Mercedes Tribune (Mercedes, Tex.), Vol. 9, No. 45, Ed. 1 Wednesday, December 20, 1922 Page: 4 of 12
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PAGE FOUR
MERCEDES TRIBUNE
I
MERCEDES TRIBUNE
PUBLISHED EVERY WEDNESDAY BY
TRIBUNE PUBLISHING COMPANY
W. D. HOLLAND-------------Editor
RALPH L. BUELL, Managing Editor
Entered as second-class mail matter
at ithe post office at Mercedes, Texas,
January 23, 1914. under the Act of
March 3, 1879. _
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MERCEDES, TEXAS, WEDNESDAY, DECEMBER 20, 1922
A BIBLE THOUGHTS
m For This Week i
Thoughts memorized, will pro
priceless heritage in after years.
Bible
JESUS AID:—And I, if I be
lifted up, will draw all men unto me.
—John 12:32,
GOD’S GOOD GIFTS:—The Lord
will give grace and glory: no good
thing will he withhold from them
that walk uprightly.—Psalm 84:11.
THE LORD IS GOOD:—O taste
and see that the Lord is good: bles-
sed is the man that trusteth in him.
—Psalm 34:8.
WORLD’S BEST NEWS: — The
angel said unto them, Fear not, be-
hold, I bring you good tidings of
great joy, which shall be to all peo-
ple.
For unto you is born this day in
the city of David a Savior, which a.
Christ the Lord.—Luke 2:10, 11.
SEEK TODAY:—Seek ye the Lord
while he may be found, call ye upon
him while he is near.—Isaiah 55:6.
THE ONLY GOD:—Hear, O Israel:
the Lord our God is one Lord.—Deu-
teronomy 6:4.
MAN’S APPEAL:—O Lord, receive
thy work in the midst of the year.—
Habakkuk 8:2.
Richard Lloyd Jones
-= tells How —
To Get Our Problems Solved
AGRICULTURAL NOTES
Shipments of grapes from Califor-
nia have increased steadily during
the last six seasons, reaching a to-
tal of approximately 38,000 cars in
1922, according to reports of the
United States Department of Agri-
culture.
cording to reports to the United
States Department of Agriculture.
New York shipped 7,484 cars, com-
pared with an average of 3,584 for
the years 1917-1921; Michigan ship-
ped 5,833 cars, compared with an
average of 2,912; and Pennsylvania,
1,514 ,compared with 734.
SANTA HAS HIS GREATEST GIFT
We talked with Santa Claus the other day, asking him what
time he planned to come to our little town, because all the chil-
dren were much interested to learn. Some of the little ones, we
told him, feared he might not come at! all—that they might be
forgotten. But Santa smiled.
“I will be with you, have no fear,” he said, “but just the
hour I cannot say. If I get lots of help, it may be early, very
early, but who knows? When the mince pie is in the oven, when
the plum pudding is steaming in the pot, when the big gobbler is
crisp and brown and nuts and raisins rest on mother’s snowy
tablecloth, when sleepy eyes are opened to behold the tree and
the laughter of the children echoes over fields and down the
narrow city streets, when tender hearts, just everywhere, are all
aglow with joy of human brotherhood, there will not be a child
in the land that wiil not know old Santa’s been around. A little
lump will rise in mother’s throat and perhaps a tear in dear old
dad’s eye will tell us that the spirit of the Christ still lives.”
This year Santa said he will have a gift for everyone, the shipments of grapes in 1922 from
greatest gift in all the world. Of course he will leave the toys
the apples and* the candy sticks, but the candy will be eaten ana igan and Pennsylvania—were double
one day the tin soldier will be bent. The big gift is to last for- their average annual shipments, ac
ever. Santa found it in a manger. We forgot to ask its name,
but as we look across the years and view the setting sun, we
think that Jesus called it Love, so let us watch for it on Christ-
mas morn and nourish it throughout the years, each day, each
moment of our lives.
--0-
GET RESULTS
Rubber heels now are on 60 out of each 100 pairs of shoes
worn by men. Such is the estimate going the rounds in the shoe
industry. It is not surprising, if you have noticed how many
men wear rubber heels. But maybe you remember back only a
few years when rubber heels were unusual.
What brought them into popularity?
The answer is: ADVERTISING.
Three-fourths of the rubber heels sold are for men’s shoes.
This is because most of the advertising has been directed at men.
One of these days some wise manufcaturer of rubber heels will
notice this. .Then he’ll call in the advertising man and his staff
of writers and artists. Campaigns will follow. And,soon women
will be wearing just as many rubber heels as men.
It’s all a matter of advertising—the most powerful force in
the sale of goods. The ideal combination is advertising, which
reaches consumers’ brains through their eyes, and personal sales-
manship which reaches consumer’s brains less vividly through
the ears.
Our present standard of living is largely the creation of
advertising. For advertising creates the demand, makes people
want the thing advertised. When the lure becomes powerful
enough, they hustle about and get the money to obtain what
they want.
Advertising thus spurs sales. It also stimulates production
—both of the things advertised and the things that have to be
done on a bigger scale to obtain money for purchasing advertised
wares.
There is a new thought for you—that advertising is a defi-
nite agency of production. Most of us have been thinking of it
merely as a medium of salesmanship.
Advertising is what is making us buy.
Advertising is what is enabling us to buy.
It creates the demand. And the demand induces us to work
harder to get the money to spend. If all advertising were
abruptly discontinued, the American standards of living would
quickly drop to the levels of grandpa’s day.
Read the ads. They are a part of the news, telling the in-
timate story of the average American’s inner desires. The real
history of civilization is written in advertisements.
-0-
POEM BY UNCLE JOHN
TAKE HEART
When the breezes blow contrary, an’ you’re stranded on the
beach, where there ain’t a sign of light-house, or a harbor in
yer reach.—When yer haversack is empty an’ you can’t produce
a dime.—Remember that we’ve all been there—many a time!
When you think yer lot is harder than yer mortal frame can
stand. . . . An’ it’s plainer every minnit that you’re runnin’ out
of sand.—It makes me want to cheer ye with a soul-inspirin’
rhyme.—Remember thata we’ve all been there—many a time!
We got to have a sperit that is able to contend, if we’d reach
the crown of glory that is jest around the bend. . . . There never
-was a mountain-top that cour-
age couldn’t climb. Remember
that we’ve all been there—
many a time!
We have heard much through the
last two years about the farm bloc.
When this movement began most
people looked upon it as a political
curiosity. But it drew to its, support
so many conscientious and earnest
men that the nation began to realize
that there was something elemental
in the idea that must demand serious
national consideration.
The Non-Partisan League was fore-
runner of this protest. It advocated
a right program for its members.
Bujt it could prosper only in a state
like North Dakota where the larger
majority of the people are engaged
in just one business—grain growing.
It could not spread. We can’t have
a government of grain-growers. Any
one vocation government is oligarchy.
There is where this right protest
took on impossible political form.
The Populist parity back in the
80’s and early 90’s that flowered in
Kansas was the beginning of the
present farm bloc mocement.
Cities live on the soil. The big
city lives on the little city, and the
little city lives on the farm.
Science has come along with the
automobile, the telephone and a hun-
dred things that multiply efficiency,
speed up industry with economy but
always with the economy that costs.
We have been learning how to live
better. The lesson has gone out ito
the open acres. Fifty years ago few
farm boys had ever tasted ice cream.
The soda fountain today is a village
need, and the movie a community de-
mand. Minnesota eats Florida fruit.
There are a thousand legal, economic,
marketing, industrial problems today
where fifty years ago there was one.
In consequence the cost of adminis-
tering all government, township,
town, county, state and nation, has
mounted with the multiplication of
WEDNESDAY, DECEMBER 20, 1922
Me tfosfr
it’s A 6000 XH/M6,THAT one
HALF OFTHEV/OELP DOESN'T
KNOW WHAT THE OTHER HALF
SANS AFOUT IT'.
Of the total apple crop in the
Northwest, 15 to 20 per cent are of
the Delicious variety, according to
reports to the United States Depart-
ment of Agriculture. This variety
brings higher prices than other prom-
inent varieties of boxed apples.
Less corn was imported in 1921 by
the United Kingdom, France and Bel-
gium that during pre-war years, ac-
cording to information compiled by
the United States Department of
Agriculture. In 1921 the United
Kingdom took 78,000,000 bushels,
compared with an average of 83,-
000,000 bushel sduring the five pre-
war years, 1909-1813; France took
12.000. 000 bushels, compared with
19.000. 000 bushels; and Belgium 19,-
000,000 compared with 26,000,000.
the problems that grew out of our
ever increasing intricate life. All
these make taxes.
In a normal farming community in
Nebraska the tax rate on tilled land
has gone from $93 to $494 in just
six years. The farmer says he can’t
stand the gaff. The tax cost is ex-
ceeding the profit on production.
The same complaint comes from
the city banker and manufacturer.
The farmer has no monopoly on tax
complaints. Did you ever hear of a
popular tax?
It doesn’t cost anything to live in
a wilderness. We want all things
that progress has brought us. We
don’t want to part with the soda
fountain or the telephone. We can’t
give up the auto or the university
extension. Very well, then what are
we going to do?
New England had a great idea in
the town meeting. Philadelphia with
her nearly two million of people, is
now taking the town meeting idea.
Out in the corn belt of the middle
west the town meeting is again tak-
ing hold. And when, in a town of
only 300 people surprise was ex-
pressed because over 200 were in at-
tendance, the answer came. “We have
to go to town meeting. It’s’ the only
way we can ever solve our problem.’
That’s the only way we ever can.
Public ownership of public utilities
and a scientific marketing system of
the products of the land will both
save our civilization and supply its
cost. The only way we are going to
get there is to get together, talk it
over and thresh it out. Find out what
we can do, and then send to our state
legislature and to our congress not
a lot of half-baked county politicians
but practical producers—men who
know what we want done and who
will do it.
Daughter of Eve
He: May I kiss you?
She: If you do I’ll tell father.
Silence.
She: Er-r—I might mention—that
father hardly ever believes anything
I tell him.
Silence—but much sweeter.
Cruel Crack
Inventor: I’ve had this idea in my
head for (two years.
Investor: Aged in wood, eh?
Behind the Times
Hootch Hound: Hie—Say .ain’t the
girls wearing broad belts these days?
Hootch Houndress: Them ain’t
belts—them’s dresses.
Lazy Larry
Larry 'hates to go to bed,
He frets and worries, so he said;
’Cause in the morning it’s a .bore,
To wake and wash his face once
more.
Was He Game?
She—What are you thinking of?
He—Same thing you are.
She—My lips are chapped now—
and I’ll slap your face if you try.
It Will Happen
“B-r-r-r! I’m chilled to the bone."
“Well, why don’t you wear a hat?"
HOMEY PHILOSOPHY FOR 1922
There’s goin’ to be many a sad heart at Christmas time. It’s
always so. The sleigh bells tinkle for some of us and the church
bells toll for others. Perhaps there may be comfort in the
thought that 'the day that Jesus came to us he gathers to
Himself thei weary and the blessed. What a Christmas gift is
Death! The passing into the glory of the morn—the smoothing
of the furrowed brow, the end of earthly care. In mournful
tones we hear the preacher tell us that the moment a man begins
to hve that moment he begins to die, but amid the Christmas
laughter of our children we seem to think the moment man be-
gins to die that moment he begins to live.
Canada and the Scandinavian coun-
tries, however, imported more corn
in 1921 than during the pre-war
years, Denmark’s imports totaling
19,000,000 bushels, an increase of
over 70 per cent.
Samples of sheet asphalt paving
from five large cities are being ex-
amined in the laboratory of the bu-
reau of Public Roads, United States
Department of Agriculture, to deter-
mine if possible the cause of the for-
mation of bad spots and waves, or
corrugations. A few samples of bi-
tuminous concrete are also being ex-
amined. The samples have been cut
both from good and bad sections of
the same paving job and are exam-
ined for appearance of sample, grad-
ing of aggregate, and quantity and
characteristic of asphalt.
Although a separate investigation
from the traffic test on the circular
track made of sections of bituminous
concrete it is thought that each in-
vestigation may yield information
helpful to the other.
---o-
Seth Bilken says Sunday baseball
isn’t sinful—and he has Biblical proof.
Here it is:
Eve stole first.
Adam stole second.
Rebecca went to the well with a
pitcher.
Ruth in the( field won fame.
Cain made a base hit on Abel..
The Prodigal Son made a home
iun.
Noah gave out rain checks.
Observing Ole
“This sure makes me feel sheep-
ish,” he said as he pulled on his new
fleece-lined underwear.
Liter-chur
“It was a balmy day in summer.
Not a cloud marred the Maxparrish
sky, while at the brook, trickling
down the rugged hillside, a maiiden
fair was kneeling, gazing, gating
into the cool cear water. For many
minutes s'he stooped thus, sighing,
thinking, and then, yielding to the
inevitable, she plunged into the wat-
er—and vigorously started washing
her neck.”
At Prison Gates ^
Warden—What’s youur name and
occupation?
Prisoner—My name is Spark; I’m
an electrician, and I was sent up for
assault and battery.
Warden—Hey, guard!
man a nice dry cell.
A Christmas Tragedy-'-Fr Pop
MMF'b? *°-NO'No(
PA00v hasn’t antthwg but
GROCERIES'! NOW RON AMP
PLAT /N THE KITCHEN
-AH£^Af.
- FOND PARENT TRYING TO
Sneak presents into house
and is caught in the act-
<
V\\SX'v.O OAppy; >, ^ /^f
\ _ « ««TIP
6oT\ £
LftAM
Give this
Dumb Dan
He’s so stupid he thinks—
That Spirits of Camphor is a ghost
story.
That the Yule Log comes from
Santa’s family (tree.
That The Three “Wise Men of the
East” is the name of a new1 movie.
That candles grow on Christmas
trees.
-o-->
The answer to the question who*
killed Cock Kemal, is that oM
age may get him yet.
In* Newberry’s Seat
»
II
AuToCAs-rr
James Couzens, millionaire mayor
of Detroit and former partner of
Henry Ford, is the new U. S. Sena-
tor from Michigan, appointed to the
Truman H. Newberry seat, the office
to which Ford aspired against New-
berry in the now famous election
scandals, which finally resulted ins.
Newberry’s resignation this month.
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Holland, W. D. & Buell, Ralph L. Mercedes Tribune (Mercedes, Tex.), Vol. 9, No. 45, Ed. 1 Wednesday, December 20, 1922, newspaper, December 20, 1922; Mercedes, Texas. (https://texashistory.unt.edu/ark:/67531/metapth635005/m1/4/: accessed June 21, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Dr. Hector P. Garcia Memorial Library.