bonds. By that action the voters of tihe State
showed plainly they did not want their unfor-
tunate friends, neighbors and fellow citizens to
suffer. Why is it members of the Legislature
mnnot bring tftem,solves to abide by the clearly
expressed wi!0 of the people and issue a suffi-
cient amount, of bonds so that the unfortunate
can be taken care of without having to call the
Legislature into a SI 60.000 session every four
months or so
Last summer citizens of the state told tihe leg-
is'hture by direct vote +hev wanted money ap-
propriated to assure Texas holding a Centennial
Celebration in 1936 that would reflect credit
upon the State and its glorious history. Texas,
with its fine history and great resources even
in a depression period, corfld stage a Centennial
Celebration tJnat would put the Century of Pro-
gress to shame and would bring many times the
amount of money into the State needed to de-
fray the cost of such an affair.
What has our $160,000 a month Legislature
done concerning this mandate from the people?
A Centennial bill was introduced at the Sep-
tember special session and was allowed to lan-
guish nnd die. A bill is now up for consideration
as this is written that has been so amended and
chopped up that a successful Count/ Fair could
not be he'ji under its terms. The only explana-
tion we ha.ve heard from a member of the Legis-
lator as to why the Centennial matter should
be treated with such contempt by Legislators
was at the September session when a Legislator
told us the people did not know what they were
voting for when they voted authority to the
T/egislature to appropriate money for holding a
Centennial.
Considering the fact taxpayers contribute
$160,000 a month of sweiat drenched money for
upkeep of the Legislature while it is in session
we are inclined to agree with the legislator. We
doubt if they know what they arG doing.
IN CONCLUSION
If you reed through the two preceeding edi-
torials in tihis week's Cherokeean you will, prob
ably read these last few lineR In which we
woulld like to deliver a little heart to heart mes ■
sage. t
In writing editorials for this paper we do not
set ourselves up as being infallible. The princi-
ple value of newspaper editorial is in the oppor-
tunity editors have for wider reading than many
of their readers enjoy. This opportunity for a
wide reading does not come to th editor because
he pays cas^ for it— goodness no, not in a time
like the present—but comes from a deluge of
newsipaperg and magazines that flood1 every
ne<wspaper office. While the reader may not al-
ways agree, or ever agree with the editor's con-
clusions from reading tas expressed in editorials,
yet he may sometims find food for a little
thought in glancing through the editors writings
After all, if you always agree with us you
are allowing us to do your thinking for you.. Tf
you never agree with us you are probably a
Republican.
Some people act as though they i that it has—it has enabled us to set
expected/ Success and Opportunity to j a higher standard of values and to
run over each other coming up to Pu* "first Ain^ first" So TO of
introduce themselves to them. us have been reduced to the same
common level and it has made us
more tolerant and sympathetic.
The llate depression may be worth
all it hias cost us if, as it may seem
PATRONIZE OUR ADVERTISERS
SAVE
MONEY
TIME and
WORRY
By Buying Your
GROCERIES ANDHEATS
FROM US
A Nice Line of
CHOICE FRUITS AND
VEGETABLES
In Season
Service That Satisfies
AT
Prices That Please
Sam Manning
sus'SETS®.'
PHONE 47
Nr. Rusk Business
•&£'}..•.....
STEP OUT
IN FRONT
WITH THE
LEADER
The leaders know what it
takes to get the business.
They make generous use
of newspaper advertising.
Why Not Follow the Example of
The Goodyear Tire and Rubber Company did r.ot gain a lead-
ing position in the tire industry by spending money haphazardly.
Goodyear makes sure thev are getting full value received for every
dollar they spend, and the past week Goodyear signed a contract
with The Cherokeean to use the columns of The Cherokeean to
carry their advertising to the people of Rusk and Cherokee county.
The Same Advertising That Sells Tires For Goodyei
Can Sell the Products of Local Merchants
Wake up, Mr. Local Business Man! Gccdyear did not sign aj
advertising contract with The Cherokeean without first making!
careful investigation to make sure Cherokeean advertising woul^
sell tires. They sell tires through the columns of The Cherokeez
to the same people you are trjirg to sell. \\ 1 y not take a Ijj
from Goodyear and sell your wares by means of Cherokee!
advertising?
w
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THE RUSK
CHEROKEEAN
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The Rusk Cherokeean (Rusk, Tex.), Vol. 17, No. 33, Ed. 1 Friday, March 2, 1934, newspaper, March 2, 1934; Rusk, Texas. (https://texashistory.unt.edu/ark:/67531/metapth291632/m1/2/: accessed July 8, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Singletary Memorial Library.