San Antonio Express. (San Antonio, Tex.), Vol. 53, No. 322, Ed. 1 Sunday, November 17, 1918 Page: 3 of 60
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SAN ANTONIO EXPRESS: SUNDAY MORNING. NOVEMBER 17, 1P1S.
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Rconomy-lVise Shoppers IVill Again Be Attracted to This Great Selling Event Tomorrozv! -
Last Week's Crowds Are a Splendid Recommendation of the
Put)lie's Confidence in Our Merchandise and Our Reductions!
-Such crowds! Such spirited buying! It reminded us of the opening
days of this sale. Just so long as our stocks last we'll give you these
wonderful bargains in apparel for men, women and boys. But the
time is getting limited—there only remain about 40 shopping days be-
fore we' move—as we now anticipate moving into our new store early
in January, 1919. ,
We want to impress upon you the importance of buying now while as-
sortments are at their best—the stocks are more complete now than
they'll be later.
We really expected to be in our new home this fall. Our buyers in
every section of the store bought heavily, anticipating a rising market,
then, too, we aimed to have much larger stocks for our new enlarged
quarters.
But it has been fortunate for us and for you, too; they bought wisely
at bottom prices! Most of this merchandise is not available in today's
market, except at very much higher prices.
—So in presenting to you these wonderful assortments at very attractive
prices, it is but another demonstration of our vast merchandising re-
sources and shows what advantages an organization of this kind holds
for its patrons.
MEN'S WEAR
MEN'S SUITS -
From the wealth of weave and color in our collection
you'd think there was no shortage of woolens.
MEN'S O VER CO A TS -
The arrav of styles alone is a marvel of variety, ex-
hausting the whole field of color and design.
MEN'S SHIRTS—
Embraces everything that is new in pattern and mate-
rial, which includes silks and silk mixtures.
MEN'S UNDER WEAR -
Heavy and light weight, all-wool, all-cotton or cotton
and wool mixed—an immense showing.
MEN'S XMAS NECKWEAR-
You'll wonder where such beautiful colorings came
from when you've heard so much about dye shortages.
MEN'S HOSIERY -
In preparing our assortment we gave extraordinary con-
sideration to the choice of values and service.
MEN'S GLOVES-
For work, street, dress and motor use—here you are
sure to find his favorite kind.
MEN'S SWEATERS-
Galore; in weave and variety of colors, as weTl as styles,
which includes slip-overs, coat and sleeveless.
MEN'S SLIPPERS -
Everetts, Romeos, Napoleons and Comfys—in leather
for warmer days and in felt for howling winter nights
and bitter mornings.
MENS' HATS-
Our present collection embraces a range of colors and
styles not only remarkable in these times—but remark-
able any old time.
WOMEN'S WEAR
WOMEN'S SUITS—
The suits offered in this sale were developed in all the
fabrics and colors of Fashion.
WOMEN'S COATS
Rich, elegant, soft cloth textures in the smartest .u
most popular coat styles of the season.
WOMEN'S DRESSES -
A representative collection of new fall costumes, com-
prising Georgette Crepe, Serge, Velvet, Satins and
combination effects.
WOMEN'S BLOUSES
Crepe Blouses of the most practical types, including
the new collarless blouse and Hawaiian neck. Shown
in suit shades and in flesh, white, navy and bisque.
WOMEN'S FURS
Rich, Lustrous, Silky Furs make ideal Christmas gifts.
Choice, perfectly matched skins are- the only furs used
in our carefully selected stock-
WOMEN'S SKIRTS
Newest winter models in plain tailored or pleated
styles, fashioned from fancy wool plaids, satins, failles
and serges.
WOMEN'S UNLERWEAR
Complete assortments of Muslin, Silk and Knit Under-
wear, shown in styles from the most practical to the
daintiest of hand-made and hand-embroidered styles.
WOMEN'S PETTICOATS
Among the many new models of Taffeta, Jersey and
Heatherbloom Petticoats on display, you will find
twenty new colorings.
WOMEN'S CORSETS- %
Only Corsets of unquestioned reputation shown in this
section. Individual attention given to fittings by an
experienced corsetiere.
WOMEN'S HOUSE DRESSES
Porch and street dresses, as well as nurse and maids'
uniforms, shown in all the approved styles.
BOYS' WEAR
BOYS' SUITS—
We always had the reputation to show the biggest and
best stocks, and we're no different this season.
HOYS' OVERCOATS
War conditions have had only one effect on our stock—
most every style has some military lines.
BOYS' SWEATERS
All the school combinations, as well as the'solid colors—
from lightweight jerseys to heavy Shaker knit.
BOYS' ROBES
Late shipments brought us only yesterday the hand-
somest robes ever shown in our store—the heavy Eider-
down kind.
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BOYS' PL A Y SUITS
Are most appropriate for the "little tots" gift; our
showing includes cowboy, soldier, Charlie Chaplin and
Indian.
BOYS' HEADWEAR—
Without a new hat or cap no boy's dress is complete.
We are "authority"t on what is most appropriate.
BOYS'BLOUSES- *
And shirts in materials and patterns like his daddy
wears, including silks and silk mixtures. All fast colors.
BOYS' FURNISHINGS—
Including belts, neckwear, handkerchiefs, fancy and
plain collars, etc., in an unusually large assortment.
JUVENILE SUITS—
For the little fellow in wash and wool fabrics; styles
that are remarkable both for their beauty and worth. •
BO YS' MA CKINA WS -
Short and three-quarter lengths, with and without belts,
in Scotch plaids and plain colors-—military kind, too!
Remember, Our Reductions Are Based Absolutely on the Old Prices and
Not on the Present Day Advances'. Your Savings Are Really Double!
IVhat an excellent opportunity this Sale affords Christmas (lift Seekers! Sot only do yon benefit by the big reductions,
but most of the merchandise will wake excellent gifts, articles every man, woman, miss or boy will appreciate. Remember,
the U. S Government Expects You to Distribute J our Christmas Shop pi tig Over Nov. and Dec.
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BOYS' BARBER SH
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San Antonio Express. (San Antonio, Tex.), Vol. 53, No. 322, Ed. 1 Sunday, November 17, 1918, newspaper, November 17, 1918; San Antonio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth430416/m1/3/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Abilene Library Consortium.