Egret, Volume 17, Number 2, Spring 2011 Page: 17
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Texas, brainstorming ideas for marketing an alumni mixer for the
Southwest CUNA Management School. The event marketing
campaign quickly blossomed into a new venture. Lay saw the need
for helping connect credit unions and created CU Grow, a subset
of PTP NEW MEDIA that focuses on innovation, communication
and collaboration within the credit union movement.
CU Grow started as a blog offering candid online video
interviews, interactive websites and viral videos geared for credit
union-related audiences. Last year, representatives for CU Grow
attended 30 credit union conferences across the nation.
Today, the PTP NEW MEDIA office brims with social media,
graphics, videos and t-shirts. The team of seven - five of whom
are UHCL alumni - launched CU*SWAG, a t-shirt line, in 2010
to promote credit unions through the creative use of established,
recognizable designs that play on pop culture themes.
Lay hasn't forgotten his alma mater though. Whenever
possible he volunteers to speak to students and alumni. One such
presentation introduced him to PTP NEW MEDIA's Tailor of
Conversation Nida Ajaz.
While working on her MBA at UHCL, Ajaz attended Lay's
presentation. Intrigued by his business repertoire, she waited more
than an hour to speak with him. A year and a half later, she jokes
about how each alumnus has a great story of how they ended upwith the company, similar to the television show "Lost" and its
theme of "why were we chosen?"
Lay doesn't pause when answering that question. "There's so
much rich talent at UHCL."
At UHCL career fair panel discussions, Lay's bright t-shirts, faded
denim and the occasional blazer are in stark contrast to the suits
and ties worn by other employers. It can pay to stand out. Mulcher
of Marketing Aaron Mireles and Cultivator of Brands Jenn Wade
both made their career connections by talking with PTP NEW
MEDIA employees during career fairs at UHCL. Germinator of
Social Media Mandy Dixon joined the team after stumbling across
the company's videos on YouTube and contacting Lay. The newest
alumnus on the team, Dixon was hired during summer 2010. Lay
hopes to bring two more alumni to the team next year.
Since Lay first launched PTP NEW MEDIA from a computer
in his parents' bedroom almost a decade ago, he has seen many
changes. The company has worked with more than 120 credit
unions in five countries and has sold more than 20,000 t-shirts.
Lay hopes that within the next three years the company will have
sold one million of the edgy walking billboards. Known as the
company's Grower of Relationships, this UHCL alumnus not only
found a way to tailor his education to his aspirations, but also
found a way to cultivate the dreams of his fellow alumni.
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University of Houston--Clear Lake. Egret, Volume 17, Number 2, Spring 2011, periodical, Spring 2011; Houston, Texas. (https://texashistory.unt.edu/ark:/67531/metapth542356/m1/19/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting UNT Libraries Government Documents Department.