The Tulia Herald (Tulia, Tex), Vol. 22, No. 49, Ed. 1, Thursday, December 3, 1931 Page: 4
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Thursday November 19L1931
The Tulia Herald
Telephone
MJBLISHI3D EVERY THURSDAY
TULIA SWISHER COUNTY TEXAS
ENGLEMAN ENGLEMAN Editor and Publishers
Subscription 150 per year to luldrcisos outsldo county 200
Entered as Second Class mall matter at the Post Ottlce nt Tulla
T im under the act of March 3 1879
ANOTHER NEW RACKET
GASOLINE TAXES have led to the development ot
MOUNTING
new racket
Perhaps no tav hns heen so abused as that on gasoline Tho
motorist has been madq to pay for schools fish hatcheries and whatnot
And now the rnckottor is putting in an appearance It is tlms
all motorists demand quick and adequate relief
Tax evasion and tax fraud have become rampant In several
states It is said that profits from the racket have been divided with
conniving officials oactly as In the liquor racket Gasoline bootlegging
Is common
To meet these conditions It is suggested that tho oil industry and
motoiists work together to secure such safeguards as licensing nud
bonding ot all dealers adequate provisions for checking shipments
and sales and so on This might do a great deal of good But the
fundamental trouble is the fact that the states through their nttl
tudo that one cent more gas ta wont do any harm have boosted
tie gas tax far beyond sound limits and so have attracted tho
rackettcr In some states higher gas taxes have actually produced
less revenue than did a lower tax
a
THE BACK LOG OF SAVINGS
EXPRESIDENT COOLIDGE SAID in a recent raido address
WHEN
I urge young men and women to secure all the life insurance
they can while they are young as a savings plan for their own future
and to craete estates to protect their depependents he gave
firstrate advice There are a great many people today who have
Been other investments swept into the discard while whatever investment
they had in life insurance has remained as sound as on the
day it was purchased
There is no finer influence for progress and for a stable civilization
than the institution of life insurance It makes for selfrelianc
for future security not only for the policyholders dependents but
for the policyholder himself It Is the best of all investments for the
person ot small meaus who Is without either the knowledge or tho
facilities to thoroughly investigate and evaluate other types of investments
and particularly those of a speculative character Most insurance
policies are for extremely small sums They belong to people
who cannot afford to lose
It has been more than 50 years since the holder of a policy or
a legal reserve life insurance company sustained a loss on his holding
Piobably no other type of investment can show a record comparable
to that
o
You cant advertise today and quit tomorrow Youre not talking
to a mass meeting Youre talking to a parade Bruce Barton
THE TULIA HERALD
MERCHANDISING
By Bruce Barton
EARNEST GENTLEMAN cnllod nt my otflco with n mossngo
AN
Ho said that this Is tltno for mo to write and Induce somebody
to publish some fullpage advertisement on Merchandising
Tho attention of all executives Is now focused on tho subject
ho said If wo could only get thorn to think straight It would
clarify the whole business situation nnd start tho return of prosperityI asked him what ho meant by merchandising Ho hommed and
hawed and finally remarked Why you know merchandising
everjbody knows what you mean by merchandising
I told him thnt I had listened to much conversation on that
subject in 1929 but had never heard any one define tho term
In those boom days It seemed to mean overselling I con
tonuotl It meant tiylng to get barber shops to put In a side lino of
lawn mowers urging toilet goods departments to carry ico cream
cones foicing automobile paits iilto delicatessens
It meant pushing up tho sales quota twentyfive per cent every
year lying awake nights to think up ways of making people buy
more than they needed going out extravagantly to steal the other
mans customers All that sort ot high pressure activity wafc walking
at omul under the banner ot merchandising In 1929 I said
and If when we speak ot getting back to normal we mean getting I
back to that rush and sttaln thon I am not much interested
He wont away shaking his head as if I had uttered treason
against the great spirit ot American enterprise
Perhaps he was light peihaps I am getting old and unpro
giessive But the kind of merchandising problems that I believe
ur country must face sooner or later are problems like tho tal
lowingWhy
Why with so much wealth are so many men out of work
Why is our economic machinory so clumsy thut men can go
hungry in New York while other men are feeding wheat to hogs
in Kansas
Why with so many laborsaving devices have we so little
leisure
Why are factories closed when a large percentage of the human
man race is still barefoot undernourished and wet when it rains
Why were our parents who were so much pooer than we still
so much more contented peaceful nnd secure
How can we think more about human beings and less about
money How can we recognize the economics of distribution so
that everybody can have more of tho good things of life as a result
of steady smooth production
I cannot answer these questions but I do believe it Is impor
tant to get as many men as possible thinking about them
Even if we have to divert a few minutes from our merchandls
ing
WANT LOWER TAXES
AND EXTRAVAGANCE In government are not very popular
WASTE
lar light now Everywheie there is a glowing demand for lower
taxes Probably we wouldnt be satisfied with any less service but
most of us feel that things could be run moie efficiently
Office holders are really looking for ways to economize these
days They may not want to drop friends from the payroll nor sell
the government automobile but they are anxious to have some
savings to which they can point with pride during election campaigns
4H Club Work
Continued from page 1
Feed Consumed
24 14 bu wheat 2Rc
40 bu mnl7o 45c
25 lb tankage
25 lb C S Moal
120 gal milk 2 l2c
Total cost of feed
Cost of pigs
Feed cost per pound of gal
Expense
Cost of pigs
Cost of feed
003
1700
B0c
33c
1050
3444
2400
u 238c
2100
3144
Totnl Expense 5811
Receipts
Sold 2 pigs 1150 2900
Sold 4 plgfl fp 1100 5600
8500
Less expense 5841
reeding Profit 2060
Premiums won 4900
Less expense nt show 300
4000
Total Profit 7250
The following tablo shows the
profit made on the two litters of
pigs
Profit on first litter 10330
Profit on second Utter 72 5G
Profit on the 12 pigs 175SC
As a result of my demonstrating
tho value of self feeding hogs and
exhibiting my self feeder nt the
County Fair at Tulia In October
1930 many Swisher County Farmers
have become interested in
this method of feeding hogs In
fact tho County Agent has told
mo that 125 farmers In this county
have adopted self feeding of
hogs as a common practice
When I became a 4H Club
member I knew very little about
tho feeding and care of hogs
During my year and a half of club
work I have learned the value
of feeding livestock the value
of keeping records as to cost of
feeding hogs the value of seK
feeding hogs the value of balanced
rations and that the best
method of marketing home grown
feeds is by feeding it to livestock
I now have a litter of nine pigs
that will be ready to put on self
feeder about the 5th of November
These pigs will be ready for tho
Fat Stock Shows in the spring
As I have learned so many
things since I became a 4H Club
member I expect to continue tills
work as long as I am eligible to
be a 4H club member
Weve never had
a more beautiful
line of Ladies
Lingerie from
49CUP
Womens Boxed
Gift Kerchiefs
Per Box
Japanese Brocaded
Gift
Kimono
198
Smart New
Gift Bags
98CS495
Look DeLuxe
Dump Wagon
89C
11 12 in by 20 12 in
Colored Sheet and
Case Set Per Set
98C
Tulia Swisher CountyT Tp > vn0
The advancement r Ropicsentn
tlo Gamer to the Speakership
will cause his mantlo as Democratic
Floor Leader lo descend
on Joseph W Byrus of Tennessee
Ropicsentntlvo Ilyrns Is little
known to tho general public al
I though fiom now on ho will loom
In legis
as an Important flguro
lation
1 One ot tho echoes of tho re
cent Investigation of tho Navy
Leagues attack on Presldont
Hoover for his economy program
on naval expenditures Is expect
led to ho an Investigation of tho
I committee which Investigated Gar
diners charges Friends ot Gard
t
i
T
I
i
iner clnltn tho Presidents
com
mlttoo was filled with friends
of
Mr Iloovor and that such a
committee
was unablo to arrlvo
at
an unbiased roport
Ono ot tho findings ot tho naval
committee wns tho chargo that
tho Navy Leaguo is supported by
wealthy armament men ship
buildeis nnd others
who are in
toiestod In seeing oxtcnslvo now
consti notion and that thoy triad
to force tho Presidents hand in
an offort l < > obtain a chance to
bid on soino fat contracts
A Complete Range In Sizes
And Style In
Cedar Chests
At Popular Prices And On
Easy Payment Plan
Paul Ramsey Son
Furniture and Undertaking
Call 52 Licensed Embalmer
t
5
x
t
5 H 4 J 4 4K < + + t4 Jl4 + + + Ml4 tJIJJWH
SOLVE YOUR GIFT PROBLEMS AT BUXFORDS
Childs Gift
Sweater
79C
We re immensely proud of
this Gift Item Pretty
snug and warm these
little sweaters will just fill
the bill for a practical and
pleasing gift
Mens Shirt and
Tie Ensemble
139
A perfect gift for any
man Splendid quality
white broadcloth shirt
with a handsome contrasting
solid color tic
SEE IT
Dont fail to see our toys on second
floor We have lowest prices in years
Cap Guns each 5c
8 Ounce Sky Rocket 15c
Roman Candles 15 Ball 10c
Fiie Crackers 5c
Torpedoes 6 for 5c
Rubber Balls r 5c
Toy Trucks and Cars 10c
Boy Scout Knives Regular 100 for 50c
20 Inch Dorothy Jane Dolls 98c
Childrens Tea Sets 25c to 98c
Mai hies All Sues 6 for 5c
Negro Baby Dolls 49c
Largo Roller Bearing All Steel
Wagon 398
Tricycles Scooters Footballs as never
priced before
Childrens Red Chairs Each 49c
Dominoes Books Maps and Blocks
Galore Electrical Stoves and Toys
E9
B
s
C
Ci
ffl
i >
Mens 22 wt Overalls pair 50c
Boys Corduroy Pants 616 yr pr 150
Mens and boys heavy work shirts 49c
Mens heavy sheep lined coals 395
Mens SI 995 Overcoats 1295
Mens Swede Jackets 595
Mens heavy Cotton Sweaters 79c
Mens All wool Sweaters 395 to 195
3 Pair Mens 50c Sox in Gift box 69c
Ladies Metallic Hats 195 to 295
Beautiful one piece rayon Pujamas 98c
Ladies 3 piece Pajamas sets 295
Ladies and Misses Silk dresses
395 to 1095
Pi city 3 piece Jersey Suits 595 up
Childiens heavy ribbed hose pr 10c
Ladies heavy ribbed hose pr 15a
Fast color prints at per yard 7 l2c
Clean up prices on all Ladies
coats 395 to 2500
Childrens coats 195 up
Boys Suits
375
F0 995
Boys Dress Shoes
6 to 11 12
100
12 to 2
119
One lot Mens 5
Oxfords at
250
Ladies High Heel
Black one strap
Slippers pair
195
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Engleman & Engleman. The Tulia Herald (Tulia, Tex), Vol. 22, No. 49, Ed. 1, Thursday, December 3, 1931, newspaper, December 3, 1931; Tulia, Texas. (https://texashistory.unt.edu/ark:/67531/metapth42234/m1/4/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Swisher County Library.