Mt. Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 14, No. 30, Ed. 1 Tuesday, April 18, 1933 Page: 3 of 4
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A
MT. PLEASANT DAILY TIMES, TUESDAY, APRIL 18, 1933.
CHESTER MORRIS, FINE
DEPICTOR OF CROOKS,
IN “BLONDIE JOHNSON”
Once a crook docs not mean always
-a crook in the motion picture career
*of Chester Morris, although he started
as a crook and reverts to type in his
latest production for First National,
“The Miracle Man,” “Red Headed
Woman,” “No One Man” and others.
And now in “Blondie Johnson,” in
which he has the lead opposite Joan
Blondell, he again appears as a crook
leader of a gang of racketeers of
which Miss Blondell is the brains.
And it is in such roles, he believes,
that he appears to the best advan-
A “MANY-SIDED” MAN
“Blondie Johnson,” which comes to | tage, and likes best.
tht Titus Theatre today and Wednes-1 “Blondie Johnson,” however, por-
day. ! trays an entirely new angle of the
♦ Morris had played a few minor
parts in pictures when a youth, but
nothing of any importance. His first
real training in theatrical work was
on the stage in which he rose
stellar parts on Broadway
racketeering game in which a woman
is the real ruler of the band— a pic-
ture in which the intense dramatic
moments are relieved by plenty of
to | humor and snappy dialogue.
There is a strong supporting cast
A His first real picture part came! which includes Allen Jenkins, Claire
with “Alibi” in which he was a killer \ Dodd, Earle Foxe, Joe Cawthorne,
and all around bad man. This pic- j Mae Busch, Olin Howland and Toshia
ture stamped him as one of the out- | Mori. Earl Baldwin wrote the screen
standing figures of the screen. Since ipiay while Raj Ennght directed it.
then he has played many different / -—
"kinds of roles in such pictures as1 Business lagging T Advertise!
Jesus was, as we say, “many-sid
! ed,” and every man sees the side of
j his nature which appeals most to him-
! self.
The doctor thinks of the great phy-
sician whose touch never failed, who
by some mystery preceded modern
science in its still imperfected knowl-
edge of the relation of the spirit to
health. The preacher studies the
Sermon on the Mount and marvels
that truths so profound should be ex-
pressed in words so clear and simple.
The agitator remembers only that he
denounced the rich; and the commun-
ist that his disciples carried a com-
mon purse. Lawyers have written
in praise of his pleading at his trial;
and the literary critics of every age
have cheerfully acknowledged his
inistsry.
I am not a doctor, a lawyer or
I critic but an advertising man. As a
profession advertising is young; as a| propose in the next few articles to
force it as old as the world. The j Speak of the advertisements of Jesus
.irst four words ever uttered, Lek! which have survived for twenty
iUnwo lwrVif ff itc r*lmrt.pr.
ccn-
turies and are still the most potent
influence in the world.
Let us begin by asking why he was
so successful in mastering public at-
tention and why, in contrast, his
churches are less so? The answer
is twofold. In the first place he re-
cognized the basic principles that all
good advertising is news. He was
never trite or commonplace; he had
no routine. If there had been news-
papers in those days, no city editor
could have said, “No need to visit him
^______ ____________ today; he will be doing just what he
It "has -been remarked "that “no as-1 did last Sunday.” Reporters would
tronomer can be an atheist,” which have followed him every single hour,
is only another way of saying that for it was impossible to predict what
no man can look up at the first and he would say or do; every action and
greatest electric sign—the evening word were news. I repeat. Jesus
stars—and refuse to believe its mes- had no routine. Ke was never trite
sage: “There is a Cause: A God.” I or commonplace.—Bruce Barton.
there be light,” constitute its charter.
All Nature is vibrant with its im-
pulse. The brilliant plumage of the
bird is color advertising addressed to
the emotions of its mate. Plants
deck themselves with blossoms, not
for beauty only, but to attract the
patronage of the bee and so by
spreading pollen on its wing;,, to in-
sure the perpetuation of their kind.
The spacious firmament on high,
And all the blue ethereal sky,
And spangled Heavens a shining
frame,
[ Their great Original proclaim.
MAGNOLIA FOUNDERS’ MONTH
Petroleum Contributes
to your welfare
ROM the most ragged little urchin to
HI the beautifully gowned "Colonel’s
Lady”, petroleum has contributed tre-
mendously in the past 35 years to the welfare
of every American—especially to those of us
who live in the five Southwestern States.
i
The deluge of petroleum that began with
the discovery of oil in Texas at Corsicana in
1896 has changed the whole fiber and des-
tiny of the Southwest. It has speeded the
growth of Texas, Oklahoma, Arkansas,
Louisiana and New Mexico by at least fifty
years. It has given employment, opportunity
and wealth directly to hundreds of thousands
of Southwestern families—today it directly
feeds more than one million Southwestern
people.
It has not been long since oil money began
to assist in replacing two-room frame school-
houses with magnificent institutions of learn-
ing. Hospitals that rank with the finest in
the world have been the gifts of public-
spirited citizens whose bleak farms were sud-
denly transformed into profitable oil fields.
In thirty-five years the population of the
Southwest has almost trebled. It increased
nearly 20% between 1920 and 1930—to a
population of more than twelve and one-half
millions. Hamlets have grown into great
cities almost overnight—and oil is chiefly
responsible.
In Texas alone, the value of manufactured
products has leaped from less than $100,-
000,000 to more than $1,200,000,000, with
petroleum accounting for nearly 40 per cent
of the total. In the other Southwestern States
the development has been equally as re-
markable.
Figures and statistics are dry reading. But
they arc indisputable proof of the part petro-
leum is playing in the growth of your home-
land ... of what petroleum contributes to
your welfare.
In 1931 Southwestern landowners and their
assignees received around $160,000,000 in
royalties, lease bonuses, leases and rentals.
Another $440,000,000 at least went for ma-
terials, supplies and field service. It is esti-
mated that a total of not less than TWO
BILLION DOLLARS a year is paid into the
pockets of Southwestern residents directly by
petroleum and its products. In 1932—alone—
the petroleum industry paid to the States of
Texas, Oklahoma, Arkansas, Louisiana and
New Mexico more than $65,000,000 in the
single item uf gasoline taxes.
The welfare of all who live here in the
great Southwest is united inseparably with
the welfare of petroleum—let us all keep this
common welfare constantly in mind.
\
X
*v
Total tax revenue derived from Petroleum by the
live Southwestern States in 1930 was about $120,-
000,000. In Texas the oi! industry paid 16.$% of
the total State revenue from taxation. Oklahoma
received $8.37% of its total tax revenue from oil.
rPAYROLL
Salaries, wages and commissions paid to oil industry
employes in the Southwest exceeded $3 30,000,000
in 1930. A like sum was poured back into general
business for food, clothing, rent, entertainment,
bank deposits, etc., by the families of oil employes.
The U. S. Census for 1930 showed about 230,000
individuals employed by the Southwestern oil in-
dustry. Using the national average of 4.4 persons per
family, 1,100,000 people depend upon oil payrolls.
Southwestern landowners and tlu»r assignees re-
ceived $160,000,000 in 1930 from the various oil
companies for royalties, leases, lease bonuses and
rentals.
Railroads operated in the Southwest received ap-
proximately $75,000,000 in freight revenue from
the oil industry during 1930.
From 1920 to 1930, the five Southwestern States
enjoyed a population increase of about 2,000,000, or
20%, to a total of 12,600,147. Nearly 50% of this
increase occurred in oil-producing counties.
Including money paid during 1930 for materials,
supplies and services, including teaming, trucking,
contract drilling, gas, water, electricity, the total
was $440,000,000.
LISTEN IN every Friday night at 8:30 o’clock
to Edwin C. Hill and "THE INSIDE
STORY” over Radio Stations KTSA, KTRH,
KRLD, KOMA, KLRA and WACO.
Since 1900 the value of crude oil produced in the
five Southwestern States has totaled about
$9,427,000,000—9 /i Billion Dollars!
NOLI
(A SCCONY VACUUM COMPANY)
*
Producers, Refiners, Marketers of MOBILGAS ..
MOBILGAS ETHYL .. MOBILOIL .. and a complete
line of automotive and industrial petroleum products.
Petroleum
Company
B-12-MT
STATIONS AND DEALERS IN TEXAS, OKLAHOMA, ARKANSAS, LOUISIANA AND NEW MEXICO
" /................ \ ' j
esc—, --err.
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Cross, G. W. Mt. Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 14, No. 30, Ed. 1 Tuesday, April 18, 1933, newspaper, April 18, 1933; (https://texashistory.unt.edu/ark:/67531/metapth785325/m1/3/: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu.; crediting Mount Pleasant Public Library.