The Rockdale Reporter and Messenger (Rockdale, Tex.), Vol. 85, No. 42, Ed. 1 Thursday, October 31, 1957 Page: 6 of 19
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Now Chevrolots and Buicks
Are Shown by Louis G. Gest AreXnounced
The new 1958 Chevrolet and ; weights is optional. i tended a full nine inehes to a new Two personnel changes wei e
Buick arc now on display in Rock • A 341-rubie inch engine which measure rrvtn* ol 204 inches Th< mutje recently at the Industrial
dale »• the showroom of Lcuis j is new from fan to flywheel. Dc- wheelbase is up two and one-half Generating Company. Louis Aus-
G. Gest. dealer. tigned pjimarily around a nev, inches to 117-1 2. Hool lines have tjn general manager, an-
Eol’i can onng dramatic new' combustion chamber, the option- j been lowereo up to 2-1 2 inches. f¥)Uncf,,j this week
styling and features in their 1958 ! ai Turbo-Thrust \8 greater yet design *kill has retained ample F,.mk Stockton, superintendent
models, Iimproved mid range passenger, IwiuUoum . ^ , of the generating department of
The nt*w 'Buiek.'railed the'Au i'll^*t*drm3J^Cl■. V—, *j j,>r a. a I *-«irtMpdktCat$ \U'\e an AlC^TOO. left the comp.mv to accept
Born R-58 Block. is hml/d as the f dbsid^Wfivediiiign lnrqgr&tioit hithe tno* a position Wilh a huge Texas uttti
car ‘lit.TjlW born ef aviation to supply exeepfional strut tural I roughness of the ttansformation. \ tv Austin said. R. 1). Brooks, of
Public Area Doe
Raises Triplets
Toastmasters to
Receive Charter
On Monday Night
October 31. 19S7
ROCKDALE (Tax.)
principles—starting with a great-
er u>e of aluminum than ever be-
fore, and going on from there.’*
It features fresh bold styling
tht.t is highlighted by u new Uyn-
astir gr'lle, and a new look, long* r
and lower. Other highlights ot tho
new model are the Miracle Ride
plu? Euiek Air-Poise Suspension.
Flight Piuh Dynatlow. B-12.000
Engine, air cooled aluminum
bifakes, md velvet wall sound
silencing
The 1958 Chevrolet is new from
bumper-to-bumper and from
frame to roof line. The all-new
features ini Jude:
A completely re-styled car which
is longer, lower amt wider and
emphasizes flowing sculptured
lines fiom the dual headlamps to
softly flared rear fenders.
An X-shaped frame which al-
lows :i lower silhouette but retains
ample head room and increases
leg room and luggage space.
Two suspension systems for a
stylists and engineers were able to
correlate their ideas into a singlo
unit of bumper-to-bumper pro-
gress.
tion tu the steering wheel. j Dual headlamps, a grille with
Some idea ot the fresh newness, iine gild concave rib« and a low,
of the Chevrolet line js suggested] flat hood unbroken bv ornuircnta
strength and greater rigidity
Forward-mounted steering link-
age which prov ides more respon-
sive action and reduces road vibra
by tne new body groupings pnri
identification.
In recognition of the growing
popularity of station wageps, an
exclusive flye-unit series of this
bodv type has been established.
The Bel Air series is continued,
but adds among its six models a
sumptuous sport coupe and con-
vertible under the Impala name-
plate, introduced on n “dream ear”
at the General Motors Moturama
in 1956.
In the middle range of the low-
priced car bracket is a Biscavne
series, with two sedans. The bot-
tom end ot the price spread will
be occupied by three models mak-
ing up the Delray series. In 1957
comparable series were known as
Two-Ten and One-Fifty, reaper-
more luxurious ride along with
remarkable handling, stability and ! lively.
durability. Sturdy coil springs. | Roominess and quality of the
front and rear, are standard. A new line, savs the company, will
new “Level Air" system which be immediately apparent,
automatically adjusts to all load I Over all lengths have been ex-
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Now...WRITTEN GUARANTEE
of all-winter
protection
TEXACO
ANTI-FREEZE
No freexe-up worries when we put famous Texaco
PT Anti-Freeze in your car. With it we give you
g written guarantee that it will protect the cool-
ing system from October until May. And, thie
guarantee will be honored by any Texaco Dealer
... in all 48 states!
You are safe in other ways, too, with Texaco
PT Anti-Freeze. It won’t boil away, avan in hot
apells. It won't foam, prevent! rust and corroaioa
in the cooling system.
You get all this guarantied protection at na
axtra cost. So, come in goon, before the ruah that
comes with a sudden cold snap. Play aafe.-now/,
★ * ★
As members of the 48-state
Texaco Dealer family, we’re
trained to service your car
6effer...alwaye with an eye
to your safety.
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if
DRIVE IN TO
Your Neighborhood
Texaco Dealer
C. D. VON GONTEN
Highway 79 — Gay Hill
BUDDY STEPHENS
1319 Eaat Cameron Ave.
Rockdalo
DON H. BODDAM
Camoron and Burloaon
Rockdale
*1
PHILLIPS
anglowood
l. N. McDonald
Tracy-Sharp Road
MASON LONGMIRE
Minerva
FRANK HARTLEY
MiUno
HAL HARRIS
314 Mill St-
Rockdalo
ROY ARMSTRONG
Ackorman and Davtlla
W. P. HOGAN, Consignee
ROCKDALE. TEXAS
tion, distinguish the frontal view.
Varied two tone color pattern?, a
judicious uijc ot chiomc mold ngs
and deepralive panels give each
scries an individuality and supply
the lab st examples of tho in-
dustry's new art of ‘V nlpturainic’
styling. The rearward treatment
also is unique Avoiding sharp tin
protrusion, rear fender line* sweep
outward I ram the body, then curl
around the tail light ensemble to
loro, a shape which st\ lists likened
to a gracetul gull-wing in flight
Chevrolet is quick to explain
that the longer, lower lines ot the
1958’s were not inspired alone
by a desire for beauty. The form
complements ad* anccs in chassis
engineering that promise to
heighten immeasurably driving
and riding enjoyment.
Important in the broad gain»
along the mechanical iront is the
adoption of coil springs at the
roar wheels as a standard fixture
1 or.g a fronl-end feature on Chev-
rolets, the coils cushion shocks
far better than previous suspen-
sion systems.
A> optional equipment, the com-
pany additionally pioneers in its
licld a new “level Air" suspen-
sion. employing for ihe first time
rubber bellows at all four wheels.
Through an inter connected air
supply and exhaust system with
leveling valves, this suspension as-
sures precisely the same resist-
ance to shock regardless ol car j
load.
Another distinct contribution
to comfort is an X-c.hap*nl, wasp-
waist frame. The frame is 30 per
cent more rigid. Frame is 30 per
permit the mounting of shock ab-
sorbers t.) the frame rather than j
the underbody. It makes possi-
ble added leg room without sac- i
rifice in road clearance. As a
lourth advantage, the design lend-? j
itselt to greater integration with |
the body design
The new Turbo-Thrust engin**
is still another high-.pot that il
lustrates the magnitude of the en-
gineering job behind the tgii.t
Chevrolet s. Predominant is a com-
pletely new combustion chamber
design which assures uniform
combustion. The shape of tho
chamber, located entirely in tho
cylinder block, permits position-
ing of the larger valves for high
volumetric efficiency.
The new engine >s onw of f‘v‘*
Vg's and a six-cylinder carried
in the new line. Ramjet fuel in-
jection which Chevrolet introduced
last year, is again offered as an
option on the 283-etibic inch V8
Automatic Turooglide. Powerghde,
an improved three-speed Synchro-
mesh and the overdrive are again
available Totaled. Chevrolet gives
the buyer his pick of 18 power
vrains.
More than ever before in its
price area, Chevrolet has fitted
body interiors in accord with tho
exterior distinction >f each series.
For example, each series has its
own steering wheel. Each has ex-
clusive upholstery fabrics and
paneling, with special luxury re-
served for the Impalas.
The basic instrument panel in
new, extending rearward into the
sidts of the oody. Major instru-
ments are grouped in separate
housing. The speedometer is
oblong and spans the entire cluster.
Cowl-slotted ventilation is in
creased 10 per cent in capacity
ovt r the earlier plenum chamber
design. Rearward slanting wind
shields giv»> mere visibility Tho
center pillars of standard sedans
are slimmer, adding a sporty
touch. Tailgate: of station wagons
are hinged higher in the roofs,
affording easier loading. Wind-
shield wipers on all V8's are elec -
trical and the mechanism is
moulded in the jowl plenum
chamber for added qi letness
Like tno design of the cars, the
twin headlamps have utility in
addition to appearance value City
and country driving light reflec-
tor* and beams can be focused for
their specific responsibilities. The
result is up to 100 fe-t more il
1 urn: nation on low beam and safer
night time driving
Waco, a graduate of Texas AAM
with more than 25 years experi-
ence in the utility business, re-
placed Stockton Oct. lti the ltlC
manager said.
I„ G. Mundy, purchasing agent Vl’1 ,UM
for IGC, left the company to ac-
cept a position with the Carpen-
ter I’aper Company at Houston
Victor W. Moerbe was promoted
to purchasing agent Oct. 10 to re-
place Mundy. Austin said
AUTIK. Oct 31 One doe on
the Ftigcling Wildliie Manage-
ment urea ot the Game and Fish
Communion has produced three
.*ets uf triplets, according to the
Wildlife Biologist in charge There The Rockdale Toastmaster
were three fawns m 18f5. three club. prgnnued in August, will
more in 1956. end three more this , ps charter from the in-]
year However, one of t'»i; jew s tcrnatlongl organization Mondip
fawns later died ot screw vzuun riant qt n(,0t iul "la'dies Might"
It wa- pointed out that high i|(U; c},qrR»r pres* rPatiun banquet
productivity is poss h|e where ,, smg« » s Grid.
pro»*er rati*, of hue, and doe j*, Uru,v uf Austin Ueu-
r •t.onci Mi land that is not over <mnnVol ,Vx:e aA»a IV
stoc vtd 0j ToarImastci s, will present the
This doe i-scapcd the henvv “auv Hockdnle C lub its charter The
s« x an* age" hunt on the- Fngel-J Ho'kdale Club is No. 25«»
mg arxa last year. Sin just seem-
ed u Inapiyai in Nov*»mber. By
late January she was t'ack tgain
6«*r .. two less than me maximum
1 ot 30. The Toastma: *cis Club is
an organization designed to help
I men improve lh* ir public speak-
I mg ability.
Reporter Ads get the draper.
State, of Vermont Mpt* >W '“P'W
lro* l tl y French woagls.
* mont," meaning green mountain.
!t is estimated that the
po’Hila'ion anm ally loruub *- la
pounds ol eoMee per capita
three off-spimgs.
This ytar 2i»0 hunters will i*1-
wive permits for shooting on tha
urea. It is expected thut 6(t d« * ’
wit! be harvested dm ng the frw
hunt.
Rains Fills Tanks;
More Fish Sought
AUSTIN, Oct. 31 Fall rams in
Southwest Texas have brought in
-cores ol additional application'
for fsh for restocking tanks and
ponds in the aria, according to
the Director ot Inland Fisheries
of the* Game and Fish Commis
sion.
A warning also was issued b>
the biologists to those who plan. I
to renovate their stock tanks oi j
lake* by poisoning ;t is not ad
visable to attemp poisoning just ;
helorc impending rains, he point
out. The additional water will
dilute ‘„ne poison. Then* also i* •
possibility the impoundment will
oveflow during the rain. The1
poisor. then might he carried into
a neighbor’* tank « r lake, resulting
in the poisoning oi ho' place too
It is iecon)mended that effort
be made to rid lakes and tanks oi
undesiiable aquatic plants. Some
of these will die-oft during the
wintei months, otlw r* can be re-
moved irom s'nall mens. This will
give cattish a chance to feed on
file sunftsh this winter, especially
where sunfish have taken over.
Statues of Tom Sawyer and
Huckleberry Finn stand in Han
iiib.il. Mo., oimIwmkJ liaiiw of dark
Twain.
AIhhiI 50 members, their wives
and guvs, are expected to attend
ttu *|v>clul meeting which will
begin at 7 p nr in the priv ate
dining i joni at Stingers Grill, club
president Bob Hornbc* k said
Other ot liter- of the dub are
An Hull and I ir.wood Mehaffey,
vlco-pr.undents; Don Metier, sec•
ruuiry-trea urer; un»i Clyde Frank-
lin, sergeant-at-arms.
The Club, vv hi< h w ** organized
here m August, now has .’8 mom-
Trapped by Income Tax Problems?
Let a BURROUGHS
Help You Out
Dieod getting k>»t in o mote of complex
orithmotk wh«n you ftgur# your Income
la*f Why not foignt oil that—thi» y*ar
and for y*ar» to comaf Ju»t turn tha job
ovar to a fa»t, occur at*, aconomicd
turroughi Adding Machinn.
Thara U o iorrooghi adding imichina
Ideal for your naadt. Built to highart
itandardt to la»t you a lifntima. Coma in
and pick your* from our dock of hand and
alactric model*.
j
\ chronometer is -m inatrumr-nt
dj.sigred to measure time with
great accuracy.
The Rockdale Reporter
PHONF. 5838
At the hands of a atudent the Smith Corona—
World’s first electric typewriter—fives clear,
clean letter-perfect typing ... results in Better
Grades' See it now!
The Rockdale Reporter
MRS. G. H. HARRELL
Gauaa
GAITHER MOTOR CO.
Rockdalo
EDWARD GARCIA
Highway 77 South
Rockdala
G. W. GALBREATH
W. C a moron and Calhoun
Rockdala
O. L. CAFFEY
Camoron and Groan
Rockdalo
MRS. L. J. BOWLING
Gauao
ALVIN BEATHARD
ALMOST TOO NEW TO BE TRUE I
'58 CHEVROLET!
Thr hif[first, hohirst more any car ever made!
ffeef the *.TH ('hetrolrt . , . panther-ffttirk,
eilk-tmnolh . . . wilh it I H unlike tiny other,
it l ull 4.nil eunpeution, n real air rule . . .
lien new euper moilelel Here today!
I <>ok at Chevrolet’s airy new styling. That’s
how new Chevrolet is all over! It’s lower,
wider—nine inches longer.
1 here's an all new Turbo Thrust V8* en-
gine. Pair it up with Turboglide*, and you’ll
command the quickest combination on the
road. ! here arc two new rides Full Coil sus-
pension and a ical air ride*. The body-frame
design is new. Ihe wheelbase is longer.
I here’s a new 4 headlight system, new 6
and VK power, foot-operated parking brake.
And two new super models - the Bel Air
Impula Sport ( oupe and Convertible, most
luxurious and distinctive ( hevroleU of all. See
all that's new at your Chevrolet dealers soon!
'Uphonul at rxtru toil.
'58!
Some S500.000 worth of c hrvsan
themum:. are told annually in the
US.
At one time Sir Winston
Churchill held a union card as a
qualified brick lav or
cMono9Mmmdl Qlju
bbc TVru^ktJul
•*«• ••**••*»«•• *** aaa moa
aMoa*»MMiMa-om« s**
THEROCKDALE
REPORTER
KlJJJlU
Sff 1 on, f.itcnl lullrtfuft/ ^ heirolrt /Stiff
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Cooke, W. H. The Rockdale Reporter and Messenger (Rockdale, Tex.), Vol. 85, No. 42, Ed. 1 Thursday, October 31, 1957, newspaper, October 31, 1957; Rockdale, Texas. (https://texashistory.unt.edu/ark:/67531/metapth693915/m1/6/: accessed August 15, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Lucy Hill Patterson Memorial Library.