Window Display and Advertising Device Page: 2 of 4
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UNITED. STATES -"PATENT OFFICE.
ARMISTEAD YOUNGER MOOREFIELD, OF WACO, TEXAS.
WINDOW DISPLAY AND ADVERTISING DEVICE.
SPECIFICATION forming part of Letters Patent No. 656,202, dated August 21, 1900.
Application filed December 29, 1899. Serial No. 741,921. (No model.).To all whom1 it imay concern:
Be it known that.I, ARMISTEAD YOUNGER
MOOREFIELD,a citizen of the United States,re-
siding at Waco, in the county of McLennan
5 and State of Texas, have invented new and
usefulImprovements in Window Display and
Advertising Devices, of which the following
is a specification.
My invention relates to certain new and use-
to ful devices intended for the display of adver-
tisements and other subject-matter and as an
attraction for show-windows; and it consists
of the parts and the constructions and coin-
binations of parts, which I will hereinafter
15 describe and claim.
In the accompanying drawings, in which
similar letters of reference indicate corre-
sponding parts, Figure 1 is a perspective view
of a window display and advertising device
20 constructed according to my invention. Fig.
2 is a side elevation, partially broken away
to show the motor. Fig. 3 is an enlarged de-
tail to be referred to.
Devices of peculiar shape or character or
25 containing comicalor other figures or unusual
mechanical movements often serve as means
for attracting the public to show-windows,
and when such devices are capable .of dis-
playing advertising matter the double pur-
30 pose is.served of pleasing the public and ad-
vertising the dealer's wares.
A device possessing the combined features
alluded to is disclosed in the accompanying
drawings, and it includes a base or stand A
35 of any suitable shape, the one herein shown
having angular sides, which may serve as a
medium for the display of show-cards, an-
nouncements, or other advertising matter.
This base .incloses any well-known form of
40 motor C, the one herein shown being in many
respects similar to the usual spring-actuated
clock-train mechanism. I do not, however,
limit myself to a spring-motor of this type
and which I will presently specifically de-
45 scribe, as other forms of motors may be suc-
cessfully used with the more essential parts
of my invention.
Supported upon the base or stand is a plat-
form D, around the periphery or outer edge
50 of which are secured at intervals vertical
posts E, the upper portions of which prefer-ably include or have attached to them spher-
ical or other ornaments a and miniature flags
or emblems of any desired type. Through
the center of the platform rises a hollow post 55
F, the lower end of which preferably screws
into a seat formed in the frame of the motor
beneath or is otherwise secured to some fixed
part of the base in line with the pinion-shaft
b of the motor, said shaft having its upper end 6o
extended and made square or otherwise and
adapted to fit a corresponding socket b', made
in the lower end of a vertical shaft c, which
after being thus rotatively locked to the said
shaft extends upwardly through the hollow 65
post and to an appropriate distance above the
platform D and has secured to it a horizontal
rod or bar B, the long arm of which extends
outwardly toward the posts, but terminates
just short of their inner sides, while the short ,70
arm of the said rod or bar carries or has fixed
to it a figure G of some desired and attractive
or amusing character. The shaft or rod c
may be extended vertically above the bar or
rod B and may be made to represent the han- 75
dle of an open umbrella or other design, upon
which is displayed advertising or other sub-
ject matter. The umbrella or design just
mentioned may, however, be omitted and
other means used for this display of adver-. 8o
tisements. For instance, as shown by dotted
lines in Fig. 2, a bar d may extend upwardly
from the base of the device to a point above
the bar B and then be bent over and provided
with some form of light frame adapted to re- 85
ceive cards, announcements-, or other means
for displaying advertising subject-matter.
The outer end of the rod or bar B has piv-
otally connected with it a loosely-swinging
lever H, having a long arm e and a short arm 90
or trip, which latter projects outwardly to-.
ward the post E, while the long arm e hangs
downwardly and is provided with an eye or
opening g, a second eye h being preferably
formed on the pivot of the lever, as shown in 95
Figs.1 and 2. Through the eyes g h a thread
or cord - is passed, one end being secured to
the rod or bar B, or, as herein shown, to the
upper end of the shaft c, while the other or
free end of the cord extends downwardly and goo
is provided with a weight rn, as shown.
In operation, the motor being started, rotary
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Moorefield, Armistead Younger. Window Display and Advertising Device, patent, August 21, 1900; [Washington D.C.]. (https://texashistory.unt.edu/ark:/67531/metapth512932/m1/2/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting UNT Libraries Government Documents Department.