The Temple Daily Telegram (Temple, Tex.), Vol. 5, No. 293, Ed. 1 Sunday, October 27, 1912 Page: 12 of 24
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MOE TWELVE
srxDAY MORNING THE TEMPLE DAILY TELEGRAM. OCTOBER 27.1012
——
SPECIAL SALE FOR MONDAY AT THE
NEW HVB
NEXT DOOR TO JARRELL'S NEW MISSISSIPPI STORE
BOYS' CLOTHING
Six Dollar Woolen Suits $3.95
Five Dollar Woolen Suits $2.95
Four Dollar Woolen Suits $1.95
All New
Stylish
Goods
Special Sale on
Ladies', Men's and Children's
High Top Button Shoes
We are selling all our goods at reduced prices. See our line be-
fore you buy Shoes, because we can save you money and give
you first-class goods.
We handle a Complete Line of Ladies' and Gents'
Furnishings, Clothing, Hats, Dry Goods and so forth
m
♦
♦
♦
AMUSEMENTS
At the Majestic.
What In probably one of thp strong-
est programs ever presented at the
Majestic theater Is that for Monday.
The three pictures were selected from
about fifty. The feature picture Is a
Lubln, entitled "The Uprising," a
synopsis of which follows:
An Indian uprising threatens A!i-
2ona Delis, where reside the Ryan?,
father, mother and three daughters.
Mary asks Bob Koquet, her sweet-
heart, to go and sav e her married sis-
ter up in the hills. Hob asks assist-
ance of the trappers, who refuse be-
cause they must remain to protect the
women and Bob starts alone. Bob
finds her and husband massacre<l.
Bob snatches their crying babe and
starts homeward. Settlers, trappers
and scouts determine to exterminate
the redskins. After several days'
warfare the whites finally trap them
in a box canyon and a hand to hand
combat ensues. The whites are vic-
torious.
An Essanay, "The Outlaws Sacri-
fice," is a sensational western drama.
Jim Barton i>- elected to the office of
county uheril'f l-uter word reaches
Barton that Hud l^ayton, the notfd
outlaw, has parsed the boundary line
Into his county and to watch out. Se-
curing a poftxe. Burton starts out to
trail Layton. Meanwhile, l-uyton has
camped near the Barton shark anl
rld^s into town. He i« recognized by
a cowboy, however, and Barton is
soon In hot pursuit with the pos8«\
Barton's little baby girl. Audrey, no.v
wanders off from the shack. A few
moments later a Mexican peon finds
Mrs. Barton alone and attempts to
enter She wounds him and he fir s
the shuck. Meanwhile, little Audr y
is found by Layton who picking the
baby up carries her with him and dis-
covers the biasing shack with the
Mexican crouching nearby over the
lighted straw. Layton kills him,
leaving Audrey on the ground, dashes
through the flames and rescues Mrs.
Barton. Barton and his posse arrive
Just as I>ayton, terribly burned, has
dragged Mrs. Barton to safety. A
moment later he falls back dead.
"Gentleman Joe," another Lubln
film, completes the program. Tom
Gordon, who has been spending a va-
cation at the home of Mr. and Mrs.
Blake, parents of Alice, to whom he
is engaged, at parting notices that her
bracelet is unfastened and he takes it
to the city for repairs. Gentleman
Joe, a buiglur, enters Tom's apart-
ment and is discovered. Gordon is
| knocked over the head and he loses
his sense of memory. Sometime later
the burglar meets Alice and becoming
infatuated resolves to give her a
present. He selects the bracelet an 1
Alice recognises it. Gordon recovers
his memory and the sweethearts are
reunited.
SOME PEOPLE
Are always com-
plaining that Roses
have Thorns,
Why not be
Thankful
That
Thorns
Have
Roses
And why complain because of
Some Grocers and their Grocer-
1
ies? Why, stop for a moment and
count your blessings. Am sure
You will be
Thankful
for
W. $. CALLAWAY
j# *> - * • ■»
vWith a house full
of Reliable Goods
at Reasonable Prices
Orescent Theater.
The Roma JJue in a classical char-
actor singing and musical act open u
three days' engagement tomorrow at
lh«j Crescent. The people are Juit
from the beautiful Garden theater it
Dallas and scored a hit there.
Beginning tomorrow Universal films
will be shown at this house. Tho
Universal feature such stars as King
Baggot, Florence Lawrence, Marlon
Leonard, In dramas, and Jack Conway
and William Clifford In western
dramas. Bison 1 <11 features will also
be run regularly. Said Manager Heg-
man: "In making this change I con-
sidered very carefully all the film
companies, both trust and Independ-
ent, and caine to the conclusion that
the Universal offered the strongest
program and featured more real stars
than any other company, hence the
change, which I trust will be appre-
ciated by my patrons.
The first Universal program will be
run Monday and consists of "Th3
Wrecker's Daughter," featuring King
Baggot, "Employers Liability," a Nes-
tor and "To Err is Human." A synop-
sis of "The Wrecker's Daughter" fol-
lows:
The scene is laid in a little fishing
village, located on a rocky coast and
Just around a point from the ligh*.
house. For several years past, »
number of vessels have been wrecked
In a mysterious manner between the
village and the lighthouse, and al-
ways on very dark nights. There
were several well known fishermen In
the place, who could have told why
If they wished, and could have told
of the beacon fire on a ledge of rock,
between the two projecting cliffs b*-
yond the town, which stood at the
edge of the sea and whose top com-
manded a view far and near. The
fire was only visible from the ocean
side of the cliffs. These men were
secretly wreckers and one of them
had a young and Innocent daughter,
who never dreamed of her father'^
business. She had two lovers, the
favored one a young sailor, the oth?r
a young man above the village people
in birth and education, astd was an
assistant to the old doctor there. He
was a fine young fellow, but not likcl
on account of being an outsider He
and his rival hed been the best of
friends until the girl made choice
between them, when a quarrel, lead-
ing to blows, follow»«i. Thev were
reconciled, however, through the girl's
efforts, and one day went up to the
top of the big cliff to see if they could
discover any trace of a strange light, a
belated sailor swore he saw the night
before when coming in from sea. The
young doctor came back alone, greatly
agitated, and said his friend ha 1
stumbled and fallen oyer the edge of
the cliff, and that he had called him,
and descended to the water and
searched, but could find no trace of
him. They organized a rescue party,
but the result was the same, and thfy
decided the i>odv had been wash el
out to sea. The girl still refused to
believe her lover dead, but In a day or
two the doctor was arrested, charged
with throwing him over the cliff, on
the strength of the rivalry between
them and the fight they had. He
protested his innocence In vain, arid it
the trial the girls father swore h<3
saw two men struggling on the cliff-
top the fatal afternoon. That evi-
dence settled it and he was convicted.
He was sentenced to be hung one week
from that day. The county seat was
fifty miles inland and no railroad,
of course At the very last moment
he was saved by the arrival of th^
supposed dead man, whose fall had
landed him in the secret cave of th*
wreckers and from which he was res-
cued by means of a dream which cam*
to his sweetheart twice in ope night.
He was to be killed, the girl's father
reluctantly consenting, but he es-
caped in time to prevent legal mur-
der
Hickman Stock Do.
Mr Guy Hickman, the eminent
comedian with a stock company of
players will open a week's engagement
in Temple on Monday, 2»th. Mr.
Hickman has usually gone east for
tlis winter months, playing the thea-
ters in the larger cities, but he has
decided to change his policy and has
secured a mammoth tent in which h'J
will present the same line of plays he
has previously produced In the opera
houses. This tented theater is by far
the largest used by any dramatic com-
pany and its Interior fittings are as
complete as money and care can make
them. He has secured an excellent
band and orchestra to furnish music-
incidental and concert.
His reportoire will consist-of come,
dies, dramas and a few farces, all new
and all royalty bills. He can positive-
ly guarantee that any play he presents
has never previously been seen In thif
city.
CALICO
4 CENTS
YARD
Sounds like old times, doesn't
it? Like way before the
High Cost of Living Period.
That's what this store tries
to do-—sell merchandise at
the closest possible margin
—boy a* cheap as we can;
sell as low as we can. We
offer a full range of Calico
In all patterns, ail colore—
blue, red, gray, shirting styles
—all 4c a yard.
Jamil's
■
11
SUGGESTIONS FOR
THtyDVERTISER
mi . ■
Things to Be Considered If Good
Impression and Best Re-
sults Are Sought.
The psychologloal advertisers or the
adrertlelng psychologists will tell you
that there are two essential elements
In a successful advertisement. The
first la to attract the attention of tbe
reader; If an advertisement la not
striking. it 1* a failure. The second la
to stimulate tbe Interest of the reader
In tbe advertised article; If an adver-
tisement la not pleasing as well as
satisfy lag It misses its goal. Many
advertisers overlook this second con
slderatiou. They attract the attention
of the reader and then arouse his re-
sentment. Instead of stimulating hla
Interest la a pleasant manner. No
reader likes to be tricked. If he oomee
suddenly on an advertisement of a
corn salve or a spring tonic at the end
of a paragraph purporting to be a
news story, he is likely to register a
vow never to buy the article that has
beea forced upon ble notice by a
cheap deception. Right here Is the
explanation of the failure of much ap-
parently effective advertising
The mistakes of advertisers are dis-
oussed by Professor 8tephen L. Colvtn
In a suggestive paper In The Indepen-
dent. The principal suggestions which
this writer offers for the guidance of
advertisers are, in brief, as follows:
1. To gain the attention Is the first
requisite of sucoeesful advertising,
but this alone is worthless. It Is fu-
tile to aronae the attention unleas an
Impression can be made sad a dealre
areated.
I. Every portion of the advertise-
ment should have reference to this
desire. There Is so place for irrele-
vant material, whlfeh distracts the at-
tention from the essential features of
tbe advertisement
' This desire may be stimulated in
various ways, by. argument, by sug-
gestion. by appeal to the fundamental
Instincts and Interests, such as curioe-
tty, appetite, the play Impulse, the sav-
ing Impulse
4. The most successful advertise-
ments svold complexity In their pre-
sentation. Their illustrations are sim-
ple and their reading matter Is brief
end to the point. And brevity la the
soul of good advertising
• The atmosphere of the adver-
tisement mast be considered. It
should always be In good taste; there
shonld be nothing that either directly
or Indirectly offends the prejudices or
the Judgment.
Tbe form of the advertisement
la Important It should be made as
attractive as possible The type In
particular should be clear and saffl
ciently large to ba easily read. Fine
print should never be employed
T. The poeitlon that the advertise-
ment occupies Is also a matter of sig-
nlflcance The good advertisement
must avoid bad company. It must nqt
appear with advertisements that are
cheap, vulgar or poorly constructed
Further, It should not be assigned to
a crowded space, never mind bow pop-
alar this space seems to be.
t. Tbe most effective advertise-
ments oomblne both tbe plotare and
the copy features. Neither should ba
used to the exclusion of the other. II
the widest possible appeal Is sought
L Thg Motors advertisement
THE HICKMAN STOCK COMPANY
Mr. Guy Hickman
The Well Known Comedian, and His Company
Will Open a Week's Engagement Under Canvas
Monday, October the 28th, 1912
(The Tent Will be Located at Fifth Street and Barton Ave.)
Mr. Hickman will present a number of more successful metro-
politan dramas, such as "The Swamp Angel, "Wildfire " "The
Burglar and the Lady," and "Mrs. Wiggsof the Cabbage Patch "
An Excellent Sand Will 6iva an Open Air Concart Each Night.
Extra Special Announcement!
Beginning Monday, October 28 2£, hZep«!-
less Universal Photo Plays, Featuring such Stars as
FLO REN'CI
SARAH
MAltlON
FLORENCE
FKARIi
JUNO
IJAWRE.VOE
BERNHARDT
LEONARD
BARKER
WHITE
BAG ( j AT
JACK CONWAY
WM. CLIFFORD
OWEN MORE
LEE Mo RAN
GEO, FIELD!
Working for such Compaties As
Crystal Bison Eclair •
Gem Nestor Champion
Imp Rex Victor
vVe wish to call to your attention the fact that the Crescent is a picture show featuring the be»t
photoplays obtainable, thrown on the best and most expensive screen in Temple. Our vaudeville
is given as an extra added attraction. Absolutely nothing but clean acts will be shown in this
house
A section of the house has been reserved for ladies, and it is the pelicy of this houae to cater to
ladies and children as well as the gentlemen.
J.J.Hegman, Proprietor
i
should suggest some torui of action,
and this should directly bear upon the
main features of the advertisement It
Is to be remembered that action that
has nothing to do with the advertise-
ment as snoh distracts tbe attention.
10. Recent Investigations concern-
ing the effectiveness of various ap-
peala ta advertisements show that the
wholesomeness or durability of the
product, the age and reliability of tue
Arm. the pleasure connected with the
use of the artlsle advertised and Its
popularity, have great pulling power.
On the other, hand, with the better
claas of purchasers at least, an empha-
sis on cheapness, the giving of prises
and present*, excessive boasting as to
tbs value of the article advertieed.
letters of recommendation, accounts
of the prosperity of the firm and the
extent of the manufacturing plant
tend to create distrust and even dis-
gust.
11. Finally, It should be remem-
bered that an article that has bo mer-
it In Itself is not likely to be perma-
nently successful through advertising.
The advertisement cannot perform a
miracle, create something out of noth-
ing. All that It can ds is to emphasise
merit where It exist; it cannot make
thla merit. The public, when oace
fooled, is likely to remember the fact.
Even If a sham succeeds because It Is
advertised, this sucoees Is purchassd
at an economic waste. R Is positive-
ly immoral to advertise a sham. The
principle has thus an ethical as well
as a commercial import. The ethics
of advertising all reputable newspa-
pers and magazines are beginning to
recognize. greatly to the benefit of
these paper* and magazines and to the
public as wad.
.u btuU; itfC iU ULtt. a lie
compares her want* and her parse
with the goods advertised, and she
goes to the store knowing what she
wants, consequently shopping is fa-
o!llts">d, and the day's business Is
mors satisfactory to alT concerned.
Car of Melons.
Car of fine watermelons. Just In,
from Oklahoma. Free delivery. We
deliver all fruits sold. Ring 287,
new phone. TAYLOR FRUIT CO.
(Advertisement)— 2x
The Time to Advertise^
The time to advertise is all the
time, but the advertising should vary
with the seasons. Advertising per
forms s double function. It helps the
merchant to move larger quantities,
and so enables blm to buy at better
advantage than he oouid do without
advertising, it enables th* customer
Turkeys, turkeys, turkeys. Sherr-
rill Mercantile Co. 292 4x
(Advertisement)
♦ ♦
♦ Inside information is the cost- ♦
♦ ly Ingredient that figures most ♦
♦ prominently in all business dsals. ♦
♦ There is a wealth of "Inside ♦
♦ Information" in the want ads. ♦
♦ Many business men whose pre- ♦
♦ eminent success is attributed to ♦
♦ a highly developed foresight and ♦
♦ shrewdness, are In reality mak- ♦
♦ ing daily use of this want ad ♦
♦ 'Inside Information." ♦
♦ ♦
Telegram want ads bring quick re-
sults. >
Absolutely Free
FOR A LIMITED TIME
We are going to GIVE AWAY one of tnese
beautiful genuine "ROGERS" French Verdigria
—Satin Finished—Rose Design Silver Teaspoons,
with every piece of
CELEBRATED M1892"j
PURE SPUN
Aluminum Ware
BOUGHT AT OUR STORE
Yon know what "Rogers" means on a piece of sil-
verware. We want yon to know what "1882"
means on a cooking utensil—the purest, most sani-
tary, and Umgiit-livfJ cooking vessels efrer made.
Every piece is positively
GUARANTEED FOR IS YEARS
DON'T DELAY-then will be a Mg
these article* and we want von to obi
mora of them before oar stock givi
. « - •''W- ■ *
k big 4etoand
to obtain one
reaouW
F. L GOODWIN A CO.
-t] <i/ •,
I I . . t
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Williams, E. K. The Temple Daily Telegram (Temple, Tex.), Vol. 5, No. 293, Ed. 1 Sunday, October 27, 1912, newspaper, October 27, 1912; Temple, Texas. (https://texashistory.unt.edu/ark:/67531/metapth473995/m1/12/?q=%22%22~1: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Abilene Library Consortium.