Sweetwater Reporter (Sweetwater, Tex.), Vol. 52, No. 277, Ed. 1 Wednesday, November 23, 1949 Page: 5 of 8
eight pages : ill. ; page 21 x 17 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
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p
v Check the
Fine Car Features
at your Ford Dealer’s Today!
n Mew rubber seels and reveal
molding on windshield and back
window add snugness.
0 long lift has been added
everywhere to the engine, frame,
and body. Thai’s Ford quality!
□ Arm-rest doer closer now
provides a finger-fit grip to
close doors easier.
HP
□ Parking lights are now re-
positioned and re-styled — an-
other touch of beauty you'll like!
□ New streamline details in
good taste bring new beauty
to the "Fashion Car."
□ New bumper guards and
new bumper support arms keep
you safer ... in style.
&
□ Hood ornament of new
design adds a touch of distinc-
tion to Ford's famous beauty.
0 New fabrics are a decora-
tor's dream—your choice of
long-wearing broadcloth or mo-
hair in rich clear colors.
0 New pistons—they'ie super-
fitted and designed to start
more quietly, run more quietly.
0 "Magic Air” Heater in the
1950 Ford has higher speed
motor to increase air flow 25%.
0 Horn ring is smart looking
and of new shape to prevent
snagging of sleeves—or a lady's
bracelet. Needs only a touch.
0 New 3-blade fan—it's de
signed to scoop in more air at
a slower, quieter fan speed.
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sk
3 i
0 New timing gear—it s made
of new "hushed" material for
extra engine quiet. Try to hear it!
0 New camshaft—its lobes are
designed for quieter, more effi-
cient valve operation.
□ Nuw frwit-sMt sprints of
non-sag construction ore firmly
buoyant for restful posture.
□ Now faam rubber front-seot
cushions hold their shape, pro-
vide added comfort.
0 Touch-button latch. Yes, a
touch on the button is all it
takes. Sleeves can’t catch.
□ New design exterior ban-
dies, anchored at both ends,
have the grace of fine silverware.
ford
m
9
0 Stylo noto — that’s the new,
rich Ford medallion on hood
and rear deck—it's beautiful!
0 New rotary door locks as
in costliest cars—doors close
silently and securely.
v /////a
□ New ernementel detk-lid
kindle forms attractive frame
for license plate.
'////„
mm, • m
r'/jT/r
0 Dock-lid latch, too, is now.
Luggage Compartment opens
with finger-tip ease.
(0
0 New cotors—your choice of
11. They’re baked on to keep
that "Showroom Complexion."
wT
at 41 points gives greater
interior quietness
ond protection.
m
v-
0 Additional
strengthening at 13 ^
vital points increases safety^ ' i
of famous "Lifeguard" Body.
in,
0 Box-type frame roils have
steel of increased thickness for
greater rigidity.
{utu®'
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a.i:
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••Magic Air Heater. Raaio and white sidewall tires optional at extra cost.
50 WAYS
FORD lor 50
Yes, the 50-way-new ’50 Ford is the one
fine car of the low-price field. It’s the
only low-priced car designed in perfect
3-way balance . . . with (1) top fashion
car styling . . . with (2) top power in the
new 100 h.p. V-8 and 95 h.p. advanced
Six . . . and (3) top provision for roomier
comfort. But your Ford Dealer is the man
to see, he’ll let you drive it!
The one fine car in the low-price field
□ New color styling in o steer-
ing wheel that's a pleasure to
touch. Positive grip.
□ Automatic courtesy light
goes on when you open either
of the front doors—convenient.
w
J!_
n New lined
luggage locker
offers more baggage space than
any other car at Ford's price.
□ New reor bumper has rib and
new mounting arms for greater
protection against impacts.
□ finer Six, too—95 h.p.—the
most odvanced Six you con buy.
Gives greater economy.
m
0 Hand brake operation is
easier because of zinc-based
permanent-type lubricant.
m
±
0 New concave instrument
knobs have brilliant, new con-
trasting colors.
0 Defroster openings are 44%
wider and air-flow rate is 25%
higher—for wider vision.
0 Interior light switch now lo-
cated on the instrument panel.
It saves groping in the dark
: <:d ,
\
0 More head room results from
new bows that hold top lining
across full width of roof.
□ New interior appointments
Ond trim. Smart ornaments. New
rich treatment on door panels.
□ Brake pedal is well away
from steering column to allow
greater driving freedom.
0 New "Magic Air" Heater con-
trol clearly marked, lighted for
easy reading, easy to operate.
0 Improved front suspension
with new torsional stabilizer
adds to Ford’s roadability.
0 New wider sun visors give
you more protection from glare
— greater safety whensunislow.
[_j sealed brakes—protected
against dust and water for
greater safety.
0 Smart hardware, inside and
out, has been designed to give
you more than beauty.
r~=§=§
□ New gos fillet tube und (Over
— new non-spill vent tube.
Closed cover blends into body.
-<v
□ New double-walled glovo
comportment door has new
piano-type hinge. Looks ond
works better.
r
/ A
Mm
□ Exclusive 100-h.p. V-8 per- i
formance for brilliant pick-up, 11
smooth response, safe control.{ " I
□ New floor coverings in both
front and rear, ore mode of
rich ond durable materials.
Drive the ’50 FORD TodCfy / at your ford dealer’s
Dabney Motor Co
218 West 3rd
32 Years Your Ford Dealer
Phone 2201
f
!
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Baker, Allen. Sweetwater Reporter (Sweetwater, Tex.), Vol. 52, No. 277, Ed. 1 Wednesday, November 23, 1949, newspaper, November 23, 1949; Sweetwater, Texas. (https://texashistory.unt.edu/ark:/67531/metapth749961/m1/5/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Sweetwater/Nolan County City-County Library.