Palacios Beacon (Palacios, Tex.), Vol. 21, No. 11, Ed. 1 Thursday, March 15, 1928 Page: 4 of 6
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THE FUMBLE FAMILY
SWEEPING 'EM UP!
By DUNKLE
AV, JABBEG Q VNO I GO DOWN TO TH
MA.I PLfcACEr /HARD\XJAT2& STORE AN',
GIMMfr A DIM&]GErT THAT CARPET
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Live Wire Builds A
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CARANCAHUA
MIDFIELD
SO-CALLED MIRACLE MERCHANT
HAS $300,000 ANNUAL TURN-
OVER IN A TOWN OF 1,300
Written Specially for Beacon
By ROBERT FULLER
Cozad, Neb., March 14.—They call
{'red W. Andersen the "Miracle Mer-
chant" because in this town of Cszad,
with 1,300 population he has built up
a business doing an annual volume
of $300,000.
How does he do it? Mr. Andersen
gets about a bushel of mail a day,
and about half of it is from merchants
who ask this question.
Until he was 23 years old, Mr. An-
dersen "worked out" as a hired man
on Dawson County farms. Sleeping
in a cold room on the farm, he would
snuggled down into his blankets to
keep out the zero temperature of
Nebraska in the winter, and dream of
being a great merchant some day.
And he saved money, saved $800 out of
the $20 and $25 a month he got on
the farm.
When he had $800 he went to Co
zad, and found he couldn't start much
of a store on $800.
So he got a job in another man's
store, rose at 5, swept the store, clerk-
ed during the day, and rearranged
things at night, often working until
10 and 11 p. m. But he was learning
the business. After two years he quit,
borrowed $2,200 at a local bank and
in 1906 started a little store of his
own.
He gave his patrons service, the like
of which had never been seen in that
coning* *iity. Nor had the local paper
«ver seen such advertising as he began
to invest in.
His business grew, and kept on
growing. He built additions to^ the
store, and then outgrew the additions.
Today he has a department store with
27,000 square feet of floor space.
Ilfere is a message from Mr. Anrler-
een to other merchants:
"If I were to start business again
today I would spend f> per cent of my
gross sales in advertising," says Mr.
Andersen. "It pays."
"I have no sympathy with the mer-
chant who sleeps between advertised
blankets, on a bed of springs that are
nationally advertised, who sleeps in
advertised pajamas, who puts on ad-
vertised underwear, shirts, garters and
shoes, and when he gets up eats ad-
vertised cereals and foods for break-
fast, who rides to work in an adver-
tised car, and who, when he gels to
■work, refuses to advertise. He ought
to go broke.
"I advertise some way every day.
I cannot wait for the local weekly £>nd
semi-weekly papers alone. I keep
something going every dav.
"I use space in the papers every is-
sue.
"Advertising is a kind of long dis-
tance telephone with the charges re-
versed.
"If it were not for the press, mer-
chants would be fifty years behind the
times."
Mr. Andersen uses full page adver-
tisements in the local papers all the
time. He has something to say. The
public reads his advertisements be-
cause they find the unusual there.
They find much of the news of the
-town rgiht in Mr. Andersen's adver-
tlsiBgr
Church socials, church sales, ball
games, football games, community
moving picture shows and everything
civic is advertised in the full page
space he takes. He believes in letting
the people kno^r there is something
going on in town.
And although he sells foods, he
gives free space to the women for their
It's the
protection you.
HAVE
when iou need it
THAT COUNTS
*a Bond if you k ve,
a ft I icy if you ui6
ALAMO ENDOWMENT BONO
'3it uurify'
F. A. Sisson, Agt.
Tel. 101
Palacios, Tex.
L
A Miracle Merchant , |
Fred W. Andersen, who put the
"ad" in "Cozad." This merchant of
Cozad, Nebraska, built up a busi-
ness doing a volume of $300 000
annually. Advertising is one of his
rules for success.
church bazaars, rummage sales, food
sales and the like.. High school pupils
from the country are urged through
his ads to leave their lunches at his
store. He keeps their coffee hot and
supplies them with tables on which
to eat their luncheons.
He makes his store a community
center, a rest, room—a kind of haven
for everybody.
And that's how he does it.
Mrs. C. Abrahamson was on the sick
list last week.
Mr. and Mrs. Bengston were Sunday
visitors at the Loff home.
Mrs. David Frankson spent Satur-
day night in Palacios with Miss Cur-
tis.
Rev. Derrick preached to a good
crowd at the church Sunday after-
noon.
Messrs. Huffman and Dolphy Ab-
raham were Olivia callers last week
Thursday.
Mr. and Mrs. G. H. Helmer visited
their daughter and family Tuesday
afternoon.
Mis Resba Curtis spent the week end
with home folks. She went to Bay
City Saturday to the Federated Clubs
meeting and took part on the pro-
gram.
Mr. and Mrs. Arthur Larson enter-
tained at dinner Sunday, Mr. and Mrs.
Lloyd Frankson and two sons, and
Mr. and Mrs. Maynard Frankson
and son.
Mr. and Mrs. M. R. Whyman and
sons of Ganado were Sunday guests
at the Slaikeu home. Mrs. Whyman
stayed until Tuesday when her hus-
band came for her.
A party was given at the M. O.
Cavallin home last Friday night. A
large crowd atended and had a merry
time. Dainty refreshments were
served at the close of the evening.
SHERIFF'S SALE
PERSONAL PROPERTY
COLLEGEPORT
HONOR ROLL FOR JANUARY
Roberta Liggett, Jedie Franka
Chiles, 1st grade.
Gertrude Hunt, 4th grade.
Beth Eisel, 5th grade.
Lera Hunt, 8th grade.
The State of Texas,
County of Matagorda.
By virtue of an Order of Sale issued
out of the Honorable Justice Court,
of Precinct No. 3, of Matagorda Coun-
ty on the 6th day of March A. D., 1928
by the Justice of Peace thereof, in
the ease of Mary E. and A. F. Craymer
versus G. H. Gibson, No. 440 and to
me, as sheriff, directed and delivered,
I will proceed to sell within the hours
prescribed by law for sheriff's sales,
on 27th day of March A. D. 1028, at
the Craymer Building at Palacios, in
Matagorda County Texas, the follow-
ing described property, to-wit:
All merchandise, tools, implements
and fixtures in warehouse in the City
of Palacios belonging to Mary E.
Craymer and A. F. Craymer, occupied
by Gibson Paint Shop and known to
belong to Gibson Paint Shop, and
pointed out to me by A. F. Craymer,
levied on as the property of George
H. Gibson to satisfy a judgment
amounting to $165.00 in favor of
Mary E. and A. F. Craymer and costs
of suit.
Given under my hand, this 10th day
of March A. D„ 1928.
JOE MANGUM,
Sheriff, Matagorda Cuonty, Texas.
By W. H. Williams, Deputy.
HONOR ROLL FOR FEBRUARY
Roberta Liggett Jedie Franka
Chiles, 1st grade.
Gertrude Hunt, 4th grade.
Bernard Harvey, Arthur Liggett,
5th grade.
Lera Hunt, 8th grade.
Dorothy Crane, 10th grade.
HONOR ROLL
FOR THE FIRST SEMESTER
Roberta Liggett Jedie Franka
Chiles, 1st grade.
Gertrude Hunt, Rosalie Nelson, 4th
grade.
Arthur Liggett, Beth Eisel, 5th
grade.
Raymond Hunt, 8th grade.
Lera Hunt, 8th grade.
Bessie Jenkins, 9th grade.
Minnie Lee McNeill, 10th grade.
Miss Augusta Brhlik, of Bay City,
was a Midfield visitor Sunday.
Mr. Barber and family of Mai'kham
were Sunday guests at the Graham
home.
\ crowd of forty-five enjoyed a fish
dinner at the P. M. Michna home
Sunday.
Mr. Joe Hurta and sister, Mary, of
Francitas, called at the Harbison home
Sunday.
Mr. Emery McGee and family of
Buckeye, visited Mr. McGee's parents
Sunday.
Mrs. J. A. Callaway went to Sugar-
and Tuesday to spend a few days with
her son.
Mr. and Mrs. V. O. Hale of Pala-
cios called at the Aikin home Sunday
evening.
Miss Eunice Willis visited the
Brown home near Ganado Saturday
and Sunday.
Mr. and Mrs. Antone Bosak of
Needsville, were week end visitors
with relatives and friends at Mid-
field.
Mrs. Brinkley returned from San
Antonio Saturday, where she was
called by the illness of her daughter.
We arc glad to report her daughter
is much improved.
The Midfield M. E. Missionary So-
ciety will entertain the Zone Mission-
ary Meeting March 22nd. We wish
to invite all the M. E. Missionary
ladies from our zone to be present.
(TOO LATE FOR LAST WEEK)
tie daughter hbine, who has been vis-
iting her aunts, near Ganado.
P.-T. A. met Tuesday at 4 p. m.
with a small attendance, as it was
I'ainy. A good short program was
enjoyed. Mrs. Harbison was elected
as delegate to the Federation.
The Declamation try-out was held
at the school auditorium Tuesday nite
and the following get to go to Gulf:
Anna Cornelius, in Senior Girls; Mar- j
ian Callaway in Junior Girls; Carl
Trull, Junior Boys. Mr. Taylor of;
Clemville, brought his Junior Girls'
over and Laura Larson won.
ILLINOIS ITEMS
(Two Gossipers.)
Clyde Fox made a business trip to
Gulf Thursday.
Church services were held at Mr.
Solomon's home Monday night.
Mr. and Mrs. Bon Gillespie spent
Thursday with the Fox family.
Mr. and Mrs. Arthur Wright and
little daughter spent Sunday afternoon
with the Johnson family.
An addition is being made to our
community by the erection of the home
of Mr. and Mrs. Frank Buffalo.
Mrs. Chas. Fox and daughter and
Mrs. Ed Buffalo and children spent
Sunday afternoon at the Hargrove
home.
We are glad to hear that the baby
daughter of Mr. and Mrs. C. C. Ram-
sey, who has had whooping cough, is
much improved.
The looks of our community have
been improved considerably by the
application of paint to the houses
on the George Harrison farm, and also
by the improvement made in the roads
as election time draws near.
at the Bat
iW"
—READ THE ADS AGAIN—
Mr. und Mrs. R. C. Wilkerson were
Palacios callers Sunday.
Miss Thelma Smith visited home-
folks at Clemville Sunday.
Mrs. Pete Michna and Miss Eunice
Willis were week end visitors at De-
Costa.
Miss Elizabeth Ruthven of Palacios
was over night guest with Jean Trull
Tuesday night.
Mr. and Mrfa. Harbison and daugh-
ters called at the Huerta and Woodson
homes Sunday.
Mr. Myers, of Wharton, visited his
mother, Mrs. Myers and sister, Mrs.
Callaway Friday.
Mrs. Brinkley was called to San
Antonio Saturday night by the serious
illness of her daughter.
Mr. and Mrs. Hopkins of Telferner,
Texas, arrived at Midfield Thursday
to make their home. Mr. Hopkins
will be section foreman.
Mr. Leon Cornelius and sister, Miss
Jaunita Cornelius of Houston were
over Sunday visitors with their fa-
ther, Mr. I. Cornelius and family.
Mr. Arnold of Bay City visited with
his sister-in-law, Ida May Yates be-
tween trains Sunday and took his lit-
IF THe SHOS" PlNCHCS —JT'S
TMF WOMliN WHO WCAC.S
Kind Old Lady: "And what are
you going to do when you grow up,
my little man?"
Uuchin: "Foller in me father's
fingerprints."
w- swung
Fuhtr
New York City, N Y. Miss
Frieda Hennock, pretty 23 year old
woman lawyer, will defend the
Benedetto Brothers, who are
charged with murder. Miss Hen-
nock is an accomplished linguist, a
musician, and a student ot mcdi
cine, and though she is strictly
feminine—as emphasized by her
long hair—she- says she gets more
thrills from her court experience
than she could from k>vc.
... yet Buick clears
the ruts and gives
head-room as well
Buick's remarkable combination of modish, grace-
ful beauty — maximum head-room — and ability to
clear the ruts—is the direct result of die Buick
double-drop frame.
This brilliant advancement, pioneered by Buick
months ago, places Buick far ahead of other cars
in beauty, safety and all-around readability.
SEDANS $H95to$1995 - ' COUPES $1195to 11850
SPORT MODELS *U95to$1525
Allprices f. o. *. Flint, Mich., government tax to be added. Ttmr GMji.C. finance plan,
the mott desirable, u available.
&.s . .
BUICK
Hardy-Fields Motor t impany
BAY CITY, TEXAj
About your
Health
Thing* You Should Know'
Jbyjohajcxcph Q«inc«^bLp>
HEELS
Now, my dear, you mzy have ex-
pected this for a long time; I am
sorry I have not spoken of it
earlier. But you would not have
taken my advice, even if I had
been more punctual. But, don't get
the idea that I don't know what
1 am talking about; I have been
looking at heels long enough to
be quite sophisticated, I assure
you.
If a carpenter propped up your
house with the sort of props you
use on your beau'ifully curved
bodies, you would fire him bodily,
and wouldn't live in such a teetery
structure, now would you? Yet
you punish yourself daily, trying
to appear 'comfortable, balancing
on tnc modern, fashionable heels!
Just how a fat woman can bal-
ance herself on a pair of spindles
smile—is too solemn a problem
such as I have seen today—and
for me to wrestle with.
Anybody must realize with a
moment's reflection, what that
sort of a prop under the heel will
do to the toes. Wedged in their
narrow prison, they become knot-
ted, calloused, corn-studded. And
the thing doesn't end with the toes;
it reaches far above—to the pelvis
and its vital content. It is quite
possible that numerous displace-
ments are caused, and constipation
set up, or made worse. Yes, and
the lines of the face are often dis-
torted in the conflict between a-
gony of corns and the serenity
attempted. I do not know of any-
thing more contrary to health and
natural comfort, than the crazv ex-
aggerated creations designea for
our ladies' and girls' feet today. If
a human female had been created
with this kind of deformity on her
feet, she would have distracted the
neighborhood surgeons, with her
cries to have amputation perform-
ed.
This is the age of "some other
way" than God s way, And the
end is not yet. I fear. The cost
is going to be frightful, this trying
to improve on the Creator*# ftlan-
The guy I hate is O. B. Ware.
He always stands behind my chair,
And tells me how, with lofty air,
To play my hand in solitaire.
tin Death's Shadow
KWi
Julia Palmer McDonald, former
Mount Vernon, N. Y., debutante, is
under Sentence of death together
with her husband, George McDon-
ald, for the murder of a Montreal
taxi driver. They are awaiting the
gallows in the Canadian city.
KNOW TEXAS
Agricultural products contribute
about 300,000 car loads of freight an-
nually to the railroads in Texas, wheat
being one of the leading commodities.
About 4,000 "ombine" wheat harves-
ters are in operation in the Texas
wheat fields in addition to thousands
of smaller harvesters.
The state of Texas distributed last
year about $20,500,000 to the public
schools based on an apportionment of
$15 for each scholastic.
There are four state and one Fed-
eral fish hatcheries in Texas.
Texas produces about $300,000,000
worth of minerals every year.
YOUR READING HOURS!
MAKE THEM PLEASANT
If you squint and blink
your eyes when you are read-
ing you cannot relax and en-
joy yourself. Properly fitted
glasses will remove the strain
from your eyes and make
your reading hours a pleasure
to you.
Come in and see us. We
will examine your eyes and
if you need glasses properly
fit you with them at a mini-
mum charge. And we will
guarantee that you will have
the proper lenses.
JNO. D. BOWDEN
CRESCENT DKUG STORE
Just Received!
—NEW SPRING HATS
—NEW SPRING DRESSES
—NEW SPRING SHOES for Women
—NEW SPRING SHOES for Men
COME IN AND SEE THEM
Best in Quality—Lowest in Price
Brandon's Cash Store
SUL ROSS
State Teachers' Gollege
ELEVATION 4600 FEET
A STANDARD DEGREE COLLEGE Offering the B. A. and B. S.
Degrees.
SUB-COLLEGE COURSE for College Admission and for Earning
High School Credits.
TRAINING SCHOOL for Practice Teaching. Excellent Substitu-
tion for Experience.
MID-SPRING TERM COURSES—April 23, 1928. Enter Sul Ross,
Continue through Summer Term and Meet Residence Re-
quirements for Certificate.
EXTENSION OF CERTIFICATES—Atten Sul Ross this Summer,
Complete Twelve Term-hours, and have your Certificate
Renewed by State Department.
FURNISHED COTTAGES—Two Bed-rooms, Living-room, Kitchen-
ette, Breakfast-nook, Bathroom, $90.00 for Summer Term
of 12 Weeks. This price includes water and sewer rental.
GIRLS' DORMITORY under Faculty Supervision. Room and
Board at $90.00 for Summer Term of 12 Weeks
IDEAL CLIMATE AND BEAUTIFUL SCENERY-Bracing Air
Cool Nights, Pure Water, Inspiring Scenery.
PROGRAM OF RECREATION AND STUDY Mountain Climbing,
Week-end Picnics, Golf, Tennis, Volley Ball, Swimming.
SUMMER TOURISTS' RATES of One and One-third Fare from
Any Point in Texas.
TRIP TO FAMOUS CARLSBAD CAVERNS at Reasonable Rates.
SCENIC DRIVE OVER DAVIS MOUNTAINS Big Barbecue
Bathing, Mountain Climbing.
—Attend Summer School Located in the "Alps of Texas"—
—JUNE 5 to AUGUST 24, 1928
WRITE FOR ILLUSTRATED BULLETIN
H. W. MORELOCK, President
ALPINE, TEXAS
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Palacios Beacon (Palacios, Tex.), Vol. 21, No. 11, Ed. 1 Thursday, March 15, 1928, newspaper, March 15, 1928; Palacios, Texas. (https://texashistory.unt.edu/ark:/67531/metapth412128/m1/4/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Palacios Library.