Southwestern Times (Houston, Tex.), Vol. 3, No. 14, Ed. 1 Thursday, December 26, 1946 Page: 7 of 20
This newspaper is part of the collection entitled: Bellaire Area Newspapers and was provided to The Portal to Texas History by the Bellaire Friends Library & Historical Society.
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J.
Thursday, December 26, 1946
SOUTHWESTERN TIMES
Page 7
• .
• I
• I
♦
Mother of Presidents
how Shell fosters small business
Sdof "n"s-
ber and growth distributing and
fe^r&duct, of fa™ and
factory ..
High man on the totem pole: He cuts his own pattern:
You know that Anicrica is no longer primarily
an agricultural nation. But it may surprise you
to learn that wanujacturiv<r has never, in peace-
time, employed as many as 25% of our people.
"Top man"—numerically —is distribution and
service...
On a silver platter:
You asked for, and got service. And be-
cause you like convenience—the personal
touch, too—most selling and servicing is
done by your neighbor the Small Busi-
nessman. No wonder America looks to
his well-being.
With Shell, the Small Businessman has
plenty of room for initiative. He can choose
his own field—be a service station dealer...
or a petroleum distributor serving entire
communities ... or a fuel oil jobber serving
home and industry ... or he may be in
marine transport, trucking, contracting or
engineering.
Good Neighbor Policy:
Take a look at "Shell":
Deliberately, it's quoted, to repre-
sent a broader aspcct of the name.
Only 26% of those associated with
"Sheir'are directly employed bv the
Company. The balance—a healthy
74% arc Small Businessmen . . .
operating with Shell assistance in
many forms, but essentially on their
How to be President:
These good citizens are leading factors in your
local economy. They share community activ-
ities ... support welfare organizations ... pay
taxes ... belong to your clubs ... and employ
neighbors to help operate their businesses.
They, and others like them, are what makes
a town a "Home Town."
Shell makes it easy—encourages indi-
viduals to set up for themselves under
the rcd-and-yellow trade mark. They
may call themselves Presidents, or not
—but they head over 25,000 individual
enterprises. ,'T
Just watch him grow:
To the Small Businessman associated with "Shell"
all possible training and aid is offered . . . help to-
ward becoming a community leader. And the Shell
products he merchandises—through leadership in
research and manufacture—give him a competitive
edge.
His future—facts predict it:
Definite reasons for growth can be examined. New
housing, growing towns, mean more sales of oil for
heating . . . and new homes bring more cars. The
dammed-up urge to travel means business. All of
which offer the Small Businessman his share of
America's 140 billion dollars in accumulated "liq-
uid" savings...
Add it up, and the figures justify predictions made by economists—that rich year9 are
ahead in service and distribution . . .
Now, more than ever before, through "Shell"—there is the making of more and more
Presidents.
m
Shell Oil Company, Incorporated
" b(lt tn all 4 w»y»
A ,orward-looW!n9 COmPOnV.c(,s 3. lis 'the
1. The Co^^-tr"evc!opn-""1 oV "r/o^ni'y <» ^
J. The CommunrtV Mtionlllw,l(.rc mcnt. _
.hat promote -
in pcace or war
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Brackman, Irvin H. Southwestern Times (Houston, Tex.), Vol. 3, No. 14, Ed. 1 Thursday, December 26, 1946, newspaper, December 26, 1946; Houston, Texas. (https://texashistory.unt.edu/ark:/67531/metapth409848/m1/7/?rotate=90: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Bellaire Friends Library & Historical Society.