Cherokeean Herald (Rusk, Tex.), Vol. 165, No. 1, Ed. 1 Wednesday, February 26, 2014 Page: 2 of 20
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2A
■ Wednesday, February 26, 2014
Cljerokeeaij Herald ■ thecherokeean.com
Letters must contain the writer’s name, address
LETTERS andzip.alongwithadaytimetelephonenumberso
POI IPY we may contact you with clarification or confirma-
rULIL* Y ^jon yyewj|| not print letters that contain incorrect
information or allegations deemed libelous, nor
will we publish form letters or copies intended for
mass distribution to other publications. The shorter
the letter, the better its chances for publication; we
reserve the right to edit letters for space,
Deadline is 11 a.m. Friday. Send letters to:
herald@mediactr.com, FAX to (903) 683-5104 or
mail to P.O. Box 475, Rusk, Texas, 75785.
m m
NEWS
Survey: Small town residents depend on their community paper
COLUMBIA, MO. - Two-
thirds of residents in small
towns across America depend
upon their local newspaper for
news and information, accord-
ing to the National Newspaper
Association’s most recent
newspaper readership survey.
NNA, founded in 1885,
represents 2,200 members
across the U.S. Its mission is
to protect, promote and en-
hance America’s community
newspapers. Most of its mem-
bers are weekly or small daily
newspapers in smaller or niche
communities.
The survey noted that more
readers are using mobile de-
vices to shop, read and com-
municate.
The number with smart-
phones jumpedfrom24 percent
to 45 percent and 39 percent
said they used the phones to
access local news.
Newspaper websites re-
mained the leading provider of
local news, followed distantly
by a local TV station’s site and
then by national aggregators,
such as Google and Yahoo.
The annual NNA Commu-
nity Newspaper Readership
survey was completed in 2013
in partnership with the Center
for Advanced Social Research
of the Reynolds Journalism
Institute at the University of
Missouri.
Surveyors reached 508
households in communities
where a local newspaper of
circulation of 15,000 or less
served the communities. The
survey began in 2005. It has
consistently shown the com-
munity newspaper to be the
information leader in smaller
communities.
Trust in the local newspa-
per remains high, the survey
found.
Overall, readers in the 2013
survey gave high ratings to the
accuracy, coverage, quality of
writing and fairness of news
reporting of the local print
newspapers.
In “coverage of local news,”
“quality of writing” and “fair-
ness of reporting,” their com-
bined ratings were higher than
in 2012.
• 94 percent of readers
agreed that the newspapers
were informative.
• 80 percent said that they
and their families looked
forward to reading the news-
papers.
• 78 percent relied on the
newspapers for local news and
information.
• 72 percent said the news-
papers entertained them.
Local readers also like to
share their newspaper with
others.
The “pass-along rate” of the
primary subscriber’s sharing
with others rose in 2013 to
2.48, compared to 2.18 in 2012
and 2.33 in 2011, possibly in-
dicating continued economic
pressure from the fallout of
the Great Recession as families
economize by purchasing fewer
individual copies.
Striking was the finding that
nearly one-third of households
still do not have Internet access
at home.
The finding parallels simi-
lar conclusions from the U.S.
Census Bureau and others that
continue to report slow growth
in Internet penetration across
smaller, and particularly rural
communities.
NNA President Robert M.
Williams Jr., publisher of
the Blackshear (Ga.) Times,
remarked that the RJI re-
search consistently shows the
community newspaper as the
dominant information medium
in their communities.
“We know that it is very dif-
ficult for a good community to
survive without a good news-
paper and vice versa,” Williams
said. “The high levels of trust,
the consistent pass-along rate
and the desire to find the news-
paper in whatever medium the
reader wishes to use—whether
mobile, print or Web—demon-
strate the value of good com-
munity journalism.”
Charities require careful paperwork
6
/ The IRS is strict when it comes to required
'recordkeeping for charitable contributions. Here's what
you need in order to deduct your donations. Cash contributions
under $250 require a bank record such as a canceled check, credit
card record, or receipt from the charity. For larger donations, a
receipt from the charity must be obtained before filing your return.
For complete details, contact our office.
Anita l. woodleere
CERTIFIED PUBLIC ACCOUNTANT
Anita L. Woodlee, CPA, PC
111 Henderson • Rusk, TX. 75785
Phone: 903-683-1002
Anita L. Woodlee www.anitawoodleecpa.com
The Texas State Railroad kicks off its
2014 season of
HEM MMM
ON SATURDAY. MARCH I.
Trains depart from both Rusk and
Palestine depots at 1 lam.
- On Sunday, March 2, anyone wearing
k Texas flag clothing or jewelry will get
u a 20% discount in the gift shop in
celebration of Texas Independence Day!
or by sailing
903-683-3098
H Check us out on Facebook!
Williams’ theme during his
presidency has been the inter-
dependency of local communi-
ties and local newspapers.
“As I often say, if you want a
Big Mac, you go to McDonald’s.
If you want local news in Black-
shear, you go to the Blackshear
Times. That high quality news
franchise is replicated across
America — particularly in
smaller communities—in ways
that electronic media can only
enhance, not supplant. As our
electronic mission develops,
we remain strong in print and
proud of it. We are thankful
for America’s readers, who use
our news and information and
make our communities strong,”
he said.
Newspapers are ‘eyes, ears
and hearts’
Jerry Lyles with Athlon Me-
dia Group, said “Newspapers
are the eyes, ears and hearts of
communities across America.
They provide local news and
information important to their
residents that can’t be found
anywhere else.”
Interlink founder and owner
Bill Garber said, “This year’s
NNA research confirms that
the newspaper itself remains,
by a wider margin, the most
preferred and trusted source
for local news and information
as well as advertising.”
“Like readers everywhere,
Interlink values community
Citizens 1st
BANK
Loans or CDs
Check our rates 1st:
903-683-2277
Member F.D.I.C.
newspapers; and like pub-
lishers everywhere, we value
community newspaper read-
ers, too.
“That is why this year, and
wellbeforetheU.S. Postal Ser-
vice regroups to require it, we
will bring proven Full-Service
Intelligent Mail® delivery su-
periority to every newspaper
subscriber that every one of our
clients mail to wherever they
live and work,” Garber added.
“As the NNA study also
proves, newspapers today don’t
need to be different or better
to attract more subscribers.
People like the paper well
enough just the way it is! Not
that better isn’t—well, better.
“And not that with more
readers publishers aren’t
likely to invest in making their
papers better for both their
readers and their advertisers.
As the study proves and as
publishers are proving every
week, new subscribers are
signing up every day.”
Interlink President Brad
Hill concurs: “We salute NNA
and its member publishers for
being truly successful under
what has been for some time
less than an ideal economy,”
Hill said, adding that Interlink
is proud to be an NNA Partner
and proud to help support
NNA’s readership survey.
“Interlink believes in the
strength of community news-
papers. Nothing connects the
people of a small community
like their local newspaper,”
added Hill, who is an NNArep-
resentative on the Postmaster
General’s Mailers’ Technical
Advisory Committee.
The National Newspaper
Association is based in Colum-
bia, Mo.
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Gonzalez, Terrie. Cherokeean Herald (Rusk, Tex.), Vol. 165, No. 1, Ed. 1 Wednesday, February 26, 2014, newspaper, February 26, 2014; Rusk, Texas. (https://texashistory.unt.edu/ark:/67531/metapth649438/m1/2/?q=%22~1~1~1%22~1&rotate=270: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Singletary Memorial Library.