Palacios Beacon (Palacios, Tex.), Vol. 25, No. [3], Ed. 1 Thursday, January 21, 1932 Page: 2 of 4
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Thursday
Publisher
Six Months, $1.00
Palacios Post Office as
iail matter under Act
Advertisers Beat
The Depression
•ogress in 1931
.tew records were set and
improved safety devices
eloped to mark the progress
autics during 1931. The com-
and successful operation of the
an-built Akron, world's largest
>>, with a gas capacity of 6,500,-
ubic feet, was the outstanding
" engineering triumph of the
atest altitude ever attained
/as reached by two French-
card and Kipfer, who rose
eet in an improved balloon,
also won the airplane distance
without refueling, 6,445 miles,
i>y Le-Brix and Doret, flying in
ed circuit and returning to their
ng point. But the longest airline
top distance flight, 5,012 miles,
Brooklyn to Istanbul, Turkey,
made by two Americans, Board-
id Polando.
longest duration flight witli-
"ueling, 84 hours and 32
returning to the point of de-
as also made by two Amer-
p.nd Bros«y.
he new records for wo-
during the year were the
f •
s •
. . Maryse Bastie of France,
loagest time in the air without re-
fueling, 37 hours and 55 minutest
Misses Bobby Trout and Edna Coop-
er, Americans, made a record refuel-
ing flight of 123 hours. Three world
records were made by Miss Ruth
Nichols of Rye, N. Y., an altitude re-
cord of 28,743 feet; a speed record of
211 miles an hour, and an airline dis
tance record of 1,978 miles.
Debunking Noah
Many of the important personages
of history have been shorn of much
of their supposed greatness by mod-
ern historians and near-historians. It
was inevitable that old Father Noah
.ould get his debunking in due time
d so it has happened.
"r. C. Leonard Woolley, noted arch-
est and field director of the joint
'ition of the University of Penn-
ia and British Museum in Mes-
nia, is the debunker. He de-
that excavations along the Eu-
,s river show that the Flood of
jah's time, mentioned in the Bible,
as only a local condition, and that
ny of the inhabitants of the re-
escaped to safety in the hills,
e presence of Noah at the scene
bted by Dr. Woolley, who places
te of the flood at about 400
while the Jews first came to
tamia some 2,000 years later,
•cheologist believes that the
eard the legend of Noah, the
1 the dove from the Assyrians
pted it as their own. In sup-
ibis view he pointed to Assyr-_
ian tauiuW^Jwhich portray the story.
Anyway, years is a long time
back, and while "most archeologists
agi-ee that the popular idea of the
flood is greatly exaggerated, it is
doubtful whether we shall ever know
just what happened around the Eu-
phrates valley in that distant day.
The old aphorism "It pays to adver-
tise," might be amended to read, "It
pays to advertise during a depres-
sion."
A survey made by the Department
of Commerce's Bureau of Foreign and
Domestic Commerce of 358 business
and industrial concerns which have
successfully combatted the depres-
sion, discloses that "increased sales
efforts" and "advertising policies" are
responsible in most cases for this pro-
gress and success. The government's
report says:
"It is noteworthy that not one of
the concerns which is included in lliis
study as having' been successful in
combatting the effects of the depres-
sion has diminished its sales effort
(which of course includes advertising)
in order to save money."
This ought to be the last answer tp
those business concerns which have
taken the position that "it does not
pay to advertise to the bone and par-
alyzed their sales efforts. If results
count, here they are.—Public Service
Magazine.
Fear is Our Chief Foe
When the economic crash came in
the fall of 1929 there were logical
reasons for it to a certain extent, but
not to be the extent which panic-
stricken speculators and others im-
agined. It is true that values bad
been inflated beyound reason, there
had been over-production and over-
buying, but calmness and sound judg-
ment might have prevented the dis-
aster which followed in the wake of
a paralyzing fear which suddenly
seized business and industry.
Now, with everything thoroughly
deflated, production drastically cur-
tailed, and millions in need of com-
modities which they can not earn the
money to buy, fear still keeps capi-
tal hoarded away instead of being used
to start the wheels of industry going
again.
The unemployed can not buy; the
employed will buy only necessaries,
because of fear of losing their jobs,
the manufacturer fears to borrow to
resume operations because of the lack
of a market; the banker probably
would not lend anyway, through fear
that the manufacturer would fail.
Thus operates the vicious circle.
Yet, with an ever increasing pop-
ulation, the material needs of the
country ai'e greater than ever; in-
trinsic values have not been wiped
out; forest, field and mine are ready
to yield nature's gifts; factory and
market place are prepared to func-
tion as before—but fear keeps timid
though abundant capital from put-
ting willing hands to work.
That such a situation should con-
tinue to exist simply doesn't make
sense. Its continuance is a grave in-
dictment against the thing we call
civilization.
ten miles from broadway
Judge Carren of Chicago stated in
the traffic court that the only safe way
to cross a street these days is to push
a perambulator.
Why should a perfectly good and
shiny 1931 automobile license tag be
thrown into the trash can to make way
for one that is no better or prettier?
That's what a woman of Raliegh, N.
C., wants to know. She has written
the highway authorities protesting
against being required to buy a new
1932 licenue tag.
If a recent newspaper correspon
dent is to be believed, one of the most
primitive settlements in America is
only 10 miLrfs from Broadway. It is
on what \§ known as Sour Island, in
Thf-*««ckensack Meadows of New
Jersey.
This settlement, it is said, consists
of 32 families, who have up to the
present time lived without schools,
churches, telephones, movies, running
water, sidewalks or any modern con-
veniences.
All the inhabitants know of New
York City, only 10 miles awav, is the
nightly glare of the electric lights in
the sky. Once in a while some of
them visit, the nearby village of Se-
causcus to make a few purchases, but
otherwise they are as remote from
civilization as if they lived on an is-
land in the South Seas.
Possibly they are as happy as the
average New Yorker at that.
A repentent burglar returned 11
watches and 30 fountain pens to the
store of William II. Schmidt in Mil-
ford, Pa.
i
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s^nJ|[ ^^\F OLD, tradition has it, buried
their gold for safekeeping. So
did many of our ancestors. Today
that "burying" procedure would be
ridiculed . . in fact, the thought of
it banished as involving too gr^at a
risk to even be considered. \
You can bank here in ABSOLU'
SAFETY. And your Savings eajn
4% INTEREST besides!
'alacios State Bank and Trust ICo.
npa.nrc [TTrr.*;j;."Tffrp.it"?CTIT7fr
Little Pen-o-grams
/vv r-'.\ <
Round One*
L_3Ul<3
. WAlTc
OWa
lOME "folNGS THKT
\NE CAN EXPECT
TH\S MONTH W
STMNWM
■ TMIRI «IU 6E SOOOPOO,
OR KVORt, SfMKTiCIAtiS W
WORK W5 W0HTW.AK0
F.tfO TOGETHtft THF< WOULD
STRETCH '' Tilt TRUTH \
A OELOGE-
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AS. MUCH II*
EViOUi
HtH* HEU1. 1
KNIYJ Wu'D DROP
Protecting Tariff on Oil
Wm. A. Black
Six million Texans are interested
in oil. It is our third largest natural
resource. City lots and farm lands
lank first and second in the order
."lamed. Oil refining is our second
to agriculture. Ten per cent of our
people are dependent for living on the
production, refining and distribution
of oil. Oil and its products are our
largest revenue producers so it is
easy to see why we are all interested
in oil and what may affect it.
I have a good many columns of ar-
guments for protecting oil. Statistics
have been called into play, committees
have been sent to Washington to lob-
by for a protective tariff and one
candidate for Governor has announced
that he will make the protection of
oil his chief plank so it seems about
time for the average man, the wage
earner, the merchant, the farmer to
take a stand.
Why a protective tariff on oil?
Who is back of this campaign and
who will be benefitted by shutting out
crude oil ? Texas is the largest refin-
ing state in the Union, and two thirds
of our refining capacity is at tide-
water. She takes the lead now in
crude production. I do not know how
much capital is involved in oil pro-
duction other than it must run into
many millions. It is our common in-
terest to maintain the lead we now
hold in this great industry, and in
order to do this we must carefully
analyze the business so as to under-
stand every step in production and
distribution. Gasoline is the chief
product of oil and enters into the
daily life of 90% of our people and
should be delivered to them at. the
lowest possible cost. Every cent added
to that cost reduces our purchasing
power for other necessities of life, so
it is well that we follow its produc-
tion step by step and note the con-
tributions made in th2 process.
Geologists and scouts arc trained
to go over the surface and study and
note the most promising places for
oil. This takes capital, and labor and
risk. The next step is to deal with
the land owner. Leases with agreed
rentals must be made, royalties con
tracted for. This eosls money and a
lot of it that must enter into the cost
of the finished product. There is no
escaping the cost of tach step. Then
the well drillers move on with a'l the
hazards of life, to-gether with capi-
tal and labor. When oil is found it
must be gotten into storage tanks
by way of railroads, loading racks
and pipe lines. Refining can only
be done profitably on a large scale
and it is here where millions of capi-
tal are necessery, as also in the dis-
tribution of the finished product.
If wc follow the proccas step by
step we find one man who makes no
contribution in either capital or labor
and that fellow i& the land owner and
his assigns. It costs the oil industry
in Texas about $80,000,000 a year in
rentals, bonuses and royalties and the
only contribution made for this enor-
mus sum is the sutTender of the sur-
face of the ground. It will also be
found that the noisy clamor for a pro-
tective tariff on oil on the part of
the so called "independents" comes
mainly from owners, dealers in, and
speculators in royalties and bonuses.
The state should have large reven-
ues from oil and the place to get those
revenues is at. the point where no
contribution to the industry is made.
Half or three fourths of the money
paid for ground rentals, royalties and
bonuses should be taken by the State
for our common use. There would then
be no need for a gross receipts tax
or a tax on gasoline. It would also
remove the temptation for specula-
tion in this one sided step in produc-
tion and we would find that there
would be no demand for a protective
tariff on crude. A big load would be
removed from consumption and mil-
lions of dollars would be left in the
pockets of consumers to use for other
necessities of life.
We make a great deal of fuss about
our natural resources and conserving
them, and freely urge that the state
step in and get its share while they
are being exploited. This is the cor-
rect idea but we must locate the place
in the process where to levy tribute
without any burden whatever on the
industry. It may seem a daring pro-
posal to levy all our taxes on leases,
bonuses and royalties, but it is the
only place where we can do it honest-
ly and justly, and without burdening
either capital or labor.
£.
J
LEOLASEASTRUNK
CENTRAL POWERS
LIGHT COMPANV
SAN ANTONIO,TEXAS
Down in Kingsville, I recently had
my fi»st taste of turnip kraut. In
fact, it was then and there that I
first learned of its existance.
Maybe you've been eating it for
years, but I know it can't be such a
very well known dish because all of
my friends, whom I have told about
it, have been just as surprised to hear
about it as I was. So I'm going to
tell you how Mrs. Welhausen told me
it was made.
That one of the most interesting
parts of any newspaper is the adver-
tisements. They have absorbing,
profitable information for every one.
The way to find values offered by-
the merchants is to read the adver-
tisements.
Helpful hints for every family can
be found in the advertisements.
There is no easier way to save
money than by reading the advertise-
ments and buying where the best buys
are.
Quality merchandise, fair prices and
good advertising make a growing bus-
iness.
A whole lot of pessimists in busi-
ness are "riding for a fall." It takes
optimism to succeed. Ambitious
stores advertise.
Honesty, originality and persistency
in advertising make a paying busi-
ness.
You always know what you have
to pay when you buy advertised goods.
One of the ways to cut down the
cost of living is to buy from the mer-
chants who advertise. They sell the
best for less.
In a bundle which Isaac Davis, a
Chicago tramp, was cai'rying when
arrested, were two jars of fuce creulll.
MONUMENTS
—IN—
GRANITE—MARBLE
ART STONE
- WORK GUARANTEED—
-SEE US BEFORE BUYING—
EUREKA ART
STONE WORKS
E. E. BURTON CO.
PALACIOS, TEXAS
FEATHER & SON
i -
REAL ESTATE-
FIRE, TORNADO,
AUTO AND LIFE
INSURANCE
B—O—N—D—S
—NOTARY PUBLIC—
DR. A. B„ CAIRNES
DENTIST
OFFICE:—UPSTAIRS IN
BANK BUILDING
LENTAL X-RAY
PHONE 51
Graduate of University of Buffalo, N.T
Post-Graduate Northwestern Univer-
sity of Chicago, Illinois.
Good Turnip Kraut
Cut the tops from young, tender,
leawisaan
make kraut taste strong). Peel, wash
and then dry turnips with a clean
::loth. Slice like cabbage for kraut.
Then, for every two gallons of cut
turnips mix one tabliespoonful sallt
with a pinch of cream of tartar. Add
to cut turnips and mix very thorough-
ly. When juice has formed, place in-
to stone jar or crock and weight top
lightly, so as to keep brine over kraut.
Let stand a week or ten days, or until,
sour. Then heat to a boiling point
and pack into sterilized jars while
boiling hot. Seal tightly.
Note—Please don't pigeon-hole this
sweet turnips (old, strong turnips will *«ipe, J?ut make a batch of turnip
Marriage Of Stars
Proves Mutual Aid
you've never liked kraut at all you'll
| be surprised at how dcliciously dif-
' ferent it is when made from turnips.
Docs marriage help or hinder
motion picture star?
The question is almost as old as
the film industry, yet it continues to
be a moot subject of discussion in the
screen colony.
Norman Foster, who supports Do-
lores Del Rio in RKO Radio Pictui'es'
"Girl of the Rio," showing Tuesday
at the Colonial Theatre, Bay City, is j
very, very happily married to Claud-
ette Colbert, star.
The actor says marriage is a dis-1
tinct help, and points to his five years
of successful wedded bliss as proof.
"We've both tripled our incomes
since our wedding," says Foster, "and
on the whole we are happier now.
There never lias been any profession-
al jealousy between us. We don't
criticise one another. I'm Claudette's
staunches t admirer and she's mine.
"That marriage has aided us is ob-
vious. It has matured us for one
thing. Petty troubles and annoyances
are halved and for that matter so are
our pleasures."
That the Foster-Colbert marriage
arrangement is a success is demon-
strated by the fact that the couple
takes long vacation trips every year.
Last season the two journeyed by
tramp steamer to fifteen countries.
Tex Rankin, stunt flyer of Portland,
Ore., made 130 outside loops in suc-
a cession, a new world's record.
Wher
BABIES
are Upset
BABY ills and ailments seem twice
as serious at night. A sudden cry
may mean colic. Or a sudden attack of
diarrhea. How would you meet this
emergency—tonight? Have you a bottle
of Castoria ready?
For the protection of your wee one—
for your own peace of mind—keep this
old, reliable preparation always on hand.
But don't keep it just for emergencies;
let it be an everyday aid. It's gentle
influence will case ami sooLlie the infant
who cannot sleep. It's mild regulation
will help an older child whose tongue is
coated because of sluggish bowels. All
druggists have Castoria.
DR. T. F. DRISKILL
DENTIST
Member American Academy of
Applied Dental Science
Pyorrhea, Oral Prophylaxis and
Dentistry
OFFICE HOURS: 9*° {J A.pM^
PHONE NUMBER 96
Southwest Rooms, Ruthven Building
PALACIOS, TEXAS
J. L. PYBUS
PLANING MILL
Manufacture all kinds of wood
Wood yard in connection with
Plant
Glass carried in stock.
PHONE 27. PALACIOS
For Kodak Finishing,
Enlarging, Copying or
Other Photographic Work, go 9
Blocks North from City Hall,
then l'/2 Blocks East, or leave
Films at—
MURIEL'S NOVELTY SHOPPE
H-U-N-T-E-R
i
The Sulphur
-IS ONE OF TEXAS' MANY OUTSTANDING ASS
-Three Mines Produce Practically all of the Nation's Supply
!
Patronize BEACON Advertisers
BEWARE
Mil ATIONS
DEMAND
i
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SULPHUR IS INDUSTRY'S
MOST ESSENTIAL COMMODITY
Its Presence in Texas, therefore, constitutes one
of the State's Most Attractive Inducements to
the Development of Industry within its borders
It is estimated that every seventh
person in Europe lives in a city with a
population of more than 100,000.
Look for the
word genuine on
above when yo
you'll know tha
genuine Bayer p
of physicians pre
Bayer Aspirin
of users have pr
press the heart. Is
follow its use.
Bayer Aspirin
dote for pains of
Headachdh
Colds
Sore Throat
Rhcumatisrr
Genuine Bavi
all druggists ji
bottles of 24 at:
Aspirin is tl
manufacture ol
-alicylicacid.
"•"ver and the
M
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Palacios Beacon (Palacios, Tex.), Vol. 25, No. [3], Ed. 1 Thursday, January 21, 1932, newspaper, January 21, 1932; Palacios, Texas. (https://texashistory.unt.edu/ark:/67531/metapth412206/m1/2/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Palacios Library.