The Cass County Sun (Linden, Tex.), Vol. 52, No. 33, Ed. 1 Tuesday, August 16, 1927 Page: 2 of 8
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You will always find me where there are
garbage pails and filth. Then I visit
homes carrying dangerous disease germs
with me. I love to pester babies and
children and make them sick.
I should be killed/
Bee Brand Insect Powder or Liquid
quickly kills flies and thus prevents
many diseases.
Bee Brand is now in Powder or Liq-
uid form, whichever you prefer.
Each ia the moat effective inseof-
icido of its kind. They are packed in
red lithographed cans under the
famous Bee Brand trade-mark—a
symbol of quality and effectiveness
for nearly half a century. *■
Bee BranctlPowdcr or Liquid kills Flies,
Fleas, Mosquitoes, Roaches, Ants,
Water Bugs, Bed Bugs, Moths, Crick-
ets, Poultry Lice and many other insects.
Use Bee Brand Powder or Liquid for
indoor use. On plants and pets use the
powder.
Eee Brand is harmless to mankind and
to domestic animals. Non-poisonous.
Won't spot or stain.
Powder Liquid
10c and 25c 50c,and 75c
50c and $1.00 $1.25
30c Spray Cun 35c
Write for free booklet on killing house
and garden insects If unable to get
Bee Brand Powder or Liquid from
your dealer, we will supply you direct
by parcel post at above prices.
ricConlck CS Co., Baltimore, i«S.
OR
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By ELMO SCOTT WATSON
Drawing by Ray Walters.
■""VGHT Venrs of Wall Street
—Give Main Street a
| Chance."
I Will that slogan help
™ bring victory to I lie Demo-
cratic party in the Presi-
dential campaign next
year? The members of
the Woman's National
Democratic club hope that
It will. Realizing the value
of a good, snappy campaign
slogan as a vote-getter, several months
ago tlte club announced a prize con-
test as the means of securing a rally-
ing cr.v for thu Democratic pnrty In
11128. Hundreds of cutchy phrases were
offered In Hie contest, but the one
submitted by Mrs. Wilbur Hubbard of
Chesterto.wn, Md., was selected as the
one most likely to offset the vote-
getting powers of "Coolldge prosper-
ity," which the Republicans are ex-
pected to emphasize.
Whet tier or not they have guessed
right remains to be seen. There is
no denying the power of a good slogan
in a nation which thinks in terms of
catchy phrases and one of whose pop-
ular deities is I lie great god. Adver-
tising, who utters his Joviao wisdom
iri slogans. Hut to get a good slogan
—ay, there's the rah!
Slogans have won elections even he-
fore the American public became
"slogan conscious." I'erhaps the earli-
est example of this was the political
campaign of 1S10. For 40 years (since
1800 when Jefferson was elected) the
Democrats had been in power and the
W.higs. the successors and heirs of the
Federalists, had longed for the flesh-
pots of government power. They nomi-
nated Gen. William Henry Harrison,
a veteran of the War of 1812, famous
for his victory over the Indians at the
Jiattle of Tippecanoe, but at the time
of his election living on a frontier
farm In Ohio. His running mute was
John iTyler of Virginia and early in
the campaign the battle cry of the
Whigs became the "three TV—
"Tippecanoe and Tyler, too." The al-
literation was pleasing to the ear of
the voter, hut even more effective
was the symbolism of the Whig party.
Harrison was known as "the Log Cab-
In candidate," because of his pioneer
career in Indiana and in all of the
campaign parades there appeared
floats bearing a log cabin with a coon-
skin nailed on the walls and a barrel
of hard cider standing beside the door.
Both the symbolism and the slogan of
Harrison's "log cabin and hard elder"
campaign were such as would appeal
mast to the West, which hud begun to
rise to political power with the elec-
tion of "Old Hickory" Jnekaon. and
Harrison was swept Into the White
House by an Immense mnjority over
Martin Van Bum* «t New York.
Four years later the United States
was involved in two disputes, one with
Mexico over Texas and the other with
Great Britain over Oregon. The, Demo-
cratic party which stood for the "re-
oecupatlon of the Oregon country and
the reaunexatlon of Texas," went back
Into potf-er with the election of James
K. I'olk of Tennessee, and by the time
I'oik had taken the oath of oflice the
whole country was repeating the
slogan, "Fifty-four Forty or Fight!"
as the basis of our claims in the Ore-
gon country. In the war with Mexico
one of our victorious generals was
Zachary Taylor anil from an incident
in the battle of Buena Vista there
came a slogan which helped elect
Taylor President Iri 1848. It was the
famous "A little more grape. Captain
Bragg" which struck the popular
fancy. As a matter of fact what Tay-
lor really said cn that occasion was
the laconic "Give 'em hell." Hut that
didn't matter especially. The main
tiling was that the combination of the
"grape" slogan and his nickname of
"Old Itough and Heady" had much the
same appeal as the Harrison combina-
tion in 1840.
Next to a good slogan a picturesque
nickname apparently is a powerful
factor In a Presidential election, as
witness "Old Hickory" Jackson. "Old
Tippecanoe" Harrison and "Old Rough
and Ready" Taylor. Lincoln's military
record was not one which had any
special appeal but the pioneer symbol-
ism of the "Rail-Splitter Candidate"
and "Honest Alio." no doubt hud some-
thing to do with his election. After
the Civil war the nation honored an-
other military hero when It elected
"Unconditional Surrender" Grant and
the Spanish American war produced
the "Rough Rider' candidate in the
election of 1004 when "Teddy" be-
came President.
The Presidential aspirations of
James G. lllalne were favored by the
"Pfumed Knight" and the "Rupert of
Debate," nicknames as well as the
tuneful "Blaine of Maine." These,
however, were more than offset by
"Nosey Blaine,'' "The Tattooed Man,"
and "Jim the Penman" (alluding to the
famous Mulligan Letters) appellations.
-But the fatal thrust to his chances
was applied when Rev. R. B. Btir-
chard declared In a speech for Blaine
that all conscientious Americans
should vote the Republican ticket be-
cause the Democrats stood for "Rum,
Romanism and Rebellion." Blaine did
not hear him distinctly enough to
repudiate this slur upon the religious
belief of millions of Americans and
the slogan which the Republicans had
thus attempted to tack on to their
opponents proved to be a boomerang
and undoubtedly had something to do
with Blaine's defeat by Cleveland.
When the political star of Wood-
row Wi!°.on rose into the ascendancy
the power of the slogan was again
demonstrated. In 1912 the appeal for
"an honest dollar for an honest Presi-
dent" gave every American a chance
to make an individual contribution to
campaign funds and gave him an in-
dividual Interest in politics. In the
close race of 1010 who can say but
that the slogan "He kept us out of
war" swung the scales in favor of
Woodrow Wilson over Charles Evans
Hughes, even though the next six
months saw us'in the war? Although
Wilson was as different from Roose-
velt as two men can well he. like
T. It. he had the gift of apt expres-
sion which the avertige American was
quick to appreciate and appropriate.
So "watchful wailing," "make the
world safe fur democracy" and "open
covenants openly arrived at" became
a part of the current speech.
When a war-weary and disillusioned
world began to take stock of itself
and learned again that there can be
defeat in victory, the Presidential
campaign of 1020 found America al-
ready eager to forget war and every-
thing connected with war. So Warren
G. Harding's "back to normalcy"
slogan was one well-calculated to ap-
peal to the popular fancy after all
the turmoil of the past two years and
anything savoring of calmness and
serenity was looked upon with favor.
So the American voters elected Hard-
ing, a calm man, who sat conferring
with the "best minds" on the conduct
of his "front poich campaign." Four
years later the same appeal to the de-
sire for calmness, for letting well
enough alone, this time summed up
In the slogan "Keep Cool With Cool-
idge," again won an election for the
Republican party.
What will the spirit of the campaign
of 1028 be—one of rest or unrest, sat-
isfaction or dissatisfaction, and In thfe
words of what slogan will that spirit
be expressed? Will the slogan writ-
ten by a Maryland woman help put a
Democrat in the White House after
eight years of Republican rule, will
the country continue to "Keep Cool
with Coolldge," and enjoy "Coolldge
Prosperity," or will there be other
standard bearers in both parties for
whom new slogans will have to be
coined? The answer to all of these
questions will be written by History
on the first Tuesday after the first
Monday In November, 1928.
Prevents and Relieves
Malaria-Chills -and Fever-Dencu©
When fliis Talk Failed
"Don't you think he is a convinc-
ing talker?" "I did. till he talked back
to u trallic cop."—The Outlook.
Might Be Either
"Jack's one passion Is Jack."
"Do you mean that bo's in love with
himself, or out for the dough?"
DRIED-OUT BOWELS HOLD
MALARIA IN YOUR SYSTEM
If malaria Is in your system, the
only way to get it out. without tortur-
ng and upsetting yourself is to take
Dodson's Liver Tone to clean out all
he hardened, dried-out accumulation
if bile in t ho liver and bowels, and
•arry the germs out with it.
Never take calomel. That's wrong.
Jalomel is mercury-—a dangerous drug,
it j.irs the liver and cleans constipated
towels, that's true. But it salivates!
foil—makes you sick and you lose a |
day from your work. It stitles the
muscles of the bowels, deadens them
so they can't act at ail.
Dodson's Liver Tone cleans you out
good so the Jiver is free to get tha
malarial germs out of your blood, and
the bowels can carry them off. Before
you realize it the chilis and fever stop.
Malaria is gone.
Get the big bottle of Dodson's Liver
Tone from your nearest store. They
nil have it. Keep it in the house so
you will have It handy to take nights
before you go to bed.
Great Camera Lens
One of the largest camera lenses used
to photograph stars Is manufactured
In the United States and is six feet
long.
A fortune will be made by the man
who invents n home pants pressing
machine.
Cupid is a great court favorite.
11
impjf*'
Buzz guests make a hit
FLIT spray clears your home of flies and mos-
quitoes. It also kills bed bug*, roaches, ants,
and their eggs. Fatal to insccts but harmless to
mankind. Will not stain. Get Flit today.
(Q) • KIHItl «H «• (1,1.)
DESTROYS
Flies Mosquitoes Moths
Ants Bed Bugs Roaches IVBXCL*
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Banger, J. E. A. & Erwin, W. L. The Cass County Sun (Linden, Tex.), Vol. 52, No. 33, Ed. 1 Tuesday, August 16, 1927, newspaper, August 16, 1927; Linden, Texas. (https://texashistory.unt.edu/ark:/67531/metapth341046/m1/2/: accessed June 21, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Atlanta Public Library.