Temple Daily Telegram (Temple, Tex.), Vol. 10, No. 301, Ed. 1 Sunday, September 16, 1917 Page: 15 of 22
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TEMPLE DAILY TELEGRAM, TEMPLE, TEXAS, SUNDAY MORNING, SEPITSMBER 16, 1917.
PAGE FIVE
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She may be a Dresden China type;
Blie raay have olive skin and forty-
centimeter eyes; she may be petite
and retro ussee o( nose; she may be
Amazonesque in height, but she MUST
be slender. And more, oh, woe—she
must be youthful. And yet another
relentless decision of those who de-
cide destinies of dress—she must have
h ps! This oracular word will cause
shivers of armuish and anger to run
unbidden up and down our vertebrae.
Iiut this is 110 use—we who have been
on food parole, who have enjoyed un-
limited liberty as to diet, must again
turn our heavy hearts and heads to-
ward assiduous consumption of "Eat
and Urow Thin." A contourier re-
marked the other day, with a shrug of
his shoulders, it was "un peu cruel
pour lea pauvre laiiees." Like Sher-
man, Monsieur's vocabulary was lim-
ited in tiiis particular instance. It is
horrible, unbelievable, but it must be
f. ! *•<!. as actual illustrations and de-
scriptions will tend to show.
The bouflaut, bustle and barrel
skirt* must give way to the svelte,
straight and slinky. Coats which last
year left the waistline to ripple irre-
sponsibly somewhere in the rear are
chastened by uncompromising shear
into clinging vines which hate to be
torn away from the skirt even at the
knees.
Some latitude is still allowed in sep-
arate coats. The authorities in Fash-
iondoin have perhaps bethought them-
selves of war-time economy, and of
the full garments which most of us
bought, and all of us strove for last
winter, and for this reason have been
a bit lenient in cutting top coats.
A smart, severe model known as the
"Trench Coat' is of tweed water-
proof, with two belts run through
metal buckles and a snugly-fitting
collar, which fastens under the chin
or may be thrown back when the
wearer is under fire.
Another coat reflecting the military
is of dark blue Bolivia cloth with
collars and cuffs of scarlel and sour-
let bandings on the square pockets.
Gleaming buttons complete a clever
ensemble.
Gray is one of the best colors for
fall, with blue and buff as close fol-
lowers. Large fur collars are still be-
ing worn, and will probably continue
to he worn, whether they are entirely
iu fait or not . For they are univer-
sally becoming and very comfortable.
And in these days American women
are wisely thinking of comfort—and
looks combined. Metal embroideries
appear on collars and cuffs, with an
occasional departure us to pockets
and belt.
The new suit silhouette will bring
Joy to the hearts of that great major-
ity of women who feel most at home
in a "strictly tailor-made." The
notched collar, snug sleeve and smooth
shoulder and armhole Is with us again,
while the coats are nearly all finger-
tip .;r knee length. Skirts are sparse-
ly pleated, if at all, and have invis-
ible pockets. Tweed, home-spun, the
ubiquitous blue serge, oxford and
twills arc all in top..style. For her
who must lean a little toward dressi-
ii! s in her t illleur there is always
black broadcloth—never old and ever
charming.
une particularly attractive suit in
black French serge has a semi-fitted
coat, the back being a masterpiece in
fine seams, ending at the waist line
With crotachs embroidered in black
silli. The collar and revere arc fin-
ished with these same ornaments, and
the crowning attractions are hand-
hemstitched collar and cuffs of sheer
handkerchief linen. The skirt Is plain,
with the slightest fullness over the
hips, allowed by two tiny box pleats.
As early as last spring women in
England were wearing plain, ready-
jOade suits of blue—and ,of pure cot-
ton.' Surely our plain styles are lead-
ing us thither an e'er lor.g we shall
fee doing another kit for our dear ones
"somewhere In France" by forgoing
woolen suits that they may have socks
and other warm comforts. American
women are constantly proving them-
telves engertr willing to
way toward the equipment of the men
in service, and this may prove a big
factor—this conservation of warm
clothing.
There has been considerable argu-
ment as to the durable popularity of
capes. As we do at everything, we
have fairly leapt at these all-covering
garments, only to lose, by so doing,
their principal charm, that of exclu-
siveness, they have become so univer-
sally popular that they are conse-
quently cheapluet, and will not be to
the fore In the fall and winter ward-
robe of Mlladi Ultra.
Separate skirts are quite good and
of course will have their place so long
os top-coats are in good style. Heavy
I satin, trimmed in stitching and cords,
is popular in dark colors, while
French flannels in stripes and coin
spots are in vogue for sports wear.
Practical skirts of khaki are trimmed
with patch pockets and bone buttons
on belt nnd pockets.
Than the blouse there is nothing
upon which so greatly depends the
success of a costume. First in im-
portance is the collar line, even be-
fore material. For no matter how
perfectly "accoutred" u woman may
be in other appointments of dress—a
trying neck-lino, will undo a world of
effort. One can have no set rule to
abide by; frills on your neighbor may
look ghastly on you, while your pique
collar would add ten years to her ap-
poarance. High collars of net with
iabote attached are being worn quite
a bit. For young women sports stocks
with Ascot ties are new and nifty;
waists are being trimmed chiefly in
filet and Irish lace, combined with
artful bits of hand embroidery. Some
of the Italian blouses, made on finest
volte and batiste, combine lace with
embroidery encroaching thereon In
delicate tracery. "We are Indeed glad
to again welcome Irish motifs and
edgings, as the majority of us have
saved pieces which will come In most
acceptably. Some critic has told us
The End of
Your Corns
ruin Mops at Once—Com I.if!* Off (lei*.
There Is nothing In the world llk« "fif-W-
It" for corns. Just apply It according to
directum*, the p&lu slope at nuee and lliea
the corn lifts erf as clean ag a tt-hl«tle. No
fusw, n« boihw, no danfer. '*Jet«-It," y»u
Know, is Million* have nsed It, ft."re
than all other corn remedies combined, and
it never fail*.
Don't ttjsMe Time "IIolterinK-'*
Never l ulls.
Ther* Is no tieet! for you to go through
another d«r of corn agony. But bo rore
you get ' <3ets-lt." Accept nothing else,
for remember, there Is positively nothing
ei« as Kooit. "Gets-It' never irritates the
live fieeh, never makes the toe eore.
l'ou can go about as usual with work
or »kiy. while ••0»t»-lt," the magic, does all
the work. Then the corn peels right off like
a banana skin, and leaves the toe *s
smooth and corn-free as your palm. Never
happened before, did it? Guess not.
Oct a bottle of "rjcu-lt" today from any
drug store, pm need par ao mope tma
H5e. mr arait on of price by B
Lawrence & 0Chicago, til.
Sold in Temple and recommended as the
world's best corn remedy by J. J. Booker,
that the peplum blouse is losing Its
pep, but the big shops are still show-
ing peplum and Russian blouse ef-
fects. Corn-flower blue, cafe au lalt
biscuit, amethyst, amber and cerise
are popular colors.
A blouse of lettuce green georgette
crape has collar and cuffs of filet,
bound In green taffeta. Silver em-
broidered leaves and flowers grow on
the lower part of the blouse, which
has a wide crushed belt of taffeta. A
black moire necktie has for ends two
jade rings.
Our beloved one-piece frock Is still
amongst us, and long may it live! Blue
serge still claims supremacy, though
several pretenders have an alarming
number of followers. As in suits, the
skirts are narrower, two widths suf-
ficing for most of the daytime frocks.
Extra fullness is placed about the
hips, and not at the hem, as it was a
season or so ago.
One very stunning trotteur is of tan
twill, made with a skirt one and one-
half yards around the bottom. The
waist descends to hip length in two
panels hack and front, these panels
outlined in half-Inch bandings of dull
gold embroidery. The skirt's fullness
is confined under two inverted box
plaits which are lined w.th satin and
attached above the waistline under
each arm. Collar and cuffs of
batiste are edged with rail va] lace.
This model is invariably becoming to
the inclined-to-be-plump lady, bless
her.
A frock of blue liberty satin has a
closely plaited double tunic, a swateh-
ed girdle embellished In silver and
wool embroidery, and a eollarless
blouse made surplice fashion. Very
simple, and very stylish.
For afternoon and dinner wear,
crepe georgette in pastel shades has
supremacy. Metal embroideries, os-
trich or fur banding and fringe are
popular trimmings. Chiffon velvet
fashions some wimderfully attractive
semi-dress frocks. They depend npon
the richness of the material for their
Chief attractiveness. Sleeves of self-
toned georgette and perhaps a collar
of Kolinsky or ermine saffioe for
trimming.
Evening gowns of velvet, when well
executed, are the loveliest of such,
but badly made they are impossible.
The choice of colors for evening wear
is less restricted than for the daylight
frocks. Perhaps the fashion dictators
have allowed us this latitude, that we
may have our time of relaxation and
8*yety, after days of bandage rolling
and strenuous campaigns. Silver and
gokl lace, radium cloth and tulle still
lead in party gowns, though there Is
more tendency toward a bit o' sleeve
on the newest models.
MIms. Kingsbury will open licr
school of I>aiicln<{ Kept. 17th. At
her studio SOS No. Otli. Class in
social dancftig Tuesday & Thursday
irijtfits.. Clnssc* in Folk nnd interpre-
tive dancing will Ik- announced later.
Phone 759.
The man-eating tiger In India is
rare since European hunters with
heavy guns have entered the field
against him. In former years one
tiger was reported to have killed
eighty men in a year. At one time
it was said that man-eaters in India
within six years killed more than <1,-
OOO persons.
Run Sunday & Monday & Tues.
John Marshall, chief justice of the
United States, was one of a family of
fifteen children, all of whom lived to
maturity and nearly all of whom en-
joyed ripe old age.
, Something Entirely new in Art-
ists, and Garden Smocks now on
display at Jarroll'B
Pliny fays that Hyrcanla ar.d In-
dia produce the tiger, and Btrabo says
the largest Ugera ar« found on the
bank* of the Ganges.
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THE FALL SEASON
Our Store Qualifies in Every Respect
The time of the year that everyone looks forward to, when, after a long, hot Summer,
cooler weather will soon prevail, stimulating all to*greater activity of mind and body.
It is also a time when wardrobes need replenishment, at least in part, and in doing so,
our thoughts are centered on where it can he done with a major proportion of satisfaction
in our purchases. To do this, we go where wc are extended every courtesy of good service,
where variety of good merchandise lias been assembled and selections may be easily
made and, with most us, where lowest prices may be had, and no bickering about the
amount asked.
We Sell For Less Because We Buy For Less
Years of study and a conscientious endeavor to perfect it, and the concentrated ideas of
the many men in our company, have lent themselves to the upbuilding of a system of mer-
chandising that appeals to all, the same fair and square dealing to everyone, playing no
favorites in courtesy shown, or prices quoted, our customers receiving the benefits in
lower prices of the tremendous buying power of a firm operating 175 stores in 22 states,
whose business will approximate twelve millions of dollars for 1917. Think what a dif-
ference in the size of an order placed for a single store and of an order placed to supply
the wants of 175 stores. When we tell you that
Our Busy Stores Prove Our Success
does it not ring true? It goes without question that our corps of buyers in the country's
best markets must be and are expert, keeping in touch with the best and newest, fingers
on the pulse of the market at all times.
Suits, Coats and Dresses
We are on the job, ready to welcome you and show you our goods; clerks are not loafing
around, indifferent to customers, etc. Shelves, counters and racks are teeming with good
merchandise, bought right and sold right.
Ladies express their pleasure at the wonderful values shown them in
MILLINERY
Quality, Style, Klegance and Price combine to create this.
New hats often arriving—Pattern Hats to your liking, Ready-to-Wear Hats in Felt, Vel-
vet and Velours; shapes trimmed to suit you. Your old one trimmed if you wish. Lots of
trimming accessories, if you want to trim your own hat.
SHOES
Our company expccts to sell two and a half millions of dollars in
Shoes this year, and we naturally lead in cities where our stores
are located. Buy your Shoes of us, being well fitted, obtain comfort
and style and get satisfactory wear, or let us adjust it to your sat-
isfaction if you don't.
THK REAL BARGAIN CENTER OF TEMPLE
12 SOUTH MAIN ST. TEMPLE, TEXAS
Incorporated
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175 BUSY STORES
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Williams, E. K. Temple Daily Telegram (Temple, Tex.), Vol. 10, No. 301, Ed. 1 Sunday, September 16, 1917, newspaper, September 16, 1917; Temple, Texas. (https://texashistory.unt.edu/ark:/67531/metapth470624/m1/15/?q=%22%22~1: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Abilene Library Consortium.