Palacios Beacon (Palacios, Tex.), Vol. 23, No. 28, Ed. 1 Thursday, July 10, 1930 Page: 3 of 4
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TRAFFIC CONTROL REDUCES
ACCIDENT FATALITY GAINS
Agitation for licensing of automo-
bile drivers will be aided by the sur-
vey of Nation's Business which shows
that in the Northeastern states where
improved traffic control has made
greater headway than in most sec-
tions the fatality increase from 1920
to 1928 was 76 per cent, while in the
Middle West is was 134 per cent and
in the South, where no states have
licensed drivers, the increase was 259
per cent!
RIVALRY FOR "LONGEST DAY"
I
r
"H
w
AVERAGE U. S. FAMILY'S
AUTO EXPENSE IS $778
The average American family spends
$776 a year on its automobile or auto-
mobiles and $143 on gas, according
to a speaker before the N. E. L. A.
meeting in Hot Springs, Ark., recent-
ly. It spends $65 on tobacco, $35 on
candy, $100 on cosmetics and $33 on
electricity.
June 21 had the reputation of be-
ing the year's longest, but the almanac
shows June 17, 18, 19, 20, 22, 25 and 26
have the same number of minutes of
daylight as June 21 in Boston, Utica,
Detroit, Milwaukee, Fargo, Butte,
Seattle and Astoria, Ore.
June 22 and 23 are one minute long-
er than June 17, 18, 19, 20, or June 21
in New York City, Hartford, Harris-
burg, Clnninnati, Indianapolis, Chica-
go, Des Moines, Omaha, Cheyenne and
Eureka, Cal.
June 19 is one minute longer than
Juno 20, 21, 22 or 23 in Washington,
Rickmond, Louisville, St. Louis, Em-
poria, Denver, Salt Lake City, Reno
and Modesta, Cal.
And June 22 is one minute shorter
than June 19, 20, 21, 23 or 25, which
are tied for the longest in Charleston,
Atlanta, Birmingham, Little Rock,
Dallas, Albuquerque, Phoenix and Hol-
lywood.
Patronize BEACON Advertisers
END THE QUEST FOR THE BEST BY GOING TO—
BRANDON'S
FOR ALL—
DRY GOODS & NOTIONS
NEW WASH DRESSES
—IN THE LATEST STYLE-
MEN'S DRESS PANTS, SHIRTS, HATS,
WORK CLOTHES
SHOES—For Men, Women and Children
"STAR BRAND SHOES ARE BETTER"
—"FOR THE ENTIRE FAMILY"—
Automobiles and
The World War
»
The annual death rate to the auto-
mobile, according to Robert Lamont,
Secretary of Commerce, is now close
to the total American casualties in the
World War.
Fatalities have increased from 12,-
500 in 1920, to 31,000 in 1929. And
while in 1926 there were 107 deaths
for each 100,000 cars in use, last year
the rate was 117.
The rising toll has been blamed on
such factors as the increased utilza-
tion of the average motor car and the
high speed at which it is driven.
These have undobtedly had some ef-
fect. But of far greater importance is
the general disregard of traffic regula-
tions and the fact that most of our
states ate now attempting to control
1930 conditions with 1915 laws.
Only 17 states require examination
of drivers. The other 31 allow per-
sons to use the public highways irre-
spective of their competence and rea-
ponsibility. Almost no states have
modernized, adequate and rigidly en-
forced traffic codes. Last year a few
cities, such as San Francisco, St. Louis
and Chicago, recorded decrease in their
automobile accident records through
concentrated attention to traffic prob-
lems.
That the rising death and injury
rate caused by automobiles is one of
the gravest of our national problems
goes without saying. It is the opinion
of expert that improvement in situa-
tion will only come when every state
requires examination of drivers, keeps
the reckless and incompetent from us-
ing the public highways and rigidly
enforces traffic codes in keeping with
modern conditions.
Life Story of R. S. Sterling One
of Triumph Over Difficulties
Practical Understanding of Peo
pie's Problems Fits Him For
Governorship
Teacher—"Herbert, how many sea-
sons are there?"
Herbert—"Do you mean in the Unit-
ed States?"
Teacher—"Yes."
Herbert—"Two."
Teacher—"Only two? Name them."
Herbert—"Baseball and football."
A
V.
One Healthful form of
Necessary Nourishment
that kids need no
coaxing to drink
Little "human dynamos" run out of "juice" between
meals. That's why they tease for sweets. Sugar is the
quickest energy food and Mother Nature knows it. She
prompts the appetite. It's as natural as hunger can be.
If your kiddies crave sugar, give them as much as they;
want... but in a form that can't be abused. Dr.
Pepper contains fruit juice for flavor and health . ..
pure sugar for quick-energy supply... and sparkling '
water for bulk and thirst. No tax on digestion. No
ingredients that can possibly harm. The small propor-
tions of sugar to water is a safety-valve against excess.
L
5*
S> Dr. Peppei Co.
Dallu. Tun. TOO
O'CLOCK
ROSS STERLING was born on a
farm near Anahuac, in Chambers
county, in 1875, one of 12 children
of parents impoverished by the Civil
war. His father was a captain in the
Confederacy, and an uncle on his
mother's side fought with Sam Hous-
ton at San Jacinto.
Early in his youth ho left the farm
to engage in freighting produce and
merchandise across ' the bay between
Anahuac and Galveston in a schooner.
At the age of about 20 he opened a
little "general merchandise" store in
his home community.
From there he ventured into the
oil field regions of Humble and Sour
Lake, establishing feed and produce
stores, and later expanding his activi-
ties t« include country banking. In
1898 he was married to Miss Maude
Abbie Gage. Five children have been
born to them.
Mr. Sterling launched into the oil
business in 1910, purchasing two pro-
ducing wells. Adding to these prop-
erties, he organized the Humblo Oil
company.
In 1926 he retired as head of the
Humble Oil and Refining company
and parted with his holdings in it, to
devote his time to other affairs, pri-
vate and public.
He has been a member of the Hous-
ton Port commission since its incep-
tion, in about 1912, and chairman of
the commission since 1921, during
which period the port of Houston has
been developed from a dream into one
of the major ports of the country, and
the city's size has been doubled.
For a number of years Ross Sterling
has served as chairman of the board
of trustees of Hermann Hospital
estate, which has built and is admin-
istering a $1,500,000 .charity institu-
tion. He is a director and for several,
years was president of the Y. M. C. A.
of Houston.
In memory of Ross Shaw, Jr., who
died in 1924, Mr. Sterling gave the
Y. M. C. A. of South Texas a beauti-
ful wooded camp on Galveston Bay.
Recently he purchased 100 acres of
the old Sam Houston homesite, adjoin-
ing this camp, for donation to the
State of Texas as a park.
Governor pan Moody appointed Mr.
Sterling chairman of the state high-
way commission early in 1927. He
and his colleagues, Commissioners
Cone Johnson of Tyler and W. R. Ely
of Abilene, reorganized the depart-
ment, sponsored an increase in the
gasoline tax, and for the past three
and a half years have carried on an
intensive program of highway con-
struction and maintenance.
Ross Sterling is a member of the
South End Christian Church of Hous-
ton, and a trustee of Texas Christian
University of Fort Worth. He is a
member of the Masonic, Knights of
Pythias and Woodmen of the World
lodges.
Having achieved success in all his
private and public endeavors, Mr.
Sterling became a candidate for gov-
ernor through an expressed desire to
be of further service to his state; de-
■ claring that state progress and growth
demands a business-like administra-
tion of the state's affairs, and that
the man best fitted to give such an
administration and meet the demands
of the changing times should be
elected.
He advocates relieving the counties
of financial responsibility for build-
ing state highways, and believes the
people should be given an opportunity
to decide at the polls whether they
want a state bond issue, to be retired
wholly with proceeds of a motor fuel
tax. He proposes the refunding to
counties of money already spent on
state highways, as a means of lifting
the heavy burden of county road taxes,
and developing a system of lateral
roads.
His platform pledges constructive
and progressive executive efforts
toward equalizing the tax burden, to
the end that the small farm, ranch
and home owner be relieved and min-
eral wealth may bear its just share of
taxation.
He proposes a modernization of the
prison" system, useful employment of
prisoners, and segregation of youthful
offenders.
Mr. Sterling promises hearty sup-
port of the rural and urban schools
and the colleges of Texas.
A lifelong prohibitionist and total
abstainer, he promises vigorous en-
forcement of the dry laws and all
other laws.
He would give earnest attention, if
elected, to problems of labor, elee-
mosynary institutions, agriculture,
conservation of natural resources,
judicial reform, regulation of public
utilities, and department efficiency.
Finally, he pledges his utmost ef-
forts to end factional strife in Texas
Democracy, and to restore harmony.
A STATEWIDE INDUSTRIAL
PROGRAM
The time has come when Texas must
think about repairing and reinforcing
the foundations upon which she builds!
her prosperity. Heretofore she has re-1
lied almost exclusively upon agricul-
ture, but she has grown too populous'
to impose so great a burden upon one
form of industry. Moreover, agricul-
ture itself is beset with a mulitude of j
ills and is in poor position to carry an
ever-increasing load.
port cargo. Industrial payrolls would
tend to fill the valleys which now
characterize Texas business graphs,
and if the peaks were leveled a little
in the process no harm would result.
Too much dependence upon agricul-
ture has placed Texas at considerable
disadvantage in the econic competi-
tions between the states. A natural
wealth so great as to be almost incom-
prehensible has carried her into the
fore ranks, it is true; but where might
she be had she properly balanced atad
diversified the production of field and
factory ?
A well-balanced program of indust-
rialization would stimulate prosperity
in remarkable degree. Indeed, because
it would provide new, strong markets
for agricultural products, industry
might prove to be the very remedy
for agriculture's ills.
That the future prosperity "of the
state depends upou some such pro-
gram of industrial expansion and de-
velopment, most Texas editors agree.
This agreement does not extend, how-
ever, to the ways and means by which
that development and expansion should
be fostered.
Cotton, for instance, has been the
nucleus about which Texas built a sys-
tem of splendid deep-water ports. Cot-
ton in bales, cotton-seed oil and cotton
seed cake have comprised the major
items of Texas commerce. The cotton
crop, however, f'uetuates widely; this
year there may be an enormous pro-
duction, next year a comparative fail-
ure. In consequence, activity of Texas
ports has been lopsided and shipping
has been preponderantly of the
"tramp" variety.
Recent newspaper editorials have
emphasized the fact that Texas pos-
sessed or produced raw materials suf-
ficient to maintain a gigantic manu-
facturing industry. More than that
she has also an abundance of cheap
fuel with which to turn the factory
wheels. The latter fact is brough home
to us by announcement of the fact that
Texas gas is being piped to the Chi-
cago industrial area.
A statewide industrial program
therefore appears necessary and de-
sirable from many viewpoints. Not
only would it relieve agriculture of a
burden which has become unbearable,
but it would provide Texas ports with
In this connection, it is difficult to
justify the logic which ships Texas
raw materials to Chicago, and pipes
Texas gas to Chicago, only to manu-
facture products which are promptly
returned to Texas for purchase and
consumption. In point of fact, there is
no economic justification for such a
condition. That it persists is due to
our toleration of an economic absurdity
—an absurdity for which Texas pays
New Ford Truck With Closed Cab
N'EW Ford Model AA trucks and
Model A light delivery cars
were announced this week by
the Ford Motor Company and are on
display in the show rooms of Ford
dealers.
Changes In the trucks aro prin-
cipally In the front" end, which has
been completely redesigned, and in the
cab. The radiator is higher with more
coHnjj ?or?'!°r° sr° wMo otih
flowing, and a black cowl strip adds a
note of distinction.
The new Model AA trucks with the
four-speed transmission introduced
several months ago may be had with
enclosed or open cab. The enclosed
cab, shown above, Is all steel, It is low
In appearance yet with ample head
room. The open cab is of black rubber
top material aud is easily removed.
Both cabs aro equipped with wind-
shields of Triplex shatterproof glass
and vacuum type windshield wipers.
Model AA trucks may be had with a
platform body, which can be equipped
with stakes or a panel body. The
chassis has many improvements, in-
cluding the four-speed transmission,
larger front brakes, stronger springs,
power take-ott opening ana optional
dual rear wheels.
The Model A line of new commercial
cars comprises a light delivery truck
with pick-up body, a deluxe delivery
truck, a small pane! truck and a sta-
tion wagon. These cars have the
smaller wheels and larger tires of the
new Ford passenger cars. ,
Even Henry Ford
Had to Advertise
For a good many years Henry Ford
did not advertise. He felt that the
prestige of his car would compel buy-
ers to flock to his factory and buy
his car in spite of all the publicity
that others might put out.
But this has changed. Mr. Ford has
found that advertising is necessary to
sell his car, the same as it is neces-
sary to sell other cars. The large
dailies (and many weekly papers) are
all carrying the Ford advertising.
The fact simply proves that it does
not make any difference how populaf
a product is or how much below others
it is sold, it is necessary to advertise'
it to sell it. Advertising is the insepar-
able companion of modern business.
The merchant who is trying to get
along without it may hold for a time
his little circle of customers, but one
by one his advertising competitors will
invite them into his store and too late
he will find his business slipping, or
at a standstill.
The method of advertising changes,
but the principle back of it, that of
influencing men and women to buy
certain articles at a certain price is
as old as the custom of trade and bar-
ter.—Exchange.
IF ICHABOD CRANE
HAD A FLASHLIGHT
John G. Lonsdale
an ',unconscionable" price.
Probably no commonwealth in the
Union enjoys such a happy combina-
tion of industrial advantages as does
Texas. On the other hand it is quite
as probable that no state has made
so little effective use of such advan-
tages.
To the problem there seems to be
but one answer. Texas should create,
either by voluntary association or by
official appointment, an industrial
hoard to discover identity and broad-
cast to the world the industrial oppor-
tunities which lie hidden within the
state.
By JOHN Q. LONSDALE
President American Bankers
Association
WE ALL remember the story of Icha-
bod Crane and the headless horse-
man- There was the dark form by the
side of the road-
thundering hoofs
on the Sleepy Hol-
low highway —
and Ichabod flee-
ing in confused
terror before this
terrible monster.
If Ichabod had
only known that
his hobgoblin was
an inventive rival
disguised with a
a pumpkin head,
he would have
had a good laugh
and gone on with the business of van-
quishing his competitor.
What Ichabod really needed was a
modern flashlight. Then he would
have discovered the trickery at once.
Many business men need the flashlight
of analysis to uncover the hobgoblins
in their business and then they might
sit back and laugh at their rivals who
hesitate to investigate and learn the
truth.
At this time, when business and
hanking are making strenuous efforts
to have a clear vision ahead, it is espe-
cially important that the power of re-
search and analysis be employed to
their fullest, extent. When these twin
brothers of good management have
been pressed into service in all fields,
I am confident we shall see a further
lessening of periods of stress. How-
ever, I believe business in general has
learned the valuable lesson that any
prosperity that is not leavened with a
little adversity would not seem basl-1
cally safo or sound.
Sometime ago such a program was
suggested by the Dallas News. Though
commented upon with much favor by
other Texas newspapers and maga-
zines, it was never accorded recogni-
tion at Austin. Today, even more
than at the time the Dallas news-
paper voiced the suggestion, Texas
should welcome the benefits which
accrue from some such program. Tex-
as needs the uniform, consistent and
uninterrupted prosperity which would
result thereform.
RESERVE SYSTEM'S
DIVIDENDS ANALYZED
Bankers Find Increased Pay-
ments to Member Banks Would
Be Small Inducement.
Various proposals that tnemWer
banks in the Federal Reserve System
should participate more largely in its
net earnings through an Increase In
tho dividend rate above the present
fixed (5 per cent "would be a very
small financial inducement" to them,
it is declared in a recent study of this
subject by the Economic Policy Com-
mission of the American Bankers As-
sociation. This is shown, the commis-
sion says, by a theoretical forecast, on
the basis of the past six years, of ad-
ditional earnings that would be dis-
bursed to member banks during the
next six years under two plans intro-
duced in bills before the United States
Senate.
"Tho Fletcher hill provides that
Federal Reserve Bank earnings, after
present 6 per cent dividends to mem-
bers and completion of a 100 per cent
surplus, should all be distributed as
extra dividends to the stockholder
banksj" the report says. "If the earn-
ings of each Federal Reserve bank
waro distributed among its own mem-
bers there would be no extra divi-
dends in the Boston, New York, Pliilft-
In 1929 the gas industry had an in-1 adelpliia, Cleveland, Chicago and San
vestment of $5.90 for every dollar of ^ncisco districts during the next
1 six years, but the other eix Federal
That Texas have become "indust-
rial minded" is quite beyond dispute;
and, peculiarly enough, industry hasl
become more or less "Texas minded."
If we would achieve our desires and
become genuinely prosperous again, it
is necessary only to organize; and
that, too, seems simple enough.
Why not begin by organizing a com-
petent, effective industrial board ?
INTERESTING FACTS
gross revenue received. In business
lines gross revenues range anywhere
from $4 to $12 for each dollar in-
vested
A feature of the new building of
tho Dallas Gas Co., now starting con-
struction, is an arrangement of four
rooms planned to resemble a modern
home—laundry, kitchen, dining room
and living room, equipped with all
modern gas appliances used in modern
homekeeping so visitors may see them
in actual operation.
The Rio Grande Telephone Co. is
erecting a new building at Pharr to
be equipped with a new switchboard.
Street railway companies in the
United States purchased and put into
service more new cars in 1929 than for
several years past, the figures be-
ing 1,374 as compared with 897 in
1928. In the same time 2,325 old cars
were junked or sold,
the industry.
a new record in
Electric service will be extended to
1,000,000 farms in the United States
within the next four years is the pre-
diction of the Middle West Utilities
Co., Chicago. Farm electric custom-
ers added in the past eight years are
almost as many as the total of all
kinds of electrical customers at the
end of the first twenty-five years of
the electric light and power industry.
Patient—Doctor, let's compromise.
Doctor—Compromise. On what?
Patient;—On that bill of yours. 1*111
pay for your medicine and return your
visits.
YES, A FEW SMALL ONES !
"How has your potato crop turned
out, old chap?" asked one ardent ama-
teur gardener of his neighbor.
"Splendid, old man," replied the oth-
er; "some are as big as marbles, some
as big as peas, and, of course, quite a
lot of little ones."—Capper's.
Reserve Banks would pay annual ex-
tras at the following rates: Richmond,
G.08 per cent; Atlanta, 4.09 per cent;
St. Louis, 3.50 per cent; Minneapolis,
9.51 per cent; Kansas City, 5.48 per
cent; Dallas, 4.83 per cent.
"If the earnings were pooled and
paid out to all members in all districts
each member would receive an aver-
ago annual extra dividend of .78 per
cent. Tinder this plan no franchise
tax as now would he paid by the Fed-
eral Reserve Banks to the Federal
Government.
Another Plan Analyzed
"The Glass bill would provide that
after present fi per cent dividend®*
one-half the remainder should be paid
to member banks as an extra divi-
dend with the residue going to sur-
plus and Federal Government as fran-
chise tax. Tho average annual extras
to members would he as follows: Bos-
ton District, 2.51 p< r cent; New York.
,48 per Pent; Philadelphia, 2.05 per
cent; Cleveland, 2.09 per cent; Rich-
mond, 3.2S per cent; Atlanta, 4.(17 pet-
cent; Chicago, 3.20 per cent; St. Louis,
2.02 per cent; Minneapolis, 4.76 per
cent; Kansas City, 2.74 per cent; Dal-
las. 3.31 per cent; San Franci-sco, 1.87
per cent.
"If those extra funds were pooled the
result would be an extra average an-
nual dividend of 1.73 per cent for each
member. Under tilts plan the system
would still pay as no>v an annual fran-
chise tax, amounting to $1,941,99G on
the average."
By way of concrete instance, the
report says, a member hank having
capital and surplus of $200,000. there-
fore holding Federal Reserve Bank
stock amounting to $(>.000 on which it
!s receiving $3«0 under the present 6
per cent dividend arrangement, would
with the addition of each 1 per cent
to the dividend rate receive an addi-
tional income of $(10 a year.
"If each member hank will figurv
out for itself the dollar-and-cents gain
it would en jo? we are confident It
will be agreed tircit the gains are small
as against the economic disadvantages
which eau bo painted out," It con-
clude.
NOT IX RECEPTIVE MOOD
"I can tell you how to make a hun-
dred thousand dollars in the slock
market!" j
"Don't do it," pleaded the weary-
looking citizen. "Listening to that
kind of conversation is what caused
mo to say farewell to my last $750."
—Washington Star.
Smith:—"I only wish you could
make the pastry my mother used to
make." ®
Mrs. Smith: "I only wish you could
make the dough your father used to
make."—The Humorist.
YOU HEARD THIS ONE?
"What's the matter, dear?"
"Can't get this confounded selfstar-
ter to work. I think there must be a
short circuit somewhere."
"How annoying. Can't you lengthen
it?"—Laporte (Ind.) Herald-Argus.
—
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Palacios Beacon (Palacios, Tex.), Vol. 23, No. 28, Ed. 1 Thursday, July 10, 1930, newspaper, July 10, 1930; Palacios, Texas. (https://texashistory.unt.edu/ark:/67531/metapth411968/m1/3/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Palacios Library.