San Patricio County News (Sinton, Tex.), Vol. 34, No. 45, Ed. 1 Thursday, November 19, 1942 Page: 3 of 8
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Lace Is Feminine, Practical *
And, of Course, ‘Non-Priority’
Ju*t took It for granted. Curtail-
ment of (hipping, due to the war, cut
off important sources of raw ma-
terials, of which sugar is ortfe. At
the same time, Industrial uses of
sugar have increased.
Today's price ceiling on sugar,
however, is lower than might have
been expected. For this the buyer
can thank a sugar program which
provides payments to growers that
are helping them step up produc-
tion. . ■
^Conservation on the farm may
seem a far cry from top quality let-
tuce or potatoes or green beans. It
may seem even farther from tender
meats or milk rich in butter fat.
And farther still from lower prices.
But farmers know, and consum-
ers should be aware, that soil-build-
ing and soil-conserving practices
mean larger yields and better quali-
ty. Well-nourished land produces
better crops than depleted soil.
Wholesomeness Guaranteed.
Regulatory laws administered by
the United States department of ag-
riculture directly affect homes and
consumer income and buying power,
Consumers are protected against1
mis-branding, substitutions and swin-
dling by the Pure Food and Drug
act. It provides a safeguard; for
Wholesome foodstuffs, thereby* pro-
tecting both health and pocketbook.
Research activities of the depart-
ment are equally related to consurrw
er interests. Sixty-five research
“laboratories" have experiments
constantly in procress.
They don't just develop cloth from
milk and plastics from soybeans.
They also determine methods of in-
creasing production and strengthen-
ing the quality of farm products.
Foods are carefully analyzed by
experts so that their vitamin and
mineral content can be accurately
given. Nutrition studies set up min-
imum food requirements, show how
they may be met at the least co$i
and what available foods may be sub
stituted for those on the scarce lis
or headed that way.
itting Familys Diet With Farm
'roduction Helps U. S..War Effort
By CHERIE NICHOLAS
America’s 6,000,000 farmers today aren’t feeding a mere
132,000,000 citizens of the United States. They, are also re-
sponsible for filling huge gaps in the food supplies of most of
the free world—the uniformed and civilian.
This is a large order.
They will need all the help they^1.......
can get from the consumer at home
It they are to continue to fill steadily
growing lend-lease orders from thtf
United Nations.
The consumer is a woman.
It you’re a man, you'll probably
»ay, "Hey! What about me?”
Well, Mister, you’re practioally
nobody when it comes to deciding
what you'll eat and what you’ll wear.
Women buy 80 per cent of the
food sold and 75 per cent of the
clothing. Further than that, they
influence almost ail customer pur-
chasing.
This is where the housewife
can offer one of the greatest
contributions to winning the
war. She can see to it that the
diet of her family fits in with
farm production and the short-
ages created by the war. she
should be informed on the prob-
lems Involved in producing the
goods she wants and getting
them into her hands.
As the buyers for some 34 million
households from coast to coast,
women have a tremendous respon-
sibility to the families they feed
and clothe. V ‘ ,
During 1942 the farmer has
marked the highest production level
Pattern No. 8293. Dolls are IS IncbM
long, each requires ti yard 35-inch cloth
for body; costumes to bq made from
remnants. “
SEWING CIRCLE PATTERN DEPV.
— Room 1111_____ •»
til- West Wacker Dr. Chicago
Enclose 20 cents in coins for each
pattern desired.
Pattern No. ............ Size........
Name .
Address
If you have any doubt at all what
to give that fellow in the service,
send him a carton of Camel ciga-
rettes for Christmas. According to
latest surveys, cigarettes top hia
gift list, with Camel his favorite
cigarette, .according to actual sales
■records from Post Exchanges and
Canteens. If he smokes a pipe,
send him a pound of Prince Albert
Smoking Tobacco — the National
Joy Smoke. Local dealers are fea-
turing. Camels in the Christmas-
wrapped carton and also in a holi-
day box of four “flat fifties’*
(either way you give 200 Camels).
Prince Albert Smoking Tobacco in
the pound canister is handsomely
gift-wrapped making other gift
wrapping unnecessary.-—Adv.
.‘j
Fresh vegetables head the market
list of this housewife. Her family is
well-nourished because America’s
farmers are doing their part for
wartime health and efficiency.
homes, prevention of market scarci-
ties and glutted markets, and pro-
vision of benefits in price and qual-
ity.
The Victory Specials, an-
nounced from week to week, are
a part of this plan. They use
up products which are plentiful,
often preventing waste and loss
, to the farmer, and allowing the
buyer to take advantage of diet
variations at a better price.
Whether or not the consumer’s
needs are met really depends upon
the accuracy with which produc-
tion has been scheduled to obtain .an
adequate and steady supply of food
at prices fair alike to producers and
consumers. This is the consumer's
best insurance against the problems
of scarcity. "
Something known as “acreage al-
lotment" is now being used to in-
crease production of certain crops
needed for the war, a part of the
change-over from normal peace-time
farming to all-out war production.
The farmer is converting his fields
to war production just as surely as
the manufacturer turns his machines
from automobiles to airplanes.
Production without adjustment
would be inexcusable waste at any
time. In wartime it is criminal.
What Crop Reserves Do.
Probably Mrs. Average Housewife
wouldn't be able to tell you what an
Ever-Normal granary is—but she’s
enjoying the advantages of living
under a farming system that pro-
vides for crop reserves. In recent
years, lots of. wheat, corn and other
prbducts have been stored against
a time when crops might be smaller
or demands greater. When drouth
once pushed corn production as
much as 40 per cent below normal,
meat prices skyrocketed and con-
sumers suffered hardships. But now
with the Ever-Normal granary’s
stored reserves of more than 25 per
cent of a normal year's crop, there
is plenty of feed to convert into
meat, eggs, and dairy products.
“Crop insurance” has a formi-
dable sound, bat it is a simple
procedure that pays big divi-
dends to the consumer as well as
to the producer who meets the
premiums. Such insurance
keeps farmers in business pro-
ducing needed goods by guaran^
teeing them, for example, some
wheat or cotton income every
year even if a crop fails. This
protection gives farmers the as-
surance they need to go in for
production of critical war crops.
That's consumer protection for ev-
erybody. even if it doesn’t occur to
the woman who buys a loaf of bread.
Housewives are currently faced
with the necessity of cutting down
on sugar, once so much a part of
their regular purchases that they
COLDS'MISERIES
T ACE, the indispensable item in
every woman’s wardrobe, is
prominent in the news for winter.
The flattery, the prettiness,■ the al-
lure of lace has been a theme
throughout the centuries for paint-
ers and poets and fashion creators,
but this year lace takes on greater
Importance than ever in that it is
non-priority. It’s patriotic to wear
lace.
Designers are making the most
of the materials still available for
civilian use"ahd"emphaSizing the un-
portance of using fabrics not needed
for the armed forces. So, in addi-
tion to its magic and fascination,
the wearing of lace becomes a pa-
triotic gesture.
Lace has a way of making women
look prettify’
For colds’ coughs, nasal congestion, muscle
aches get Penetro—modern medication in a
mutton suet base. 25e, double supply 351.
CONSUMER’S CREED
I will buy what is plentiful.
I will buy what is fresh.
I will buy what is produced lo-
cally. *
I will buy what the government
asks me to buy through the
Think Back
When you put bn your clothes,
of the weav-
er; when you eat your daily bread,
think c£ the hardships of the hus-
bandman,—Chinese'Proverbs.
One Size
Victory'Food Program'.
I will not hoard or waste food,
Steering Food Purchases.
These nutrition studies are of par-
ticular interest to the housewife. She
is faced with the problem of provid
ing her family with enough to eai
to maintain health and efficiency.
bolds forth in the fashion picture in ' , ,, . Twin Toys,
all its charm ar.d Seductive lov'eli- | \X7HAT will we r.drr.e the twins?
ness. Certain it is that there is no ? V Judy Jim? Willie and
surer, way of dressing up a suit Millie? Whatever you'call thprn
thundergfyrify it with a beguiling, they are,sure to be the best loved
lace blouse. The dainty blouses in- j, toys that were ever found on a
set in tlie ovals above are furlough Christmas tree! The soft bodies
week-enders that .will team perfect- are covered with muslin, the hair
ly with the; .new velvet suit, which i is of yarn,••the outfits, ean'.be color-
will probably > be. black or a rich ful cotton scraps.
in history. At the same time, an-
nual income payments nationally
have increased some 20 billions of
dollars. c* .
But crop goals met and passed,
and an income increase of over 17
per cent, don’t mean that the house-
wife can go out and buy whatever
she wants and as much as she
wants.
Since Pearl Harbor, the consumer
picture has undergone radical
changes. “Scarcity," "ceiling price”
and “rationing” have become com-
mon words.
Food is no longer readily
available if the housewife has
the price to pay. Some of her
old - time staples are on the
“scarce” list, items snch as tea,
bananas, coffee and sugar.
Off-the-farm consumers, the urban
group, comprise over 75 per cent of
the population of the United States.
Foodstuffs and clothing combined
account for about 40 per cent of ev-
ery dollar spent by the average ur-
ban family.
It is therefore obvious that at no
previous time has women’s good
management in buying been more
Important.
Give Consumer Protection.
Urging consumers—and remem-
ber that means women—to take
heed of the farmer's problems,
brings out the little-known fact that
the U. S. department of agriculture
in return does not forget consumer
protection in its farming for free-
dom program.
When the housewife buys fresh
vegetables from day to day, she
isn't likely to think much about the
fact that the vegetables arrived on
season schedule, that they were in
sufficient quantity and that the price
was "right.” It’s only when those
conditions didn't exist that she
might begin to wonder how her ta-
ble is served.
Then she would learn that by tak-
ing the ‘Tong view” for both farmer
and consumer safety, the over-all
agricultural program results in uni-
form distribution of farm commodi-
ties, an Sven flow of goods into
feminine, as they
should look to please soldiers on
furlough. One of the fashion suc-
cesses created to meet the wartime
demand for a nnt-loo-formal dress
is the street length dance frock.
Styled of lace, with special atten-
tion focused on flattering necklines,
| these dresses are styled according
to a formula that is working like
a charm (especially if the lace is
i filmy black).
The use of lace over color is again
i In fashion, black Chantilly over pink
Black with chalk
"pSf!5
ASK MS
ANOTHER
Value of Friend
A.frier,d is worth all hazards w«
car. ran.: , 1' ■ ■ ■
? A General Quiz j
in- r*~ rv- cu,<vJ fv rv. fy <v. rv. *v. fi-N- A-
The Questions
1. How much Water docs ap inch
of rain give to tire ache?
2. What building is known as;
the ‘jCradie of Liberty;,"? < , .
3. Ho,w many: pairs of walking
legs has a spider?
4. In court procedure, if a tales
is issued, it means what?
5. A cross shaped like a plus
sign is called what?
,6. Croesus, the proverbial rich
man, was king of what ancient
country? '
, 7. What President of the United
States was once a sheriff'’
8. Why are the Bad Lands of
South Dakota so called?
being favored
white is also especially chic in such
combinations as a white lace skirt
with a black velvet or jersey blouse
top. Jewel colored laces, too, have
a prominent place in the mode. The
colors that lead stress the fuchsia
purples and reds, and also a lumi-
nous blue that is gorgeous at night
The dress to the left in the above
illustration is fashioned of a beauti-
ful scroll-patterned plum colored
lace. It has just the right lines to
achieve a suave, slim silholiette. The
open throat-y-neckline and the gath-
ered sleeves contribute to the flat-
tery of this gown. This is the type
of frock that is regarded as a neces-
sary luxury In the wardrobe of an
active woman.
Treat Constipation
This Gentler Way! t
Many folks, t .v that almost as
bad as cons:1 ptitior. are harsh
cathartics ana purr..-. That s
because- many medicinal laxa-
tive- work tl.:s way. they either
p-od the Intestines into action
or draw moisture into them from
Other parif cf the body.
Now comes news of a gentler
ar.d pi ..-.inter way cf treating
constlpatr, n, for she millions of
people with normal intestines
whose t: able is due to lack of
■'hulk” m the diet. This wav Is by
-eating .KELLOGG'S ALL-BRAN,
a crisp, del.cious cereal, and
drinking plenty of water.
ALL-BRAN, unlike many medtei-
afcaUaxstsVs, arts principally on
the contents of firt colon and
helps you to have easy, normal
elimination. ALL-BRAN Is made
! by Kellogg s .In Battle Greek, If
your condition Is not helped by
this simple treatment, better see
your doctor.
This young homemaker is choos-
ing her dinner vegetables from the
wide variety sent to market every
day by the nation’s farmers. Her
family will get plenty of vitamins.
She must steer her food buying so
that supplies may be used to the
best advantage and at the same-
time provide‘the highest consumer
satisfaction.
The individual buyer these days
must think always of her purchases
as they relate to those of the 34
million other American housewives
L-what the result would be if that
buying were multiplied by 34 mil-
lion. Would it create new scarcity or
make a scarce food nonexistent?
Or would it have the effect of uti-
lizing the foods that are available
in abundance?
Alarm over possible increased
food costs has been evidenced by
some homemakers. The retail cost
of a basket of foods, representing
annual family purchases, amounted
to $405 in September, 1942, an in-
crease of $73 over the price of the
same foods in the period from 1935-
39, but the cost was still $10 lower
than in 1929.
Workingmen’s families today can
buy a basket of specified food prod-
ucts for the smallest share of family
income on record since 1913. In Sep-
tember, 1942, it required oqly 22 per
cent of the family income. During
the preceding five years the same
food basket accounted for 27 per'
cent of the income. Average family
income has been rising more rapid-
ly than food prices during the last
three years and through the first 10
months of 1942. Reasons, include
higher wage rates, more hours of
work per week with overtime pay-
ments, and more persons employed.
The family averaging five persons
this fall reached a wage level 57 per
cent higher than the prewar aver-
age for 1935-39.
This seems to indicate that the
housewife’s food problems will not
be those of capacity to buy but rath-
er of the market's ability to supply
her needs.
Reaching her goal—just as the
farmer meets his production goal-
will mean that scarcity of some par-
ticular type of food will be a mat-
ter of unconcern to any American,
so long at he i» able to eat what he
needs-
The Answers
Clever Beret
Jet Beads, Rhinestones
Add New Glitter Accents
Glitter is apt to occur anywhere
in the mode this season, on daytime
wools and Jerseys, on sweaters and
even on . topcoat or cape yokes
and sleeves. About all that can be
said about glitter has, been said,
and the supply of adjectives to de-
scribe the fascinating sparkling fash-
ions that hold the center of the stage
have about given out.
However, there are new highlights
that deserve mention. Rhinestone
frog fastenings glitter down the
front of a black velvet dinner gown.
Another idea is Chantilly black lace
spangled w,ith jet Beads posed over
pink to form a plastron covering the
frqnt bodice of a crepe afternoon
dress, 'rtrt; . <. ; ■;' '* .
1. One hundred tons. ,
2: Faneuil Flail. . ■
3. A spider has four pairs of
walking legs.
4. Additional jurors are sum-
moned. . ■ V
5. A Greek cross.
6; Lydia.
7. Grover Cleveland was sheriff
of Erie county. New York.
8. Parts of South Dakota were
known as the Bad Lands by the
local Indians because men found
them impossible to use or culti-
vate. These districts have hardly
any soil, consequently little vegeta-
tion or animal ^lfe is possible.
UNITED STATES
BONDS
AND
STAMPS
Fray-Proof Seams Make
Fagotted Slip a ‘Find'
It’s a good idea, the fray-proof
slip now available in stores through-
put the, country. It has a rayon
fagotting that joins the seams. Got
to fit just so under the arm they are
perfect for the new slim dresses.
The flat, neat fray-proof seams are
as decorative as handwork, yet are
many times stronger than the old-
fashioned kind. The fagotting gives
without any danger of breaking and
there is no ravel, not a single raw
edge. Absolutely fray-proof, it
has been called the “slip with no
wrong side” because it is finished
off so beautifully.
Smart? Well, smart is a mild word
to use in describing this gem of a
beret that tells you at the very first
glimpse that it is a winner. It is a
black felt beret, and if there is a
type of hat more popular with the
young set than a jaunty beret, it is
yet to be discovered. The double
accordion crown is a new note. The
unique a (id amusing bright yarn
treatment is right in tune with the
present trend. And the Wide use of
yarn crochet and knit and ingenious
treatments that include yarp fringe,
ball dangles and hair-braid novel
effects, has given to millinery a new
interest.
• QUALITY counts more today
than ever before, particularly in
home baking. That's why more
and more women are turning to
Clabber Girl, the baking powder
that has been the baking day
favorite in millions of homes for
years and years.
HULMAN & CO. - TERRE HAUTE, INO;
Founded 1848
Marketing Ms prodace is the final step in the farmer’s program of
■applying the American table.
j Paint Your House Gutters, Downspouts
Gutters and downspouts, if dam- and leaks, and sometimes actual
aged or ruined by rust or corrosion collapsing. Such neglect Is a st
in this wartime period of metal waste at any time, but in wartim
scarcity, are likely to result in high with such items becoming practice
discomfort to the owner, to say noth- ly irreplaceable for the duratio
ing of the further, damage that may it becomes a near tragedy. The be
be callsed by inability to carry the insurance against such loss is tho
water from rains away from the ough removal of all surface ru
house. $#any a home owner wbq has and corrosion, followed by prom
foiled to give attention to these im- protection of the metal by paintii
iportantparts of his house has been or varnishing. All gutters and dow
dismayed to find them full of holes P spouts should be painted.
Colorful Belts "
This season novel belts are play-
ing a very important role in adding
variety and color to the simple
frock. Colorful peasant types are
shown in the new collections. Most
attractive is a felt belt and bretelle
arrangement that has two square
pockets attached which are gaily
decorated with an applique motif of
richly colorful grapes and felt leaf
cutouts.
[our Toum-qouR stores
Long Gloves
Long gloves “up to here” are back
Igain to be worn with short afternoon
gowns and cocktail dresses. Brace-
lets are worn over the gloves with
earrings apd dips to match.
The town stores are there for the accommodation and to serve
people of our fiprm homes. The merchants who advertise “specials” are n
chants who are sow they can meet all competition in both quality and prii
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San Patricio County News (Sinton, Tex.), Vol. 34, No. 45, Ed. 1 Thursday, November 19, 1942, newspaper, November 19, 1942; Sinton, Texas. (https://texashistory.unt.edu/ark:/67531/metapth718475/m1/3/: accessed July 10, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Sinton Public Library.