Timpson Daily Times (Timpson, Tex.), Vol. 31, No. 249, Ed. 1 Friday, December 16, 1932 Page: 2 of 4
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Christas
Cards
New ml Co
just in. Make year «$-
lections Early, while you
can End what you want.
CHRISTMAS CANDY
TIMPSON PHARMACY '
“The Piece to Get What You Want”
lESTOppiSE
THE DRILY TIMES
Entered as second class mat-
ter April 17, 1909, at the post-
offlce at Timpson, Texas, under
the Act of March 8, 1879.
T. J. MOLLOY, ------ Editor
S. WINFREY.--Business Mar.
. THINK THIS OVER
—
Congress is now In session.
There will be a hundred and
one suggestions for farm re-
lief, unemployment relief, etc.
Most of the suggestions will be
at the expense of the taxpayer
who, hi torn, needs relief un-
less the sources of taxation are
to be dried up.
Suppose that instead of new
schemes to soak the taxpayer,
Congress would urge that five
million individuals well able
to do so—on* twenty-fifth of
the population of the United
States—should spend in the
next thirty days, an average of
$200 each for needed im-
provement* to their homes or
places of business. This would
put one billion dollars into
immediate circulation, would
create new taxable income and
property, and start an endless
chain of buying and produc-
tion.
The public should recognize
that relief for itself can come
only from itself. Congress can
give no relief except as it
takes from one person, and
gives to another. Instead of
having our money taken from
us and getting only a tax re-
ceipt in return, why not spend
it wisely so as to get value re-
ceived and at the same time
start business going, which, in
turn, will return our expendi-
ture through increasing the
business of each of us instead
of' killing it by exorbitant tax-
ation.
Longview.—Cutting out the
underbrush and clearing up
the worthless timber has im-
pro-ed a native 190-acre pas-
ture so much for Ogie Heittin
Gregg county that he is now
planning to .plant clovers and
go in for a thorough , pasture
demonstration with the coun-
ty agent. The pasture after
initial improvements grazed
10.head of work.stock.and 40
cows this year, from which
$462.50 worth of calves were
sold. '
Full and Complete Line
Oristmas Groceries
■r* . ; 3 -i v
BUY YOUR GROCERIES THE
- CONVENIENT WAY-
Let us deliver one of those well-filled
baskets to your, kitchen table. ’ You will be
delighted and more than satisfied with our
Groceries—all carefully selected for their
Quality and reliability. Quality Groceries
are cheaper because they satisfy.
Shopping by telephone and letting us do
the delivering is cheaper than the other
method of chopping. Give this plan a trial
and you will be happy that you adopted the
convenient way of buying your Groceries.
Select your Christmas Groceries here. Our
stock is complete for the holidays.
Candies, Nuts, Fruits and other necessary
supplies.
' Phone us and our delivery truck will be
right over. ' ‘ '
Free Delivery
Phone 28
'terM X? t -
•->-f * ? * * »t f*-,
By E. H Rrown.in Patton’*
■ Monthly” ' '
When the heti lays an egg
she cackles' ' Cackling is her
only form of advertising and
right lustily she goes to it.
. .But notice how consistent
she is. Eggs are the only mer-
chandise she produces and a
steady production ia the only
thing that will insure keeping
her head off the chopping
block. So she doesn't cackle
to inform the world about her
beautiful, glossy feathers, the
sturdiness of her limbs or her
plump, fat body. Not at all.
Her beautiful feathery, have
little market Value, the sturdi-
ness of her- limbs is of no in-
terest to any one, and calling
attention to her corn-fed form
wonld merely invite disaster.
So ahe maintains a discreet
silence about these.
But when She lays an egg,
that’s different. She really
has something to say and she
immediately broadcasts her
advertising message.
The merchant might take a
lesson from the hen. He
should advertise only when he
really has something to say.
His great advantage over the
hen is that the wide awake
merchant always has some-
thing worthwhile to gay.
Hence, he should advertise
continuously.
If, tike the'hen with her
feathers, her limbs and her
form, the merchant has noth
ing to advertise; he too, should
maintain a discreet silence
while he busily produces some
thing worthy of-publicity.
After he has found it, no
matter what it is, " he should
advertise it lustily. The hen
needs to cackle but once be-
cause her product enjoys a,
steady demand and eompeti
tion means JitUe to hpr. v Not
so with the merchant His ad-
vertising must be more than
the mere announcement pub-'
lisflied by . the hen. -—It must
carry a real selling message, a
story so strong that people
will be induced to buy. Nor
ean he afford to advertise
spasmodically. He must per-
sistently, unceasingly, ever-
lastingly tell the story over
and over again—that is, if he
wants to keep up with the pro-
cession. -
Another point:
When business is dull, when
bard times’ make their ap-
pearance, many merchants in
their attempts at retrench-
ment, slash their advertising
. appropriation as the first step
in reducing expenses. Yet
their advertising is their sole
and only weapon of defense
against ‘hard times.’ To quit
when it is needed most is like
handing one’s rifle over to the
enemy and inviting him to
shoot.-
True, advertising may not
produce so great a proportion-
ate return during ‘hard times’
but it will bring a better re-
turn than cutting it out alto-
gether or paring it down so
that it loses its effectiveness.
Ordinarily, one doesn’t visit
the doctor when’ one is well.
But when sickness comes
along the doctor is in great de-
mand. Advertising is a busi-
ness doctor. When times are
bard, when business is sick, is
when the doctor is most need-
ed. The wise merchant doesn’t
let these occasional • business
depressions interfere with his
publicity program. If anything
he increases his advertising be-
cause he knows that more
medicine is needed to eure the
sick than to keep the healthy
well. . - ' * ■
The jdea of reducing adver-
tising because business in
slack somehow always reminds
me of the old negro who was
asked why he didn't repair the
hole in hfs roof. "Well, suh,
bora,” he explained, "I can’t
fix it when it rains and when
it ain’t rainin’ it doan need
fixin’.” It does seem rather
ridiculous to cut down on ad-
vertising and eower in a corner
when ‘hard times’ rain through
the roof.
The time to advertise is all
the time.
A Pessimist is one who
chews his quinine pills.
Rules for Sending Ysde
Cards'sit Half Rate Valid
' ? I *
So many inquiries are being
received by the Beaumont post
office relative to the rules
sending 'Christmas greeting
cards in unsealed envelopes
Ter half the regular portage
rat*., or JV4 cents, that C. P. J.
;tedwidge, jiosynaster, has rtf-
quested the Enterprise to
print the following explana-
tion prepared by F. A. Tilton,
third assistant postmaster
general.'
There appears to be some
cca^ution on the part of the
public as well-as some post-
masters with respect to the
rate of postage on Christmas
and other greeting cards sent
under cover iff unsealed i
velopes..
Printed greeting cards mail-
ed under cover of unsealed en-
velopes are chargeable with
postage at the third class rate
of cents for each 2 ounces
or fraction of 2 ounces, re-
gardless of whether addressed
for. delivery through post of-
fice boxes or general delivery,
or by city or rural carriers; the
1-cent drop letter rat* appli-
cable at non-letter carrier of-
fices does not apply to such
cards in^upsealed envelopes.
Printed Chriatmas and oth-
er greeting cards in unsealed
envelopes may bear a simple
written inscription not in the
nature of perspnal correspond-
ence; such as "Sincerely
yours,’’ "Merry ChrisJjnas^”
"Happy New Year," “With
best wishes,” etc., together
with the name and address of
the sender and of the ad-
dressee, without subjecting
them to more than third class
rateijj
; Greeting cards, sealed or
nAirtrfcd, bearing written mes-
sages other than the simple
inscriptions’ nboye mentioned.
S&well as all cards 3»nt in
scaled envelopes, are charge-
gjjte with postagi at the first
‘-.lass rate of .1 rer hi an ounce
or fraction of an ounce, except
when the ihcp-irtter
rate applies—Beaumont En-
terprise.
You mortgage the future if
you live beyond your income.
—Sunshine Monthly.
A FUT URE
needs fixing right, now—not
after awhile, and let us as-
sure you that we are expects
at repairing - punctures.
Quick and ' satisfactory
CHANCE YOUR OIL
frequently tie get the best
service from your motor.
Use Coif products and ysa
will be satisfied. Drive In—
we are at your service......eo
waiting—no delays. We’ are
on our “tip-toes” to serve
you.
NOW
you can buy National Tires,
Tubes and Batteries in Timp-
son. We have just received
a good supply of this fine.
AH guaranteed. *J
That Good Gulf Gas-
Free Air—Free Water
BURMA WATSON, Mgr.
SIILF SERVICE STM
PHONE Ml
BATTERIES RE-CHARGED
Jacob and North Second Sts.
Timpson, Texas
GiftsThat
Will Please
m4 at
LOWER
PRICES
Save Money On Your Christmas Purchases
rrs THE CASH WE WANT
and if prices are any inducement, here are
some values that will afford you real saving*:
All $5.00 Men’s BilHken Shoes . 7.. $3.98
An $3.50 Men’s Shoes at!. ........ .. .1^98
AH $2.50 Men’s Shoes at...........$1.98
Broken sizes in Florsheim $9.75 and
$10.25 tans at. ..... . . . . $*.98
Black Florsheim at................ $5.98
The prices on Men’s Shoes apply the same
to Women’s Shoes.
You know it is Useful Gifts That Count
This Christmas.
Shoes make a nice gift for mother, father,
son or daughter—or sweetheart.
For son, father, or sweetheart, give a Royal
Club'or Stetson Hat
For father or son, give one of our $4.75,’
$10.75 or $14.75 Suits—they make lovely
gifts.
Don’t forget your father and mother; you
may not have them with you another Christ-
mas. *
Beautiful Ties.........25*. 50* and $1.00,
r New Socks! .......25*. 30*, 50* and $1.00
We have these in Fancy Christmas boxes,
ready to give your loved ones. You know
socks and ties always make appreciated gifts;
We are selling them at a price every wife and
daughter can afford to pay. These gifts will
start father out with a smile after Christmas,
and to look at him you will say the depression
had never been on.
Nice Kid Gloves for Men and Women.
Beautiful robes for men and women—they
are all fine for Christmas gifts.
Nothing ever better as gifts than a pair of
good W6o\ Blankets. ’ ”
See the newest Spring Dresses, as well as
the late Fall Dresses at $3.95 to $4.95, some
$3.25. 1 am sure you will agree with me you
have seen nothing better.
Come in. We can fill your wants at a sav-
ing in supplying your wardrobe, as well as
supplying you with Fine Groceries, Candies,
Apples, Nuts, Oranges, Raisins—and you do
not have to leave the store to complete your
shopping—all obtainable under one roof.
R. T. BLAIR
~1
—<
Stamp* for Reparation*
One of the most valuable
stamp collections in the world
was assembled by Count Philip
von Ferrari, Duke of Galliera.
Of unlimited resources, he
roamed the world for single
specimens. In his Paris quar-
ter* hung a bag in which he
placed 810,000 a week just
for stamp purchases. Two sec-
retaries spent all of their time
looking fater Us collection.
The stamps were kept singly
in file cases instead of the
usual albums. When the count
died, an exile from France, at
Lausanne in 191? it was found
th?t he had willed his collec-
tion, valued at millidua of dol-
lars, to the German Portal
Museum at Beilin. “ French
Courts seized it as alien prop-
erty.and sold it at public auc-
tion. The sale of the 250,000 '
specimens extended over foul!
years. The amount realized
was $937,000. which . the
French promplty applied 'to
German reparations.—Ex.
»*^«eor»eea*«eeowm»eoee
vt ■»Cit n*pMnB$|
Cleaning and Adjusting
ALTON RUSHING
At Bussey’* Drug Store
Timpson, Texas ■
We Appreciate Your Work,
HEKTOGRAPH USERS, we
have a supply of refilling com-
position, also special Inks'for;
these devices.
' Timpson Printing Co.
t
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Molloy, T. J. Timpson Daily Times (Timpson, Tex.), Vol. 31, No. 249, Ed. 1 Friday, December 16, 1932, newspaper, December 16, 1932; (https://texashistory.unt.edu/ark:/67531/metapth768081/m1/2/: accessed June 22, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Timpson Public Library.