Mount Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 12, No. 126, Ed. 1 Thursday, August 14, 1930 Page: 3 of 4
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MV. riJMAAMT DAILY
Thursday, AVgygT u, iw
tiie Nationalist Rioters in Citiro
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WALTirt P. CHRYSLER'S
TRAFFIC TALKS
DETOURS AND ALTERNATE ROUTES
Native Groups and .civil polj«:< iri Uuiro, Egypt. Iryli»jr to dit-peese a rioting crowd of Wufdisfs, followers
r«f»lin, former premier, who are Irytmr '<> ovcrilirow the government of King Knud.
if N’ahas
Sensational Truly
Describes “Mamba”
Aft If ever a picture combined all that
it takes to make complete and per-
fect entertainment, that picture is
‘‘Mamba,’’ the Tiffany feature pro-
duced entirely in dialogue ami Tech-
nicolor and shown for the first time
at the Titus Theatre today.
“Mamba” makes many bids to fame
as an outstanding picture of the year.
It is a spectacular production, tells a
powerful story, is perfectly acted and
directed and beautiful photographed.
’J’hat greatly abused word, sensation-
al, really applies to this superb film.
For the first time we find in a
screen drama the strange situation
pj that sprang’up between English and
t Gerjnan soldiers and civilians who
had lived for years as friends and
: neighbors in the African colonies of
these two countries and suddenly
found themselves facing each other as
' enemies by reason of the outbreak of
the great war in faraway Europe.
Color subjects, of course, have been
made before and arc, in themselves,
novelty, but. the background of
“Mamba”—the African jungle, the
tropics, the gaudy war regalia of the
natives, the flashing uniforms of Ger-
man and British Colonial troops—of-
fers a kaleidoscope before unequaled.
From the viewpoint of the spec-
tacular, “Mamba” sets a new high.
It presents limitless jungles, the veldt
and impenetrable forests. We see a
native village with its hundreds of
blacks, a never-ending menace to the
whites, regardless of nationality. We
see the savages in their picturesque
and often terrifying tribal dances.
We see the burning of the native vil-
Wlien you see the word
“DETOUR” looming in front of
you in a strange country, or
even in a well-known one, for
that matter, do not at once jump
to the conclusion that it is an
enemy, and signifies trouble.
The road indicated may be a
detour from another road, it is
true, but it is also an alternate
route.
As such, it is an excellent thing
to remember for future reference.
During the long years of con-
struction on one of America's
main arteries of traffic, the Bos-
ton Post Road, numerous detours
were marked as the work pro-
gressed. To-day, several years
after the wide span of concrete
lias been completed, it is not un-
usual to see car after car slip off
into side roads, on Saturdays and
Sundays when the traffic is heavy.
They are the wise drivers who
remembered the detour as an al-
ternate route and a friend in
need.
• So telling is this bit of psy-
chology in road marking that the
State of Nevada lias entirely
eliminated the use of the word
detour; “alternate route" being
substituted in its stead.
Especially important to remetn
her arc tli j.se detours, or alternate
routes, which are indicated in big
rirics, during times of road c n-
struction on main routes. Private
routes for slipping iti and out o{
town at times when main arteries
are heavily congested are most
important.
A clear memory of one or two
“detours” glorified into “alternate
routes” will save anywhere from
fifteen minutes to somvtirncs
hours of travelling time. It is
true that the alternate may he a
little rougher than the new con-
crete on the main highway. If
you travel more siuvviy. there may
he practically no time saved. But
there is still a saving, the saving
of your own nerves and of your
c;i r
lage and, finally, the attack by the j
horde-of savage blacks on the little;
settlement, defended by only a hand-
ful ol' men in command of a gallant i
German officer who lias determined
to die fighting. Then the shrill note
of a bugle signals the arrival of a
crushing force of British, who save
the day.
This is tense drama and spine-ting-
ling melodrama in unusual propor-
tions. In full sound, recorded by RCA
Photophone and Technicolor marve-
lous effects have been obtained.
The dramatic burden is carried cap-
ably by Jean Hersholt, Eleanor. Board-
man and Ralph Forbes. Hersholt is
superb. It is undoubtedly his great-
est characterization—this German
planter, gross, ugly, bestial, despic-
able, but immensely rich.
E. P. Chase, Publisher of the At-
lantic (Iowa) News-Telegraph, says:
That talking hard times has a pe-
culiar psychological effect. Nothing
spreads like a tale of calamity. The
most of suffering humanity is a good
deal like the old lady who said she
was “poorly, thank the Lord.”
If one goes down the street of his
home town, feeling as fit as a fid-
dle and looking the part, and a dozen
fr'ends tell him he looks bad and
must be sick, he will be sick before
the day is over. And contrariwise, if
he goes down the street feeling not
up to himself and a dozen people re-
mark on how well he is looking, he.
will be well before the day is gone.
Such is the influence of psychology ,
and nowhere is that influence felt so
keenly as in business. If everyone!
cries calamity, we will likely have!
calamity. If everyone decries it, its ’
spectre is most likely to vanish.
The men w7ho are successful in
siness, as a general rule, are so
grossed in attending to their own af-
faii’s in an intelligent manner that
ffiey have little time to think about
poor conditions.
Except in very rare cases where
some untoward thing befalls a com-
munity, leaving impaired financial
ability and decreased 'trade in its
wake, conditions are largely what
we make them.
Although the United States is the
world’s largest fur producing country
it imports furs from approximately
SO other countries.
A Connecticut inventor’s utensil
for boiling eggs sounds a whistle at
set times to signal that its work has
been done.
Norway, formerly a producer of
. , copper, now is importing a large per-
bu- rentage of its requirements from the
en- United States.
MORE THAN EVER WOMEN ARE IN MOOD
TO ENCOURAGE THE PAJAMA VOGUE
—
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Fv-£lr»j|jril3 i Ja s^Tih,.
xriarirLt
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Fads may come and fads may go.
hut the pajama vogue is proving it is
not a mere passing fancy. 'Flu* ranks
array of pajama wearing women
now recruits every day.
I first the feminine w-.rld
to (lit- pajama movement
ttie novelty of the thing, today the
sex is taking ihe mailer of
trousered fashions very seriously.
Having passed the miillil iidimms
tests as to their praelieni wearability,
and having proved without a doubt
their flattering ways, not to mention
the lure of their intriguing novelty,
pajama modes win in every count. So
it Is that designers are turning rlieir
attention with more enthusiasm than
ever to Ihe styling of tro'.merod up
parol for women.
Fabric variety, striking color-play
combine l<> add zest to the new fall
pajama modes. There* is no end to
the wealth of materials represented in
advance tronser-sty led ensembles. The
ran tie extends from the most practi-
cal to tie* superlatively magnitieeiit
wesiM's. The \or.v simplicity is the
note >>i' appeal in tin* charming
cnsonftdo of crepe manic ill
The lovelv iweno weave
is used in two tones with a view to
inventing striking ci lor cnntrnsi tin*
hnv,. japing, yoke and bands op pork
M
A feu turn of the most recent pie
jama modes is their tendency to fol-
low dress styles. Especially is this
noticeable in tin* Inaiser flares whirl;
mi! achieved with wide llminees, dr
citlnr nits and other devices which
suggest skirilinc silhouettes. Bleated
tlounces are often employed, for the
idea of fullness is gaining.
Blouses also and tuck-ins which lop
the trousers are feminized with many
a dressmaker touch, such as frills
about till* nock, surplice fastenings,
lane; iuric ,cr collars, ie\cis. soft
bows and various other enhancing de-
tail.--. The over-blouse with a pepltnii
;; H'lill d. n-ioi*1IH*lll III moill'l'll |UI-
jama desem. Boleros either sleeved
nr sit r\rh - tti the Mime imiioeuii as
I lie itouvr: also nourish in pajama
els and the trousers malel.Ilia the i r|i., ,,,,,,
. jacket. I. I li| >p< a s retie I i iv.- i| e Iw--* - >; j . ^ RiiTToM! KY
SdlHlOS of ll-.a cosl-me i !>"’*• \ !l ' ,. . i ) \v<- ' . N.-hmm* -r
Stretch Your
Dollar
ADVERTISING helps stretch your dollar.
You do not need to shop around all day to
find what you want at the price you can
afford to pay. The advertisements in the
newspapers tell you where you can buy it
at the lowest price. Advertisements save
you time, save money, save physical effort,
They make buying* easy and sure.
Advertising* enables the woman in the
home to compare values without moving
from her easy chair. She can shop com-
fortably in her own living-room. When she
has decided what and where to buy, it takes
but a little time and effort to complete the
purchases.
Women appreciate the advantages of ad-
vertising. They trust it. They believe in
the goods advertised .... and buy them.
Keep within your budget by
purchasing merchandise you see advertised
in your newspaper
’•> DA i - tY
lL. AA v..... *
b* I-
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Cross, G. W. Mount Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 12, No. 126, Ed. 1 Thursday, August 14, 1930, newspaper, August 14, 1930; (https://texashistory.unt.edu/ark:/67531/metapth783809/m1/3/: accessed June 30, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Mount Pleasant Public Library.