The Texas Mesquiter. (Mesquite, Tex.), Vol. 30, No. 11, Ed. 1 Friday, September 8, 1911 Page: 3 of 8
This newspaper is part of the collection entitled: Texas Digital Newspaper Program and was provided to The Portal to Texas History by the Mesquite Public Library.
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j W.
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LIFE SAVED BY
FRIEND'S ADVIDE
About three yean ago I suffered with
appendicitis and after having an operation
performed it left me with a aevere case
of kidney trouble. I was doctored by sev-
eral physicians and getting no relief I took
the advice of a friend and procured * bot-
tle of Dr. Kilmer's Swamp-Root. After
taking the contents of the first bottle I felt
ireatly relieved and decided to continue it.
tfter using the contents of three more dol<
r bottles, I experienced & complete cure.
I cannot recommend Dr. Kilmer's
(Swamp-Root too highly to anyone suffer-
ing facia kidney or bladder trouble.
Yours very truly,
E. P. HILAM.
Cartcrsville, Ga.
Sworn to and subscribed before me
this July 12th, 1900. '
JOS. S. CALHOUN,
Notary Public,
B. Co.. Ga.
Uttvr to
IK Kilmer A Co.
Blafkaintua, N. T.
Prove What Swamp-Root Will Do For You
Send to Dr. Kilmer & Co., Bingham-
toil N. Y., for a sample bottle. It will
lonvince anyone. You will also receive
a booklet of valuable information, telling
all about the kidneys and bladder. When
writing, bo sure and mention >this paper.
For sale at all drug stores. Price fifty-
cents and one-dollar.
THE USUAL WAY.
I
LG1
Advertising
■
lalks
■
1°
ooooooooooooo
^1
GREAT NEED IN ADVERTISING
Oliver
CHjooiT?
distrust those
who flat-
She—Wo
ter us.
He—And dislike those who do not
WHY BE WEAK?
Why suffer backache, headache,
dizziness, weariness, urinary Irregu-
larities and other troubles that arise
from disordered kidneys? Doan'a
i Kidney Pills have
cured thousands.
John O. Sedain, Mo-
desto, Cal., says: "I
was bo weak I stag-
gered like a drunken
man. I ran down in
weight from 176 to
137 pounds. I had
practically no con-
trol over the kidney
1 \ \ \ CJ etecretions and the
I 1 y \\ pain In my back waa
terrible. I became a
nervous wreck and was given up by
our best physicians. Like a drowning
man grasping at a straw I began us-
ing Doan's Kidney Pills and steadily
Improved. In a few months' time I
was back at my old weight. Doan's
Kidney Pills cured me and I give
them the entire credit."
Remember the name—Doan's.
For sale by druggists and general
storekeepers everywhere. Price 60c.
Foster-Mllburn Co., Buffalo, N. Y.
Picture
ft
Simplicity In Words, Statements and
Description of First Importance In
Publicity Work.
Nathan C. Fowler, the famous Bos-
ton advertising expert, believes that
simplicity In words, sentences, state-
ments and description is the great
need in advertising. He says:
"Advertising, like everything else,
has a number of great needs, and
nobody knows its greatest need. It is
still in the back yard of progress, and
getting nearer to the center of the
house every day.
" 'If there Is a 'greater need,' It is, I
think, that of plain and simple sim-
plicity, the use of common words, un-
derstandable sentences, and state-
ments and descriptions, which not only
appeal to the reader, but give him a
fair idea of what the advertiser io
talking about.
"Advertising is a commodity, al-
though it does not appear to be so
considered by more than half of the
advertisers, who fill their advertising
space with erratic sentences and
meaningless illustrations.
"I have always labored under the
'mpression that the object of advertis-
ng was, preeminently, to sell goods
iither directly or indirectly. If this
>e the case, then it would appear ob-
rious that good advertising is simply
i printed argument, briefer, yet slm-
lar to that used by a successful sales-
nan.
"Think of the salesman who, when
.rying to sell a breakfast food to a
retailer, using such an expression as
'I love my mamma, but oh, you skid-
led wheat jumper.' Verily, he would
ose his job. Yet, this sentence ap-
pears in nearly every magazine.
"Imagine, if you can, a shipping
ilerk, who addresses packages with
t form of lettering like some of the
ype faces we see in leading maga-
ilnes.
"A salesman may be genuinely
ivitty, but he never uses humor when
lescriblng his goods.
"The good salesman always gets
lown to business.
"Many of the advertisements try to
jet business by getting away from
ausiness.
"I would suggest that these adver-
sers read 'Robinson Crusoe,' Dun-
can's 'Pilgrim Progress," 'Franklin's
\utobiography,' and the 'Old Farmer's
Almanack.'
*'It will do them a mighty lot of
?ood.
"Simplicity is art.
"The fool is always erratic and com-
plicated."
AD POINTERS.
By GEORGE S. BANTA.
Are you much of a boxer? Not un
lees you are in the habit of giving
some time to the practice of the
"manly art." Then why say that you
can't write good ads If you never took
a reasonable amount of time in learn-
ing the most profitable accomplish-,
ment a merchant can bav*?
It will be a big help with your ad-
writing, Mr. Merchant, to go to your
newspaper and say, "I'm from Mis-
souri. I want you to show me how
the printer goes about It to Bet up
an ad." In ten minutes you will learn
so much about type and borders that
you will be Just abmit crazy to write
an ad just to see how it will look
when the printer finishes it,
THIS IS IN CAPITAL LETTERS.
This Is not.
You notice a difference, right away,
don't you? When you write a head-
line for your rdvertisement, if you
want it put in capital letetrs, just
draw a mark from fhe headline to
one side and write "caps." The print-
er will get your point and will put It
in capital letters for you. Study the
efTect and see if you like it. I don't,
as a general rule, but when you begin
to make distinctions of this kind you
are in a fair way to get enjoyment out
of writing your own advertisements.
If you positively can't write your
own ads, or will not take the time to
do so, put the task on a wide-awake
assistant. Give him regular time to
prepare "copy" and encourage him to
use original ideas in his advertise-
ments. But this is only suggestive
and the principal thing is to BE
SURE TO ADVERTISE.
Good Jokes
* ^
FAVORITE FICTION.
"No, I'm Not a Bit Seasick; Tm
Staying Out Here on Deck to Get the
Fresh Air."
"Yes, Indeed, the Water Is Delight-
fully Warm; I'm Coming Out Because
I Promised Mamma I Wouldn't Stay In
More Than a Minute or Two."
"It's so Good to Get Back to Work
Again After Your Vacation!"
"We Had to Stop at the Chuckstake
House Because All the Good Hotels
Were FulL"
"Boats on This Line Make Close Con-
nection With Trains at Sandvllle for
All Points in the Interior."
"Millie, How I En\jy You That Splen-
did Coat of Tan!"
Marked Down.
Two little boys were selling lemon-
ade to earn circus money. A thirsty
old gentleman stopped at the stand of
the first little boy and drank three
glasses of the beverage. He then
passed to the stand cf the seconu lit-
tle boy. "Are you aware." he asked
pleasantly, "that the little boy acroBs
the way only asks three cents a glass
for his lemonade, while you charge
five?"
The lad addressed answered very
readily: "Yes, I know, mister, but hlB
lemonade is what the puppy fell In."—
Metropolitan Magazine.
CHANGE YOUR AD COPY OFTEN
Same Arrangement Does Not Appeal
to All People, While New Matter
Always Interests.
Reckoning by Degrees.
It was one of those warm spring
days when the temperature suddenly
aeemB unbearably torrid. Thelma,
four years of age, broke off her play
to plead thus with her mother:
"Oh, mother, please let me take
off some of my clothes! I'm a whole
petticoat too hot!"
Important to Mothers
Examine carefully every bottle ol
CASTORIA, a safe and sure remedy foi
Infants and children, and see that it
Bears the
Signature of
In Use For Over 30 Years.
Children Cry for Fletcher's Castoria
Taking No Chances.
"They say that people, through as-
sociation, grow to look like each
other."
"Then I must decline to be engaged
to you, Mr. Wombat, even for a
couple of weeks."
a sunn) cunia for itching i imss
Anil uil forms of akin diseases is Tet-
tcrlne. It Is also h specific for Tetter,
Klngrworm, Eczema, Infant Sore Head,
Chaps and Old Itching Sores.
"Enclosed fine one dollar for which
please send me two boxes 1'cttertnei
thia makes ;flve boxes I have ordered
from you, the first one only, belnn for
me. I suffered with an eruption for
years, and one box of Tetterlne cured
me and two of my friends. It Is worth
Its weight in gold to any one suffering
us I did. Everybody ought to know oi
Its value." Jesse W. Scott, MlUedge-
villa. Ga.
Tetterlne at druggists or sent by mail
for 6 Do. J. T. Shuptrine, Savannah, Ga.
like
Not Much of a Water User.
Hewitt—Gruet spends money
water.
Jewett—I thought you Bald he spent
It freely.
>h" nr-ners
Motet liullolng, Bo* ~ . _
Tln-st lino of human hair goods, wigs, pompadours,
0f f
■witches, puffs and curls. Anr
■nado from four combing*. Used —.. . . . .
renewed. Mftll orders sent on approval.
i ParUm KlMtrolj.l. uithlr* *4j aa «UU7.
__ these artloles
sod or faded articles
No Wonder.
"Why 1b It all these anti-klsslng
crusades fail?"
"Principally for the paradoxical rea-
son that nearly all the young folks
set their faoea against It."
One thing first of all must go
into a good advertisement—vi-
tality. Otherwise, it Is. like
champagne, twenty-four hours
uncorked. Unless your adver-
tising appeals to the reader's
profit-hungry eye, the claims
you may make fall like para-
bled seeds upon a stony glance.
GREAT LITTLE SCHEME, NOT?
Scenery of Ohio to be Wonderfully
Improved (?) With Big Adver-
tising Signboards.
A company has been organized at
Columbus to erect guide posts at all
the principal crossroads In Ohio
upon which will be fastened sign-
Ooards ten feet high and three feet
aide to be used for advertising pur-
poses.
Great scheme, isn't it? comments
'.he Danville (111.) News. The ap-
pearance of these boards along the
country roads will, no doubt, be hailed
with delight by farmers, autoinobilists
wid travelers generally.
They will give a piquant touch to
rural scenery that will immeasurably
•ncrease Its attractiveness. It will be
so pleasant to have these boards dart
out of the woods and hit you in the
eye with a green ad. of Bylesby's Bil-
ious Bitters, a pink ad. of Smith's Fur-
niture Palace and a yellow ad. of Tan-
tomount Tea!
As an advertising medium the cross-
roads signboards will he simply great,
in order that the various ads. shall
surely be read It is planned to bury
among them the names and distapces
of towns, so that the traveler will be
compelled to hunt for them.
This little trick may cause some
annoyance, and may make him mad
if he Is in a hurry, but that, of course,
doesn't matter much so long as he
reads the ads. He will get over his
pertubatlon after awhile, and by the
time he reaches the next nearest town
he will, no doubt, feel just like going
to a drug store and buying a bottle of
Humer'm8 Epigastric Accelerator or
dropping In at Martin's Meat Market
and getting a piece of corned beef for
Sunday's dinner.
Speaking on "Frequent Change of
Copy," at a recent luncheon of the
Buffalo Ad club, Carl J. Ballett said
that he had noticed that many busi-
ness men did not seem to think that
a change in an advertisement was
ever necessary.
"The advertisement does not al-
ways appeal to every reader of it,"
he said. "If the ads have been seen
every day right along, always in a
new and fresh form, but always with
the name and trade mark unchanged,
when a man needs the article adver-
tised he thinks at once of the thing
he has seen mentioned in so many
forms.
"He certainly will not read the
copy through every time he sees it
if that copy is unchanged. He may
not read it even if the copy is chang-
ed frequently; but he will notice it
every time. The name, the trade-
mark, the slogan will stick in his
mind even if he does not know it, and
he will ask for that thing.
"It is a short-sighted policy, to my
mind, that of the man who, after try-
ing several varieties of copy, finds
that one particular form Is much
more successful than all the others,
and sticks to it. The copy will soon
be stale and will cease to give results.
"I glanced through the magazines
the other day and there was scarcely
one ad that was the same as it had
been the previous month. This shows
that copy changing is widely popular."
New Bed Needed.
"During the days of the gold fever
In California," said an old sea cap-
tain, "our ship was bo crowded that
you could hardly get a place to sleep.
Captain,' said a man when we were
three dayB out, 'I have lust got to have
tome place to sleep.'
"Where have you been sleeping?"
■sked.
"I have been sleeping on a sick
man,' the passenger said, 'but he's get-
ting better now.' "—Success.
Advertising as Money Saver.
The greatest possible testimony that
advertising Is an economy to the con-
sumer is the fact that the great ma-
jority of woman purchasers of the
world favor advertised goods. Women
are acknowledged to be good buyers.
If they felt they did not receive full
value for their money, In advertised
goods, they would not buy them.
The Age of Advertising.
This Is an age of advertising, writes
Herbert S. Gunnison, business man-
ager of the Brooklyn Eagle, in Les-
lie's. We cannot do business success-
fully without It. Recently, when the
Chicago papers stopped publication
for three days, business in the city
stores was practically at a standstill.
I remember when certain large estab-
lishments In New York boasted that
they did not advertise or said that a
satisfied customer was the best, ad-
vertisement. Tiffany, Brokaw Broth
ers and other well-known houses did
not advertise, but they do today, and
so does eevry large concern. In those
days the merchant sold his goods,Over
the counter and the manufacturer
sent out his salesmen, but today peo-
ple buy the goods which they want
and which they know something about
because of the information given by
the advertisements.
Sounded That Way.
"I haye mislaid my fountain pen."
said the. father.
"I guess mother found it." said the
daughter.
"What makes you think so. daugh-
ter?"
"because I heard her say she'd been
doing nothing but washing her hands
aU day."
8a!t, Please.
"I have been In some very hot coun-
tries indeed," said the man who can
tell 'em. "very hot countries."
"How hot?" asked somebody.
"Well, amazingly hot. I remember
once, In India, I think It was. we start-
ed a football club, but we had to glv«
It up."
"Too hot to play?"
"Too hot to play I Let me tell yon,
the heat was so great that the air In
the football expanded, and It used to
sail right away in the air. We lost
half a dozen balls like that"
"Great 8cott!"
"Yes. It Is a fact. And. of course
we only played football In the win
terl"
HE WAS WISE.
\
Mtb. Benton Holme—I've decided to
give you a birthday gift this year. Ben-
ton.
Mr. Benton Holme—All right; just
tell me what It shall be, and I'll buy
it on my way home tonight
AT THE SEASHORE.
A
43
2
• A Brute.
The meanest man I ever saw,
A chap who should be put In Jolt
Contrived his wife to overawe
And kept her from a bargain sale.
I ■
Educational Qualifications.
"If they can train fleas, I wonder f
they can't educate files?"
"I don't Bee why not Flies haw
already demonstrated arithmetical
powers."
"In what way?" N
"Don't they multiply themselvea
subtract from our food, add to oui
worries and divide interest with thl
germ theory?"
The Beautiful Girl (floundering about
In the surf)—Save mo!
The Married Man—You'll have to ex-
cuse me. I'm already married.
No Wonder.
How sweetly poets warble
When spring Is In the air.
But when they sing of summer's heat.
What fervent looks they wear!
fnnroTrmrmnnnnnrTrmnr^
a Don't be afraid the farmer °
won't pay the price. o
Gjuuulsloj^
Advertising Valuable Asset.
Right advertising is more Important
than the purchasing of the goods in-
tended to be sold, because right ad-
vertising brings the buyer. It would
be foolish for a man to buy a corner
lot In a big city and retain it for years
unoccupied and bringing in no rev-
enue, or building a poor house on It
bringing in but, a little revenue, when
the same corner could be made a
magnificent financial investment. In
the same way newspaper and other
advertising space should not be treat-
ed as a hopper to be filled in a hap-
hazard way, but a valuable asset to
the firm capable of retaining what
has been put into it in the shape of
snappy and attractive advertising.
Makes It Embarrassing.
"Why were you so anxious to get
away from that man?"
"He's a SociallBt."
"I know, but he's a very decent sort.
Nothing at all dangerous about him."
"Oh, yes, but I always hate to have
to rague with a man who seems to
Vnow all about everything."
Embarrassing Effort
"Good intentions ought to count for
something," remarked the generous
person.
"But they don't," replied Miss
Cayenne. "The most Impolite ac-
quaintance I have Is one who lets you
see what an effort she is making to
be polite."
Foundation of Service Necessary.
Advertising by Itself does not pay.
There must be back of all advertising
the quality of product and the ability
to administer to a human want, a
sales organization and something tan-
gible upon which to build, for all the
good advertising in the world will not
'be permanently advantageous unless
properly backed up by efficient serv-
ice.—S. C. Dobbs.
Splendid Generosity.
Ilarry—You do look nice in this
frock, dear, but It cost me a heap of
money.
Mrs. Harry—You dear old boy! What
do I care for money when it's a
question of pleasing you?—London
Opinion.
Not a Bad Guess.
"Are you interested in telepathy?"
"Not a great deal, but I can tell you
what you are thinking about at the
present moment"
"Well?"
"You are thinking, 'I wonder what
m earth we can talk about?'"
Getting On.
"That's queer."
"What Is?"
"Last week lpy daughter wrote me
from the summer resort that she is
engaged to a man named Frank, and
in her next letter she calls him
John."
An Apology.
"The table looks bare, my dear."
"I know It does; thtft'* why I dress-
ed the salad on It"
A Gleam of Hope.
"I hear that Biker's daughter eloped
with his chauffeur."
"Yes, and Bilter wired his forgive
ness."
"What did he do that for?"
"He said he thought now ther«
might be a chance for him to use hli
car."—Puck.
Didn't Get It.
"So you think you are are entitle*
to a raise of salary?"
"Yes, sir. I am always the first
one here in the morning and the lasi
to leave at night."
"Oh, that's no argument I happen
to know that your home life is un
happy."
As a Disturbing Element.
Mrs. Ferguson (after the guest had
gone)—George, why didn't you ask Dr
Fourthly to say grace?
Mr. Ferguson—I was afraid 1)
wouldn't do, Laura; there were to«
many things on the table of whlcl
Dr. Woods Hutchinson disapproves.
SURE
V
The Sport—This life is a race.
The Preacher—Yes, but the fast jqm
seldom quits a winner.
8teering Clear.
I know ft certain cltlson
Who seldom wears a frown.
But when his wife a party gives
He lingers late in town.
DISFIGURING FACIAL
ERUPTION OVERCOME
Woman Tries Reslnol With Excellent
Results.
Harmony.
"Miss JohnBon wore such a loud
tennis gown to the game."
"I suppose she wanted It to mate)
her racquet."
Detailed Explanation.
"Is this camping out proposition o
yours a tentative one?"
"No tents about It; bungalow."
"I take pleasure in testifying to the
moat excellent results from the use of
Reslnol, both ointment and soap. I
had been troubled for four or five
years with a very disfiguring eruption
Oft my face, and Reslnol has helped it
so much. MISS OPAL ULLEY.
f "Camp Creek, W. Va."
Realnol Ointment is the one recog-
nized safe and sure remedy for every
kind of skin trouble, from the common
pimple or scratch to eczema, tetter,
shingles, milk-crust, dandruff, psor-
iasis, bolls, burns, scalds, carbuncles,
felons and sores. It cannot irritate
the most delicate skin. It does not
contain a particle of lead or mercury,
Or other poUon. It is as harmless
and as easy to apply as cold cream.
Reslnol Ointment is put up In screw-
top opal containers, retailing at fifty
cents and a dollar.
Reslnol Soap similarly medicated,
Is in many respects the finest toilet
and bath soap possible of production.
It Is delightfully refreshing and Is
thoroughly antiseptic. It prevents
blackheads, pimples and many other
skin troubles, and for shampooing and
cleansing the scalp there Is nothing
better. It is especially recommended
for children and Infants, for Its con-
tinuous use will keep them exempt
from many of the common skin trou-
bles. It is pleasant, refreshing, sooth-
ing and preventive. The Reslnol pre-
parations are sold by all druggists and
dealers In fine toilet articles.
Reslnol Chemical Co., Baltimore, Md.
A Gleam of Hope.
"I hear that Bllter's daughter eloped
with his chauffeur."
"Yes, and Bilter wired his forgive-
ness."
"What did he do that for?"
"He said he thought now there
might be a chance for him to use his
car."—Puck
TO DRIVE OCT MALARIA.
AND 1IUILU UP THE SYSTEM
§Take the Old Standard QUO vic'S TA8TMLB8S
lULL TONIC. You know what you are taking,
ho formula Is plainly printed on every bottle,
■bowing It li nluiply Qulnlno anil Iron In a tasteless
form, and the limit effectual forui. Jfor grown
people and children, (0 cent*.
A Sandwich Filling.
A delicious filling for sandwiches or
crackers is made by mixing equal
parts of cream cheese and snappy
cheese with French dressing to a
smooth paste, then stirring in It
chopped red peppers or chopped
olives. This paste should be very
creamy and put on thickly, at least a
quarter of on Inch. It is nice between
salted wafers or on thin rounds of
brown or rye bread. -
NEVER IDLE.
Wifey — You're always Intimating
that woman has too much Idle curi-
osity.
Hubby—Idle curiosity! Idle! Non-
sense. It's the most active thing about
her!
FOUND RIGHT PATH
After a False Start.
The Kind.
"I understand, Mr. Joblets, that youi
son's ambition to become an aviator li
a great trouble to you."
"Yes, It's a soar affliction."
"In 1890 I began to drink coffee.
"At that time I was healthy and en-
Joyed life. At first I noticed no bad
effects from the Indulgence but In
course of time found that various
troubles were coming upon me.
"Palpitation of the heart tbok unto
Itself sick and nervous headaches, kid-
ney troubles followed and eventually
my stomach became so deranged that
even a light meal caused me serious
distress.
"Our physician's prescriptions failed
to help me and then I dosed myself
with patent medicines till I was thor-
oughly disgusted and hopeless.
"Finally I began to suspect that cof-
fee was the cause of my troubles. I ex-
perimented by leaving It off, except
for one Bmall cup at breakfast This
helped some but did not altogether re-
lieve my distress. It satisfied me,
however, that I was on the right track.
"So I gave up coffee altogether and
began to use Postum. In ten days I
found myself greatly Improved, my
nerves steady, my head clear, my kid-
neys working better and better, my
heart's action rapidly Improving, my
appetite improved and the ability to
eat a hearty meal without subsequent
suffering restored to me. And this con-
dition remains.
"Leaving off coffee and using PoBtum
did this, with no help from drugs, aa I
abandoned the use of medicines when
I began to use the food drink." Name
given by Postum Co., Battle Creek,
Mich.
"There's a reason," and It Is ex-
plained in the little book, "The Road
to Wellville," in pkgs.
Rm read the ibove letterf A new
sae apprnra from time to time. They
«n> geiolae, true, aad full of
Interest.
pa
is
is
m
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Davis, John E. The Texas Mesquiter. (Mesquite, Tex.), Vol. 30, No. 11, Ed. 1 Friday, September 8, 1911, newspaper, September 8, 1911; Mesquite, Texas. (https://texashistory.unt.edu/ark:/67531/metapth400768/m1/3/?q=%22~1%22~1: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Mesquite Public Library.