Daily Bulletin. (Brownwood, Tex.), Vol. 10, No. 87, Ed. 1 Thursday, January 27, 1910 Page: 3 of 7
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THURSDAY JANUARY 27 1910.
Try Walker-Smith Co s.
Fresh Home Roasted Goffee
Ail grades blends and prices. Clean Fresh strong
t
Land nealtnmi
SAKE ADVERTISING NEWSY.
The business of newspapers is to
record the news of passing events
to bring before the reader in attrac-
jre and concise form what Informa-
about what is going on which
he f desires to have says the Ameri
can Jeweler. It Is safe to say every
reader of a dally paper looks in it
for at least one thing opens the pa-
per for the purpose of reading that
one thing. To that person what he
or she is looking for is news.
When a man thinks of buying
something say a watch he is al-
together likely to run his eyes over
the advertisements of stores offer-
ing those goods for sale. If lie does
not deliberately do so the chances
are very greatly in favor of his eye
being caught and held by any attrac-
tive ad touching upon the objects
he is thinking about
Such advertisements are at that
time news to him which he will go
out of his way to read. They are
just as much news to him as is the
murder story upon the front page
or the report of the political meeting
of the night 'before.
This is a matter -which every ad
writer should always bear in mind.
He should keep before him the
thought that he is placing before
the eyes of his readers something
which must be news to them.
The great departmental stores in
this country and the United States
have realized this. They have made
'their advertisements of actual news
interest As a result there are thou-
sands of women in every city who
buy a paper for no other purpose
than to read the store news and per-
haps the marriage notices. All these
"Women have grown accustomed to
finding news In the ad columns of
the departmental stores. The ads
have been written with that Inten-
tion hence it is great retail busi-
nesses have built up by newspaper
advertising that Interests because it
is news.
The continual cry of the merchant
in the small town is that business
goes to the nearby city. Now you
never can keep all of the business
away from the nearby city no mat-
ter what you do. but nine times out
of ten you can keep a whole lot more
away than you do now.
There isn't a week that passes but
that the city merchants do not pre-
sent page after page of bargain an-
nouncements and in between times
big attractive circulars are sent right
into the homes in your community.
They read and they go and buy.
Suppose you do have as attractive
an assortment. How do they know
it? "Suppose your prices are as low
or lower in many instances. How
do they know it?
Oh you did. Sure you did. You
sent out a big circular three months
ago cock full of bargains but you
had not sent out one for three months
previous and you haven't sent any
since.
Do you know what a lot of people
H. S. REYNOLDS
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Industrial
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100 acres land 3 miles of Holder 5 miles May all fine frddng land and fenced. Everybody knows
this is without question the most productive portion of BroWn county. 817.50 per acre cash. See it.
326 acres 1 miles South 75 acres in cultivation 7fi acre raoro good fanning land to bo put in
balance fine grass andtimber land all fenced and cross fenced two houses well water tanks barns
sheds etc. 812.50 per acre 81000 cash balance easy at low rate offnterest. Some good trade considered.
For an investment thlscanH be beat.
We are wanting a few hustling rustling get-up-and-go young men for a traveling position.-
If you are that type and looking for some paying proposition call at our office for further information.
This is what you are looking for.
3.
t t i . ' r .f
said when they got that one lonely
circular? "I see Jones is going to
clean out a lot of his junk; what's
the use of buying junk even at a
cut price when I can buy new goods
over at at their big bar-
gain sale?"
Why didn't they make the same
emark about the circular received
from the merchant in the nearby
city? Because he fires them out
so often and because he "starts cut-
ting apd slashing hefore the goods
arrive at the junk stage.
The thing for you to do is to do
like th man that gets the business
only m re of .It.
If a merchant will advertise and
prove that he has the quality of
goods at as good values he will get
the business to a great extent that
rightfully belongs to him.
A very successful piece of adver-
tising practiced by a merchant in
northern Iowa is to write all of his
women customers each time a week
before he goes to market asking them
If there is anything he can get for
them. In the letter he states that
he is going to buy he names the
lines he will buy and then he asks
if there is anything in these lines
specially desired or if he can be of
any other service to them. This is
sent in the form of a personal let-
ter and.no advertising is enclosed.
Oregon Tradesma
Extra high patent
i patenb
1
flour
at- Harper's
dS9
the "Rainbow.
ITY BUILDING.
There Is probably no business In
Brownwood that is doing as much to
promote the growth and develop-
ment of the city and country as Is the
business conducted by B. E. Hurl but.
To those wishing to buy a home build
a home or to get notes extended he Is
prepared to give long time with easy '
monthly payments. His requirements
being that the property be reason-
ably well located with reasonably
good Improvements.
mTSI.VRSS V PROPERTY He will
loan on centrally located business 1
property on monthly payments or an-
nual payments dr long time all to be
paid at one tlmA
FARM AND RAXCH LOAN'S If he
can't handle youiMoan It Is useless
for you to try ohVs. His connec-
tions are such tb'at hX has almost un-
limited means dt his Command. Farm
loans made ln; Brown Vnd adjoining
counties. Ranch loans in any part
of the state. See him when -you need
money or real estate.
The business of Mr. Hurlhut meets
the requirements of the people with-
out draining the banks. In fact he
Is continually adding fb the active
money of the country as he operates
on outside capital.
AH business Is treated confldentjal-1-
and he is always ready to answer
questions. B. E. HURLBUT.
Loans and Investments.
dS7&5&wJ5
A teacher in a Sunday School "was
so proud of her flock that she invit-
ed several visiting minlsfers and el-
ders to attend one of her classes and
be encouraged and uplifted by the ob-
servation of juvenile proficiency fn
scriptural studies. Little girls with
yellow pialts little girls with black
braids Hrped their response in a
manner to 'gladden the heart -.of -any
teacher of'ivoung Ideas." Then came
the fall .which Invariably - vfollb'ws
pride. Turning to a bullet-headed'
freckled-faced little boy whosei ears
seemed about to carry off His head
like an aeroplane she asked him to
repeat a verse from the scripture but
n w yrnwpn
Land Commission Co.
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her only answer was a vacant stare.
"Come come" said the teacher "do
you mean to tell me that you can't
repeat even one verse?" "Naw" re-
plied the small boy "I know one"
"Well then let me have it" said
the teacher sharply." And Judas went
out and hanged himself" repeated
the unregenerate. His teacher's Hps
wreathed themselves in cynical
smile and she said "Very good and
you can give me another? The boy
nodded vigorously. "Sure" he replied.
"Let me have It then " responded his
teacher In her softest purring tones.
To her consternation the little rep-
robate said "Go thou and do like-
wise.". He enjoyed a holiday the rest
of that afternoon. New York Sun.
poison
Bone Pains On
cer mi m
For twenty-five years Botanic Blood BUa
B. B. B has been curing; yearly thousands try
sufferers from Primary' Secondary or Tertiary
Blood Poison and all forms of Blood and skin
Defeases Cancer Rheumatism and Eczema.
We solicit the most obstinate causes because
B.B.B cures where all else falls. If you have
aches and pains In Bone Back or Joints Mucus
Patches the mouth Sore Throat. Pimples
Coper-Colored Spots Ulcers or aus part of the
body. Hair or Eyebrows falling; out. Itching;
watery bHsters or open humors Risings or Plm-
les of Eczema Bolls. Swellings Eating; Sores
take B.B.B. It kills the polsoo and makes the
blood pure and rich completely changing; the
entire body Into a clean healthy condition heal-
nz every sore or pimple and stopping all aches
pains and Itching. curetng the worst cases of
Blood Poison Rheumatism or Enema.
BOTAMC BLOOD BALM. B.B.B.. Is pleas?
ant asd safe to take: composed of pure Botanic
Ingredients. It purifies and enriches the blood.
B.B.B. strengthens the nenesand builds up
the broken down system. Druggists SI per large
bottle with directions for home cure.. Sold la
Brownwood Texas by
SHROPSHIRE & JOHNSON. 209
G. N. Hodso of Sherwood is In the
city this week. on a visit to his broth-
er. E. Hodge-. ..Mr. Hodge lost bis
wife some weks ago and is here
-with his children en route to Rising
Star where lie will place tbem with
their grandmother. Mrs. T. -M. Sher-
rell. . Mr. and Mrs. ' Blenn Coalson of
.T.roenvllle werr spending Inst night
in Bro.wnwood as guests of R. N:
Adams and famlh. They had been
to Cohman for a visit to Mr. Coal-
son's brother and wore returning to
their home.
For Everything
GOOD TO EAT
to
The D u I c i Restaurant
Fresh Fish
and Oyters
Special Rates
to Boarders
C. G. SIVELLSProp
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Mill
AM)
TIE NE6LEGTED PART
Give Your Advertising Close Attention and
it Will More than Pay You
for Your Trouble.
Here' Is the argument advanced by
many merchants in the smaller
towns: "Our advertising does not
pay and we just advertise to kep
up the local paper."
The very fact that the local paper
should be kept up is an indication
that the merchant at least knows
that the paper Is an actual benefit
to the town. A town without a local
paper certainly lacks something and
a town with a good local paper cer-
tainly has an asset which the town
should be proud of and which the
local merchants could and should use
to advertise says Twin C!;y Crm-
merclal Bulletin.
Most any merchant . who has a
sense of pride In the town in which
he lives and in whtea In conducts
his business would be willing to pay
to the local paper as much as five
dollars a month just as -a matter of
support even if he carried no ad at
all. But the trouble is that the aver-
age merchant looks on this news-
paper space as a donation and simply
uses "any old thing" for an ad and
changes his copy wl.en- he happens
to think of It.
The trouble lies here: the mer-
chant neglects the advertising end
of the business entirely. Then after
displaying the most absolute disre-
gard for this phase of his business
he insists that his advertising does
not pay. Suppose that the merchant
paid as little attention to his cus-
tomers as he does his ads: he would
soon have no customers.
If your ads are "not read It Is the
fault of your neglecting this Import-
ant part of your business. If a mer-
chant admits that he does not ex-
pect his ads to pay how much effort
and energy is he going to give to
them? The same old ad about the
same old store with nothing new
from week to week and month to
Count the Timet Horte Relit.
To see a horse when out at pasture
rolling-on the ground and endeavoring
to rum over on his back Is a common
sight but how many people have no-
ticed that In doing this he observes
an invariable rule? The rule is that
he always rolls over either at the first
or third attempt never at the second
and more than three attempts are
never made In other words. If the
horse succeeds In rolling over nt the
first try. well and good that satisfies
him. But if the first attempt Is a fail-
ure the second one always Is. Then
he either rolls quite over at the third
ir gives It up. He never makes a
fourth. If horses are rolling on slop-
ing ground they usually roll uphill.
This Is more easy of explanation than
the strange custom regulating the
number of attempts. As lo this no
adequate reason has ever been offered.
Will those Ingenious people who tell us
why a dog turns around iwrfore lying
down and why ducks walk behind
each other In a string Instead of
abreast explain why a horse hover
makes four attempts to roll over and
never succeeds nt the second? Ex-
change. Diseases of Fear.
If you are atlllefed with an unreason-
able fear of anything do not waste
time belug ashamed of yourself; hurry
at once to a doctor advises a writer
In Success Magazine. A writer In the
Dietetic and Hygienic Gazette has
compiled a list of fear diseases from
which It appears that everything from
screaming ur mice to being afraid to
go home In the dark Is a well recog-
nized mental ailment. The tnimp l
In reality n sufferer fnnn ergophobla.
or fear of work often complicated
with aquaphobla and sapophobla
which make him shun the bathtub.
Slderophoblu and; nstrophobla cause
timid Indies to go into the closet when
It thunders ntid lightens. Any number
of people have cat and dog phobias.
Phanfophobla Is what you would have
if you were afraid of your shadow
while an nil around unqualified cow-
ard might be called a phantophoblae.
The list Is long nnd Includes every
human weakness except the actress'
horror of publicity.
Serviceable Lingerie.
Garments for traveling nnd motor-
ing are soft finished pongee in natural
color. These very useful articles are
trimmed with machine and hand em-
broideries on the same materials and
the petticoats are made without an
Inch of extra material at the top.
Some traveling nightgowns are of
black pongee. They tie nt the throat
with bias scarfs and look as proper
is wrappers
OF YOUR BUSINESS
I
month will Indeed never be read.
Now Mr. Merchant be honest with
yourself and ask yourself these ques-
tions: How large is the circulation
;of my local paper? How often do
I change my ad? If I should write
a good attractive ad each week how
many people would read that ad? If
I continue to simply announce that
I am a "dealer In dry goods boots
shoes and groceries" what informa-
1 tion am I conveying to those of my
customers who read my local paper?
If my ad Is not changed why should
people read my ad at all? And If
my ad announces nothing new or
specifies no articles no description
no prices what good does it do to
hold any space at all in my local
paper?
Many merchants do not know the
circulation of their papers at all and
do not change their ads as often as
they should. The average ad Is no
good if it Is not changed every day.
In the majority of towns where mer-
chants have Insisted that their paper
was no good and that their ads were
a donation to keep up- the paper
there is one ad in a hundred that
states anything which should be read
by anyone.
Merchants are too ready to insist
that advertising is all right in some
other town -but does not pay In their
town. Now all these are excuses and
are getting away from the Issue.
After the merchant has become con-
fidential he will admit that he does
not know anything about advertising
at all.
Now this is the answer; If a mer-
chant knows nothing of advertising
why not start out to learn something
about advertising? Why not wake
up on this subject and do advertis-
ing which will give your store an In-
dividuality which no other store in
your town has? Oregon Tradesman.
' Orlain of Tory. '
Sir Walter Seuti'.s explanation of the
origin of "tory" as "give me" is not
qidte the same as that of other In-
quirers. According to a high authori-
ty the word is Irish for a "pursuer"
and was at first given to moss troop-
ers who for the'lr own villainous pur-
puseS pretended to be on the side of
the crown anil the constitution and the
rights of property and in that dls
guise haunted the bogs of Ireland.
lobbing the Inhabitants in the name
of the king. About llS those who-
"contended for the extreme preroga
rives of the i-rown" lia'd this rontemp
tuous term applied to them by their
opponents and thus we arrive at the
meaning of today .Macaulay points
out as a curious circumstance that
"whig" find "tory" originally applied
as a term of Insiilt should so soon hnvc
bceu assumed with pride. An odder
circumstance Is that two great Eng
llsh parties should have taken their
titles the one from the bogs of Ire-
land and the other from the lowland
of Scotland. London Times.
The Champion Tightwad.
A candidate for an exalted position
In the Ancient Order of Menu Men has
been discovered by Simpllcissimus.
lie is an apothecary In whose place of
business a young apprentice commit-
ted suicide. When the weeping moth-
er called he said: "1 nm really sorry
Cor you and also that your .un died In
my Vlruin You have my sympathy
Ilel e is his lasl week's pay. Of course
I deducted SO pfennigs for the poison
which he took."
Tho Young King of Portugal.
"Yesterday i -...idsliipinan."
said Manuel . Portugal after the as-
sassination of ids father and elder
brother had made hint monarch; "ic-
day I am a king. I know nothing
about reigning because 1 am very
young and never thought of being
king. Thus I beg of you to be my
friends and give me good advice."
These pathetic phrases are said to give
the ky to the boy monarch's charac-
ter. Tho Fight on Contumption.
Based on reports gathered from all
parts of the United States the Na-
tional Association lr the Study and
! Prevcutlon of Tuberculosis bus Issued
a bulletin in which it Is stated that
$8tlS0.G21.50 was- expended during the
'year Just closed by the various Inter-
ests lighting consumption in the Unit-
ed States. The bulletin shows that in
tho year MM) over 10.000.GOO pieces of
literature were distributed and that
117.311! patients were treated and as-
sisted by .the sanitariums dispensaries
nnd anti-tuberculosis associations.
SEITZ BAKERY COSTIXUES THE
CHOCOLATE C0JST SALE
ANOTHER DAY.
The cost sale on our line of Loose-
Wiles chocolates proved to he quite
popular. It was our intention to run
the sale on this one article for only
one day but Its popularity has caus-
ed ua to extend it for another day.
A 'great many people availed them-
selves of the opportunity to lay la a
supply at thK cost price Qf twenty?
five cents perMUj and n giYl5
an exteniiea toother teyt
who Intend to pulcbase but did aot
will have the opportunity of taking
advantage of the csVprice. Now you:
will remember that today and tomor-
row is the onltlme'ou will have
an opportunltyto buy the best Loose-
Wiles soft cram center chocolates at
cost price.lf you are not interested
in chocolates watch our advertise-
ment from day to day as we will place
some article on sale at cost every day
for about ten days.
SEITZ STEAM BAKERY.
: We Have a Big Stock of
Groceries
Bought at Low Prices and
we are going to turn them
into money. If you want
to save money in your
Grocery buying now is the
TIME antlthis the PLACE
t
iw. it.
STEVENSON
S GO.
PHONE 96
EVERY
and anything in the candy
line I am always first and
not behind.
for the best candy
THE FLOOR :
OF QUALITY I
v6 your J
grocer bring it
or order from
Austin Mill &
Gram Co.
HOSKINSON
"We Deliver Tttie Goods.
c
T t . J l J
Lignt ana neavy aray- ;
age piano and furniture :
oiovinearf loads dis- i
IributeH stored and for- i
warded. 2
Agts Gulf Refining Co. :
Phones 315 230 5
New
Sleeper
Service
Ft. (Worth
r
Kansas City
on
m
Train No. 12
which leaves Ft. Worth 11:00 a.
m. daily and arrives in Kansas
City 7:10 next day.
W. S. KEENAN G.P.A.
G.C.& S.F.Ry. Galveston Tex.
FRAME
FtU&GaUNfH
ear ar lm. .
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Mayes, Will H. Daily Bulletin. (Brownwood, Tex.), Vol. 10, No. 87, Ed. 1 Thursday, January 27, 1910, newspaper, January 27, 1910; (https://texashistory.unt.edu/ark:/67531/metapth346195/m1/3/: accessed August 15, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Howard Payne University Library.