Rambler (Fort Worth, Tex.), Vol. 64, No. 4, Ed. 1 Thursday, September 29, 1988 Page: 1 of 4
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Rambler
"Truth is our authority — authority is not our truth"
SEP 8 9 1981
COL' rGF
VOL. 64 — No. 4
TEXAS WESLEYAN COLLEGE, FORT WORTH, TEXAS
Thursday, September 29, 1988
JAMES JONES, Tommy Howard and Frank Carroll (left to right) perform et the aixth annual Air Band
Jam, benefitting the American Heart Aaaociation. Photo by Jerry B. Mahle
Air band jam
raises tons of funds
for Heart Association
by Amy Paige Wolf
Polytechnic Heights rocked to
the sounds of Huey Lewis, Sweet
Charity, the Metal Mistresses,
Nuns and Poses and many more
bands at the Sixth Annual Sigma
Phi Epsilon Air Band Jam last
Friday night.
Students lip synched to their
favorite tunes to help the Sig
Eps raise funds for the American
Heart Association. More than
$290 was raised through entry
fees and t-shirt and drink sales.
Sig Ep Social Chairman and
head of the event Marc Odden
said the Air Band Jam “raised
more than we had expected, con-
sidering there were only six
bands signed up by Friday."
Eventually, fifteen bands per-
formed.
Prizes were awarded to the
top three bands. Presented with
a gift certificate to the Hard
Rock Cafe for taking first place
with “Be Happy" was H.D. & The
Boys, with Jeff Kableisch, John
Saladin, Brad Simmons and
Wayne De Leon.
Allan Ohman, Frank Carroll,
Tommy Howard and Dallas Rain-
water took second place and a
gift certificate to Chili's for their
group Zobres. Dawn Rumsey,
Jamie Basler and placed third
with their group the Chippunks
and their rendition of “King of
the Road.”
Carter Foundation
allows PR image
by Ray Brooks
The Amon G. Carter Founda-
tion has committed itself to giv-
ing a three-year $150,000 grant
so Texas Wesleyan College can
run a public relations campaign
to enhance its awareness and to
alter its image in the commu-
nity.
The Carter Foundation pro-
posed that the college alter the
public's perception of it and of-
fered the money to do it. James
Holcomb, vice president of de-
velopment, said the Carter Foun-
dation pointed out to President
Jerry Bawcom that the public did
not know where TWC was head-
ed. Bob Crowe, the executive di-
rector of the Carter Foundation,
wrote Bawcom a letter earlier
this year pointing out TWC’s
image problem.
It “was almost a challenge to
develop something they could
fund for us," said Holcomb, but
before it funded anything, the
Carter Foundation wanted TWC
to make some concrete proposals.
News and information director
Gail Young made some proposals
and TWC suggested that a pro-
fessional public relations firm,
PR-Texas, be hired. The Carter
Foundation endorsed TWC's plan
and granted $150,000 over three
years.
“They felt like we needed a
good public awareness program
to project the right kind of
image for this college that now
had decided to stay on the east
side of Fort Worth, that now
had remedied a bad financial
situation, that now had a strong
administrative staff," said Hol-
comb. "They felt like it was im-
portant for us to give the com-
munity some confidence in who
we are and what we are going
to be."
“Texas Wesleyan has maintain-
ed a relatively low profile. The
perceptions of various audiences
don’t necessarily reflect what
really exists on campus," said
Jane Schlansker of PR-Texas.
She said their research showed
that people thought the school
was now financially sound, but
some still thought the school was
going to move or they did not
understand the scope of the col-
lege's programs.
“They had no clear picture of
the school or what it represents,
said Schlansker. “Our job is to
work with Texas Wesleyan to de-
sign a program to let people
know what Texas Wesleyan’s role
in the community is."
A major part of TWC’s image
problem was the lack of con-
tinuity in the way different de-
partments described TWC. “I
think most of us all like the col-
lege for the same reasons, but
we were not all saying that in a
way that everyone out there
would understand the things we
like about the college,” said
Young.
Another one of TWC’s prob-
lems has been the use of two
different symbols and no stand-
ard typeface. TWC has two logos,
the crest and the library and un-
til now, had no standard type-
face. The official school colors,
blue and yellow, were being
used, but in a variety of shades.
Brochures and letterheads often
looked different.
A new symbol as well as a new
typeface was chosen, and a stand-
ard shade of blue and yellow
were selected. Furthermore, a
format was developed so that all
brochures and publications will
be nearly identical in style.
TWC decided that the library
should be the new symbol. Sch-
lansker gave three reasons. First,
"the library represented the
many different forces that are in
play at Texas Wesleyan and the
new commitment to the future,”
she said. Second, “it represented
the academic quality of Texas
Wesleyan College," and third, it
is the centerpiece of the campus.
Young said there was another
reason. “Using a building to sym-
bolize the school reinforces the
fact that we chose to stay on the
east side of Fort Worth,” she
change
said.
To let the public see its fresh
face, TWC is developing a mar-
keting plan. “What we are basi-
cally trying to do is not sell an
image, but to raise the conscious-
ness of the public,” said Young.
Holcomb said TWC will develop
TV, radio and print ads. TWC
hopes it will not have to buy any
radio or TV time; the radio and
TV clots will be run locally a3
public service time, which is re-
quired by law. Newspaper ads
will have to be purchased.
Holcomb said the ads, with the
possible exception of some radio
ads, will be developed to rein-
force one another. He said TWC
might also purchase billboard
ads.
PR-Texas had been hired by
the college before. Approximate-
ly three years ago, PR-Texas
ran a survey for TWC. From that
information, PR-Texas gave a pro-
posal, but TWC never acted on it
because a lack of the funds at the
(Continued on Page 4)
Mass comm student
shows that commuters
can become involved
by Saan M. Wood
Who said commuters aren't in-
volved in campus life? It wasn’t
Joe Ralph Martinez. The senior
radio/TV major was this fall’s
first recipient of the Golden
Shears.
Golden Shears Guardian Eric
Gollihar presented the award to
Martinez at SAC's screening of
"Broadcast News."
Martinez was surprised by the
award. ’’I wasn't paying attention
to what was going on," he said.
"I was talking to someone who
told me, ‘He’s (Gollihar) talking
about you.’”
Getting Martinez to the movie
was the hard part. “Claire of
SAC told me she needed a cha-
perone at the movie," Martinez
said. “I had car trouble on the
way over and almost didn't make
it."
Martinez is president of Stu-
dent Foundation, rush chairman
for Lambda Chi Alpha, Interfra-
ternity Council representative for
Lambda Chi Alpha, an Alpha Xi
Delta Hero, vice-president of the
Professional Society of Mass
Communicators, a member of Stu-
dent Activities, Jazz Ensemble
and Quadrangle.
Martinez currently works at a
nursery. “I work a lot at selling
plants," he said. “When 1 grad-
uate, I want to go into radio and
television advertising.”
Erii Gohihar MAR™EZ r,e,,v** tht Gol<Un Sh«" *">"> Guardians of the Golden Shear, preside*
Photo by Bill Da
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Rambler (Fort Worth, Tex.), Vol. 64, No. 4, Ed. 1 Thursday, September 29, 1988, newspaper, September 29, 1988; Fort Worth, Texas. (https://texashistory.unt.edu/ark:/67531/metapth645823/m1/1/?rotate=90: accessed June 20, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Texas Wesleyan University.