San Antonio Express. (San Antonio, Tex.), Vol. 48, No. 117, Ed. 1 Sunday, April 27, 1913 Page: 16 of 67
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16 B
SAN ANTONIO EXPRESS: SUNDAY MORNING, APRIL
1913.
fitfully Iron gin* utirtt my <1mr mother on*
dprr'l, mifl she nnvcr fully r®r<kW#d«
Affi'i till that. I iiid in\ family nuf-
fimtil hn pluiir.'i s in 'IYxuh, I twl I hut tlio
kicui t'l.miiionwpulth of 'IVx.hu, itn people
hiviu* all tliwi uuel wealth and
pioajMirit f inn bring, Khoulil iu Kom«> way
t'rovf It* £raliiu<J« to who nirao to
Tanas iiurinur Km Hiruk'k'h'n with the In
ulaatt ami Mi'ih'aiiK, ami gncrfflcert tholr
llTM and property, emiurod hardships muI
pfivatlouH, (•oimuorlii? tho wludemess and
making it 'bloom us the row.'
"I (Wi that It Would b«- nothing but
flffct for thf *tn'ut Empire titate of Tnii
to make the last days of tbsaa few sur-
vivor* of the Indian massacre* com-
fort ah la and happy, aa there are only a
vary few left; in fact, 1 do not know of
a tdnjrle ott® living except myself. The
history of IVias has been only partially
and imperfe-tly wrltteu. and annot be.
Tt ban a luetory that reu^la like a ro-
maov and Is peculiar to itself. Texas
lifta many charm* for me, let 1 suppose
nearly all whom I onee knw have jtassod
away ami have routed from troubling.
Texan aoil holds tbe remains of my par
• nth, who wive up all for Texas, ami I
alone am left. I am now 7d yearn old,
am able to do my household work, and
nave written this story with my own
l-and."
Baseball Must Be Investigated.
\V A8HINGTON, T). C., April 36.-Ty
Cobb'a agreement wtth the Detroit base-
ball club will not deter Representative
Gallagher of Illinois from pressing his
propof'd oonxressionaJ investigation of
the so-called "baseball trust." Today Mr.
Gallagher conferred with members of the
Rules Committee to learn what the
chancts wei* for hearings on his resolu-
tion as soon as the tariff la disposed of.
Representative Hardwlck of Georgia de-
clared he had abandoned Ids Intention to
introduce a similar resolution because
of the agreement between Cobb and the
Detroit management.
(The poultry editor ran he reaped only
by mail cure Th* Fx press or over old phone
*0*0 between the bourn of 7 and 9 p. m.)
CORRECT ADVERTISING PAYS.
THH poultryjnan of today is better
educated than his brother poultry-
man of ten years ago. He has learned
many things not known at that period.
He is iu a better financial position. Ills
horlson is broader and his vision clearer.
There poultrymen who have obtained
better things are now asking for bettor
Information. They want a higher class
of reading matter than that available at
the time mentioned.
A. successful business man was recently
asked: "What is the secret of success?"
He replied: "Have a first-class article
the people want and let them know about
it. Tell them morning, noon and night,
and if they wake up in their sleep, tell
them again. Keep pounding away at
them. A page advertisement one month
and then an inch advertisement the next
MONDAY
WE ENTER ON THE
SECOND WEEK OF
OUR
FIRE SALE
The thousands of enthusiastic
customers, many of whom
have attended the sale daily
making purchase after pur-
chase, attest to the great values
they have found here. It is
impossible to show all lines at
once on account of room.
Therefore, as we close out one
line we bring another forward.
Every day surprises await you.
THE SALVAGE OF OUR
QUARTER-MULISH
DOLLAR FIRE
MUST GO at the LOWEST
OULTRYfe-
SKTMENT
month dues not Tcato confidence on the
pari of thcjntundlng buyer. "
IM'Ri judge jou by your system of
advertising. Il does not wholly depend
upon tit*. alsie of your advertlaament
whether it will create a favorable Itu-
presglnn, but It uiunt be attractive and
proper', worded. Plan your advertising
campaign at the beginning of tho season.
s. l islih. a definite sum to be expended
for advertising. Make it such an amount
as you will be able to pay. uud "till have
sufficient profit for yourself. Divide the
amount no that n.oul of it Kill be spent
durin,; the egg and stock selling season
bul keep your advertisement before the
public continuous!).
ADVERTISE KKUULARl.Y.
Spasmodic advertising Is a poor Invest-
ment. If jou rail a mile you would run
Steadily. You would start off on a slow |
trot nail any variation in speerl would bo
gradual. You would not expect to w in a
mile race bv running at top speed for a
few yards; then resting and then rushing
ahead agalu.
The suine rule hold* good In advertis-
ing. Tbe steady advertiser—the man wh.)
keeps hammering away on the good
finality of his birds, until you think of j
Ills strain whenever that particular ■
variety is mentioned -Is the successful 1
pouitryman The breeders who conduct
their business on business principles and
expect the greatest returns from mod-
erate advertising expense, keep ever-
lastingly at it.
Whe.i wording your advertisement, tell
exactly what you have for sale or the
quality of birds In your breeding pens.
Yuu want to Induce the reader to write
you for j; rices.
Never Iry to Injure a competitor. It
merely introduces him to a lot of people
who did not even know lie was In exist-
ence.
Write an advertisement that will catch
the eye. Then when a person sees It,
have something in it that is worth read-
ing. A well-worded advertisement means
a sale more than half made. Change the
wording from time to time. If you tell
thB same story many ways you are sure
to attract a crowd.
KEEP GOOD STOCK ONLY.
The ouly way to make a success of the
poultry business Is to breed good birds,
so that when you send them out they will
please your customers.
Write attractive advertisements. Have
a printed letterhead that will give the
reader confidence, (let out a mailing list
and general price list descriptive of your
strain and containing a lot about your
birds that you cannot embody in a letter
or un advertisement. One thing follows
and dovetails Into another. Thousands of
breed' rs who advertise would make more
money from their fowls if they spent a
few dollars on letterheads aDd envelopes
properly illustrated.
After the paper has done Its part and
given Inquiries, the advertiser must do
Ids part. In some cases advertising does
not pay. simply because the advertiser
fails to avail himself of his opportunities.
Answer all questions carefully In a
plain, straightforward way. Look after
the interests of your customers. Consider
that their success augments your success.
See that they receive what they want.
Please them, if It bo at all possible.
Do not be satisfied with sending a
circular or catalogue to an Inquirer—even
though it may contain all the Informa-
tion ue requires. You should at least
write him a letter thanking him for the
Inquiry and assure him you are at his
service and hope to receive his order. If
he wants prices and description of a pen
or single bird, describe stock of different
value fully and quote at least three dif-
ferent grades of bird. Endeavor to Judge
the kind of stock he wants and quote him
for that kind.
HANDLE INQUIRIES CAREKVLLY
Haidle every Inquiry as If the success
of your business depended on making a
sale to that particular individual. Make
your letter friendly; yet, at the same
time, urgent. U you do not receive a
reply iu response to your first letter,
write him again aud quote hiin for differ-
ent stock. If the second letter fails to
draw a reply, write him a third and ask
him to tell you what kind of birds he is
In search of. Some successful breeders
write five or six letters to every Inquirer
who dees not answur their communica-
tions. These last letters pay.
Whan writing your advertisement never
waste a word or even a letter. Use plain,
everyday language. If you are selling
utility cockerels call them utility cock-
erels, not "magnificent exhibition birds."
tluod advertising should always be
looked upon as an Investment and not an
expenm. Good advertising always pays.
A good advertisement Is one that returns
several dollars for every dollar that it
costs. If It does not do tills It falls in Its
object. The mere display of printer's Ink
or a pretty Illustration does not neces-
sarily mean an effective advertisement.
If It does not elicit Inquiries, cut out the
pretty pari and substitute different word-
ing. '
Some of the best advertisements are
those that contain few words, but a num-
ber good display lines that arrest
attention. A neat illustration of a bird
is effective, us that always claims allen-
tlon, bul a type display can be made very
effective
We may live without poetry, music and
art.
We may live without conscience aud live
without heart.
We may live without frlondH and live :
without fads.
uiit we "chicken" men cannot live with- J
out ads.
SOME INTERESTING ITEMS.
PRICES EVER HEARQ OF
DtUOWITZ
BROS. CO
I
LOCATED FOR THIS SALE AT
117 MAIN AVENUE
AND
116 N. FLORES ST.
. u.i i Will il I I iiiniiMiimi— miii ■
Furniture and Garnets on Easy Payments
When we say easy payments, we mean what we say. All we ask is 10 jht cent down and the
balance can be paid to suit your income. Select a bill of furniture amounting to One Hun-
dred Dollars, pay us Ten Dollars down and the balance, Two Dollars per week. Anything and
everything for the home you will tind here. Our prices are right and every customer making
a purchase is guaranteed satisfaction. We also do repairing, refinishing and upholstering. All
work guaranteed or money refunded. Get a dustpan free.
WE WILL TAKE YOUR OLD FURNITURE IU TRADE FOR NEW
pi i
PARLOR SUITE
This threc-picce mahogany parlor suite,
same as picture, settee to match rocker
and chair. Frame made of birchwood,
mahogany finish, tapestry or velour cush-
ions. $3 down aud $1 per
week. Only—
HICKORY PORCH SWING
32.50
Made of hickory wood throughout, will
stand all kinds of weather.
$1 down and 50c week. Only.
8.00
IRON BED
See our new line of Iron Beds in white
enamel or Vernis Martin, full or three-
uarter size. Bed same as picture, white
enamel, strong and durable, for Monday
only, 50c down and 50c per 2.15
week. Only.
PORCH ROCKER
Frame made of hard maple-
wood, double cane seat and
back, in colors of green, red
and natural finish. Only
$3.25
BED DAVENPORT
Frame made of solid oak, golden finish, upholstered with the
best grade of Chase leather. Box underneath for bed clothes.
Can be converted into a full size bed at night. 0*7 CA
$3 down and $1 per week. Only " '
HICKORY ROCKER
This old hickory rocker, strong
and durable, will stand all
kinds of weather. We carry a
full line. Only
$3.50
OLD PHONE
CROCKETT
1 1 4
Kmc FURNITURE CU.
NEW
PHONE
114
nfi H to W
AN EXPERIMENT IN CIIICKEN HISTORY
The day-old chick trade Is a branch of
poultry culture of widespread Importune*
at the present time, and one that is doing
much to popularise the Industry amongst
all classes of the community The fact
that it has eome to stay cannot readily
he controverted In view of the satisfac-
tory results attendant on Its operations,
live chicks Invariably appeal to the
novice with more Irresistible force than
do embryos In shell, as there is a cer-
tainty about one that Is not attached to
the other. Now that the leading breeders,
of Texas are found catering for this de-
mand, and ale sending out chicks from
their famous lines of stock, the stability
of the chicken trade Is assured as the
result tray he relied upon to prove suffl
clentiv satisfactory to the purchasers as
to muse them to Impress upon their
friends the advantages attaching to a
start In poultry ruislng with it butch of
ilve chicks There Is practically no limit
to this branch of tile poultry business
now thnt It has been established on such
eminently satisfactory lines.
RAW BOOR AH A NKitVE TONIC,
Home people are at last beginning to
learn the value of raw eggs us a nerve
tonic, declares a trained nurse, por the
hist few years I have been trying to get
nervous putlents lo give (Ills simple
lemeily a trial, hut I really think It,)
slmpllicty was against It. When any-'
thing Is simple easy and cheap It stands'
no chance at all. A celebrated nerve spe-
clall^t told me the other day that one
could hitrdly overestimate the benefit
from the almost wholesale eatlof of raw
eggs In caso of serious nervous exhaus,
lion Not a r«w egg now and then -not
n hit oi' it-but raw eggs two at a time,
end at least four times a day! Ten ugga
a day are often taken by a patient with '
most excellent results. This same spe.
ctallst told me he bad seen the must
ragged eet of nerves he ever deatt with
quieted In a week with this treatment,
combined with as much milk as the
patient could tak". /n Immense amount
of pure and highly concentrated nourish-
ment tnay be iaken Into the system In
this way.
THFI NKKD OP" HUAPlK.
The Bureau of Microbiology, reporting
on th» post mortem exsmlnatlnns con-
ducted on the birds sent In. sa\s that
the mlcroacnpe has failed as h rule lo
Indicate any definite dleenae or other
sufficient cause of death, hut the sugges-
tion ,s made that the food supply or
weather conditions may be responsible
Fowls, like msuy other binls, ale highly
sensitive to JM*. KftVjMUM U ft Jw.wl (0
R
.1 * m
K V'; <%. .4- +*!•:••
%
P
VtBltf OP Q H ***3
I
tMNtTto«ew«rox»
a wire cape, without shade from the
summer sun. produces exhaustion, and
compiuntlvely qui' kly ends In death, for
fowls have very little natural means of
regulating a rise of temperature and ex-
posure to the sun. Practically the only
way in which they can protect themselvea
froin such exposure Is to spread their
wings so as to shade part of the body,
and open the mouth to increase the evap-
oration of moisture from the mouth If
these means fall, tho body temperature
mounts rapidly and death ensues. In
their wild stale fowls seem to be like
jungle animals, which hide under the
dense tropical undergrowth, aud It can
weil De understood that they feel ex-
posure to the sun's heat very acutely,
espe I tlly If paling fem es prevent cooling
breoaes from reaching their runs.
MAKE Yont 1IKNB WORK.
The harder you make the hen work,
the better results will be obtained. I dp
not want anyone to understand that I
advocate starving the hen to mske bar
work. This would Just he making a bad
matter worse, Tha meaning 1 Intend to
convey Is this: Feed the hens well, glv«
them all the food they are capable of
consuming, but In such a manner that
they Will be kept occupied from sun up
until sundown, except only the time re-
qulred,to deposit the eggs In the u"St
Hue .nflsi not strive to make the getting
of tlnlr lend so strenuous, however, that
thev cannot obtain their proper share be
fnre roosting time, While a lasy, uver-
fat he,i cannot produce the h»sl rmults.
one that is semlstarved throughout the
day Is equally unproductive,
BIO rHIt/OHOPHHMk
!»n not he contented with the aversgj
lot rise sbova tha •wnttat ba a leader
That is noble discontent j hut after striv-
ing. it you fall short of jour Ideal, do not
fret your life away, That Is ignoble dla-
cviitvut. KtW »A lirtvlM Md In commit
ffata eo»«» *»iti
with the lesulta which your bast efferota
bring, That Is wisdom.
liTII.ITY BTOCK IN KKMANIl,
Whatever advance may he recorded In
the case ef exhibition slock during th«
year, thtra la qvrtftln to be » KQMtlonal
tu.
Increase In the number of utility hlrds
raised In Texas, Judging by the extra-
ordinary degree of Interest that at present
Is being evinced In this branch of poultry
culture On all hands, and from every
center In our vast continent, a spirited
Inquiry for atoek of dependable laying
blood is being Instituted und. despite the
very large flocks at present held by
promlnmt breeders, It would appear that
they ure unable to fill the orders reach-
ing them from their numerous clients.
No doubt the splendid figures ruling for
market eggs and tnhle birds of all Uliid"
throughout the year are largely respon-
sible for the verv satisfactory demand
obtaining for stud birds at tbe present
Juncture, but, lucrative as these figures
have been to the poultry raiser during the
term mentioned, they aie likely to lie
vastli exceeded during I9U, as the de-
mand for poultry products has now
reached a standard whareal It Is Im-
possible to supply It at anything short of
retold rates. \Vhlle not In any way sat-
isfactory from the consumers' viewpoint,
the outlook for utility poultry railing Is
a most, promli.nit one.
ROSE ('OMB BLACK MINORCAS.
(By Ben Andrews, Han AntanK*
Rvawumlt Mfttk Jiiuurou wart url«lu-
ated oy G. >1. Northup from Slnglc-conib
Black Minorcas. Mr. Northup Bays:
"In 1886 I Imported single-comb Black
Minorcas from England. Among them
were included some of the Crystal i'alm e
first prlie cup winners. From these Im-
ported birds 1 originated the rose-comb
Black Minorcas. My start was a cock-
crai with two large side sprigs on his
comb, in all other respects he was a
large and typical Minorca, and In other
respects far surpassed the other cockerels
of his age. One day while 1 was lookfctg
■ l him and lamenting Ills miserable comb
It occurred to me that It might be pos-
sible to produce a rose or double comb
by mating him with a suitable Minorca
hen. I finally did so mate him, and by
following up a system of mating ami
breeding only from such speclmena as
came nearest to my ideal in comb, in
few years I produced a pullet that hud a
large lump comb, which was not ft single,
but a poor cxi use for a rose comb. That
result gave me courage and confidence
that I could succeed In m> project to
produce a pure-bred Black Minorca with
a in, e comb I'rotn the slnglu-coinb
varlet\ without the introduction of for-
eign blood, which 1 finally dhl. The firal
published article mentioning rose-comb
jMhiorcas was written In Mr. Northup
and appeared In the Poultry Monthly In
the iu I ruat y Issue iif 1W*1, and Ihe first
rose- ofih Black Minorcas ever rxMhlied
wire shown I Mr. Niirthup nt (ihm-r-
vlllc, N. V., In December, httl Since that
time the ton-'limb Black Minorcas rup^
Idly B ii ied In favor, until now they are
bteil throughout the world for eggs, for
market purposes and for fancy shows.
Die use-comb Black Minorcas hold the
distinction of being the fir^t fowl tu t.etl
for II.OUw. While tbe standard weight for
Ihe cock is eight pounds, cockerels and
hens six and a half pounds, and pullet* ;
five and a half pounds, they are raised to
a much greater ivelght. U. A. Clark
raised and exhibited a rose-comb Black
.Minorca that weighed at 9 months of ago
ten snd a half pounds and, as a cock,
weighed twelve and a half pounds. He
also exhibited a ben thnt weighed nine
pounds and a pen of five fowls that
wrigiiecl fort\ -three pounds, which la
rutin Irrger and heavier than many of
lite so-called meat breeds. The Minorca
Is n lontj-bodled, long-hacked fowl, broad
at, the moulde s and tapering to the tall;
brr.n' lull and body tapering from front
to rear. The comb should he of good slue,
vet lot beefy, comparatively flat on top,
containing many small, round points or I
evenly corrugated, with u well-defined
spike extending backward in u line with !
center of hard, having a tendency to |
follow sh .pe of head snd neck. The
uow.tful frame, well developed body, the
beetln-green luater of their plumage,
combined with the coral-red comb and
white eurlobea, makes the Minorcas com-
manding In appearance. An Kugllsh au-
thority on Minorcas, R. W. Webster,
wrltlnn for Faim lJfe In 1W8, says of the
rose.eomh Blank Minorcas;
"I helti ve at no distant date that they
will b" very popular here, for their
economic qualities are being recognised
hy all who have taken them up. As utility
fowls, they are prolific layers of large
white eggs, extremely hardy both as
chickens and adults; are nonsltters, as
table fowls rome to maturity oulckly,
and pit sent a plump breast of delicate
white flesh Today msny of the largest
egg farms are starting with rose-comb
BiHik Minorcas and are stocking their
plants as f.ist «s possible with Minorcas,
tiernu.i • they are proving most profitable
They not only lay many eggs, but their
eggs a,e larger and bring higher prlceg
III the markets.
"Now, |i wotd to tits fancier of partl-
t'olored breeds, who Imagine they Imvn
«li the problems of breeding to feather,
try a lilsi k breed, and sea imw soon you
will be convinced to tlm contrary For
beuUty of olunuige. the well-cared for,
high-lited black lowl with their lustrous
greenish black plotosgu stands compari-
son with alii vilhur (owl (hat wears leath-
er!," . . .
J
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San Antonio Express. (San Antonio, Tex.), Vol. 48, No. 117, Ed. 1 Sunday, April 27, 1913, newspaper, April 27, 1913; San Antonio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth432432/m1/16/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Abilene Library Consortium.