The Rockdale Reporter and Messenger (Rockdale, Tex.), Vol. 82, No. 10, Ed. 1 Thursday, March 25, 1954 Page: 2 of 20
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BIG SHOW
STUPENDOUSLY PRESENTING THE
FAMOUS. BIGGEST AND GREATEST
Serve Richter’s Special
Rye Bread for sand-
wiches or at mealtime
...it’s SPECIALLY good!
TEXAS BLUEBONNETS FOR PHOTOFANS
2—ROCKDALE (Tex.) REPORTER
March 25, 1954
\nnmtl iioport Slum s lloic
Alcoa Played Major Role
In Expansion of Industry
PITTSBURGH. FA., MARCH lfl.j
ALCOA played leading p-irt in
the exp.iriMon of the aluminum in-
ckutrv during 1 to meet the mi-j
lion’s defenst* and civilian net .14
for aluminum, ac< ording to the
1053 Annual Rejxjrt of Aluminum
Company oi Ameiica, relcn.xod to-
day.
Signed by Board Chairman A. V
Davis and President I W. Wilson,:
the repot I stated:
“The company’s production of
primary aluminum in 1953 was a-I
bout 3Qr greater than m th re
vious year and established a new
all-time record of over (ill thous-
and tons."
ALCOA'S $3(50 million expansion
program, which was started in 1051,
is reaching its final stages and
should be completed in 105.3 the
report said.
ALCOA’S consolidated 19 >3 net
income was S^Tfl.848,094, com. arc 1
to $43,527,142 in 1932. After de-
duction of dividends on Cumulative
F*rt ferred Stock, net income* per
share* m 1953 amounted to $4.71,
as compared to $-4 19 iti the preced-
ing year ‘after adjustment for the
two-ior-one Common Stock split-
up m April, 1953),
A number ol charge*' against
company income were1 nindtf in
the fourth quarter, among which
were a piovision lot vacation al-
lowances in 195 4 for saluried < m-
I loycc and a contribution of se-
curities to the Alcoa Foundation,
lu tin* aggrcgnti*, Un*s<* items had
the effect ol reducing the fourth-
qujiiter income before United
States and foreign taxes by ap-
proximately $15 million.
Shnresi of Common Stock out-
standing totaled 9,842,239 as ol
December 31, 195.3, as compared
with 4,897,292 shores at the end of
1952 and before the split-up.
Revenues, from sales, services and
other sources in 1953 amounted to
*711,073,898, com and with $584,-
005,750 in 1952 Alcoa’s 1953 re-
venue* were lower than they might
have been, bei ausc ul drought
condition: in tin* Southeast which
adversely affected till supply of
COMING! WED.
FAIR PARK MAR.
AUSPICES: AMERICAN LEGION
WORLD’S NEWEST
D’S
AND GREATEST FEATURES
I hydroelectric energy available in
I that area for aluminum smelting.
In addition, large sshipmcnb of jug
aluminum were made, at lows r-
thun-.iverage product prices, to
ihc Government stockpile.
Higher than normal costs ol
starting operations in new plants!
ieduced normal earning*, from
those facilities, the icport pointed
cut.
The supply of aluminum I'm all
civilian applications was im; rov-
ed by tin relaxation ol Govern-
ment controls during the latter
half of 1953. Increased metal pro-
duction also made glefdci supplies
available.
The rise in cost oi labor, materi-
al and ervieos forced a small
Increase in the basil price ol al-
uminum during the yeai Despite
this the price of standard alumin-
um ingot was only 7-12 percent |
higher as of December 31, 1953,
Ihn it was in 1939. Major com-
petitive metals rose from 95 per
cent'to 107 per cent in price over
Ihc same period.
Alcoa looks forward with con-
lklonce to the probability that thn
Com uny’s orders and shipment
will show an uptiend • •* tht* second
quarter of 1954, despite decreases
in market activity which began
during the last two months of 1953
and have continued into the cur-
rent yeur. -This condition, ium-
Hion to most business and indus-
try, is felt to have resulted main-
ly from readjustments in custom-
ci inventory levels
The report stated that Alcoa’s
management is strongly optimis-
tic about the future of aluminum
and feels that a number of new
markets with excellent potentials
are developing, Conditions will be
more highly competitive, however,
an I there will neci ssarily be great-
er emphasis on salesmanship from
this time forward, the report em-
phasized.
Reference’was made to the fact
that Alcoa was making arrange-
ments toi additional linancing in
connection with its extended ex-
pan ion program* This linunciiuf
hie; been com. lclcd since the press
date o| the 1953 Alcoa annual re-
port, (>ii March 15, 1954, llu* Com-
pany borrowed $75,000,000 from a
total of 2 1 banks and entt red into
an agreement with the same* batik* !
o. ......... in iilditional > >5,000,-
1)00 on .June 13, 1954 These loans
will mature March 15, 1955, and it
is the Companv’s intention to tv-
linance them at or prior to maturi-
ty.
There were numerous significant,
ionvatd-looking judications of
greater use of aluminum for build-
ing during 1953. The completion
and occupation of tin* Company’s
new uluminum-clud headquarters
building in Pittsburgh marked a
major step in the trend toward,
aluminum-faced office and insti-
tutional structures More than 100
other buildings of similar basic
construction an* in the planning
stage nr are being erected in the
nation at the present time.
The year 1953 also brought out-
standing growth in the use of al-
uminum Ini electrical conductors,
THE TEXAS BLUEBONNET PHOTO FIESTA wiu be n»M
at Marlin, Twin, on Saturday and Sunday, April 10-11. Thla la
the fifteenth annual event and haa been the attraction for photo-
fana of the Southwest who take part in tha field trip* to the
vaat areae of Text*’ official flower—the bluebonnet! The vUiting
photographer* record the beauty of the bluebonnete and other
wild flower* at the peak of the hloMominR aeaaon and pretty
model* like Donna WllliamHon add charm to the picturwqur
arenea.
prpper
you a
Treat your lingerie to
washing and it will give
Jo'nger and lovelier life
I foies and spreading on delicate
lingerie are irequontly caused by
rubbing the materia) between
hands with cake snap. This causes
wringing and twisting of Ihc deli-
cate threads, too.
Proper washing ol any delicate
lingerie consists of gently squeez-
ing rich si id th rough the carment
Rinse, just as you wash, by squeez-
ing water gently.
Black specks in lingerie tiro
caused by not using enough soap
or detergent. These greasy blotches
can he removed, usually, by re-
ing double thicknesses may also
be a contributing I actor to streaki-
ncss.
Cutworm Named
By Feeding Habit,
Control Listed
By J. I). .Hoorc, County Agent
Cutworms have this common
— . » - - M * % %. % t« • 41,
11 a* 111* uu.uu.-" *n tilt- IIUDII til tin:
larvae (worm stage) of feeding
on the stems of succulent plants'
at about the level of the ground,
thereby either partially or entire-
ly cutting them olf at this point.
Several hundred species have this
habit und marry kinds of garden,
and field crops suffer in this man-
ner during the spring. A few have
the habit of climbing up the plants
at night and feeding there, some
distance above the ground.
Most of these insects winter
either as pupae or j. artly grown
caterpillar? In the spring tin
worms pas*, the day in the ground,
coming up at night to fetid. Some
species have one generation each
year; others have two.
Jn controlling cutworms, a dust
or spray may be used:
Hunt Program
A. 10';; DDT
B. 20'.; Toxnpehe, 13 to 20 lbs.
per acre.
Spray Program
A. Toxa|>hc*r.e-DDT (2-1) mix-
ture, 3 to .3 lbs per acre
B. DDT, 1 to 2 lbs per acre
C. Toxaphcnc, 2 to 3 lbs per
acre,
In mixing small amounts, use
4 tablespoons of 80'. Toxaphone
or 2-1 mixture to 1 gallon of wa-
ter. Spray tHo ground thoroughly
over a space ol 1 foot in the drill
or row where the plants are lo
be protected.
CAUTION: The cutworms some-
times stay m a border strip of
clover or grass near tin* plants
being damaged. It is advisable to
spray .around the borders of such
grass areas for good results.
These insecticides will not in-
II you want your slips and gowns| jurt, f,;ir(|,.n (.rop,, except cucum
to hang evenly, do hang them up, j bors, canteloupes and watermelons,
lingor-pressing them so they are garden vegetables should
ATTEND CHURCH SUNDAY
not be
treated with these insecticides
within 7 to 11 days before eating
the vegetables.
RHUOPE OF THE WEEK
Chive Cheese Omelet
Serve* i 4 i
I tablespoon chopped chives
1 3-ounce package cream cheese
3 eggs, separated
2 tablespoons milk
Salt, peUKM'
Blend rimes with cream cheese.
Add egg yolks and mix well Add
milk and seasonings Fold in stif-
fly beaten egg whites. Hour Into n
well greased skillet and cook over
lovy heat for about 15 minutes.
................. ....................Dili re skillet In broiler six inches
highway transportation equipment,i from the unit and broil 1 to 2 mm-
farm buildings and irrigation pipe,
as well a for many other indus-
Inal. commercial and household
item*-. Alcoa also j rodici major
future increases in the use of alum-
inum lor appliances, highway
signs and railings, and refrigera-
tion and air conditioning equip-
ment,
The report staled that Alcoa's
$390 million ex|>anxion program is
nearing completion and that its
most important single objective
j has been to increase the supplies
lot basic aluminum. To accomplish
this, there had to he expansion all
i along the line, starting with inin-
I im; and continuing with enlarge-
! rn* nt * * f shipping and refining f*r-
] ilitie Fabricating facilities are also
| being increased to meet ever-ln-
crea ing demands ror aluminum
| mill i inducts,
I'onsiderablt attention was paid
' m thi report to Alena's long range
planning for the future, with parti-
eulai emphasis on the Company's
intcarati I product ion facilities, as
well a* on the sales program for
meeting increasingly competitive
conditions Also included were des-
criptions ol Alcoa’s research, sales
development, commercial research,
advertising and publicity functions'
as well a?, a comprehensive out-
line of the basic sales mui distribu-
tion oi ganizations
Rev. L. L. Brown
Si. Thomas' Guest
Speaker April 1 j
The Reverend Lawrence I,
Hrown, Professor of History at the
F.| tscopal Theological Seminary j
of the Southwest in Austin, will be j
guest speaker at St Thomas’
Fpiseoj al Church on Thursday,
April 1st. id 7:90 p m
The instructor in history from
the Seminaly will be the fourth
guest spe iker in the mid-week set -
\ ices at St Thomas’ featured dur-
ing the Lenten Season. The Rev
L 1 Brown is in Ins thud year on
! the staf, of the Seminary, coming)
from Trinity Church, Longview, |
to accept the post.
The Rev I L Brown is
m grnze 1 as one *>l the most cap- j
ible scholar: in Church History in j
Southwestern United States The•
| i ikt*r did not tevcnl the topic
if hi* addres on Die 1st of April.’
April 1st mid-week service will
, I * the last covered dish suppci '•
! lo he held thjs Lenten Season at
St Thomas', according to Junior
Warden Frank N Hyder, spokes- j
man for the church.
utes to dry out top of omelet. Fold
in half and turn out on serving
platter.
washing in rich suds and then rins-
ing until water runs dear to re-
move any soil remaining
Streaking of lingerie may In
caused by not rolling in a Turkish
towel immediately after washing
Do not leave the garment rolled
tor long, but only to remove ex
cess moisture
Pressing garments while too
damp mav cause streaking. Press-
THE CHOICEST PRODUCTS
Of The
DISTILLER S INDUSTRY
ARE AVAILABLE HERE
WEAVER'S PACKAGE STORE
We Deliver
Phone 7784
From where I sit... 6y Joe Marsh
You Might Call it a
"Grow Train"
Wns reading tlie other day
nlimit ii Mahnraja in Indin who
Inis a miniature electrie train nil
made of silver. Now, mnybe that’s
not unusual for a prince, but Mils
fellow hnd it running nrnnnd on
nn enormous dining table in the
ro.vnl pnlnee.
The twelve enrs on the t rn in
are loaded with different kind
of fruits, mils, and beverages.
And the train xto|is automati-
cally in front of each plate so the
person sitting there enn choose
what he winds.
From where f sit, the Mnhft-
rnjrt is really going to extremes
to impress his guests. Around
this part of the world, hospltulity
certainly doesn’t need all those
fancy trimmings.
You don’t have to spend a lot
of money or go to a lot of work
when folks drop in. Just offer
them what you have—coffee, tea.
a temperate glass of beer — and
let tljem make their own choice.
They’ll feel they’re getting a royal
welcome!
^CC
Cop\right. /«.»•#. (■nitcd i’. .:*.*« 4 /'«::*: .L*.'ten
TAX ROLLS CLOSE MARCH 31
RENDER CITY
TAXES NOW
All property within the city* both Personal and Real not
rendered by March 31, 1954 will be placed on the un-
rendered rolls.
CITY OF ROCKMLE
N. E. ALFORD. MANAGER
The last two Thursday services in
Lent will he Evening Piayer
without the covered dish supper
l receding.
The Rev. Mr. Merritt came to
Hem ne after serving m secular
i life as civil engineer foi the Santa
, Kt. Railroad lor over thirty years.
In addition to being pricsted in
The Reverend Warren K. M**r-|lhe Anglican Communion, ’•'< R<
ritt, Rector of the Episcopal Church | Warren Merritt holds degrees from
it . .— jk rs. i . ,• : 11 4 I a..... Cr.idprn 1 ’niv'i'l’ it if ill CiJUl •
III I l« ill III Itlili v-ui v v> »*»• i »* w
Rev. W.E. Merrill
To Hold Mid-Week
Lenten Service
dress those attending the mid-
week Lenten Services at 7:00 p. tn.
Thursday, March 25th at St.
Thomas’ Episcopal Church
Thursday’s Covered Dish Sup-j dress.
I>er will he the fourth in the lerie* I
that began with Shrove Tuesday, I Napoleon wo* born
March 2nd, and will end April Ist.lin 1709
neering.
There will be a brief meeting of
Vestrymen of St. Thomas' follow-
ing the Rev. Warren Merritt’s ad-
in Corsica
A BIG THANK YOU
To all the people who patronized the Rockdale
Athletic Association last Saturday, and helped in any
way to make our venture a success.
Richards Humble Station
You’re Always Welcome Under the Humble Sign
Most exciting
flower in years!
N0RTHRUP KING
GIANT
FANTASY
ZINNIA
• Mammoth frilled
blooms... 5 in. across
• 4 brilliant colors... PKT.
icarlat, yellow, orange,
rose• Easy to grow...
blooms 'til frost.
ROYAL
CARPKT
ALYSSUM
Vibrant purple flowers ^KT.
...only 2 inches tall. For A
edgings, borders, rock ^
gardens. Distinctly*.
Choose your complete
garden from our
northrup ring
SHD .ii.
DISPLAY I&ff
m
ROCKDALE FEED & SEED CO.
Located at City Scales
Phone 5098
Mockdaie
WEEK END
FOOD SPECIALS!
CHUCK ROAST, lb. 43c
FRESH
BEEF RIBS, lb.
SKINLESS
WIENERS,
SUN GOLD
OLEO, lb. 20c
MftS. TTJCKER'S
SHORTENING, 3-lb. can 79c
UNCLE WILLIAM
Fork & Beans
3 Cana - 25C
GLADIOLA
r*_i__ if
oaite mixes
Yellow, White, Chocolate,
Marble OQ
Pkg. — Wv
RAINBO GARLIC DILL
PICKLES. 32-oz. jar
35c
BAMA
APPLE JELLY. 2-lb.
iar
23c
HIC '
ORANGEADE. 46-oz. can
25c
DEL MONTE
FRUIT COCKTAIL.
303 size
23c
GIANT
TIDE
PREMIUM
CRACKERS
69c
1-Lb
Box —
23c
UNCLE WILLIAM—White or Yellow
HOMINY. 3 cans
23c
ALKA SELTZER, small
23c
REYNOLD'S
ALUMINUM FOIL
9
pkg.
25c
JOHNSON S HARD GLOSS
GLO-COAT, quart
• 89c
(We Reeerve the Right to Limit Quantities)
Backhaus Bros.
ISA Food Store
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Cooke, W. H. The Rockdale Reporter and Messenger (Rockdale, Tex.), Vol. 82, No. 10, Ed. 1 Thursday, March 25, 1954, newspaper, March 25, 1954; Rockdale, Texas. (https://texashistory.unt.edu/ark:/67531/metapth694598/m1/2/: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Lucy Hill Patterson Memorial Library.